P E N TA H O T E L S
This year, Pentahotels has partnered with Cornish music and arts festival Boardmasters to organise a beach clean-up at four locations across the UK and Belgium: Felixstowe Beach in Ipswich, Crosby Beach near Liverpool, Fistral Beach (beside the festival grounds in Newquay) and Ostend Beach in Belgium. The program encourages the audience to join the cleanup crews and, even though the 2019 festival was cancelled due to a storm warning, 132
the cleanup went ahead as planned. In 2018, prior to Christmas, Pentahotels also launched a campaign where social media engagement was used to rack up hours that were then donated to “support social work in our hotels and neighbourhoods,” explains Rieder. “Overall we accumulated more than 62 days’ worth of time to give back to our communities. There were teams raising funds to donate to children’s hospices, helping in shelters, refugee camps and animal rescues. The management team in Frankfurt went to deliver gifts to a refugee shelter on Christmas. It was an amazing experience to give SEPTEMBER 2019