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@crestsocial @crestsocial

AN INTRODUCTION TO:

SOCIAL MEDIA


SOCIAL MEDIA FOR BUSINESS

FIRST STEPS ▸ Create a strategy ▸ Choose appropriate networks ▸ Optimise Pages


SOCIAL MEDIA FOR BUSINESS

DEVELOPING A SOCIAL MEDIA STRATEGY ▸ Align with business goals ▸ Awareness ▸ Branding ▸ Increase Sales ▸ Build Relationships ▸ Research


SOCIAL MEDIA FOR BUSINESS

HOW TO GIVE VALUE TO AUDIENCE ▸ Education ▸ Information ▸ Offers ▸ Entertainment ▸ Engagement


SOCIAL MEDIA FOR BUSINESS

USING INSIGHTS TO DECIDE WHAT TO POST ▸ Use insights from previous posts ▸ Use competitor insights ▸ Use your own experience ▸ Experiment ▸ 80/20 Rule


SOCIAL MEDIA FOR BUSINESS

ALGORITHMS ▸ Why do we have them? ▸ Is social media now pay to play? ▸ Can we manipulate them? ▸ Are all the algorithms the same?


SOCIAL MEDIA FOR BUSINESS

HOW IS THE POST SCORED BY FACEBOOK


SOCIAL MEDIA FOR BUSINESS

FACTORS THAT INFLUENCE POST REACH ▸ Reactions (Likes) ▸ Comments ▸ Shares ▸ Images views ▸ Link clicks ▸ Video views / Percentage viewed ▸ Scrolling Speed?


SOCIAL MEDIA FOR BUSINESS

THINGS TO CONSIDER ▸ Post Frequency ▸ Type of Post ▸ Which Network ▸ When to Post ▸ Engagement


SOCIAL MEDIA FOR BUSINESS

EXAMPLE POSTS


SOCIAL MEDIA FOR BUSINESS

HASHTAGS ▸ Facebook - No effect ▸ Twitter - 1 - 2 is optimal ▸ Instagram - 11+ ▸ LinkedIn - ?


SOCIAL MEDIA FOR BUSINESS

COMMON MISTAKES ▸ Asking for likes ▸ Being on too many networks ▸ Not engaging ▸ Not speaking to existing audience ▸ Posting the same content ▸ Posting too much / not enough ▸ Being overly promotional ▸ No offline promotion


SOCIAL MEDIA FOR BUSINESS

TOOLS ▸ Canva - Simple Graphic Design Software ▸ Hootsuite / Buffer - Social media scheduling tools ▸ iMovie / Windows movie maker - Video editing ▸ Facebook Pages - Manage Facebook pages on mobile ▸ Facebook Newsroom - Keep unto date with Facebook Algorithm changes ▸ Crowdfire - Twitter management tool ▸ analytics.twitter.com - Twitter analytics


SOCIAL MEDIA FAILS


@crestsocial @crestsocial

THANKS FOR LISTENING ANY QUESTIONS?

Social Media Presentation - 13th February 2018  

A copy of the presentation made by Chris Wolstenholme of Crest Social on Social Media for business at the February 13th 2018 meeting of The...

Social Media Presentation - 13th February 2018  

A copy of the presentation made by Chris Wolstenholme of Crest Social on Social Media for business at the February 13th 2018 meeting of The...

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