North Central Florida Business Report September 2012

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Booming Gaming Firm Lands $18 Million Infusion The face of downtown Gainesville is changing again. In the next few years, Bo Diddley Community Plaza may become the centerpiece of Florida’s own version of Silicon Valley—if this local entrepreneur has any say in it. By Bradley Osburn


Bradley Osburn

rendy Entertainment CEO Agapitus Lye is no stranger to making headlines, but a new announcement may make the biggest splash yet. As revealed in a recent filing with the U.S. Securities and Exchange Commission, the local video game developer has received an investment worth $18.2 million from Insight Venture Management, a New York-based investment firm that has previously funded companies like Tumblr, LivingSocial and Twitter. Such a large infusion of capital

could go a long way toward making Lye’s dream of seeing Gainesville become the technology hub of the Southeast into a reality. Many of the technology startups that have located downtown (Digital Brands, ShadowHealth, Grooveshark) have hit what Lye calls an “inflection point,” in which a company’s financial situation turns around, and he believes that they will change the face of Gainesville. Another one of those companies is Prioria Robotics, co-founded by tech-guru Amir Rubin (also of ShadowHealth). (continued on page 11)

Inside Sum of Success Lies in Gainesville For These Businesses, Saving Time Means Making Money


Giving in Gainesville is Great, but Need is Greater


How—and Why— Economist David Denslow Thinks the Town Should Grow


One of the local innovation economy’s greatest success stories has remained relatively unheralded—but it’s making a major contribution.

By Chris Eversole


he story of how Gainesville became home to SumTotal, a corporation originally based in Silicon Valley, might not be as familiar to some. But the burgeoning global leader in human resource software now employs 200 locally, with the balance of its workforce of 1,000 spread across the United States and overseas. And the company plans to add another 100 jobs at its headquarters, located on Northwest 43rd Avenue, over the next year. It has 3,500 customers in 156 different countries, including half the Fortune 500 companies, says CEO John Borgerding.

“We looked at the best spot to do our business, and Gainesville was the choice.” The main reason? The abundance of talented people, including graduates of the employee-evaluation software, in 1997. University of Florida and Santa Fe College, SumTotal purchased MindSolve in 2006, and and people from Orlando, Jacksonville and kept it in Gainesville. Tampa, Borgerding says. In 2009, Vista Equity Partners bought “With the university and the surrounding SumTotal, took the publicly traded company cities, you have a very good talent pool of private, and brought in Borgerding. And when highly capable individuals who are available he came in, they looked at their operations all for a lower cost than in other areas of the over the world, he says. country,” he says. “It’s a great place to run a software business.” When SumTotal was headquartered in Silicon Valley, Google was its neighbor. “When we started to tell the industry that we were moving to Gainesville, they said, ‘Why would you do that? You can’t make that work,’” —SumTotal CEO John Borgerding Borgerding says. “Well, we moved, and we absolutely made it work. It’s a great testament to the “We were all over the place: We were in community and the availability of talent and Silicon Valley; New York; Bellevue, Wash., infrastructure here.” and we had a presence in Gainesville,” he says. (continued on page 12)

“We looked at the best spot to do our business, and Gainesville was the choice.”


The story of how SumTotal landed here begins when University of Florida grads Jeff Lyons and Dan Boccabella founded MindSolve Technologies, a company specializing in

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Office Space Keith Watson Events





Kevin Ireland

Editorial Director Maghan McDowell

Creative Director Heather von Klock

Senior Writer Chris Eversole


Bradley Osburn

Content September 2012


Editor’s Viewpoint Is Gainesville Normal?


Sales Strategies Are Salespeople Born?





Julie Long

Trends Time-Saving Businesses

In the News FloridaWorks Grant Helps Create Jobs Cover Story Trendy Receives Major Investment

12 15 17 19

Cover Story Success Story: SumTotal In the News Gainesville Regional Airport Installs Solar Panels and More Trends For Some Businesses, Saving Time is Money HR Rx The Culture Equation: Are You Measuring Up?


In the News Gainesville Gives— But is It Enough?

Sarah Kinonen Chelsea Lipford Taylor Gonzalez Bradley Osburn Justin Galicz Rachel Sale Alexandria Ugarte

Senior Account Executive Pete Zimek

Account Executives Carolyne Salt Wilson Stern

Distribution Manager Ryan McDowell


Business Basics 13 Signs You May Need Supervision When Using QuickBooks

Operations Manager


Real Estate 101 Gainesville Moves West


Calendar Business Group & Networking Meetings

Contributing Columnists


Someone You Should Know David Denslow


Transactions Commercial Sales & Business Start-Ups


Office Space Keith Watson Events


In the News Fracture Celebrates the Opening of New Office and More

The North Central FlorIDa Business Report

Lori White


Jennette Holzworth Erica Hurlburt Kristen Hadeed Stu Lewis Betsy Pepine Stephanie Travis



Chris Eversole Julie Long Bradley Osburn

Contact: PO Box 15192, Gainesville, FL 32604 352-377-1402 (ph) l 352-377-6602 (fax) E-mail:

Copyright 2012 by Broad Beach Media.


( Editor’s Viewpoint )

Is Gainesville Normal? I

’ve been with Broad Beach Media for five years, and in this time, I’ve witnessed the real estate crash, the subsequent faltering economy—and the admirable and inspiring resurgence of hope in Gainesville. It got me thinking: Is this accelerated energy for technology and entrepreneurship we’re experiencing normal? Is this unmistakable sense of potential and momentum something that similar communities are experiencing as they recover from our generation’s version of the Great Depression? I asked our own senior writer, Chris Eversole, who had lived in Sarasota and Columbus, Ohio, before moving to Gainesville 17 years ago. In his role reporting from the trenches, he has witnessed what initiatives like Innovation Gainesville have accomplished. And no, he assured me, this isn’t normal. Then I turned to a few people in our community who have lived in vastly different areas, both in the U.S. and overseas. Among them was Alachua County economic development coordinator Edgar Campa-Palafox (who moved here recently from Tuscon, Ariz., and El Paso, Tex.) and David Whitney, entrepreneur in residence in the University of Florida’s College of Engineering and the managing director of Energent Ventures, a local investor in startup companies. (Whitney comes to Gainesville by way of Silicon Valley and Dubai.) Overall, they assure me that no, it’s not completely normal. Our community enjoys an unusual degree of collaboration, both between local companies and between the university and the city. (Interestingly, this was also a major theme in the nonprofit sector, as we found in our story on giving in Gainesville, page 20.)


Here’s just an excerpt of what Campa-Palafox and Whitney had to say about the future of Gainesville and challenges we might face as we put Gainesville firmly on the map:

for our smaller companies, as they tend to attract the investors.

1. Gainesville is still largely unrecognized. Both suggest that while they were lucky in coming to a town with so much enthusiasm for starting a business, the national perspective— the “Gainesville brand,” if you will—still has potential for growth. Campa-Palafox does note that the solar feed-in tariff was a step in the right direction to national recognition. Whitney “got lucky,” he says, in moving to an area that was such a hotbed of activity, and he hasn’t been let down for a second. Still, how can we expand that message?

4. Don’t get caught up in the hype. Gainesville is a great place to start and run a business. But, Whitney warns, rather than trying to become “the next Silicon Valley,” we should work on being “the first Gainesville.” Our unique equation of collaboration and university resources, combined with hard work, promises a future that is “solidly bright,” Whitney says.

2. We’re a small market. Despite future potential, we are still a small town, so failures and economic uncertainties make a big impact. We’d be wise to not rely on one industry or company, so that the resulting stability will attract more people and more companies. But for now, our size can work to our advantage; it makes us “quicker and meaner” in that we can shift gears faster—plus, leaders are more accessible, as Campa-Palafox notes. And when some of us do fail, will we learn? As Whitney suggests, Gainesville’s rallying cry should be, “Fail early, fail cheaply.” 3. We need more investor capital—and more large companies. Recent local success stories (see our cover) are hopeful signs that we can attract investor capital, but we need more, and more types, from small loans to major infusions, Whitney says. Attracting this isn’t easy, but convincing larger companies to set up shop here will translate into more success

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by Maghan McDowell

Ultimately, let’s remember to enjoy the journey of mapping the future of Gainesville. And, if that means that Gainesville’s on the map this fall mainly because of our football team, I’ll still be thrilled. 5#3



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( Sales Strategies ) $


o you think Usain Bolt was born to sprint? Probably.

Is it also probable that he has taken lessons, listens to a coach and studies the sport to increase his success and help him stay at the top of his profession? You bet! How many people got—and stay—on top without anyone else’s help? Everyone needs help. It’s one of the critical elements of success. If you know how to ask for help, you won’t have to reinvent the wheel. That being said, how do you help your salespeople? Some believe that salespeople are just born with natural selling ability. A few years ago I asked a friend of mine why his daughter wanted to get in to sales. He said, “I’m not sure, but she’s definitely cut out for it.” I said, “How’s that?” “Well,” he said, “She’s got the gift of gab.” Is that what we all need, another salesperson who doesn’t know when to stop talking? What makes a great salesperson? Some people think it’s their ability to talk, others may place a lot of emphasis on their personal charm, and sometimes it’s because they won’t take “no” for an answer. All of these impressions come from their past influences and experiences. Long gone are the days of the “pitchmen” who razzle dazzle us with their showmanship. Success in sales today is dependent on so much more. Today

clients are smarter and have access to more information. They make better, more informed decisions and need a salesperson who will help them make a buying decision. Today’s buyers won’t be bullied. When it comes to charm, you can get by for about 15 minutes but you better know something if you plan to make a living. When I speak to business owners, I get some very radical views of how they perceive salespeople. Some see them as the front lines of their ability to generate revenue. One CEO believes salespeople are the backbone of business and it’s the sales profession that ultimately grows the economy. They believe if no one is selling, then no one is working. So how do you get the next superstar in to your salesdriven organization? Start by finding someone who has basic competencies: desire, commitment and the courage to fail. Failure is a natural evolutionary part of the success journey and to succeed, you have to learn how to fail. Look for people who can tell you about their failures and what lessons they learned from them. When you ask a candidate on an interview to tell you about their success stories, you may be missing the most critical part that will define that salesperson’s character. How does he or she handle adversity?

By Stu Lewis

Attitude, behaviour and techniques are needed to be successful in sales, but it’s the attitude you have to have internally. Behaviour and techniques can be enhanced with training. What’s under the umbrella of attitude? This means qualities like self-concept and self-esteem. Selling is a high-rejection business. If you’re reluctant to hear “no,” chances are all the best training won’t change that. Attitude also includes internal motivation. Are you truly a self-starter, or do you need someone else to set the pace? It’s also important that your attitude includes being success-driven and money-motivated. That doesn’t mean you work 80 hours a week. It does mean that during your “pay-time” you are committed to doing what it takes to keep a full pipeline of opportunity. Attitude also means that challenge, growth and change are positive and you’re not happy with the status quo or your current comfort zone. Work with your team to make them better at their job, develop their confidence and self-esteem and provide resources that help them grow your business. If you are having difficulty, start by asking for help. 5#3 Stu Lewis has more than 25 years of highly successful sales and sales management experience. Now a veteran Sandler Trainer, Stu brings a wealth of knowledge and experience plus a highly interactive teaching style to Sandler Training, an international sales and management training and consulting firm. Visit



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( In the News )

FloridaWorks Grant Helps Create Jobs


By Chris Eversole

ocal companies are adding an estimated 365 jobs, thanks in part to a nearly $5 million federal job-training grant that’s designed to reduce the hiring of immigrants on special visas.

“This program helps companies hire workers who have 85 percent or less of the skills they need to fill their needs,” says Kim Tesch-Vaught, executive director of FloridaWorks. FloridaWorks is administering the grant as part of its work in providing training and job placement services for Alachua and Bradford counties. Funding comes from fees that the federal government collects for immigrant workers who obtain H-1B visas. The visas are designed to help U.S. companies fill jobs for which they can’t find qualified American workers. “Area companies are having a big problem filling all their positions at a time when so many people here are out of work,” Tesch-Vaught says. “We’re helping people with professional backgrounds fill their 15 percent skill gap.” Among companies creating jobs with the program are startups Altavian and NeuroNet Learning. Altavian has added four employees through the program and plans to add several more, says co-founder Thomas Rambo. The new employees will help the company, which builds unmanned aircraft, accelerate its expansion, he says. “All of us who started the company are UF grads, and we’re close to UF students,” Rambo says. “The grant provides us a great opportunity to provide grads with the specific toolset they need to work with us.”

Altavian workers need on-the-job training because the technology in which it’s involved is evolving rapidly, Rambo says. Planes that the company built for the Army Corps of Engineers fly over bridges, dams and other structures and take multiple photos, which are stitched together. “We create a mosaic that the corps can use to determine weaknesses in the structures,” Rambo says. The grant is helping NeuroNet grow from two employees to six, says co-founder Jonathan Rowe. The new employees will include a marketing director, a graphic designer, a computer animator and a computer programmer. The new hires will help NeuroNet both improve its product and find new customers, Rowe says. Schools and therapists use NeuroNet’s software and other products to help children and young adults learn better through movement training. “Starting up a company is complicated, and it takes time to do everything we need to do,” Rowe says. “We’re able to progress faster because of the positions we’re filling.” The grant program, called Healthcare Biomanufacturing Occupational and Technology Training, reimburses employees for up to 90 percent of the training costs for three to six months for new employees. The Business Competitiveness Committee of FloridaWorks awarded funds based on evaluations made by business and community leaders. “We were able to help companies regardless of where they are on the entrepreneurship cycle,” TeschVaught says. Information about HBOTT is available at 5#3

Jonathan Rowe of NeuroNet Learning, who has “bootstrapped” his company until now, says that the $48,000 he’s slated to receive to train four new employees will accelerate his company’s growth.

NEWS BRIEFS Alachua County Opens Combined Communications Center

Quilt Social App Launches

Quilt, a software startup with Gainesville-based investors, has announced the launch of Quilt, a real-time software that leverages teen texting habits into a program designed to allow groups of people to have a shared, digital memory

Chris Eversole

The Alachua County Sheriff’s Office has announced the completion of more than $1 million in renovations to the Combined Communications Center, a facility that will serve the communication need of Alachua County public safety agencies. Upgrades to the facility include a new roof, console furniture, paint and carpet, as well as installations of 60-inch monitors for security and breaking news and a Project 25-compliant GRUCom radio system. The facility will serve the Alachua County Sheriff’s Office and Fire Rescue, Gainesville Police Department and Fire Rescue, GRUCom, the Waldo Police Department and the High Springs Police Department.

of an event. Quilt completed a beta-test of its new social software application in Gainesville in the fall of 2011. Described as a real-time digital scrapbook, users capture events, conversations and other experiences in a digital archive that all can share. Designed to be used on-the-go, the app is available on mobile devices through the Apple App Store and Android’s Google Play Store. “Quilt is delivering a fundamentally new way to create, share and relive the experiences of our lives,” says Quilt investor and Facebook co-founder Andrew McCollum in a press release.

Cade Museum Foundation Selects Short List of Design Competitors The Cade Museum Foundation, which will erect the Cade Museum building in a reclaimed Depot Park, has narrowed its list of architectural design competitors from 25 to six. Of those companies, Single Speed Design and MW Bender Architecture as well as SVM +H2A have Gainesville team members. These teams will present designs this month and in November, and a winner will be selected in December.

Gainesville Health-Technology Startup Moves into New Office The historic Rice Hardware Building at 15 SW First Ave. has become home of a software company, Shadow Health. The open environment of the 3,000-square-foot building works well for Shadow Health, says

CEO David Massias. Shadow Health outgrew its space in the Florida Innovation Hub at UF, due to nursing schools embracing its software that allows students to interact with a simulated patient. 5#3



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( Cover Story )



ye, from Jacksonville, graduated from the University of Florida to work as a computer vision researcher at Prioria while also working on his company ToneRite, which produces a device that helps timepressed musicians “play-in” their string instruments. Ultimately, Lye started Trendy Entertainment with co-founder Jeremy Stieglitz in December 2009. Gainesville-grown Trendy recently moved into a new office downtown and employs about 30 people. It specializes in downloadable videogame titles— most notably Dungeon Defenders, which has been downloaded more than 3.5 million times since it was released in October. Trendy has been hard at work on expansion content for Dungeon Defenders, but the investment could mean a lot for future content. As of press time, Lye could officially neither “confirm nor deny” that Trendy had received an investment, but he could talk about what such an investment might mean for the videogame landscape in the area and his hopes for turning Gainesville into the next big name in gaming. Overall, he says, “A lot of people in the studio are very happy. “Happy people make happy companies, which make happy products. If I were to have a deal, it would be one to make everybody very happy.”

What do you like so much about Gainesville?

How are your employees doing? Are they all sticking around?

Do you have any plans to expand?

Do you think that having this downtown hub, with Innovation Square, has helped facilitate the atmosphere?

Will you be sending staff from Gainesville or hiring local talent?

Dungeon Defenders is Trendy’s bestselling, multi-million-copiessold downloadable game. Is it continuing to sell well?

Trendy will stay in Gainesville. We also just opened an office in New York, and we’re planning to open an office in San Francisco in the next 12 months.

We’ll do a combination of both.

Will you be expanding your office in Gainesville?

We’ll probably have to expand. I wanted to take up the second and third floors below us in our building [on the fourth floor at 110 SE First St.], but a bunch of lawyers grabbed them, so I’m looking for spaces within a block radius. I’ll get them.

With expansions and the investment we saw on the SEC filing, where do you go from here?

Bradley Osburn

up at Spannk dressed up, and they let us dance on the bar, and a picture of it ended up on Reddit. I rolled up to 101 Downtown the other night in my new Lotus, and I stepped out and they were like, “I didn’t know Power Rangers drove Lotuses.” We’re all super-huge nerds. We like to go to superhero movies together. For The Avengers we went dressed up. I came as Thor—I had the helmet and the cape—it was funny. We like doing stupid things.

It has the cool things of a big city, like sports and culture, and it’s full of really smart people who go to the university. But it’s small enough that you get to know everyone. There’s just such a high concentration of cool, smart people. Gainesville’s hit a, I’d say, critical mass of smart people, investors and attitude. The culture is like, “Hey, I can start a tech company and make awesome stuff.” You can see it if you just walk around downtown and bump into other techies. There’s this optimism over in Silicon Valley too—an exuberance, and crazy, crazy ideas just float around. And nobody cares that they’re crazy; they just think up ways to make it happen. Let’s be dreamers and stay dreamers. And we’re starting to get that here downtown.

They are highly incentivized to stay, with things like soda and chips, and ice cream. I buy them a lot of ice cream.

Trendy’s 30 employees recently moved into a 6,500-square-foot space downtown.

(continued from cover)

What’s next is a lot of hard work. I want to make Gainesville cool for nerds. I want to show everyone how much fun nerds are having here in Gainesville. Well, how do you make nerds cool? By driving Bentleys and buying a Lotus. Some of the guys in the office and I have these Power Rangers outfits that we’ll just randomly wear out to clubs. These suits are spot-on. We showed

Yes, everybody feeds off of everybody else’s energy.

Two weeks ago Steam [a digital distribution platform for videogames] had a big summer sale, and we peaked at [third and sixth place on the sales charts during the week-long sale]. It’s pretty incredible. That game launched last October and to be able to still pull in numbers like that is incredible.

With new projects coming up, will Trendy continue to support Dungeon Defenders? Will you move away from digital distribution to boxes on shelves?

That’s something we’ll decide very soon. It’d be pretty cool to see our product on shelves, but there’s a lot of hassle that goes along with that.

Can you say anything about new products coming down the line?

I’ll wait until a formal announcement at the end of the year. We’re working on some exciting new projects. We’re exploring new genres. 5#3


( Success Story )

SumTotal T

(continued from cover)

he Business Report interviewed Borgerding, along with Lyons, who’s SumTotal’s chief of staff, and Boccabella, who’s the vice president of product management.

What was the initial idea for MindSolve?

Lyons: Our original emphasis was providing an easier and more accurate way for companies to evaluate employees. That need came to us from a human resources group in California that was struggling with a lack of useful products on the market and wanted to develop something better.

What was your background?

Lyons: We were doing software development at the time. We were working with the statistics department at Stanford, and that created the first product that then started MindSolve. Lyons: We got to know Harold Fethe from ALZA Pharmaceuticals through Charles Steadham, our third partner in MindSolve. Once we won a bid to develop ALZA’s performance appraisal software, people from ALZA put us in touch with Stanford.

How long did the companies know about each other before the acquisition took place?

Lyons: The process took less than a year, beginning with SumTotal contacting us in early 2006 until the acquisition was completed in November of that year. Analysts who look at various software companies had recognized MindSolve as an up-and-coming company. In addition, we had some joint customers with SumTotal. Borgerding: If you think about it, back in 2006, SumTotal was only a learning company. It focused on learning applications for large corporations, and MindSolve came from the perspective of talent management and performance management. There was a very natural synergy between the two companies.

What distinguishes SumTotal among companies offering human resources software?

Borgerding: We offer fully integrated human capital management covering every single piece of software that touches an employee’s life cycle. This includes finding employees, training them, taking them through succession planning, assessing their competencies and performance and preparing payroll.

Why is it important to a company to have integrated human resources management?

Borgerding: First, those are large, very complex processes for large organizations. We help companies answer questions such as: n What type of talent do we need to hire? n What type of talent do we have internally that we can grow? n How does strategic human capital management affect our sales and our growth in the market? n How do you effectively retain key employees who are critical to your success? Lyons: Historically, it’s been hard for companies to answer questions such as: n Do we have enough head count? n If we do, are they trained on the right things? n If they’re trained, are they tracking to the right goals that match up to what we want to do as a company? n Are we paying the high performers enough so that they’re kept equal with the market, and they aren’t going to leave? All of those answers were owned by somebody different in the organization, and the people performing various functions generally didn’t even talk to each other. An executive asking people-related questions generally has a hard time getting straight and complete answers. Large organizations couldn’t get good data that linked all of those things together and helped them identify trends. We’ve been able to automate all that. Borgerding: One of our customers is a $10 billion company with about 30,000 employees that operates in about 40 different


Chris Eversole

How did you make the connection with Stanford?

SumTotal CEO John Borgerding works closely with Chief of Staff Jeff Lyons and Vice President of Product Management Dan Boccabella. Lyons and Boccabella were co-founders of MindSolve Technologies, a local company that SumTotal bought, after which it moved the company headquarters from Silicon Valley to Gainesville. countries. It’s been growing rapidly. It was opening up a new plant in South America. The executive team was faced with the challenge of finding people who have these qualifications: key competencies, spoke the language and were willing to relocate within the next six months. The CEO got a blank stare when he asked about who had qualifications. He was trying to make a big investment in South America, but he didn’t have the right system to help him find the right employees. The company worked with us to put in our learning, talent management and HR systems. Now it has a global view of its talent. It’s now working with us to put in recruiting and analytics. The traditional approach to planning these kinds of large investments involves a lot of time-consuming, manual analysis by all the major departments in the company. We partnered with the company to provide an integrated view of their workforce that lets them quickly understand whether the company could quickly staff plants and where it needs to recruit outside talent. As companies are being forced to be more productive, it’s important that they don’t have to train their people on multiple different systems—one to apply for a job within the company, one to make a compensation recommendation and one to put in a timesheet. A single integrated system dramatically reduces complexity and cost.

Is there a consulting part of the company?

Borgerding: We have almost 200 consultants who look at problems our customers are facing and explore different avenues to solve those problems. As we started to go through the recession a few years ago, companies started to slash headcount. Now that we’re starting to get out of it, companies are starting to say, “I want to grow. I can’t just continue to slash my way to growth, but I’m reluctant to simply hire a lot more people. How do I get more out of the people I have?”

What percentage of your employees do you recruit from outside the area?

Borgerding: Of the 200 individuals we’ve hired, 100 are right out of the University of Florida. The other 100 are either from Florida or throughout the country. Boccabella: One of the big differences between MindSolve and SumTotal is that we now offer significant training for new employees and boot camps. This makes it possible for us to hire people directly from the university.

Do you use the methods that you teach in running SumTotal?

Borgerding: We practice what we preach. Even with going out and identifying talent. We have an in-house recruiting process that is very specific— and then goes out and finds the best talent. We have very specific on-boarding procedures.

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Certainly for all the other technical positions—whether it’s development or whether it’s technical support—we have a great onboarding process, in which we take them through weeks of training. In partnership with Santa Fe, we’re investing in more training to help managers and leaders move to the next level and strengthen their skills. We just launched a new management program, and we use our own training systems, learning systems and performance management systems.

What are your key corporate values?

Borgerding: We focus intently on customer service and customer satisfaction. We also focus on innovation, both in terms of what we do on the product team as well as continually improving our processes as a company. We also focus on accountability and meeting our commitments. At the end of the day, are we meeting are financial targets? Are we meeting our deliverable dates? There are three things we focus on all the time: The first one is customer satisfaction and retention. That drives our roadmap of investment to ensure that we retain a large number of our customers. The next thing is making sure we meet our financial commitments. We’re a private company owned by an equity firm that’s a great partner, and we want to make sure we meet our financial goals. Our third goal is to maintain a high performance culture. That involves everything from finding the best talent to retaining that talent. It also involves the workplace and the freedom people have to be flexible in meeting their business goals and maintaining flexibility in other aspects of their life.

How does that flexibility translate into how people work?

Borgerding: We have several different techniques available, depending on the job function. Certain teams achieve better results if they are more cohesive and work together, so they are based together in offices that we call “centers of excellence.” On the other hand, more than 200 of our employees are remote workers. A lot of companies in the software space give people laptops, say “good luck” and tell them to get out there and do the best they can. We teach people product management skills, negotiation skills, presentation skills, sales skills, finance skills. We invest heavily in that training. We survey our employees every year to see where we need to invest in them or in the business and where we need to change to drive this high-performance culture. Some of the points of feedback we received was, “You guys are great with onboarding and great with initial training. Now we need that second level of training.” That’s why we just put in this management level training program.


AMJ Inc. of Gainesville

( Success Story )

SumTotal is the major tenant in the Madison Park Building, 2850 NW 43rd St.

How have the two of you from MindSolve broadened yourselves as a result of being a part of this team?

Boccabella: I think the training programs have been helpful. When we were a small company based in Gainesville, there was almost nothing available and new hires had to learn their skills on the job. It was trial by fire. As the organization has grown, we’ve all gotten the opportunity to expand into additional areas. For example, I look at the developers we’ve brought in and what we’re doing in development projects. We have “hackathons,” a couple of days of each month, during which different teams get together in the conference room and work on something that interests them. Normally my team doesn’t get to work on mobile application development. But SumTotal has launched a lot of new mobile projects. So the hackathons give my team the chance to explore some different opportunities. We’re also doing many new things on social recruiting and mobile apps that are exciting to the new generation. Instead of always working on products that have been out in the marketplace for a few years, new developers get to come in and work on something brand new. Lyons: Dan and I, and everyone else who were hired from

MindSolve, have had a fantastic opportunity. We got to see what a startup business is like, and then we got to see what it’s like to be part of a large public company. Now we’re part of a large private company. Originally, we were much more focused on finding new customers in a 90-day calendar. And now as a private organization, we have more of a long-term focus. We have more flexibility to focus on customer success more than just chasing Wall Street’s 90-day heartbeat. Borgerding: Vista Equity Partners is a $6 billion equity firm that only owns and operates software companies. Every year, Vista holds best practices sharing sessions for every discipline, whether it’s sales, customer operations or product development. They bring together representative from the software companies they own, and we get to meet with our peers and look at the best practices in the software industry. Also, our employees have the opportunity, when the appropriate opportunity arises, to go from SumTotal to another Vista Equity software company. Several people from here in Gainesville raised their hand, and they have been able to take another job and grow professionally.

What pointers would you offer to people wanting to start companies in Gainesville?

Lyons: I think there’s a tremendous environment here. Some of the challenges are that the environment is still sort of nascent. While SumTotal has the size and scale to draw the talent, either by finding it in Gainesville or by bringing in people from other areas, it’s harder for a startup to draw externally. Boccabella: It’s important for startups to think about how they are going to scale their organization, which is something that SumTotal does well. It’s one thing to have one or two developers working on a program, and then all of a sudden companies start buying it. You need to figure out how to make two developers turn into 10 developers and still be productive. Lots of entrepreneurs struggle with moving from small companies with three or four people to 10, 20, 30 or 40. That’s really SumTotal’s expertise—to acquire companies and quickly integrate them into its organization.

Do you feel you were fortunate that a company like SumTotal was able to help you grow?

Boccabella: We found a strategic partner that was aligned with our goals. It truly was a case of one plus one equals three. 5#3

SUMTOTAL SNAPSHOT WHAT IT DOES: SumTotal provides a broad group of software packages that work together in managing employees. Its tools deal with: så Recruiting employees så Testing applicants så Training employees så Evaluating employees så Doing payroll så Tracking the performance of individual employees and groups of employees så Developing advancement plans for employees CUSTOMERS: More than 3,500 customers, including about half of the Fortune 500 companies, universities, hospitals and government agencies. NUMBER OF EMPLOYEES SERVED: More than 4 million workers in 160 countries use SumTotal products.



The North Central FlorIDa Business Report


AxoGen, Inc. Makes First Sale to Rizzoli Orthopaedic Institute in Italy

Italy’s largest tissue bank and medical distributor, Rizzoli Orthopaedic Institute, will receive its first shipment of AxoGen, Inc.’s, Avance(R) Nerve Graft, which bridges the gap between severed nerves in patients. “Our ongoing partnership with the prestigious Rizzoli Orthopaedic Institute underscores the quality of AxoGen’s tissue processing and confirms the growing demand for Avance(R) Nerve Graft in markets outside of the United States,” says Karen Zaderej, AxoGen’s chief executive officer, in a press release.

VA Fisher House Coming to Gainesville

Families of patients being treated at the Malcom Randall VA Medical Center will soon have access to free lodging, thanks to the upcoming construction of what is known as a Fisher House. The facility will feature 20 bedrooms, common use areas and will be 100 percent handicapped accessible. It will be built using public donations and contributions from the Fisher House Foundation. The VA will assume the operating costs for the finished homes.

United Downtown Returns

The United Way of North Central Florida has announced the return of United Downtown, its series of free street festivals, for the fall of 2012. The events are scheduled for the Fridays before select University of Florida home football games, from 6pm to 10 pm, on Southeast First Street and the Bo Diddley Community Plaza. This fall’s dates are Aug. 31, Sep. 21, Oct. 5 and Oct. 19. Attractions will include an O2B Kids-sponsored area for children and the Free Fridays concert series, along with local artists selling their wares and downtown restaurants offering local favorites.

Leadership Gainesville Director Jan Patterson has announced the beginning of Class 39’s yearlong tour of the Alachua County business landscape, which starts with a class retreat and an Amazing Race-style county tour. Congratulations to LG Class 39: Erik Anderson, Mcleod General Trades Ashley Banks, Morgan Stanley Smith Barney Shareen Baptiste, Gainesville Area Chamber of Commerce/ Florida Works S. Yvette Carter, GRU Channing Casey, Frankel Media Group Chris Coleman, Falcon Financial Management Kelly Douglass, Campus USA Credit Union Eric Drummond, Oelrich Construction Carole Duval, Info Tech, Inc. Byron Flagg, The Flagg Firm Ife Goodson, Gainesville Area Chamber of Commerce Jane Harris, Capital City Bank Jamar Hebert, Cox Communications Kelly Henderson, Trend Management Solutions Amy Howard, Venture Realty of North Florida, Inc. Blair Janes, Brightway Insurance Agency Bob Krefting, Carr Riggs and Ingram, LLC Meghan Latorre, Info Tech, Inc. Troy Lauramoore, Charles Perry Partners Michael Lavoie, Windstream Communications Chantele Martin, UF College of Medicine Makaya McKnight, Florida Institute for Workforce Innovation Allison Megrath, Plum Creek Amber Miller, HOME Magazine Prem Paul Murrhee, Atrium of Gainesville Jackie Paris, McDonald’s Jane Parkin, Santa Fe College, Charles Perry Construction Institute Mike Powell, Mike Powell & Associates Douglas Pratt, TD Bank Jennifer Quinn, Junior League of Gainesville Mike Remer, Computer Care, LLC Greta Rice, GACAR Claire Rini, Sun Country Sports Center Daniel Rodkin, Santa Fe College Craig Sainz, Craig A. Sainz Chiropractic Rachel Stimler, the Education Foundation of Alachua County Carrie Tam, Florida Works/FWI Meg The Losen, Info Tech, Inc. Chris Towne, DRMP, Inc. John VanDuzer, James Moore & Co.,P.l. Jordan Webb, Gentle Dental

Gainesville Regional Airport Installs Solar Panels Gainesville Regional Airport has completed the installation of a series of photovoltaic solar panels to the roof of the John R. Alison commercial terminal and the roof of the rental car wash facility. The panels have the capacity to capture 292 kilowatts of power, and the airport plans to sell power to GRU and reinvest the income into airport operations. Also this month, Silver Airways now offers non-stop flights to Hartsfield-Jackson Atlanta International Airport from Gainesville Regional Airport. Sunday through Friday, a flight departing Gainesville at 6am will arrive at 7:40am. Flights departing Atlanta at 9pm will arrive in Gainesville at 10:40pm.


Ten Southeastern Conference cities have formed a new conference-wide tourism effort under the umbrella name Towns of the SEC. VisitGainesville and the Gainesville Sports Commission have joined the initiative in an affort to enhance the experience of visitors during football weekends and other collegiate sports events. The first year initiatives will expand game-day information on partner websites and social media sites. The group expects that 14 SEC cities will join the initiative.

Leadership Gainesville Class 39 Kicks Off


NEWS BRIEFS VisitGainesville and Gainesville Sports Commission Part of New Tourism Initiative

( In the News )

Bosshardt Realty Services, LLC, has partnered with the Cooke Real Estate School to offer distance learning classes in the Bosshardt Realty Corporate office. The License Real Estate course will be offered on a monthly basis for a fee.

Charles Perry Partners, Inc., one of Florida’s largest general contractors and construction managers, has been ranked by Florida Trend magazine among the top 200 private companies in the state and ninth fastest rising in its Big Movers section. Jonathan R. Pritt, M.D., joins The Orthopaedic Institute, and will operate out of the office on West Newberry Road. Pritt is a University of Florida College of Medicine graduate who completed his Orthopaedic Surgery Residency at the Mayo Clinic in Minnesota.

The Plum Creek Foundation has awarded the Nonprofit Center of North Central Florida a grant to conduct a State of the Sector Report for Alachua County, which will look at the financial health, philanthropic giving and distribution of organizations of the Alachua County nonprofit sector. The center will announce the results in late October.

The InterMed Biomedical Services, InterMed Nuclear Medicine Services and InterMed Ultrasound, Gainesvillebased companies that specialize in medical equipment sales and services, have achieved the prestigious ISO 9001 quality system certification. The certification shows that InterMed has met rigorous requirements for quality management systems and processes, and demonstrated the ability to consistently provide products and services that meet customer and regulatory requirements. Gainesville Regional Utilities’ Eastside Operations Center has earned the Gold and Silver LEED certifications from the U.S. Green Building Council for its environmentally friendly buildings. Five of the buildings received gold while three of them earned silver. LEED certification determines a building’s environmental impact, including sustainable site development, water efficiency, materials selection, energy efficiency and indoor environmental quality. The Florida Network of Children’s Advocacy Centers has presented the Leadership Gainesville Class 37 with an Advocacy in Action Award, honoring their class project with Internet Crimes Against Children. Thanks to LG 37, the Sheriff’s office received a grant for more than $400,000 to provide further services and equipment for the North Florida Internet Crimes Against Children Task Force, and Alachua County TCBYs have taken part in “Take 25” days, where every child who comes through the door gets free ice cream and is taught about Internet safety.

John Bonacci, after spending two years as CEO of Big Brothers Big Sisters of Mid-Florida, has been appointed as CEO of North Central Florida YMCA. Bonacci plans to expand and add programs to the YMCA, as well as more family events. The YMCA will host a “Meet the CEO” event Aug. 29, 6pm.

Carol McCusker, former curator of photography for the Museum of Photographic Arts in San Diego, has been appointed as curator of photography for the Harn Museum of Art, filling the position for the first time since it was endowed with a $1.5 million gift by the Mary Ann Harn Cofrin family. “I am thrilled to join the Harn Museum staff and the University of Florida as an endowed curator of photography,” she said in a press release. “I look forward to using [the endowment funds] to curate thoughtprovoking new exhibitions for our visitors.” Following more than 25 years as Gainesville city attorney, Marion J. Radson has been appointed to a one-year term as president of the Florida Municipal Attorneys Association, of which he has been a member since its inception and board member for the past four years. The association also recently awarded Radson with the Claude L. Mullis Lifetime Distinguished Service Award, honoring his decades of work as Gainesville’s city attorney. 5#3



The North Central FlorIDa Business Report


Bradley Osburn

( Trends )




t seems no matter how many ways technology improves to make life easier, there’s always something left undone. Some area businesses are banking on the idea that time is money—especially if it means letting clients concentrate on building a business. Here are a few local time-saving businesses that render picking up dry-cleaning on a lunch break a relic of the past. By Erica Hurlburt

What it costs: Prices range from $10.20 for suits and dresses to $2.20 for shirts. To compare prices in the Gainesville area, visit

while they’re at work and more. Student Maid works with both residential and commercial customers. As the staff will tell you, they’re “here to help.”

STUDENT MAID, (352) 672-0038

What it costs: Some prices are set. For example, pet- and house-sitting are $40-$60 a day, tutoring is $20-$30 an hour, and yard work is $35 an hour. Other services require an estimate. For more information, visit

What it does: Student Maid exists, as they say, to make life easier. The business employs college students whose backgrounds have been checked and who have a GPA of 3.5 or higher. The company not only cleans houses, but also it helps clients move, does some yard work, provides tutoring, does house-sitting while clients are on vacation, walks dogs

JOHN ISAAC’S CLOTHING, (352) 225-3577 What it does: Sometimes half the battle is simply knowing what to wear. John Isaac’s Clothing takes the guesswork out of getting ready in the morning by creating custom picture books that contain coordinated outfits from each client’s closet. And that’s just one of many convenient services. In addition to selling everything from casual wear to suits, John Isaac’s Clothing will tailor clothes, custom-make clothing to fit a customer’s lifestyle and consult for a “closet clean-up” that weeds through clothes that are outdated. What it costs: There’s no charge for a consultation. Visit for more information.

PRESSED4TIME, (352) 372-0545

TAKE AWAY GOURMET, (352) 374-4433

Julie Long

What it does: Pressed4Time is a national franchise that claims to be the largest business of its kind nationally— and for good reason. The mobile dry cleaning service not only professionally cleans clothes, but it picks them up and delivers them to a home or office free of charge. Owner Mark Algar says people are drawn to his business because of one word: convenience. “You don’t deal with traffic, and there’s no difference in cost from other dry-cleaning businesses that don’t deliver,” he says. The business also provides shoe repair, laundry and alteration services.

What it does: Skip the drive-through and opt for a healthier and equally convenient dinner option: Take Away Gourmet (at left), located at 3345 Southwest 34th Street. Customers can choose to order food a few days in advance or stop by for a grab-and-go item, with options including individualsized meals or casseroles that will feed up to eight people. (continued on next page)


( Trends )


Hot meals, salads, baked goods and even items that are prepared for grilling make an ideal option for fall tailgates or unexpected guests. Take Away Gourmet also delivers.

DAYTIME DOGS AND FRIENDS, (352) 219-4246 What it does: The company will make sure Fido is properly walked while owners work, and will visit a home during designated times. This business also offers dog adventures. Workers at Daytime Dogs and Friends can take a dog on a 60 to 90-minute walk along one of Gainesville’s many nature trails so that the dog is just as exhausted as the owner when they arrive home.

What it costs: Grab-and-go items range from $3.25 for a side dish to $12 for a casserole that feeds three to four. Prices are listed next to menu items at


What it costs: Dog walking starts at $21 each visit, and dog adventures start at $38. Visit for more. Photo courtesy of Gainesville Detailing

What it does: Flat tire on your scooter? Swamp Life Mobile Repair will be on the way. This business exists to make scooter, motorcycle and ATV tune-ups as convenient as possible. The team replaces tires and provides oil changes and tune-ups. They can also repair a scooter’s throttle cables, belts or fuel system. Owner Bobby Swan has worked in the motosports field for more than 11 years and created his business with that in mind. The best part? On-site estimates are free. What it costs: A scooter oil change starts at $25 and tune-ups range from $80 to $110. For all other rates, visit

GAINESVILLE DETAILING, (352) 215-0026 What it does: Wash your car while you work? Sure. Gainesville Detailing (at right) will come to any home or office to detail a car. And for those who work somewhere with limited room in the parking lot (UF, Shands), they’ll pick up the car, take it to be washed and detailed and bring it back by the end of the day for no extra charge. “People are drawn to us because of the convenience we provide. A lot of people don’t like sitting around waiting in a lobby


while their car is cleaned,” says owner Robert Roundtree. The company also details RVs, boats, buses, planes, travel trailers and race trailers. What it costs: Detailing starts at $60 for cars and $100 for trucks, vans and SUVs and can go up to $240, depending on the package. Packages and prices are at 5#3

The North Central FlorIDa Business Report

DOGS RULE, (352) 505-0019 What it does: To ease the stress of getting ready in the morning, the business will come to pick up a dog for doggie daycare. The pet can romp around all day with friends and then be dropped off at home later on. What it costs: Pick-up and drop-off is $18, and daycare starts at $20. For more information about pricing and package options, visit

THE DOGGIE SPOT, (352) 505-9224 What it does: What’s a pup to do when his family is gone all day for a Gator football game? Have fun with friends at The Doggie Spot, of course. This business sets its times for doggie daycare according to Gator football game times during the fall. The business also offers on-site care for special events like parties and weddings. What it costs: Doggie daycare is $22 a day. More pricing at



( HR Rx )



By Kristen Hadeed

appos is an online shoe store dedicated to customer service. It went from $0 in sales in 1999 to earning $1.2 billion in 2009. Either it had one heck of a marketing campaign, or the company did something different than its competitors.

Zappos founders know that happy employees are the key to success. It is a great example of what happens when a company gets the culture equation right; everything else should happen the way it’s supposed to—happy customers, passionate employees and a stellar brand. Here are some ideas for getting your own company culture on track. As business owners, we become increasingly motivated when we see results, so it would make sense to offer this same motivation to our employees. But too often, employees leave work without knowing their purpose. Measurement is one of the key ingredients in this equation. If providing outstanding customer service is the organization’s purpose, survey clients and share the feedback. If efficiency is the goal, measure the productivity of each individual in your business. Want to increase satisfaction at a fast-food restaurant? Count the number of smiles the drivethrough employee receives from customers. Whatever the goal may be, find a way to measure it and provide results on a daily basis to provide instant gratification. If you wait to give employees a quarterly report, they will

become disconnected. Could you wait an entire quarter to find out how your business is doing? Employees need to go home knowing how they contributed to their organization that day and how they can improve the next. Through measurement, you are giving your team a purpose, and, as a result, your employees will become more engaged in the work they perform. Once you have the results, it is vital that you publicly recognize the top performers daily. In my company, we have a “WOW Wall,” where we display excellent customer surveys and publicly recognize the team members responsible. We change the surveys daily (sometimes twice daily), and we find the payoff to be huge. Let’s face it: It feels good to be recognized in front of your peers. You can implement a culture of celebration into your own organization. Find a bulletin board, send a daily email blast or create your own “WOW Wall” to recognize key players. This will not only inspire top performers to continue striving for excellence, but it will also encourage underperformers to step it up. Group recognition is an important piece of the formula, but so is one-on-one acknowledgement. It is important for you, the superior, to recognize employees for their hard work. To be most effective, it needs to be done in person, and it takes more than saying, “Good work today.” Take time to tell your employees how they helped you and the organization and why you appreciate them. In doing this, you are cultivating a relationship with your employees, building loyalty and

instilling an ownership mentality that will naturally lead to repeat behavior and will spread throughout the organization. So, discover what makes your employees tick. What is a goal you can all stand behind, and how will you measure each employee’s progress daily? Recognize top performers in front of the entire organization, and then take it one step further and congratulate them face-to-face. Establish a culture of celebration and purpose, and you will go from $0 to $1.2B in no time. 5#3 Kristen Hadeed is the founder of Student Maid, which has more than 300 employees, and she is the Transition and Progression Planning Resource at the Center for Innovation and Economic Development business incubator. Student Maid was named the 2010 and 2011 “Leading Women’s Enterprise” by the Gainesville Area Chamber of Commerce, making it the first repeat winner in this category.



( In the News )

GAINESVILLE GIVES—BUT IS IT ENOUGH? While giving in Gainesville is great, the need is even greater. We talked to organizations that work to provide a host of social services, help nonprofits become more effective and provide ways for people to leave a legacy that benefits the community.


By Jennette Holzworth hen it comes to charity, Gainesville is a paradox.

Chris Eversole


This year’s United Way CEO Breakfast featured Shands HealthCare CEO Tim Goldfarb and Santa Fe College President Jackson Sasser speaking on Authentic Leadership and introduced this year’s United Way’s campaign.


The local United Way focuses on funding and developing programs that serve the community in the areas of education, health and income assistance. While the United Way raised $3.4 million last year to help its 28 member agencies carry out United Way programs, roughly $6.4 million additionally was brought in through matching grants. This means that for every dollar donated to the United Way, the community received two additional dollars of benefit. For example, ElderCare of Alachua County, Inc., received approximately

The North Central FlorIDa Business Report

Chris Eversole

On one hand, the community’s needs are relatively great, with nearly one in four residents living below the federal poverty line and the struggles of the poor growing. On the other hand, the community giving to charity is above average, with the United Way of North Central Florida ranking second in dollars raised among United Way agencies of its size in Florida. Against the backdrop of big needs, the United Way is asking the community to dig deeper as it launches this year’s community campaign. The campaign, which started July 1 and will continue through June 30, has a goal of $3.8 million—a more than 15 percent increase above last year’s goal of “Our clients and the community have embraced us $3.3 million. in a way I don’t think would have been possible if But United Way President and CEO Debbie Mason says the we hadn’t rolled out this program. It’s given people organization would need three a reason to talk about us and promote us for the times last year’s totals just to meet things we do in the community.” the current identified need. The community needs —Nick Banks, Managing Director, Front Street Commercial Real Estate Group have very human faces, she says. According to the United Way’s themselves as homeless. The actual numbers of homeless research, more than half of local children could be more than twice that number because of second graders who participate in the United Way’s Dental, kids’ reluctance to admit their homelessness, Mason believes. Sealant and Smiles Initiative have never seen a toothbrush, The waiting list for Meals on Wheels, which provides hot and more than 600 school children in the county identified meals to the elderly, exceeds 700, and only 21 percent of the 20,000 people who call the United Way’s 2-1-1 assistance hotline can receive services because of limited funding. “It’s not that nonprofits aren’t doing a fabulous job—they are doing a fabulous job,” Mason says. “The need is just so great.”

$50,000 from United Way to fund Meals on Wheels. In addition to the United Way funds, Meals on Wheels received $500,000 in matching grants, dramatically increasing the impact of United Way funds. The Early Learning Coalition gets a 16-to-one match for its School Readiness program, which offers subsidized childcare to working parents. That program turns $100,000 of United Way funds into $1.6 million. These programs are just two of nearly 30 run by 17 organizations under the United Way’s umbrella. Rather than choosing between a program that helps feed homeless children and another that improves graduation rates, the United Way donors can give one gift to help nearly 30 programs, Mason says. “The United Way is a one-of-a-kind organization,” she says. “The number one reason donors give to the United Way is that it helps the entire community. It’s the power of the cumulative gift.”


Many community leaders are responding to the need. Among them are United Way campaign chair Bill Gair, Nick Banks of Front Street Commercial Real Estate Group and Marty Goodkind of SunBelt Moving & Delivery. When Banks relocated to Gainesville from South Florida, he didn’t realize the need that existed in his new community. In South Florida, he says, the need is evident. In Gainesville, it’s hidden.

“Giving is off the chart, but we always need more. That’s the problem.” —Bill Gair, United Way Campaign Chair


He makes philanthropy, through Front Street Invested, an integral part of his business and allocates the first 10 percent of all brokerage revenue to organizations like the United Way. At first, he was afraid that donating that heavily would cut into his bottom line, he says. However, the benefits have surpassed his expectations, and he doesn’t see the donations as a cost, he says. Since each check from Front Street Invested is presented in the name of the company’s clients, his clients have increased their awareness of need and increased their own giving, Banks says. His emphasis on giving has helped Banks form a staff with a “team-first” mentality. “Our clients and the community have embraced us in a way I don’t think would have been possible if we hadn’t rolled out this program,” Banks says. “It’s given people a reason to talk about us and promote us for the things we do in the community.”



Bradley Osburn

Chris Eversole

While the United Way focuses on human services, the Community Foundation of North Central Florida (formally the Gainesville Community Foundation) and the Nonprofit Center of North Central Florida help keep nonprofits healthy. The Community Foundation was formed in 1998 to provide a way for people to create endowments, that provide money for a cause or nonprofit. The Nonprofit Center, founded in 2010, provides training and guidance that help nonprofit organizations operate better. Many of the nonprofits involved with the United Way are also Nonprofit Center members. Having such a support network has helped organizations aid the community, says United The United Way reaches out to young CEOs like Kristen Hadeed of Student “Whether it’s through giving money, providing in-kind Way campaign chair Maid, Josh Greenberg of Grooveshark, and Toby Sembower of Digital Brands at Gair. But, he adds, gifts or volunteering, businesses can play an active the organization’s recent CEO Breakfast. there’s still room for role in helping the community provide critical support more help. MANY WAYS TO GIVE “Giving in Gainesville is of a to nonprofit organizations. If I am choosing between Funds from the United Way’s annual campaign come from community beyond its size,” Gair says. patronizing one of two competitors, and I know one local workplace campaigns, from individuals and from grants. “Giving is off the chart, but we always The three largest campaigns are Publix Super Markets, Shands gives back to the community, it would make me feel need more. That’s the problem.” HealthCare and Nationwide Insurance, each of which generate Recent census data show that less good to know I’m giving something back.” more than $100,000. than 14 percent of Floridians live —Kari Brill, director of business and program development at the Nonprofit Center below the poverty line; nearly 25 “When you help with charities, people know percent of Alachua County residents fall into this category. These you’re an established business and a caring Goodkind provides moving services and trucks to numbers don’t include the “working poor,” or families business. It’s a win-win situation.” organizations like the United Way. The publicity he receives with incomes that are too high for assistance but too low to through his in-kind donations gets his company in the door of —Marty Goodkind, Owner, Sun Belt Moving & Delivery, Inc make ends meet. customers who wouldn’t otherwise know about it. That’s where community nonprofits and agencies like the “It’s always good for business to be involved with charity, United Way step in. first and foremost just to help out, but it’s also good to get The United Way offers payroll deduction so that employees Among United Ways of similar size, the area’s United Way exposure,” Goodkind says. “When you help with charities, of participating companies can automatically contribute to the ranks second in the state in dollars raised and in the Top 25 of people know you’re an established business and a caring annual campaign, while the community foundation can help total amount raised nationally. business. It’s a win-win situation.” individuals or a group of people create an endowment. Mason advises business owners to look at the needs of the community and the work already being done before making a decision on how and where to give. “It’s awfully hard to be the only one funding something,” she says. “You want to put your money where there is synergy.” The community foundation exists as an advocate for local philanthropy. It works with donors and financial advisors to help donors plan their charitable giving. It handles approximately 50 funds worth $11 million total, and it distributes roughly $1 million annually. Nonprofits are eager to have endowments because they diversify their income stream and provide income that an organization can count on when making their annual plans, says President and CEO Barzella Papa. The foundation manages these accounts, pooling money to reduce investment costs and risks. People who set up an endowment can allocate the endowment’s earnings for a particular nonprofit, such as the Bread of the Almighty Food Bank, or for a particular cause, such as education programs or conservation. The community foundation can handle complex gifts such as land donations or IRA transfers. It approaches philanthropy broadly, Papa says, “Rather than pick one specific focus, we work with donors to reach their charitable goals.”

WHOLE COMMUNITY FEELS IMPACT OF NEEDS Nonprofit Center Executive Director Chris Johnson and Director of Business & Program Development Kari Brill at the second annual Nonprofit Summit this May. The summit included speakers, roundtable discussions and more, all geared toward education in nonprofit management.

When nonprofits aren’t properly supported, local businesses suffer, says Kari Brill, the Nonprofit Center’s director of business and program development.

(continued on next page)


Chris Eversole


( In the News )

the public eye because they meet stringent criteria and oversight set forth by the United Way. This kind of accountability helps a nonprofit build a solid reputation. The educational support from the Nonprofit Center also aids in building this reputation. Brill says nonprofits sometimes need help fulfilling their missions and can gain an advantage with professional development. Mason says businesses get the same stamp of approval when they are affiliated with the United Way. She says studies show that companies that affiliate Nick Banks, of Front Street Commercial Real Estate Group, and United Way with strong charitable brands Campaign Chairman and University of Florida grant administrator Bill Gair have enhanced customer loyalty. both are key volunteers for the United Way. Brill and Mason agree a businesses’ involvement shows Nonprofits affiliated with the United Way or the a passion for the community that generates business, Nonprofit Center find greater success in generating because patrons understand their dollars are going funds because they are equipped with educational farther. resources that strengthen their fundraising strategies. “Whether it’s through giving money, providing Because the United Way scrutinizes organizations’ in-kind gifts or volunteering, businesses can play financial stability and ability to implement promised an active role in helping the community provide programs, Mason says, donors can be certain the critical support to nonprofit organizations,” Brill money they invest is going directly to the community. says. “If I am choosing between patronizing one of Even when not accepting funds from the United Way, two competitors, and I know one gives back to the “impact partners” can get the United Way’s version community, it would make me feel good to know I’m of the “Good Housekeeping Stamp of Approval,” 5#3 giving something back.” making the nonprofit more favorably recognized by


Plum Creek Funds Nonprofit Study


here is no data for the state of the local nonprofit sector regarding the number of nonprofits in North Central Florida or their impacts on the community, but that will soon change. The Nonprofit Center of North Central Florida has been awarded a $10,000 grant from the Plum Creek Foundation to investigate the state of the local nonprofit sector. The Plum Creek Foundation is the philanthropic branch of the nation’s largest private landowner, Plum Creek, based in Seattle, and the largest land owner in Alachua County. Among other details, the report will seek to identify the financial health, philanthropic giving patterns and distribution of organizations for the local nonprofit sector by type of agency. The Nonprofit Center supports the local nonprofit sector with educational and networking resources to improve sustainability— valuable resources for nonprofits struggling to meet the needs of a hurting local community. “We strive to connect nonprofits with any resources they need to fulfill their mission,” says Kari Brill, the director of business and program development. “We provide value in that regard. It’s like a one-stop shop for nonprofit organizations.” More than 140 member nonprofits benefit from the Nonprofit Center’s curriculum, focused on capacity-building and business tools such as marketing, fundraising, information technology and more. The center has a structure similar to services a chamber of commerce provides for-profit businesses. The education and support nonprofits receive yields immeasurable benefits in what the organization is able to accomplish, Brill says. “Community support can go a long way in helping a nonprofit organization succeed,” she says. “We look forward to learning the results of the State of the Sector report, sharing them with the community and then working together to continue to serve as a resource for nonprofit organizations.”

The North Central FlorIDa Business Report


( Real Estate 101 )

Gainesville Moves West

By Betsy Pepine


hinking about opening an office or perhaps expanding to a second location in Gainesville and not sure where to go? Think west.

While technically, any area west of Main Street in Gainesville is west, I’m talking west of Interstate 75. Growth has exploded on this side of town, with many new housing developments as well as businesses taking up residence. One area that has witnessed such growth is Jonesville, the informal name for the unincorporated community near the intersection of County Road 241 and Newberry Road in west Gainesville. Unknown to many, Jonesville is home to Jonesville Park, which includes a United States Tennis Association awardwinning tennis center. In October, the Jonesville Tennis Center will host the Women’s USTA Pro Circuit, which has the potential to attract top players from around the world to compete for Women’s Tennis Association Tour ranking points. The Jonesville Park is also home to the Gainesville Soccer Alliance soccer complex, as well as numerous baseball fields, running trails, covered and uncovered picnic areas as well as the most recent addition of an 18-hole disc golf course. The Eye of the Eagle Sanctuary is also located in Jonesville. It houses and provides care for confiscated animals including tigers, lions, leopards, bobcats and cougars, and offers tours to the public.

An array of housing options are available for people who want to move to Jonesville, including everything from apartments to luxury homes on horse farms, and sales in this area continue to grow. Residential home sales in the Jonesville area made up more than 11 percent of all residential sales in

Commercial lease growth in the Jonesville area has increased 40 percent since 2010. Alachua County. The number of residential home sales in this area is more than 26 percent compared to sales from 2000 to 2005. Given such growth and the fact that many communities were recently rezoned for the new Meadowbrook Elementary School opening this fall, the demand for housing in this area is expected to increase. Following the explosion of housing, many businesses are opening up shop in Jonesville. McDonald’s recently broke ground with a new location in front of the Publix Shopping Center just off the corner of Newberry Road and State Road 241. ProActive Tax & Accounting is also moving its office from Tower Road to office space by Sun Country Sports Center. Commercial lease growth in the Jonesville area has

increased 40 percent since 2010, compared to leases closing between 2000 and 2005, representing almost 10 percent of all commercial leases in Alachua County, according to the data in the Gainesville/Alachua County Multiple Listing Service. Given such growth, opening an office in west Gainesville is a viable option, as this location continues to attract people and commerce. 5#3

Betsy Pepine is broker-owner of Pepine Realty, a full-service brokerage offering professional real estate services to the Gainesville community. Learn more at


( Someone You Should Know )


Focuses on Local Economy As University of Florida economist David Denslow retires and turns his attention to studying the local economy, he hopes to provide insight that can help form public policy.


By Chris Eversole avid Denslow has been one of the University of Florida’s best-known professors for decades.

That’s in part because of his influence on the approximately 100,000 students he’s taught in the university’s introductory macroeconomics classes and in part because of his comments on the Florida economy, both for newspaper articles and in legislative testimony. While working in his position since 1970, he hasn’t had much time to focus on the Gainesville economy. That’s changed since Denslow’s recent retirement. Now he’s launching a study of the area’s economy, an ongoing project that he hopes will prove his hunch that the Gainesville area would be better off if it were growing at a faster rate. He’s also going to examine why the eastern part of Alachua County still lags economically, despite repeated attempts to give it a boost. Denslow reflected on his career and shared his excitement about his new venture with the Business Report.

How did you become involved in studying and commenting on state issues?

I got involved soon after coming here. Part of that was because Buddy McKay was in the Legislature and got me to work on workers’ compensation, which led me to get more and more involved in state issues. Some students in the large courses I taught became state leaders and talked with me about state affairs, which led me to become more and more involved. All along, I have been interested in community issues, but I never was well informed about them. I had a notion that it would be better for the university and the community, including east county, if Alachua County were growing faster. For a time, our growth was propelled by the growth of the student body of UF and Santa Fe College and the expansion of medical services. I don’t think that the number of students at UF will continue to rise. State and federal funding and other resources for the university aren’t going up. Our normal sources of growth aren’t going to keep us going at anything close to even 2 percent a year growth. The standard projections have us at a 1 percent a year increase in population. It seems to me that the community would be better off with 3 percent growth. One reason relates to the airport. Let’s say hypothetically that the county doubled in size in the next couple of years. That might triple the size of air travel, because the increase in growth would mean that service would increase, probably including service by more low-cost carriers, and there probably would be more destinations and more frequent flights. These changes would pull back to Gainesville a lot of the people who are flying from Orlando, Tampa or Jacksonville. Then if you have more frequent air travel, you bring in more companies that depend on air travel. Another beneficiary of growth would be the arts. The Phillips Center puts on a magnificent program, but with the recession, it’s been tougher to do. If we had more people, they’d bring in more outstanding performances, and that would make the city that much more attractive.


What are your observations about the “innovation economy?”

If you look at Gainesville’s prospects, things are bright. We are obviously part of the global knowledge economy. Although state and federal funding are limited, we have prospects for the private sector to step in. Innovation Square is precisely the right thing to do, and the university is very active in encouraging small business start-ups.

Are you impressed with the growth of innovation-based companies over the past decade?

From my casual observations, local governments have become friendlier to bringing in business, and the university has been more aggressive trying to partner with new businesses. We had the Progress Corporate Park since 1995, which was nice to have, but Innovation Square is much better located.

How can the type of analysis you’re planning help the community?

What I want to do is to test data across cities in the whole country. One topic I want to explore is co-location—what kinds of industries work well together and what kinds of jobs locate together. I want to look at what are the skills required for particular types of jobs. It may be that people with various types of skills tend to locate in the same kind of place. Knowing that could be informative in looking at the strengths of the university and existing companies. I’m also interested in providing an objective database of the community. It would help to have a database covering the educational system, wages and so on that would help companies with an initial screening about whether we’re a match for them.

Are you concerned about the wide income disparity in Alachua County?

I need to study that more, but intuitively it seems that there are problems in east county. The situation has improved somewhat but not in a fundamental sense. You’ve got to ask why is that the case in a community with a university that’s relatively affluent overall and has a medical center. I’d like to test out quickly if university students are taking jobs that the young people in east Gainesville could have— whether in restaurants or checking out groceries. I’m not sure, but it seems like every upscale restaurant is employing college students rather than high school dropouts or graduates from east Gainesville. In many communities, those young people would be absorbed by manufacturing jobs because the companies want someone working 40 hours a week. I want to understand if the east Gainesville population has the political clout that the minority population in say, Tampa,

The North Central FlorIDa Business Report

has. I would like to see if there’s a disparity in political clout here that results in things such as our parks and recreation programs not being as well developed as programs are in Tampa. I’d like to compare the quality of schools and find out who controls that quality. If you adjust for the quality of genuine resources, I doubt that east county has the clout to get equality of resources.

It sounds like you’re excited about being more locally based.

After living here for so long, dealing with state affairs and spending time teaching, I’ve generated a bunch of puzzles about our local community. I look at east county, and I hear the same conversation that I heard in the ’70s. I want to try to understand the fundamentals of why this situation doesn’t change. I’m curious about what the results would be of applying methods as an economist: carefully modeling, generating implications, confronting them with data and seeing if my notions pass this test. Public policies can be formed much better if you understand the genuine causes, as opposed to superficial or false causes.

What’s your timeline?

I’d like to start by looking at whether college students are crowding out the high school graduates and dropouts. I’m interested in seeing why the dropout rate is so high and why we can’t get closer to the frontier on that. Is it a matter of school policy, or is it a matter of family things influencing 3- or 4-year-olds? Next, I’d like to look whether air travel will triple or quadruple as a community increases in size. From what I’ve seen of the data, this appears to be true, but I need to look at it more rigorously.

What do you see as your legacy, in terms of your students as well as your impact on state policy?

My impact on students is hard to assess because I’ve been


( Someone You Should Know ) teaching the huge introductory macroeconomics class since 1975. The problem with a class this size is that you only interact seriously with about 2 percent of the class. The rest of the students just take the class, and you hope that they learn something. In recent years, I have taught some smaller classes, and, boy, was that fun. I could watch students gain some skills during a single semester. I’ve worked with some graduate students. With them, I could see the impact I was having. One of the reasons that I like going around the state and giving talks is I like to see former students and see what they’re doing. They range all over the place. For example, I was staying at a hotel in Tampa, where I was giving a talk, and the fellow who came in with breakfast looked at me and dropped the tray and said, “Dr. Denslow!” On the other hand, at least one of my students has been president of the state senate and another has been speaker of the house. As for state policy, it’s really tough to figure out what impact I’ve had because there are so many influences on, say, a senate president. Jeff Atwater was the most recent of my students who was senate president. He would talk with me about state issues, but I was one of 1,000 people who he was talking with. During the housing boom, maybe studies that I and others at UF did made the state a little more conscious that the boom wasn’t going to last forever and that it was going to be easier to handle the crash if the state set aside some reserves and didn’t go hog wild on spending. We’ve maybe had some influence when the Legislature changed the state’s method of apportioning school funding. In

the past, funding allocations of schools adjusted for the cost of living were tied largely to housing prices. As the housing boom was proceeding, you could see how this was going to be a big mess. My colleague Jim Dewey and I prepared the report that, I think, led to the Legislature changing the basis of the calculations to a price index based more on wages that was phased in around 2004 and 2005. It’s fortunate that happened before the collapse of the housing bubble.

I look at east county, and I hear the same conversation that I heard in the ’70s. I want to try to understand the fundamentals of why this situation doesn’t change. You are often quoted in media stories about the state economy. Did you seek out that role?

It was an accident. Students who became journalists had my class. They would go through their Rolodex, and they say, “Oh, I took this course from Denslow. I wonder what he thinks.” I started to comment on a topic, and then someone else would see that comment, and they would ask me about the topic. I think the university would have preferred that I spend more of my time getting academic journal articles published.

People often debate whether growth pays for itself. What’s your view?

This topic comes up in the discussion of impact fees. I don’t believe anyone at UF has studied whether growth in Alachua County pays for the infrastructure that’s needed because of growth, but Jim Dewey has looked into that question for other areas. His conclusion is that growth very easily does pay for itself. Usually the new houses, on average, are going to be higher priced than the existing ones are. Existing infrastructure is going to need to be depreciated somewhat. Some who favor impact fees, for example, value existing lane-miles of roads as if they were built yesterday, although many of the roads will soon need resurfacing. The businesses that come with growth pay property taxes, which increases total tax revenue. Growth of up to 3 percent that would ease some of Alachua County’s challenge comes from more than perhaps 40 percent of the property being off the tax rolls. If the community were twice as large, that percentage might be 20 percent. That would ease things for local government. Alachua County now has the highest countywide property tax millage in the state, due to high amount of property that’s off the tax rolls. There has been a tension for many years between growth and environmental concerns. Now there’s a growing realization that those don’t have to be antagonistic. You don’t want to grow just to grow. I would be a bit disappointed if we had the kind of growth that Marion County has had on Route 200. I’m not thrilled by The Villages. But we have a different kind of growth because of the university and the medical community. There seems to be awareness that that kind of growth isn’t incompatible with maintaining a very pleasant place to live. 5#3


( Office Space )



eith Watson’s event production company has put on great shows for weddings, holiday celebrations, anniversaries, galas and more. Owner Keith Watson started his career 26 years ago and has served as director of food and beverage for events for the Metropolitan Museum of Art, The Cloisters Museum and the Guggenheim Museum in New York. Watson believes that production companies are only as good as their last event, and he strives to be on the cutting edge of design. No job is too big or too small for Keith Watson Events.

—Bradley Osburn (text and photos) Watson’s “20-or-so” employees are all cross-trained to do anything that the rest of the team needs them to do. A marketing team member could help out with producing flower arrangements in a pinch, which helps build up an atmosphere of teamwork and efficiency.

Watson puts on productions for parties of two to megaevents with thousands of attendants. Watson strives to provide a full-service event, where his team takes care of everything except cooking the food, which they contract through partner vendors. His favorite productions were his wedding and his daughter’s “Dinner at Tiffany’s” themed Sweet 16 birthday party. The office changes with the seasons and events. In October, the shop will become a Christmas-themed store, where customers can find holiday-themed decor for their events. Currently, a glass waterfall display in the front window is emblazoned with the Noche de Gala logo, which Watson will produce on Sep. 29 for the fifth year in a row.

LOCATION: 140 SW 128th St. (Tioga Town Center) WEBSITE: NUMBER OF EMPLOYEES: About 20, some full-time, some part-time. IN CURRENT LOCATION: Five months WHAT THEY DO: Keith Watson and his team produce events for Gainesville and the surrounding area, and also host events in their own office space. DESIGNED BY: Keith Watson FUN FACT: Watson takes the best photo from each production, has it printed on glass by Gainesville small business Fracture and rotates them on display in the office. WANT TO WORK THERE? Watson is looking to hire seasonal work in the fall to help set up and break down events. Employees receive Christmas bonuses and periodic lunch courtesy of the company.


Watson rents out the space for private events. A dining room to one side of the office— “The Room”—is available for full-service dinner parties. Parties can keep Watson’s painted furniture or have it removed to meet their needs.

Watson moved the sales office to the Tioga Town Center about five months ago: “I wanted a presence in an upscale production area and Tioga is great for that.” The new space is a little more than 1,000 square feet, and Watson loves the exposure and the energy of the area.

The North Central FlorIDa Business Report


1 3 SI GNS A

( Business Basics )


ccountants bristle when business owners look to QuickBooks as a surrogate accountant. “It’s software. Nothing more.”

Paradoxically, Intuit’s marketing strategy of implying that anyone—no matter their accounting acumen—can purchase and successfully use QuickBooks serves to empower and sabotage their customers at the same time. How do you know if you need supervision while using QuickBooks? It’s simple. If you don’t know what accounts on the Balance Sheet, Profit and Loss Statements are debited and credited each time you click “Save and Close,” you need supervision. Still not convinced?

You might need supervision when using QuickBooks if:

1 2 3

You have a balance in your Undeposited Funds account. This should always be zero.

You can’t get your bank reconciliation “difference” to zero, so you click reconcile anyway, letting QuickBooks post the unreconciled amount to “Reconciliation Discrepancies.” You set up “Items” to use in your customer invoices and make them “inventory” items instead of “non-inventory”

or “service” items. Inventory is a complicated way to go in QuickBooks and should not be used unless you understand the concept of putting the inventory on the Balance Sheet, then bringing it down to Cost of Goods Sold on the Profit & Loss once the item is sold.

4 5 6 7 8 9 10

You create expense accounts using vendor names or income accounts using customer names. Run a Profit & Loss report and look at the names of the accounts. You create payees using the type “Other” because the person you’re paying doesn’t seem to be a “Vendor.”

You created a bank account for your personal checking account because you need a place to record your owner contributions and/or distributions.

You have sub-accounts in your chart of accounts, but you post transactions to the heading accounts.

You use the “Items” tab instead of the “expense” tab when entering a bill for the purchase of resell products from a vendor (see #3). You aren’t using the credit card account type and credit card module to track your company credit cards.

You use the online banking transaction download feature and download your deposits into your check register before

By Stephanie G. Travis

you enter them as customer payments (see #1). This is an issue only if you create customer invoices.


You make a large purchase on credit (such as Dell or Best Buy) and only enter the payments into QuickBooks, posting the entire payment to an expense account. The cost of the equipment, and the creditor’s finance charges, have to be entered each month.


You enter a bill in QuickBooks upon receipt of a vendor invoice. Then, when you pay the vendor, you don’t use the Accounts Payable module. Instead, you pay the bill by writing a check in QuickBooks, coding that check to an expense account. Now your expense is entered twice and your Accounts Payable is still “unpaid.”

And the last reason you just might need supervision using QuickBooks...


You pull a Profit & Loss report, look at the numbers and think to yourself, “This doesn’t look right.” 5#3

Stephanie G. Travis is the owner of One Source Accounting, LLC, which provides outsourced bookkeeping, consulting and managerial accounting services. She holds a Master of Accounting degree from the University of Florida and is a 37-year resident of Gainesville.



( Monthly Meeting Calendar )

REGULAR MEETINGS GAINESVILLE AREA NETWORKING GROUP Northwest Grille, Second and Fourth Wednesdays of every month, 11:30am

KIWANIS CLUB OF UNIVERSITY CITY UF Hilton Every Tuesday, noon KIWANIS CLUB OF GAINESVILLE Paramount Plaza Hotel and Suites Every Wednesday, noon

SUNRISE ROTARY UF Hilton Conference Center Every Thursday, 7am


BREAKFAST CLUB OF GAINESVILLE UF Hilton Conference Center Every other Friday, 7am ROTARY CLUB OF GAINESVILLE Paramount Resort and Conference Center Every Tuesday, noon GREATER GAINESVILLE ROTARY CLUB Napolatano’s Every Monday, noon USGBC HEART OF FLORIDA CHAPTER Green Caffeine Volta Coffee, Tea and Chocolate, First and Third Wednesday Monthly, 8pm


GAINESVILLE AREA WOMEN’S NETWORK Sweetwater Branch Inn Third Wednesday of every month, 11:30am INTERNATIONAL ASSOCIATION OF ADMINISTRATIVE PROFESSIONALS Ayers Plaza Second Tuesday of every month, 5:30 pm THE GAINESVILLE BOOKKEEPERS ASSOCIATION Third Wednesday every month Times may vary, see




GAINESVILLE CHAMBER OF COMMERCE Connect Me Country Inn & Suites, 4pm

AUGUST 29, WEDNESDAY GAINESVILLE AREA INNOVATION NETWORK Monthly Luncheon Speaker Series Carrabba’s Italian Grill, 11:30am



GREEN DRINKS Bombay Restaurant, 6pm


GAINESVILLE AREA INNOVATION NETWORK Solar Readiness: Solar Energy & Efficiency Workshop Alachua County Administration Building, Rm. 209, 10am

SEPTEMBER 11, TUESDAY CITY GOVERNMENT Gainesville Job Fair Dr. Martin Luther King, Jr. Center, 10am


GAINESVILLE AREA INNOVATION NETWORK Florida Defense & Technology Showcase Sheraton Sand Key Resort, 12:30pm



The North Central FlorIDa Business Report


SEPTEMBER 27, THURSDAY GAINESVILLE CHAMBER OF COMMERCE Chamber After Hours Hilton UF Conference Center, 5:30pm


GAINESVILLE CHAMBER OF COMMERCE Deadline for Business of the Year Applications



to editor@ to be included in the monthly calendar (as timing and space allow).



Address: 100 SW 75th St. Gaineville, Fla., 32607 Property Type: Commercial Seller: Tower Ventures List Agent: Dawn Johnson List Firm: Prudential Trend Realty Sell Agent: Dawn Johnson Sell Firm: Prudential Trend Realty

Address: 1103 NW 13th St., Gainesville, Fla., 32601 Property Type: (OFF) Office Lessor: 1103-1105 13th Street; LLC List Agent: Perry Pursell List Firm: Coldwell Banker/MM Parrish Sell Agent: Perry Pursell Sell Firm: Coldwell Banker/MM Parrish

Address: 925 NW 56th Terrace Gainesville, Fla., 32605 Property Type: Commercial Seller: 925 Terrace Properties LLC List Agent: David Ferro List Firm: Bosshardt Realty Services LLC Sell Agent: David Ferro Sell Firm: Bosshardt Realty Services LLC

Address: 3832 Newberry Road, Gainesville, Fla., 32607 Property Type: (RET) Retail Lessor: Plaza Royal Associated; LLC List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: Rick Cain Sell Firm: Coldwell Banker/MM Parrish

Address: 5130 NW 13th St., Gainesville, Fla., 32609 Property Type: Commercial Seller: Home Depot List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Bosshardt Realty Services LLC

Address: 3501 West University Ave., Gainesville, Fla., 32607 Property Type: (OFF) Office Lessor: McGriff Williams Ins List Agent: Rick Cain List Firm: Coldwell Banker/MM Parrish Sell Agent: Rick Cain Sell Firm: Coldwell Banker/MM Parrish

Address: 101 SW 140 Terrace, Newberry, Fla., 32669 Property Type: Commercial Seller: Henley; Bob and Andrea List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Bosshardt Realty Services LLC

Address: 3100 SW 34th St., Gainesville, Fla., 32608 Property Type: (RES) Restaurant/Food/Drink Facility Lessor: List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Bosshardt Realty Services LLC

Address: 3587 SW Archer Rd., Gainesville, Fla., 32608 Property Type: Commercial Seller: N/A List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Out of Area Firm

Address: 2416 NW 71st Place, Gainesville, Fla., 32653 Property Type: (OFW) Office/Warehouse Lessor: List Agent: Perry Pursell List Firm: Coldwell Banker/MM Parrish Sell Agent: Perry Pursell Sell Firm: Coldwell Banker/MM Parrish Address: 46098 NW Sixth St., Gainesville, Fla., 32609

( Transactions ) (All content comes from city, county and state official records.)

Property Type: (OFW) Office/Warehouse Lessor: Cheshire Companies List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 1325 NW 53rd Ave., Gainesville, Fla., 32653 Property Type: (OFW) Office/Warehouse Lessor: Southern Equity Investments; Inc. List Agent: the BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 6510 NW Ninth Blvd., Gainesville, Fla., 32605 Property Type: (OFF) Office Lessor: North Florida Specialty Clinics List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Bosshardt realty Services LLC Address: 46098 NW Sixth St., Gainesville, Fla., 32609 Property Type: (OFW) Office/Warehouse Lessor: Cheshire Companies List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 2226 NW Sixth St., Gainesville, Fla., 32609 Property Type: (RES) Rest/Food/Drink Facility Lessor: Jim List Agent: Eric Ligman List Firm: Bosshardt Realty Services LLC Sell Agent: Eric Ligman Sell Firm: Bosshardt Realty Services LLC

Address: 13611 NW First Lane, Newberry Fla., 32669 Property Type: (OFF) Office Lessor: Arbor Green Medical; LLC List Agent: Michael Ryals List Firm: Bosshardt Realty Services LLC Sell Agent: Michael Ryals Sell Firm: Bosshardt realty Services LLC Address: 4510 NW Sixth Place, Gainesville, Fla., 32607 Property Type: (OFF) Office Lessor: Gloria W. Fletcher P.A. List Agent: G.W. Blake Fletcher List Firm: Bosshardt Realty Services LLC Sell Agent: Eugene Haufler Sell Firm: Cornerstone Property Solutions Address: 2772 NW 43rd St., Gainesville, Fla., 32606 Property Type: (OFF) Office Lessor: Buildings 32606 Inc. List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 2300 NW 71st Place, Gainesville, Fla., 32653 Property Type: (OFW) Office/Warehouse Lessor: R-Enterprises List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 6110 NW First Place, Gainesville, Fla., 32607 Property Type: (OFF) Office Lessor: List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish

Address: 3842Newberry Road, Gainesville, Fla., 32607 Property Type: (OFF) Office Lessor: Plaza Royale Associates LLC List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish








HEART PINE SCHOOL 1001 NE 16TH AVE. Gainesville







( In the News )

NEWS BRIEFS FloridaWorks Receives $11.95 Million Grant

Gainesville RTS Awarded State of Good Repair Grants

Gainesville’s Regional Transit System (RTS) has been awarded almost $16 million in Federal Transit Administration grants, which will go toward a maintenance facility renovation and the replacement of fareboxes. The maintenance facility renovations will receive $15 million in funds, which RTS believes will complete the three phases of a 150-bus maintenance facility and that building all three phases at once will save approximately $15 million in construction costs.


Bradley Osburn

The FloridaWorks’ Startup Quest received an $11.95 million grant in June, which will be used to expand the program’s goals of improving workforce development and encouraging self-employment. FloridaWorks anticipates training 2,250 people, including returning military veterans. Startup Quest will target public universities, community colleges, federal laboratories and economic development organizations to provide entrepreneurial training, business mentoring programs and technical assistance in Alachua and Bradford counties. FloridaWorks partnerships include the University of Florida Office of technology Licensing, the Gainesville Area Chamber of Commerce and 14 entrepreneurs and 12 investors. In May of 2011, it was announced that Startup Quest had helped form 14 companies and two technology-licensing agreements while 19 participants had become self-employed with 63 others finding jobs. (See related story, page 9.)

Fracture Celebrates the Opening of New Office Fracture, a small business that specializes in printing digital photos onto panes of glass, recently won an office makeover from Turnstone, a furniture company that focuses on offices and small businesses. Two-and-a-half months later, Fracture’s once sparse office space, which featured

The North Central FlorIDa Business Report

a conference table made from filing cabinets and a door, is filled with ultra-modern desks, complete with couches, tons of new wall art and a deskmounted skateboard rack. Thankfully, office-robot Rosey made the transition, and she still sits at the front door to greet guests. 5#3



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