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EDMONTON INDUSTRY: WORKING THROUGH THE HIGHS AND LOWS // OIL & GAS

Edmonton Industry: BY RECHELL MCDONALD

WORKING THROUGH THE HIGHS AND LOWS TIMES ARE TOUGH IN THE OIL INDUSTRY, BUT NOW IS NOT THE TIME TO BURY OUR HEADS AND HOPE FOR SURVIVAL – NOW IS THE TIME TO ADAPT AND OVERCOME. GET INSPIRED BY HOW TWO OF EDMONTON’S BUSINESSES ARE DOING JUST THAT.

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conomic highs and lows are a reality when you do business here; but we often wonder, how do businesses survive the lows? There are many strategies companies can employ to get by, from temporary lay-offs to diversifying their brand, but for Edmonton businesses with one foot in the energy sector, this economic low has been particularly challenging. Bearing that in mind, Business in Edmonton set out to find local companies that were using this slow period to improve themselves, rather than go into hibernation. Here is what we discovered. “Customers have requested minor improvements or adjustments from us in the past, but when you’re really busy it can be tough to make those types of changes. During the high times we’re thinking ‘Why should we?’ and during the low times we must think ‘Why shouldn’t we?’” This is how Universe Machine Corporation has decided to tackle this slower than average period for their business,

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2016

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Profile for Business in Edmonton Magazine

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