Business Review Europe and Middle East Magazine - January 2016

Page 271

M A N U FA C T U R I N G

New Zealand. Sesame is a major part of our raw material that we import from Sudan.” In the past few years, says Hefni, the market has seen new, inferior products arrive on the scene. “Halwani Bros always maintains high quality, regardless of the drop of the margin. Regardless of a cost increase in raw materials, we always maintain the high quality of our products in the market.” He believes the secret to maintaining this high quality is a combination of the company’s culture, choosing the best raw materials and its manufacturing process. “We have our own processes and technical know-how that we have built over the years. We utilise this to make sure we continue introducing the best quality products.” To highlight this, w w w. h a l w a n i . c o m

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