Business Fit Magazine September 2020 - Issue 1

Page 6



Time For your Business Maike Benner and Lilli Rohde of Malish, continue their series on making your business a success, in this issue they focus on your product, customer, positioning and the right tools and systems. Fasten your seatbelt before reading on – we are about to board and take your business (after the check-in) one step closer to taking -off. Are you slightly confused at this point and wondering where this article is heading? If you are not familiar with our series of entrepreneurial pieces for the Business Fit Magazine, let us enlighten you what the travel metaphors have to do with business. We, the authors of this article (and eight others since November 2018) are Maike Benner and Lilli Rohde – business consultants and coaches. With our joint company MaL!sh we help companies and individuals with topics as wide as strategy, structure, tools and systems, Marketing & Branding or internationalisation. After writing for the Business Fit Magazine about internationalisation, teams, LinkedIn, Business success stories etc. we developed a longer series for 2020 which composes of three articles explaining our coaching philosophy and Signature Programme - Compagneur. Compagneur is our own creation of the word COMPany and entrepreNEUR and helps employees to apply entrepreneurial mindset at work and in their career (like courage, networking,