Page 10 Business Review | November 4 - 10, 2013


Can Romania become a cultural and creative hub? The first business networking event for the Romanian cultural and creative sector sought to promote Bucharest as a regional hub of cultural and creative industries, while some 70 percent of the sector’s nationwide turnover is generated by cultural and creative projects based in Bucharest, according to Promoting Entrepreneurship in the Creative Industries, a study conducted especially for the forum. Last week, cultural entrepreneurs, public financiers, private investors, public policy experts, journalists and communication specialists met at the Creative Industries National Forum to discover how these industries can generate profit. based on the power of networking, but also with deep roots in traditions and cultural manifestations. The biggest global creative hubs are New York and London, both of which are characterized by clear regulations regarding copyright laws, exceptional educational systems, transportation hubs and strong support from local government.


Priorities for the local creative sector Photo: Carstina Bogdan

The main objective of the forum was to present to both the national authorities and the general public the huge potential of this emerging economic sector, which the organizers say could be an important asset in the country’s social and economic development in the near future. Speaking in support were international specialists such as Andrew Senior, expert in the field of cultural policies at UNESCO and director of Andrew Senior Ltd, a global consultancy agency in the creative economy, Egbert Ruhl, CEO of Hamburg Kreativ Gesellschaft, and Edgar Garcia, director of business development at the Catalan Institute for Cultural Industries.

All speakers highlighted the need for a national strategy immediately

Istanbul vs. Bucharest The presentations of representatives of the Ministry of Economy and European experts highlighted the need for a national strategy on how to make the most of local creativity, and also the building of institutional associations for the creative sectors to represent them before the public authorities. Senior said that Bucharest should firstly decide which geographical zone it will represent, like Istanbul has

started to brand itself as a possible Eastern European cultural and creative hub. In these terms, Bucharest could be known as a Balkan hub or Black SeaDanube regional hub. Nonetheless, to become a creative hub, Bucharest has to improve both its cultural and digital infrastructure. “How oriented is Romania to the future? The answer to this question will also clarify whether or not the creative industries can be sustained.

Bucharest has the potential to become an Eastern European regional hub only if is supported by infrastructure such as networks, equipment and workspaces that allow the exploitation of creative forces in this area,” argued Senior at the event. Moreover, he presented the global revolution of the cultural and creative industries, a revolution fed by technology and communication infrastructure,

A first measure to support the creative industries is their presence in the national strategy of economic competitiveness, which will be published by the Ministry of Economy. “We included a significant part dedicated to creative Romanian sectors in the economic competitiveness strategy which will be published next week. This area is very important for economic development and needs support from the authorities,” said Adrian Ciocanea, state secretary at the Ministry of Economy. He also pointed out three national priorities to strengthen this sector: Romanian creative community mapping, the establishment of clear criteria for funding for creative industries and developing an institution to represent the voice of the creative and cultural sector to the public authorities.

Most profitable Romanian creative industries

11,136 employees Source: Oricum Association

Book industry/ Publishing 2,462 employees

Advertising 10,728 employees

Film, TV & Radio 5,139 employees

Performing Arts NA

Design NA

Courtesy of

Software/ Computer Games

Business Review Issue 35/2013 November 4 - 10  

Starting 2014 local farmers should see more predictability, said minister Daniel Constantin at the INDAGRA international agri-business trade...

Business Review Issue 35/2013 November 4 - 10  

Starting 2014 local farmers should see more predictability, said minister Daniel Constantin at the INDAGRA international agri-business trade...