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Case Studies

Credit: United Fisheries

United Fisheries founder Kypros Kotzikas

Doing business in New Caledonia Two international companies speak to Business Advantage about establishing a presence in New Caledonia.

Tokuyama (Japan) In 2013, Japan’s Tokuyama purchased the New Caledonian assets of multinational, Holcim. Tokuyama New Caledonia Deputy General Manager, Naoki Muratake, talks about this experience: ‘This is the first time Tokuyama has bought out an overseas company since the 1980s. ‘When investing internationally Tokuyama generally prefers to establish a new company from scratch. But the company we acquired was well organised, with well-educated employees and a good business model. ‘Moreover, New Caledonia itself has beautiful scenery, delicious food, warm-hearted people and a safe and clean environment. ‘During the due diligence process, ADECAL provided valuable information, such as on the political/economic situation in New Caledonia, country risk and living in New Caledonia. ‘Our mission now is to continue to supply good and consistent quality to the local market.’

United Fisheries (New Zealand) The processing plants of New Caledonia’s fisheries sector generate 1000 tonnes of waste annually, of which only a very small amount is utilised. However, a first experimental hydrolysate production unit—a partnership between ADECAL Technopole, New Zealand-based United Fisheries, the Loyalty Islands Province and SODIL—is being built in 8

We, Lifou Island, to identify the most appropriate ways to utilise this waste. United Fisheries founder, Kypros Kotzikas, explains the thinking behind the project: ‘The Pacific Islands have a serious problem with what to do with the offal after filleting fish. ‘Eighteen months ago I received a phone call from ADECAL’s Manuel Ducrocq who was looking for machinery to solve the problem of offal [disposal] in the Loyalty Islands. He asked me if I could supply him with machinery to make fish silage out of the offal from the fish factory. I said to him that if he was serious in wanting to find a solution to the problem to visit me in Christchurch, which he did. He saw what we were doing and liked it. ‘United Fisheries has developed and commercialised the first plant to use enzymes to hydrolyse fish offal, turning it into both fish liquid fertiliser for soil, and fish silage for feeding animals. ‘My ambition is to have some influence on how we can eliminate chemical fertilisers and chemical sprays by producing biological products to replace them. ‘Fish liquid fertiliser produces healthy fruit and vegetables and healthy grass for the animals to eat. ‘We are at the final stages of designing a suitable plant for the Loyalty Islands. ‘This pilot plant will be a showpiece and hopefully the rest of the islands will follow the same principle to solve the offal problem and create a product that is good for everybody.’