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FOREWORD

Welcome to another jam-packed Middle Eastern edition of Business Chief. This month features an in-depth chat on cybersecurity in the region with Evan Davidson, VP EMEA of Cylance. With cybercrime on the up, Cylance uses AI and machine learning to protect against threats. Davidson also gives us the inside line on Cylance’s expansion into MENA. At Cylance, Davidson is responsible for building out a team with products and capabilities suitable for partners and the market. “It’s an opportunity to come in, disrupt the market with innovation and build out the operation in EMEA,” he says. EQUIIS is also involved in cyber security through its provision of end-to-end encrypted communications for business. We speak to CEO Derek Roga as well as partner company SaltDNA’s CEO Joe Boyle regarding the cost of cybercrime to business, estimated at $500bn in lost revenue (2016) and set to soar to over $2trn by 2019. Businesses, both public and private, are still struggling to implement secure communication and EQUIIS CEO Derek Roga is adamant more needs to be done to offer economical and intuitive solutions. Elsewhere we speak to industry leaders at American University of Beirut, Emitac Healthcare Solutions, FDC (Food and Drug Corporation), GM, GroupM, Middle East Broadcasting, MIF (More Café / Intelligent Foods) Sa Talke Ltd and Umniah. We also take a close look at Mecca, our City in Focus this month and list the top 10 most valuable brands in the Middle East. : @Business_Chief

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Business Chief Middle East - July 2018  
Business Chief Middle East - July 2018