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as well as significantly increasing the efficiency with which its representatives can manage pipelines through a deeply intuitive user interface. Pardot, Salesforce’s CRM-integrated B2B marketing automation solution, enables T-Mobile’s marketers to create, launch, and manage campaigns and initiatives with ease, ramping up their lead generation rates. This technological focus on the customer, coupled with T-Mobile’s pioneering subscription strategies and offers, is further strengthened by its



asynchronous messaging capabilities

• T-Mobile’s customer base has increased by 46mn since 2013, reaching 79.7mn at the end of 2018

son, a market leader in conversational

• T-Mobile added 2.4mn subscribers to its network in Q4 2018, its best quarter ever

of their digital journey with the same

launched in 2016. Provided by LivePercommerce solutions, T-Mobile’s Team of Experts service enables its customers to continue through each stage representative, providing a continuity of service that is often sorely lacking across other live chat services. In a

• T-Mobile has tripled its 4G LTE coverage since 2015

September 2018 press release from

• Revolutionary CEO John Legere took office in 2012

tion of endless robotic phone menus

LivePerson, Drake said: “The frustraand transfers from rep to rep can ruin a customer’s experience – so we w w w.busi ne ssc hief. com

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019