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ADOP TING INNOVATIVE TECHNOLOGY


ADOPTING I TECHN 02


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S TA R H U B

Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub, discusses digital transformation and innovative technology

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ith the imminent arrival of 5G technology, Sebastian Tan, Head of the 5G Centre Of Excellence

(COE) Unit at StarHub, sees industry trends accelerating towards the convergence of mobility first with cloud technology and artificial intelligence (AI). “With mobile edge computing and campus networks coming into fruition with 5G, these will enable mobile operators to offer an expanded set of integrated end-to-end capabilities beyond the telecommunication and connectivity services. I believe the industry will see the telecommunication sector transforming to play a more critical role in integrating the ICT space in the future,� says Tan, who ultimately believes 5G will provide a near seamless and digitally-enabled mobility experience.


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“WE ARE CONSTANTLY LOOKING INTO NEW AREAS TO GROW AND PREEMPT NEW ENTRANTS” — Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub

In order to stay ahead of global business trends, StarHub – a leading telecommunications company based in Singapore and founded in 2000 – embraces the challenger mentality. “We are constantly looking into new areas to grow and preempt new entrants. This is achieved through regular strategy and business reviews to develop and transform our business models as necessary to maintain the challenger position,” comments Tan. “Digital transformation does not simply equate to automation of processes”


CLICK TO WATCH : ‘#HELLOCHANGEPROMISE – STARHUB’

he continues. “We looked at digital

service subscriptions.

first strategy from a 360-degree per-

To date, StarHub has implemented

spective, from people, process and

robotic process automation (RPA) to

tools.” Fundamentally, the first step

help the company to streamline and

to digitally evolve StarHub includes

serve its customers more effectively.

the establishment of a transformation

“The RPA platform has built in AI

office to spearhead strategy execution,

capabilities to analyse the services

together with the appointment of

we provide with recommendations

a digital officer to charter the course

in areas to improve on. We are also

forward. StarHub aims to enhance and

utilising RPA to support our customers,

onboard most of its’ existing services

helping to simplify first call resolution

into its digital platform, allowing

in a timely manner,” Tan adds.

customers to easily access inquiries as well as procure or upgrade their

In addition, StarHub has been transforming its billing system with w w w.st a rh u b . com

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“WHILE WE CONTINUE TO OPERATE AND INVEST IN KEY ASSETS, WE WILL ALSO CONTINUE TO ESTABLISH NEW PARTNERSHIP ECOSYSTEMS TO SUPPORT US ON OUR GROWTH JOURNEY TOWARDS 5G” 08

— Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub


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2000

Year founded

agile framework applications to support new business requirements. “We have successfully transformed and consolidated many of our net-

$2.4bn+ Revenue in Singapore dollars

3,000 Number of employees

works into a new software-defined virtual network function platform, allowing us to provision and manage our services cost-effectively.” However, with these new innovations comes the challenge of security compliance. “All of our digital initiatives will require security reinforcement, which we are continuing to build upon our telco-grade cyber


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E XE CU T I VE PRO FI LE

Sebastian Tan With over 20 years of management experience in both the end-user and technology provider space, Sebastian has successfully managed different stages of the IT life-cycle, from providing thought leadership in visioning to driving transformational IT initiatives. Sebastian believes in building “esprit de corp� within the team and leads by example. An all round achiever, Sebastian has received multiple awards in and outside his professional career and represented Singapore in competitive cycling in the 1990s. One of his many wins was first in the Overseas Bank Corporation Cycle Singapore 2010 edition.

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analytics framework, in partnership

we have also established a partner-

with our independent cyber security

ship to build a new multi-million dollar

unit called Ensign.” This security

hyperscale green data centre campus

transformation is not the first of its kind

and are starting industry trials for

which StarHub has invested in.

pioneering 5G,” explains Tan. Within

“In Singapore, we have undertaken

its digital strategy, StarHub has been

many initiatives to support our policy

incorporating these initiatives. “We

makers in developing our country to

are participating and supporting the

be a smart nation. In our recent initiatives,

policy makers in the industry on six w w w.st a rh u b . com


FEBRUARY 2020


15 strategic focus areas, mainly around urban mobility, smart estates, maritime operations, smart airports and consumer and government application development. Our continuous rationalisation of our infrastructure has given us the ability to support such initiatives in a more efficient manner, keeping pace with the market demands. “Being in the service industry, where customer experience comes first, w w w.st a rh u b . com


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“IN SINGAPORE, WE HAVE UNDERTAKEN MANY INITIATIVES TO SUPPORT OUR POLICY MAKERS IN DEVELOPING OUR COUNTRY TO BE A SMART NATION” — Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub

Security-Driven Networking for a Hyperconnected World Fortinet provides top-rated network and content security, as well as secure access products that share intelligence and work together to form a cooperative fabric. Our unique Security Fabric combines Security Processors, an intuitive operating system, and applied threat intelligence to give you proven security, exceptional performance, better visibility and control. LEARN MORE

FORTIGATE


17 StarHub has always adopted a partner-

being the challenger, StarHub will con-

centric approach so as to enable us to

tinue to transform to stay lean and agile

deliver our commitments jointly,” says

so as to be quick to respond. “While

Tan. ”While we continue to operate

we may be locally established, we are

and invest in key assets, we will also

constantly staying engaged globally.

continue to establish new partner-

This approach has allowed us to ser-

ship ecosystems to support us on our

vice our customers in the best possible

growth journey towards 5G.”

way, which we will continue to embrace

Reflecting on StarHub’s journey,

to ensure a win-win business outcome

Tan believes that “over the years

for both our customers and our share-

StarHub has transformed from a local

holders,” concludes Tan.

pay TV company into a quo-play service provider which has established both consumer and enterprise businesses.” With its strategy fixed at w w w.st a rh u b . com


StarHub 67 Ubi Avenue 1 #05-01 StarHub Green Singapore 408942 T +65 6825 5393 www.starhub.com

Profile for Business Review Asia

StarHub February 2020  

StarHub February 2020  

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