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moved into New Jersey in 1992. It also

have economies of scale in terms of

has been active with independent agents

their marketing and telesales acquisition

in Connecticut and New Hampshire for

dollars,” says Lyons. “In many cases,

more than 20 years. Currently, Plymouth

they have thousands of sales reps

Rock’s Direct Response Channel is

in their sales centers and very large

actively writing in New Jersey, Pennsylva-

national advertising budgets.

nia, Connecticut and New Hampshire.

To compete with that, we have to be

The company plans to enter New York

extremely targeted and selective about

in the latter part of 2019.

where and how we spend our marketing

As the market changes and develops,

dollars and how we sell our product.”

Plymouth Rock no longer just competes

In many ways, Plymouth Rock is

with local rivals. National and global

maintaining an entrepreneurial startup

companies also have become competi-

mentality as it grows. It is careful how

tors. “Our direct national competitors

it spends its money and the relationships

APRIL 2019

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019