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IBS Software:

Digital transformation in aviation and travel


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How IBS Software is helping airlines with their digital transformation WRIT TEN BY

SOPHIE CHAPM AN PRODUCED BY

M ANUEL NAVARRO

MARCH 2019


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Leading airlines and travel providers are partnering with IBS Software for transforming their business operations and Daniel Stecher,IBS’ Vice President of Airline Operations, tells us why...

I

BS Software is a leading provider of software products and services for mission critical and key business operations for the global travel,

transportation and logistics industry. The firm powers some of the world’s best airlines, busiest airports, leading cruise lines, major hotels, travel distributors, and top oil 04

and gas companies. Established in 1997 in India, the company has since established a global presence with 10 offices across the Asia-Pacific (including Japan), the Middle East, Europe, and North America, with its global headquarters in Singapore. “As our chairman, V K Mathews puts it, the key word that is core to our story is ‘focus’. Domain focus has been key to our success within travel, transportation and logistics. We are also technology-focused – as we choose only to work with modern technology and are determined to take the industry out of the clutches of legacy systems,” reveals Daniel Stecher, Vice President, Airline Operations at IBS. The company’s products and services are designed to leverage modern technologies to enable its customers to benefit from evolving technology trends such as mobility, big data, blockchain, analytics and cloud computing. “Our vision is centered around building next generation


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“Our vision is centered around building next generation platforms and products to help our customers on their business transformation journeys”

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— Daniel Stecher Vice President of Airline Operation, IBS Software

platforms and products to help our customers on their business transformation journeys. Our core values help us translate that vision into reality,” says Stecher. The core values of precision, passion, commitment, integrity and respect for the individual are guiding principles for the organisation. For an industry that has been resistant to incorporating evolving technology, travel and tourism is ripe for disruption that will touch on every phase of the customer experience. With significant digital disruptions in the market place, consumer behaviour is changing and new business models are evolving. Digital trends that simplify decision making in travel like big data, artificial intelligence and machine learning can help personalise travel services. IBS claims the desire for unique experiences has been the most crucial customer demand this year. “To address the shifting industry landscape, digital business strategies are what travel service providers are looking at. Over time, the value of their enterprise is going to shift more towards digital assets than physical. Travel companies are becoming increasingly


CLICK TO WATCH : ‘IBS SOFTWARE - SHOWCASE’ 07 aware of the need to build their digital

do we facilitate ‘Collaborative Disrup-

capabilities and to fulfil these require-

tion Management’ and help airlines

ments, they will want digital ready

avoid burning money? The key to

infrastructure. IBS is well positioned to

digital transformation lies in answering

help our customers on this journey and

such questions”.

serve them as digital enterprises,”

IBS’ core technology strategies are

Stecher reveals. “In operations control,

based on robust technology selection,

for example, when it comes to digital

scalable and flexible product architec-

Operation Control Centres we like to

ture, and reusable components, with

ask our customers how concepts like

solutions for the travel marketplace, air

big data, IoT, predictive analytics, and

cargo operations, upstream oil and gas

the cloud translate to real value in

logistics, airline passenger services,

airline operations? How do we effec-

loyalty management, and flight and

tively conduct the evolution of the

airport operations. The firm also offers

digital OCC from legacy systems? How

services featuring industry-specific, w w w.i bsp lc. com


“With iFlight NEO, we enable carriers to better work on disruptions, as the system makes use of real time data for proactive disruption management” — Daniel Stecher Vice President of Airline Operation, IBS Software 08

specialized information technology.

to extract the multidimensional value of

“We have adopted a unique collabora-

cloud services: “The benefit is that you

tive approach to developing a product

can really harmonise data much easier

roadmap wherein we gather insights

if you have everything in the cloud. Of

into the future direction and next

course, security plays an important

generation technology needs of the

role, especially considering GDPR and

sectors. Our differentiated approach to

as a digital company we consider data

product development allows us to

protection and personal privacy,” adds

deepen our industry knowledge, align

Stecher. The company’s products are

our software products to our custom-

delivered as Software as a Service

er’s evolving business needs and

(SaaS) which is made possible through

identify early adopters for our new

global custom data centres being

software products,” Stecher notes.

equipped with the necessary informa-

IBS has been pursuing strategies

tion technology infrastructure to


ensure high levels of security, redun-

through these high maintenance

dancy and uptime. With minimal

legacy mainframe systems not only

investment in technology infrastruc-

becomes difficult for airlines, but also

ture, airline companies and travel

poses an intolerably high level of risk

service providers are able to make use

for the business. In effect, we are not

of volume-based expenditure control.

only replacing this one system; we are

The company is currently working

replacing four others,” Stecher notes.

with a number of the leading airlines in

Overcoming the heavy cost implica-

Europe. According to Stecher, some of

tions of migrating away from legacy

these airlines use decades old legacy

systems begins with looking at a cloud-

systems. “IBS is currently working with

based approach. The company’s new

these airlines on huge digitalisation

digital platforms are not only cloud

projects, because they have been

native, but are also cloud agnostic. The

using the same systems for 3 or 4

recently launched iFlight NEO system

decades. Sustaining operations

is an integrated digital platform, which

E XE CU T I VE PRO FI LE

Daniel Stecher As Vice President and Head of Global Sales for Airline Operations Daniel is responsible for global sales and business development of the brand new airline operations digital platform “iFlight NEO”. He created the OPS 2020 industry event which brings together global airlines and is dedicated to the global Airline Operations and Crew Management Community. He has more than 20 years of experience spanning over the logistics industry and has been traveling more than one and a half million miles, in order to meet with industry experts and customers from the air cargo industry and airline business IT solutions industry.

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Technology everywhere. Innovation anywhere. We believe everyone should have the freedom to reshape industries and achieve their dreams. Our solutions are trusted by over 98% of Fortune 500 companies across 180 countries.* So no matter where you’re ready to go, you can trust we’re ready to help you get there. Know More at DellEMC.com/in/ITTransformation

*Based on Dell internal analysis, February 2019. *Important Dell Details. Dell's terms and conditions: All sales subject to Dell's terms and conditions, see Dell.co.in/tnc. Goods by delivery only. Mistakes: While all efforts are made to check pricing and other errors, inadvertent errors do occur from time to time and Dell reserves the right to decline orders arising from such errors. More Information: Go to Dell.co.in/details. Copyright © 2019 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC, Dell EMC and other trademarks are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners. For more information on how we use and protect your data please visit Dell’s Privacy Statement Dell.com/learn/in/en/incorp1/policies-privacy If you no longer wish to receive our marketing communications, please visit Dell’s unsubscribe Page Dell.com/Preferences/ListRemoval/. For more details, please visit DellEMC.com.


“We look at DELL as a strategic supplier, because for us, the first priority for our enterprise requirements is the quality of aftersales support we receive” — Daniel Stecher Vice President of Airline Operation, IBS Software

being an important factor of airlines giving us data to store in the cloud, we rely on Dell to supply us with hardware that will perform well. There is a train of trust – as we trust Dell, this trust is pushed further into the market as we offer our solutions to customers,” says Stecher. More importantly, the firm also provides Chassis and Blade servers and virtualisation technology for IBS’ private cloud. Its EMC VNX, Unity, and SC series meet IBS’ storage requirement for their SaaS DCs and internal private cloud. “We look at DELL as a strategic supplier, because for us,

enable carriers to manage their

the first priority for our enterprise

operations, including fleet, hub and

requirements is the quality of after-

crew. The operations control and core

sales support we receive. Their techni-

management system aims to utilise the

cal know-how and customer service of

firms’ resources and incorporate the

DELL support engineers are best in

latest technologies. “With iFlight NEO,

class and makes all the difference. The

we enable carriers to better work on

DELL-EMC-VMW Technology alliance

disruptions, as the system makes use

also comes to our advantage since DELL

of real time data for proactive disrup-

is able to act as a single point of contact

tion management,” says Stecher.

during any technical issues or failures.”

As the company progresses, IBS

As IBS continues to expand its

turns to DELL as a strategic partner for

services and partners, Stecher reveals

its hardware needs. DELL supplies IBS’

the biggest obstacles the company will

employees’ Enterprise class desktops,

have going forward. He cites the

such as the DELL OptiPlex series, and

largest challenge as the objection to

DELL Latitude laptops. “With liability

change within the airline industry, w w w.i bsp lc. com

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“Very often we have to offer explanations to initiate change. That’s the biggest obstacle to building trust with people when they begin to think about necessity of change.”

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— Daniel Stecher Vice President of Airline Operation, IBS Software


which he says is “very risk averse”. “It’s a very safety and regulation-oriented industry and will never compromise on safety. Technology has not always provided absolute safety, so very often we have to offer explanations to initiate change. That’s the biggest obstacle with building trust with people when they begin to think about necessity of change.” Despite these obstacles, Stecher and the IBS team will move forward introducing new technologies to aging systems in order to make a real difference to the airline industry and beyond.

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IBS Software 5th Floor, Nila, Technopark Thiruvananthapuram Kerala T +91 471 661 4200 www.ibsplc.com

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