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Confident Communication

The secret to becoming an effective communicator is confidence. By Tracy Knofla be hard to know the best way to share your information. Making the right choice is a bit art and a bit science. Take some time to identify the best way in each situation. Often people send an email or text thinking it’s quick and easy. However, a complex topic may require many additional clarifying emails and picking up the phone may be the best way to resolve it. In the fast-paced world of business, there is still a need for the personal touch. Don’t be afraid to seek out inperson conversations for topics involving sensitive issues or ones that are of high importance to the company. 3 Know your audience.


sk 100 business leaders what the most desirable traits are in a new employee and “effective communication” will appear at the top of the list. Those who are able to communicate well in many different situations are invaluable to their employers. Here are five tips to help you be a more confident communicator in any situation. 1 Do your homework.

People respond positively to those who have a firm grasp on their material and believe in what they are saying. Do the research you need to do in


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order to develop an ease with your position.This is true if you’re planning a presentation to the Board of Directors or crafting an email to a colleague. Always communicate from a well-researched point of view. 2 Select the correct

form of communication. Face-to-face meeting, email, phone call, social media, text…. With so many choices it can

Be a communication chameleon! Tailor your communication style to each audience. The word audience is used here to describe the receiver of your information. Your audience could be a colleague in your own department, a disgruntled customer, 200 attendees at a conference, or an employee in a performance review. Your approach, including language and demeanor, will be different for each audience you interact with. When you write an email or make a presentation, think about who is receiving your message. They should be the

most important factor in how you design and deliver your message. 4 Get to the point. Quickly!

People are bombarded with hundreds of bits of information every day. You don’t have much time to get their attention. Be succinct. Make your point as quickly and completely as possible. Editing is hard. It takes time. It is also absolutely necessary to ensure your message breaks through all of the white noise of other people's communication. 5 Imitate the “Best of the Best.” Imitation is the sincerest form of flattery. Who in your work group writes a great email, gives an engaging presentation, or speaks up at a staff meeting? Study what they do and imitate the best parts. Of course, you can also take notes on the emails, meetings and presentations that drive you crazy. They teach you what not to do! There are many examples of effective communication around you. Incorporate the best examples into your communication repertoire. Now it’s up to you! Be the employee who communicates with confidence.

contributor Tracy Knofla is the co-owner and featured consultant of High Impact Training. She has been presenting to audiences across the country for more than 25 years.

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St. Cloud Area Chamber of Commerce Business Central Magazine.


St. Cloud Area Chamber of Commerce Business Central Magazine.