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it forms, and it is adept at listening to

or tablet and buy the product online or

each colleague within the fast growing

over the telephone. However, they still


seek the comfort and confidence of

A significant advantage for Plymouth

knowing that there’s a licensed agent

Rock is its deep understanding of the

ensuring they make the right decisions.

market and how consumer needs and

That’s the key to direct distribution.

expectations continue to evolve. Lyons

How do we make it easy for the

is keenly aware of the shift to self-serve

consumer to buy the product, while still

in the market and what this means for

feeling well served and well informed?”

his organization. “Back in the old days

In order to provide the best possible

of insurance, it was routine for customers

experience for customers in a changing

to go to their local agent to buy insurance

landscape, Plymouth Rock has worked

products, face to face. Nowadays,

with innovative startups that might

many customers want to be able

otherwise be seen as disruptive

to transact right from their smartphone

competition. “We’ve worked with a lot

E XE CU T I VE PRO FI LE Tom Lyons Tom Lyons is the Chief Operations Officer of the Direct Response Channel for the Plymouth Rock Management Company of New Jersey. He is responsible for all aspects of Plymouth Rock Assurance’s auto direct‐to‐consumer marketing and sales efforts, marketing analytics activities, and inbound and outbound Sales Center operations. He also oversees all aspects of Teachers’ Insurance Plan of NJ. Tom joined Plymouth Rock in 2007 as a Marketing Representative in the Prudential Agency Management Division. The following year, he became the first Supervisor of Plymouth Rock’s Direct Sales Center, eventually being promoted to the Director position. In this capacity, he built out and oversaw the growth of the inbound, outbound and telemarketing sales operations.

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Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019