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Business Connected Media Pack

Business Connected 28 Stephenson Road, Leigh-on-Sea, SS9 5LY info@businessconnected.co.uk www.businessconnected.co.uk

Media Pack


Marketing isn’t magic - there is a science to it.


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About Us

Contents 3

C O N T EN TS / A BO U T U S

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M AG AZIN E

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RAT ES

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N E T W O RK I N G

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P REM IER PA RT N E RS

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S O C IAL M E D I A

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S O C IAL M E D I A T RA I N I N G

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EM AIL C AM PA I GN S & E M A I L RO BOT

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WEB S IT E / BU S I N E S S D I RE CTO RY

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C O N TACT

Business Connected as a brand brings together businesses across a variety of mediums from face-to-face networking, social media, printed media in the form of our county-wide magazines, and much more. On the following pages you will find full details of our main services, and our pricing to help you plan your marketing budget. Most of all, though, we will demonstrate the benefits of working with an agency that is truly ‘Connected’. Business Connected is proud to be operating the county’s premier b2b magazine, networking events and an online portal that focus on the business community of Essex.

We bring local businesses together via the many platforms that we operate. Our magazine is distributed across the whole county in print and online. Our website, which receives over half a million hits a month, is dedicated to-up-to date business news, a business directory and is the number one place to find out what’s going on. You may also have heard about the Business Connected Premier Partner scheme. This helps businesses be seen not just in print but also online and through our fantastic social media offering. info@businessconnected.co.uk www.businessconnected.co.uko.uk


Business Connected

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Magazine Business Connected currently publishes three business magazines: Business Connected Essex, Suffolk and East London. Each magazine is bi-monthly. We differ to most local publications by the fact that our magazines are designed and produced to a very high ‘national standard’ and provide a product worthy of all boardrooms, coffee tables and reception desks. In every area in which we operate, we produce 6000 printed copies, as well as tens of thousands that get emailed. Here at Business Connected, we understand our clients and readership; we know that not everyone has the time to flick

through our high glossy publication, so we have developed our magazines to work online across tablets, mobiles and desktops. This means that, wherever you are or whatever your schedule, you are never too far away from the latest copy of a Business Connected magazine. We have lots of opportunities for you to be involved with our magazines as a contributor, advertiser or via our partnership scheme (full details on page 8). Our printed magazines are posted out in polybags to our subscribed distribution list and we are constantly updating this to make sure that our readership stays

fresh and that they are not only being delivered but also read. We understand that, in today’s world, every business needs to look at its green credentials and carbon footprint. Here at Business Connected, we take this very seriously. All of our magazines are printed on FSC paper, which means that we are using the sustainable sources and can even track the exact forest from which our magazines originate. So if you want to get your message out to the masses via a number of ways that are also produced in a sustainable way, then please get in touch to talk about how we can put your business in the spotlight.


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Rates For multiple additions, please contact us for additional rates and discounts. Cover and lead feature

£1200 including free design

Double page spread

£800

Inside front cover

£700

Back page

£800

Inside back cover

£600

Single page

£500

Half page

£300


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Networking Business Connected operates five premium b2b networking events across the south east of England. We hold an event every week at five different venues. Each of our events typically
 attracts between 80 and 100 delegates. There is no membership required - just come along when you can. Our premium venues are as follows: Colchester United FC Essex Cricket Club, Chelmsford Ipswich Town FC Olympic Park, Stratford Southend Airport

At all events, we follow 
the same proven 
formula. We send 
delegate lists out in
 advance so that you can plan your morning; on the day, you have plenty of 
time to network, listen to one or two short, but informative, talks and have a great breakfast. We always make sure that there is a real focus on networking. We have some great videos of our events and have a dedicated YouTube channel. So just search for Business Connected and have a look for yourself. All of our venues offer free parking and excellent networking facilities.


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LinkedIn We also have dedicated LinkedIn groups for each area, which are just for delegates who have attended each group. This allows you to network before the event, using the delegate list, on the day at the meeting and afterwards on LinkedIn.

Our networking event at each venue looks likes this 7:30am – 8:15am Open networking 8:15am – 9:00am Breakfast (full English or Continental option) 9:00am – 9:15am Speakers and prize draw 9:15am – 9:30am Open networking All of our venues are open afterwards, so there is no need to rush off; grab a coffee and carry on your conversations or have that all important 1-2-1 with someone. For more information or to book on to one of our events, please have a look at www.businessconnected.co.uk/business-networking/ or give us a call today on 01702 513113.


Business Connected

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Premier Partners Are you happy with your current level of business? How

Designed to support companies which need to

often do you promise yourself that you’ll invest more in

introduce cohesive and co-ordinated marketing

social media and/or run regular email and print campaigns,

strategies or wish to enhance existing marketing

but simply don’t have the time or expertise to do it? Our

strategies, we provide an effective, structured

fantastic marketing offer could be the answer!

marketing solution at an affordable price.

• Exclusivity — We only work with one company of any type within the county. • Business Connected Magazine - A full page in every edition of our magazine. • Social Media - Yes, you may have a Twitter/LinkedIn/ Facebook account but how about a helping hand? We can set up and run your account, interact as a ‘raving fan’ or simply come and give regular training to all your staff. • Email Campaigns - Need to get the message out to the masses? We have a number of options which we can tailor to suit the needs of your business. • Premier Partner Power Hour - Dedicated to Business Connected Premier Partners monthly with expert advice and referral platform.

• Networking Events - Many people know Business Connected from our county-wide events and we want you to be part of them. Fancy being a speaker or displaying your branding at all our events? • Website - Our Business Connected website gets thousands of visits a day. Being a Premier Partner gives you branding on our site. • Account Manager - Probably the most important feature of the Partnership scheme, our account managers are working around the clock to find leads for our partners, from the many networking events that we attend and run. Our staff are introducing and passing referrals on a monthly basis.


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WHAT’S INCLUDED

PREMIER PARTNERS

PREMIER PARTNERS + SOCIAL

Exclusivity Full page magazine advert Full artwork and design Two tickets to all networking events and guest tickets Branding at all events Early delegate list to plan your networking Introductions to networkers from Business Connected staff Events for Premier Partners only Members-only log-in to the Business Connected website Web banner on Business Connected website LinkedIn training course for all your staff, on or offsite Promotion of your brand across all of our Social Media Platforms Inclusion on our monthly email newsletter Account Manager to run your campaign and pass you leads Full social media management (see page 10) Premier Partner Power Hour

PRICE

£500

£800


Business Connected

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Social Media In today’s world, it isn’t enough just to have a website

purchase products and services, and people will take

for your business – your business now extends to social

the time to research online before making a purchase.

media marketing, like Facebook, Twitter and LinkedIn.

You need to have a social media presence that is

If your company still doesn’t have social media, now

engaging and helps reassure clients that your business

is the time to act and act fast. Customers more than

is reputable and can be trusted.

ever now are in tune with from whom and where they

We offer full social media management, which starts with a social media strategy. This creates the blueprint to deliver the service your brand deserves. Our services include: Full social media strategy

All posts, mentions and interactions

Construction and design of your profiles

Guaranteed social growth

Professionally crafted posts

Full analytic reports

Research of your products, services and target market

Monthly strategy meetings with your Account Manager


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WHAT’S INCLUDED

FACEBOOK

TWITTER

LINKEDIN

£200 p/m

£200 p/m

£200 p/m

Set up and brand new accounts Three posts per week Four posts per day Interact with hashtag hours on Twitter Reply to all interactions Grow followers by a minimum of 150 per month Set up and agree plan to increase following Run competitions if required Detailed blueprint of strategy Account Manager to look after your account Monthly detailed analytics

PRICE


Business Connected

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Social Media Training Courses from £69 Business Connected specialises in providing first class social media training to businesses across the South East. Twitter Twitter is a fantastic business tool and we will show you how to set up and brand your profile, how to engage with others and how to build up your followers. We will also run through all of the Twitter terminology, including what hashtags are used for and the correct times to use them. Business Connected will give you some great tips to help you build a perfect Twitter page and strategy. Hootsuite Hootsuite is a great time-saving and strategy piece of software that can help you to be more productive, by enabling you to schedule and manage all of your social media from one platform. On the day, we will set up and load your social media accounts on to Hootsuite. We will show you some quick and easy ways to schedule your Facebook and LinkedIn posts, as well as tweets, and much more. Mailchimp Mailchimp is a smart way of sending emails to the masses or targeted audiences. In this part of the course, we will be setting up your account and demonstrating how to design, send and monitor an email campaign. We will run through the importance of connections, importing and exporting templates, and will discuss, in detail, the terminology. We will also show you how you can measure and test your campaigns, including click throughs, bounce rates and A/B testing. LinkedIn LinkedIn has been a massive force in the business world for the last decade. If you haven’t embraced this business giant, now is the time. In this section of the course, we will run through all the basics and some hidden gems including: building your profile, adding connections and downloading your contacts to Excel, including their email addresses. We will also explore what groups to join, the benefits of having a company page and how you can showcase your products and services.

The cost is just £69 per session. For a breakdown on what’s covered on each course, please email us today on info@businessconnected.co.uk or call 01702 513113.


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Email Robot Think of our Email Marketing Robot software as your virtual PA who researches businesses, finds their contact details and sends personalised marketing messages to them on auto-pilot. It’s like having an extra member of staff for you, but one who never needs time off, never has any sick days and generates leads automatically between the

hours you specify. The software is designed to generate leads for b2b companies, inviting business owners to events, reaching out to potential distributors for products and services, sending out special offers to local businesses, finding suppliers, and sending out announcements to businesses.

Email Campaigns When you need to get your message out to the masses, an email campaign can be the perfect solution for you. We have a number of email options tailored to suit the needs of your business, from monthly newsletters to one-off campaigns, or simply just a help with data. Our email service is a quick way to reach many businesses at once. So, whether it’s a complex HTML newsletter with lots of graphics and links, or a simple, punchy, straight to the point text style email, Business Connected could be the answer that you have been seeking.

And with prices starting at just £100, why not get in contact today so that we can start creating that bespoke message design just for you. The software can be used by any business, from a sole entrepreneur right through to a large government organisation. Remember, if you keep buying business to business email data, you’re going to keep being disappointed with bounced emails and poor conversions. They aren’t going to get any better.

Convenient and, more importantly, effective... Our email robot automatically searches sites on Google, extracts their email addresses and sends them an email directly to promote your products and services. Impressed? If so, contact us today. Please contact us for more details about how we can run a campaign for you.


Business Connected

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Website / Business Directory The Business Connected website is a great platform on which to be seen. Not only do we receive 1000s of unique visitors per month, but we also have a great number of returning visitors. This means that our web viewers are coming back day after day to read the latest news, browse our online magazines and look at our directory. This is fantastic for anyone having a web banner or entry in the directory.

Our comprehensive business directory is the perfect place to advertise your business. We have lots of categories, and your potential customers can find you quickly and easily.

see costs below for how you can get your message out to a broader audience.

Having a web banner on our home page is the best place to be seen on our website. We will design for you an eye-catching banner which can be linked to your website or contact page. Please

Entry into the Business Directory - ÂŁ25 per month (free to magazine advertisers).

Web banner on our home page linked to your site - ÂŁ100 per week.


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Call today 01702 513113

Contact Our Office: Business Connected 28 Stephenson Rd, Leigh-on-Sea, Essex, SS9 5LY Email info@businessconnected.co.uk Phone: 01702 513113

Social facebook.com/BusinessConnected @Connected_Essex Business Connected info@businessconnected.co.uk www.businessconnected.co.uko.uk


Business Connected 28 Stephenson Road, Leigh on Sea, SS9 5LY info@businessconnected.co.uk www.businessconnected.co.uk

Media pack  

Business Connected Media Pack