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Issue: 11




Page 1: Business News Page 2: Businessline Feature Page 3: The benef its of an environmental management standard: case study Page 4: Simple t ips f or marketing via Facebook Bilingual in Business grant Page 5: HM Revenue and Customs: Key Februar y updates

Telephone: (01978) 292092 Email: Website: Please contact Businessline if you are interested in advertising within future newsletters.

Adverts and articles contained within this publication do not imply or infer in any way an endorsement by Wrexham County Borough Council.

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Business News •

7 tips for building credibility as a business:

Free marketing for your business:

How to collect customer data:

9 tips for a shorter and better meetings:

Ways to improve your email marketing:

Call to Artists across north Wales: Join Helfa Gelf open studios:

Wales Renewable Energy Producers Business Rate Scheme:

Funding available for hospitality, tourism and food businesses:

FSB Streamline UK Business Awards:

Three proven ways of getting celebrities to endorse your business:

How to target and acquire new customers:

Small businesses grants of up to £1,500 to take on apprentices:

How to create a powerful brand:

Fancy pitching your business idea to the Dragons? Apply here:

The health and safety toolbox: How to control risks at work:

Growing Your Customer Base: A FREE Guide:

Five steps for measuring marketing effectiveness using Google Analytics:

How can you use Pinterest to promote your business?

6 great analytics tools to help you track your performance on Pinterest:

Virtual Enterprise Conference for students / entrepreneurs:

How to select a Cloud-based provider of business services:

Upper age limit of government start-up loan initiative increased from 24 to 30:

How can your small business stand out to a potential investor?

Five simple steps for delivering good customer service:

North East Wales Family Information Services

We can help you: •

Grow your business

Market your business

Research your market

Credit Check companies 01978 292092

Parents in Employment: • Help with finding childcare and childcare costs • Access to training opportunities • Balancing work and life • Accessing tax credits • Family Finance 01978 292094

Employers: • Information surgeries to support employees • Balancing work and life • Helping to reduce absenteeism and improve retention • Supporting employees with training and career progression

Businessline Feature Businessline Events Calendar: This month Businessline will be launching a dedicated business events calendar, which will be integrated onto our web-pages, providing online access to local business events 24 hours a day, allowing you to keep up-to-date with the latest events. At present, as you’ll be aware, we circulate a listing of local business workshops, seminars, presentations, training sessions and networking meetings on a monthly basis. We will still continue to provide a monthly reminder of all events. However, as of next month lists circulated by email will now be separated into the following categories: • •

Business networking events Business workshops, seminars, presentations and training sessions

Business networking sessions won’t be listed on our online events calendar, due to many meetings being held on a on-going and regular period, which will result in a long list of repeat events over the course of the year. Therefore, to simplify listings, events will be split into the fore-mentioned categories. Networking events will continue to only be circulated to our mailing list subscribers. Free Business Event Promotion: During February we will be contacting local business training providers etc to promote the free opportunity to publicise any workshops or seminars they are planning to deliver. As a result we hope our calendar will provide a comprehensive listing of local business events. If you are planning to run an event aimed at the local business community, please feel free to submit details in advance for inclusion on our business events calendar via the following link: (please select “business” from the “event category” drop-down list) Businessline will then help you promote your event free of charge as follows: •

A monthly listing of events will be circulated to our mailing list of over 300 local business contacts.

A link to our business calendar will be posted on the largest local business groups on LinkedIn on a monthly basis.

Details of your event will also be published on Wrexham Councils Facebook page (over 1,000 likes) and Twitter page (over 4,000 followers), together with Businesslines social media channels.

If you are running an event and would like your listing to be more prominent, we offer a featured events section on our monthly email, which can be booked for £2.08 + VAT (£2.50). Alternatively a dedicated email can be sent promoting your event for a cost of £10 + VAT (£12.00). Please contact Businessline for further information: Telephone: 01978 292092, email:

The benefits of an Environmental Management Standard: Case Study Successfully implementing an effective Environment Management Standard can help your business to: • • • • •

Reduce energy usage. Save costs. Improve the efficiency of operations. Comply with environmental legislation. Stand out from your competitors.

Elizabeth Gossage from Pembroke 21C Community Organisation who have achieved a Green Dragon Environmental Management Standard summarises below the resulting business benefits: “We set ourselves four reduction targets on which keep the community informed: • • • •

Energy use Water use Waste and increased recycling Office paper resources

Through monitoring how much energy we are using, we received assistance in developing ways to reduce this and make people more aware of how to reduce usage. Installing solar PV panels on the roof has reduced electricity usage by 19.9% in three months. We keep staff informed of progress with “Did you know?” charts on noticeboards and report information within our newsletter also. We are proud that we have reduced the amount of waste going to landfill, through increasing awareness amongst our users. The waste we are recycling has risen from 47% in the first quarter (Sept-Nov 2011) to 59% being recycled in the last quarter (March-May 2012). The water, electricity and gas usage is monitored weekly as are office resources, to establish a baseline to measure against next year. All staff are required to ensure that they think before they print and when they do print, to make sure that this is double sided” Article submitted by:

Groundwork North Wales

01978 757524

Business-to-Business Discounts

Discounts are now available via Businessline from the following Wrexham based businesses, please see the web-page listed above for further information:

Simple tips for marketing via Facebook “Whether you use Facebook yourself or not, one thing is certain, many many millions of people worldwide do and if you are looking for a cost effective way of publicising your new business, or if you are looking to increase your customer base, then Facebook is an excellent and mostly free way of doing it. Here are a few tips based on my experience of launching a business on Facebook first before breaking into print or other advertising. Have a 'Page' and personal profile just for your business. For example, my business has its JBIT Computers Facebook page, that people 'Like' to receive special offers and get daily tips and stories about computers and technology. I also have a personal profile in the name of 'Jamie Jbit'. This profile allows me to join the multitude of local buy, sell and trade groups and post adverts there. One of the local groups has around 7,000 members and you can post adverts in most groups, although doing it too often is considered bad etiquette. This presents an excellent free exposure opportunity and one of the great things about social media is people tend to comment when they have had good service, but beware, they will do the same if they receive bad service too!” Article submitted by:

JBIT Computers

01978 313689

07809 351118

Bilingualism in Business - £1,600 available for micro enterprises and social enterprises The Bilingual in Business grant can contribute to the costs of translating ( has a list of accredited translators), designing and/or producing any of the following, on the condition that they are completely bilingual and will not be resold: • • • • • • •

Booklets & Pamphlets. Posters. Leaflets. Web sites. Packaging. Office Stationery: letterheads, business cards etc. Signs.

To be eligible to receive funding your businesses must employ no more than 9 members of staff and be based in “rural Wrexham” i.e. Bronington, Brymbo, Bryn Cefn, Ceiriog Valley, Chirk North, Chirk South, Coedpoeth, Esclusham, Gresford East and West, Gwenfro, Gwersyllt North, Holt, Llangollen Rural, Llay, Marchwiel, Marford and Hoseley, Minera, Overton, Pen y Cae and Ruabon South, Ponciau, Rossett and Ruabon. The maximum grant is £1,600 (minimum grant of £100), and it covers 80% of the costs of the materials, excluding reclaimable VAT. Three quotes must be obtained for each item that you would like to be funded by the grant. Public sector bodies are not eligible to apply or businesses with an annual turnover of over €2million. For more information please contact Osian Edwards by phone: 01978363791 or e-mail: The project has received funding through the Rural Development Plan for Wales, which is funded by the Welsh Government and the European Agricultural Fund for Rural Development.

Advertise your business in our monthly newsletter For more information:

HM Revenue and Customs: Key February Updates Have you downloaded any of HMRC’s Mobile Apps? A selection of mobile apps are available for you to download, including simple record keeping apps ( ) and HMRC’s Tax calculator app ( ), which allows people to work out how much tax they pay and how the Government spends it. Company cars fuel rates changes. Just in case you were not already aware, HMRC have published the new advisory fuel rates ( ) which apply from 1 December 2012. The company car and car fuel benefit calculator ( ) has been updated to include calculations for 2013-14, and there is also a link to forthcoming car benefit rules.

Breaking down the Barriers: Importing and Exporting. Is your business involved in or thinking about importing and exporting? This useful guide ( ) is for anyone wanting to import or export goods. It gives a better understanding of what’s involved and will help to get you started. We also have five pre recorded webinars ( ) specifically for International Trade that may be of interest to you.

PAYE – RTI is coming in just 8 weeks! A press release ( ) on 2 January 2013 heralded the fast approach of reporting PAYE in Real Time. Letters will be sent to employers in February to remind them that the RTI process starts with the first payment made to employees after 5 April 2013. We will be announcing the issue of these letters in a February press release and there will also be an item about RTI in the “News and updates” section on HMRC's website ( ). For a quick overview of what’s changing, please read our short guide ( ), and for full details visit our RTI guidance pages ( ). Has your dormant company or organization now become active for Corporation Tax? Dormant companies becoming active for Corporation Tax can now use HMRC's Online Services ( ) to supply the information previously provided on paper. HMRC has also updated its online guidance and replaced forms CT204 Review and CT204 Active Company with a single form that explains what companies need to do. New approach to Business Records Checks (BRC). The new approach to Business Records Checks ( ) started on 1 November 2012. Businesses that are more likely to be at risk of having inadequate records are being contacted by letter before being phoned to go through a short questionnaire. The outcome of these calls will be that either no further action is needed, or businesses will be offered self-help education if some issues are found. Or a face to face visit will be arranged if the HMRC think there is a risk of inadequate record keeping.

Issue 11 - Businessline February 2013 Newsletter  

Are you interested in: keeping up-to-date with the launch of new grants, changes in business regulations, discovering seminars and workshops...

Issue 11 - Businessline February 2013 Newsletter  

Are you interested in: keeping up-to-date with the launch of new grants, changes in business regulations, discovering seminars and workshops...