WORK CLOTHES: THE NEXT FRONTIER OF TECHNOLOGY // DRESS FOR SUCCESS
WORK CLOTHES:
THE NEXT FRONTIER OF TECHNOLOGY WHEN TECHNOLOGY MEETS FABRIC, IT CREATES AN ENTIRELY NEW WAY TO DRESS FOR SUCCESS
BY NERISSA MCNAUGHTON
D
ress for success. What does that mean to you? It conjures up the image of the power suit, the high heel, the silk tie – all the elements that speak to influence and confidence. However, there’s a quiet but powerful revolution sweeping the clothing retail landscape, bringing with it clothing that does far more than project a successful image. These are clothes that are infused with technology and designed to work as hard as you do. These are clothes will push your performance, on and off the job.
A Second Skin Hexoskin’s biometric smart shirts monitor heart rate (heart rate recovery), breathing rate (minute ventilation), activity intensity, calorie burn, peak acceleration, cadence, steps, and sleep. The in-garment Bluetooth connects to your smartphone, and the shirt has a 14-hour battery life. “Hexoskin can be worn under daily living clothes and monitors your health. It’s a convenient way to follow your fitness level all day,” says Pierre-Alexandre Fournier, coFounder and CEO of Hexoskin. He sees the biometric shirt as just the beginning of a movement. “There will, for sure, be more technology-infused clothes because people are more curious about their own health and vitals than ever.” The biometric shirt is a new and exciting way to gather and analyze feedback for healthy lifestyle enthusiasts, athletes
THE BIOMETRIC SHIRT IS A NEW AND EXCITING WAY TO GATHER AND ANALYZE FEEDBACK FOR HEALTHY LIFESTYLE ENTHUSIASTS, ATHLETES AND COACHES, RESEARCHERS, AND MEDICAL PROFESSIONALS. HEXOSKIN IS MACHINE WASHABLE, AND THE SLEEK STYLING ALLOWS FOR WEAR UNDER A SPORTS JACKET OR BLAZER, ON ITS OWN WITH JEANS, OR AS PART OF GYM-GOING ATTIRE.
ABOVE: HEXOSKIN WOMAN’S AND MEN’S SHIRT. PHOTO SOURCE: HEXOSKIN
BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // MAY 2018
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