BLUEBELL
146
“ Everyone in the company, whatever their role, has acknowledged the need for change and aligned with the vision” — Alex Misseri, Head of Digital Transformation and Revenues, Bluebell Group
its preferred ecommerce platforms, Shopify and Magento, along with other Asia-specific ones. “Most of, it not all of, the consumer-facing tools that we use are in the cloud,” says Misseri. “For back-end applications, however, we manage the hosting by ourselves across various data centres in Asia.” In fact, Bluebell Group has adopted an in-house approach to many facets of its digital transformation, including its overhaul of back-end operations and change management. “We have not engaged a consulting firm to
J U LY 2 0 1 9