Page 171


the Plymouth Rock Direct Response

“Plymouth Rock was founded on the

Channel has grown significantly.

principle that a higher standard of

“We plan to grow our business quite

customer service would make us stand

rapidly over the next several years

out in an already-crowded industry.

and feel our multi-channel approach

Treating our customers with courtesy,

to distribution should fuel growth in

valuing their time, and understanding

these new states for both our direct

and empathizing with their issues has

and independent agent channels,”

been crucial to our success. That is still

Lyons explains. Throughout this

part of our DNA. We respect the brand

journey, he is confident the organiza-

equity that Plymouth Rock has built since

tion will not lose the unique touch that

day one and honor our cultural values.”

led to this success in the first place, with customer service being at the forefront of everything it does. w w w.busi ne ssc hief. com

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019