no longer exist, and retailers who fail to utilize myriad channels – simultaneously – to reach desired targets will sadly lose competitive advantage. While multiple digital tools within the omni-channel spectrum have emblazoned the marketplace, mobile in particular is at the heart of this new marketing world order because it has the opportunity to impact nearly every aspect of the retail experience. Consumers It’s empowering them with more
information and up-to-the-minute purchase opportunities. Retailers It’s opening up a bonanza of untapped revenue generators that challenge them to better optimize each link within their profit cycle. And at the center of this omnichannel marketing evolution sits the mobile phone because it meets the needs of both parties in a reciprocal fashion. Optimizing omni-channel 27