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Special Focus

Helping Grandma

New products and services for seniors are coming to market every day, created by entrepreneurs motivated to help family members.

SERVING SENIORS Technology is helping create entrepreneurial opportunities in the senior market for those savvy enough to see it. LIFTWARE STEADY is an electronic stabilizing handle with a selection of attachments such as a soup spoon, everyday spoon, and fork. It’s designed to help people with Parkinson’s-type hand tremors eat more easily. The stabilizing handle contains sensors that detect hand motion and a small onboard computer that distinguishes unwanted tremor from the intended movement of the hand. To stabilize the utensil, the computer directs two motors in the handle to move the utensil attachment in the opposite direction of any detected tremor. __________ LIFTWARE LEVEL uses electronic motion-stabilizing technology to keep a utensil


ging is still treated like a disease and most Baby Boomers will spend just about anything to find the Fountain of Youth. But time wins this battle and now entrepreneurs, many of them driven by watching their own elderly family members struggle, are finding ways to help seniors age safely at home. Asif Khan, founder and CEO of Caremerge, says he got the idea for his company’s software while visiting his parents in rural


Business Central Magazine // M AY/J U N E 2 0 1 7

Pakistan during a health crisis involving his mother. Kai Stinchcombe’s grandmother was swindled out of $40,000 of her savings through credit card scams. Stinchcombe created a credit card company of his own, True Link Financial, geared toward senior citizens’ needs. Kyle Hill started HomeHero to help families find high-quality caregivers online after his own family struggled for years looking for caregivers for his grandmother who had Alzheimer’s disease.

While these entrepreneurs may be driven by compassion, they are also jumping into a growing market where people are underserved and not afraid to spend money. Seniors are living longer and healthier into retirement, and choosing to age in place. As a result, they are generating opportunities to provide products and services that support their lifestyles. Seniors are spending more on hobbies and non-essentials than they

level, regardless of how a hand or arm twists, bends, or moves. It’s designed to help people with limited hand and arm mobility, which may be related to cerebral palsy, spinal cord injury, Huntington's disease, or poststroke deficits. The leveling handle contains sensors that detect changes from the intended movement of the hand in 3 dimensions. To level the utensil, the computer directs two motors in the handle to bend a flexible joint, keeping the attachment at the right angle for eating. Source:

May/June 2017 Issue  

St. Cloud Area Chamber of Commerce Business Central Magazine

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