CLICK TO WATCH : ‘#LOVINGLOCAL: JOE CHOCOLATES’ 219 In terms of e-commerce, Bartell’s has
On the pharmacy side, Escobedo and
taken a very customer centric ap-
Bartell’s are working in conjunction
proach, working in conjunction with
with Californian start-up, NimbleRx,
Amazon Prime Now and several other
to provide delivery services for pre-
well-known last-mile shopping delivery
scriptions and commonly purchased
services on same day delivery of
OTC products. “It allows us to really
non-pharmacy items. “We’re channel
fulfil a strategy built around making it
agnostic right now,” she explains.
super easy for customers to buy things
“Whichever company you buy our
from Bartell’s when and where they
products through, the strategy we’ve
want them,” she explains.
put together is focused on giving our
While many things are changing
customer’s choice and the opportunity
around them, Escobedo’s team relies
to get our products in the easiest way
on her ability to build excitement and to
for them – we want to be where they
lead by example. “My job is to help my
shop versus making them come to us.”
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