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ISSN 1837-9869

9 123456 789013


WELCOME The voice of the regional business community rises a notch with the launch of Business South East, the only magazine reporting solely on the local retail, industry and manufacturing sector. EIGHTEEN years ago brothers Brett and Stuart Davies had the thought to take their modest Dandenong Batteries business on the road, with a vision to partner automotive clubs. Now, if your car breaks down in any one of nine countries across the world, chances are one of their vans will come along to get you started again. That Dandenong Batteries business has morphed into Club Assist, which dominates the mobile battery market in Australia through alliances with the likes of the RACV and has now spread into the United States, Canada, New Zealand, Belgium, France and the Netherlands. In the mid-‘70s, Jayco started producing caravans out of a modest factory in Hallam. That same company now produces 8000 units annually and has expanded its dealership and service networks to include more than 30 dealerships and 80 service agents in Australia in New Zealand. So big is its current purposebuilt facility on a 32-hectare site at 1 Jayco Drive, locals joke that it constitutes a suburb in its own right. Club Assist and Jayco are sure to figure prominently when the Greater Dandenong Chamber of Commerce assembles 1000 people from the regional business community into Crown Palladium in March next year to celebrate its 20-year Platinum Regional Business Awards. The neighbouring City of Casey held its first business awards ceremony this year.

Garry Howe Group Editor Star News Group South East Division

Among the winners were Berwick couple Shevonne and Justin Matthews, who are not quite as big as Club Assist or Jayco, but have created a successful niche business by spoiling people at parties. The inspiration for their home-based Day Spa Parties was the day a Harley Davidson arrived to pick up Shevonne from school on her 13th birthday. They now pamper others on special days – from birthday parties for young girls to hen’s parties and baby showers. Down the road at Officer, another home based business has sporned international success. Husband and wife team Tina and Geoff Copeland’s tiny balls of wax are making a massive impact in the beauty world. Jax Wax has grown from providing wine sealing wax to one customer, to a business selling depilatory waxes worldwide. Business South East will bring to the intray or in-box of those who matter in the local business world stories like these at least eight times a year as the editions roll out. It is the latest offering from Star News Group, a family owned and operated company that has been successfully producing newspapers in the region for over 100 years. Over that time the Thomas family and their staff have built a great rapport with the various business communities within the readership areas – a relationship that will only be enhanced by the arrival of Business South East. Our aim is to provide news and information

that is of commercial value to readers. We will focus on local people and local companies making the news and the leaders spearheading the region’s astonishing growth. Business South East will help readers keep up to speed with the latest strategies to drive their business forward – working to provide ideas, solutions and advice delivered by recognised, credible specialists and experts in their field. In this first edition, stragety pieces are delivered by people in the fields of banking, law and people management. The magazine is mailed free to an exclusive list of around 5000 commercial leaders, industrial heavyweights and business owners across the South East. You can make sure you receive your own copy by registering online at and we guarantee a one-time 30-word business listing in a future edition. This first edition is the culmination of much hard work by many people. I must acknowledge General Manager of Star News Group’s North West Division Jim Lawrence for providing the blueprint for the magazine through the successful launch earlier this year of Business West. Thanks to the reporting team of Lia Bichel, Bridget Brady and Melissa Meehan, sales executive Dianne Hall, designers Mark Dinnie, Sarah Hall and Jonathan Fraser, Marketing Manager Richard Sherman and Digital Products Manager Michael Nesbitt for their efforts.



FROM $22 PER PERSON Packages Include:


Located behind the Freeway Sports Centre. For Enquiries: 9771 6015 or 497720-JF37-10


BUSINESS south-east


M&K HISTORY Iconic local law firm Macpherson & Kelley strong than ever after 105 years


10-11 ON A WINNER The South East looks set to benefit from massive racing infrastructure projects at Cranbourne and Pakenham EDITOR Garry Howe

12-13 CHARGING AHEAD A company that started as Dandenong Batteries now revives broken down drivers worldwide as Club Assist




ADVERTISING Dianne Hall Mobile: 0402 071 260


DESIGN Mark Dinnie

A freak accident has rammed the workplace safety message home to Dandenong employee Mark Boyes


Sarah Hall Jonathan Fraser


BUSINESS SOUTH EAST Cnr Princes Highway & Army Road, Pakenham, 3810 Phone: 5941 2666 Fax: 5941 2515

Middy’s national manager Nick Collins talks business success and failure

35-37 BUSINESS SOUTH EAST READER NETWORK Meet the first of Business South East’s registered readers

Bridget Brady bridget.brady Li Bi h l Lia Bichel

The advocacy work of SEMMA has locals helping wrest a lucrative defence contract from the United States


EDITORIAL Melissa Meehan Meeh melissa.meeh


Business South East is a division of Star News Group Pty. Ltd. Celebrating our 101st year as a family-run business business. Proudly Australian-owned and indepen independent. Group Editor E South East Division Garry Ho Howe. Produced and published by Paul Thomas for Star News Group Pty. Ltd. Ltd ACN 005 848 108. Star News Group Trading Terms and Conditions can be found on


Tina Copeland waxes lyrical about business success on pages 8-9



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IT started out as a modest business in the back room of a Dandenong hotel. But now, 105 years later, Macpherson & Kelley Lawyers is anything but. The booming commercial law firm is an


industry leader in its own right, employing more than 200 people across four Australian locations, and has further plans to expand, one office at a time. So what’s the secrett to success? “We are acting forr e businesses because as a firm it is a culture we understand. And we are good at it,” the firm’s Victorian managing director James Sturgess said. “Maybe we are good at it because we like it, maybe we like it because we are good at it - what came first: the chicken or the egg?” The firm’s humble beginnings stem from practitioner William Brocket, who had set up practice at the Royal Hotel on market days. On 4 October, 1805, William sold the practice to his article clerk, Jeffrey Macpherson, who was the well-known son of Scots-born Malcolm Macpherson - the headmaster of the Dandenong State School and the Dandenong Grammar School. Jeffrey was popular amongst the growing town, making his own mark as a writer, librarian and teacher. In 1912, Jeffrey was appointed solicitor to the Shire of Dandenong, and since then, his practice grew steadily. By 1922, he was joined by Dandenong resident Charles Kelley, who was the son of Malcolm - the first headmaster of the town’s first school. Jeffrey died in 1938, and Charles in 1959, after together setting the solid foundation for the thriving business that it is today.

James Sturgess of highly successful Macpherson & Kelley Lawyers has big plans for the future.

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Since its began over a century ago, Macpherson & Kelley has undergone significant change, switching offices from Lonsdale Street, to Thomas Street to its current location on Scott Street. Now, James joins a team of executives, which includes national managing director Damian Paul. The team’s drive and determination have helped Machperson & Kelley to turn over an enviable $31.5 million, with the firm experiencing a whopping 30 per cent growth last year. It boasts more than 230 employees including 43 principals and 115 lawyers supported by administration, finance, marketing, human resources and information technology teams. About 20 per cent of employees have worked there for more than 10 years. The Dandenong office has 110 people one of the largest in the area. The firm has also expanded to include four strong branches in Melbourne, Sydney, and Hobart, and James said there were plans to keep that number growing. “We are fairly confident that were will be a Brisbane office soon. We are focused on

finding like-minded firms who focus on small to medium business,” he said. That focus is important, as passion about business runs deep at Machperson & Kelley. The crew are renowned for being strong supporters of surrounding business committees, welfare organisations and charities. “We have people on the board at Windermere,Wallara, SEMMA (South East Melbourne Manufacturing Alliance)” he said. “We sponsor the Drum Theatre, Greater Dandenong Sings and SEBN (South East Business Networks)” Macpherson & Kelley’s senior associate Rob Downing is the President of the Greater Dandenong Chamber of Commerce, and the firm was responsible for being the founding members and continued supporters of the Dandenong Chamber of Commerce Premier Regional Business Awards, which James has compered for 17 years. “Why do we do it? Because we bloody should,” James laughed. “It’s the right thing to do.” James said other secrets to keeping the firm strong are the strong internal focus.

“We have a really great career program, Your Career is a training development we do with staff, and we have clients come in regularly to speak to us about what we do that is impressive and what things we could improve on,” he said. As well as focusing on investing in the staff, Macpherson & Kelley also invest in new technology. They are currently embarking on a new email system which cost about $2 million for updates and hardware. “We are very much investing in our future,” James said. And with that, it’s plausible the company will continue to thrive for another century and beyond. [BSE]

LEFT: The Royal Hotel was Jeffrey Macpherson’s first place of business in Dandenong. TOP: The Macpherson & Kelley Lawyers office on Lonsdale Street.

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Ma Marketing director Andrew Ryan said there is a growing demand for Jayco’s products. Picture: STEWART CHAMBERS



When an estimated 1000 business people gather at Crown Casino in March next year to recognise the cream of local businesses at the Greater Dandenong Chamber of Commerce Platinum Business Awards, iconic local firm Jayco is sure to be well represented. Over the past quarter of a century, Gerry Ryan’s company has grown from a small operation to one that moved recently to a new site that some joke is the size of a small suburb, appropriately centred around Jayco Drive. LIA BICHEL reports… WHEN Gerry Ryan’s boss didn’t share his enthusiasm for his new ideas, he left his job at the caravan manufacturing company and branched out on his own. His decision led to the creation a multi-million dollar company, whose name is synonymous with holiday makers across Australia. Since developing the first camper trailers in 1975, Jayco has continued to go from strength to strength, producing about 8000 units annually.

a few short years it had become a leading player in the Australian recreational vehicle (RV) industry. “People know with us they are getting a product that is good value, has a good warranty and we provide great service,” he said. Mr Ryan said that, besides caring for customers, the Jayco team ensured staff are well looked after. “We treat staff well and try to provide incentives to keep them motivated,” he said.

It has expanded its dealership and service networks to include more than 30 dealerships and 80 service agents in Australia in New Zealand.

“This includes bonuses, family fun days, factory tours for their kids, loyalty dinners and gold class tickets for employees who go a year without injuries.”

Jayco turns over a whopping $350 million a year and boasts more than 800 employees in Dandenong South alone, many which are family.

He said the emphasis on Jayco’s staff helped the company not only survive the Global Financial Crisis, but come out full ad. steam ahead.

In 2007, to keep up with the growing demand, the company moved from its location on Dandenong- Frankston Road into a purposebuilt an facility on a 32-hectare site at 1 Jayco Drive. It is the largest RV manufacturing complex in the Southern Hemisphere.

“When the GFC came we tried to keep as much staff as possible. The GFC didn’t last as long as we had anticipated, so by keeping ere already ahead of the game,” staff we were he said.

Marketing director Andrew Ryan, Gerry’s son, said the company’s growing success was based on a number of core values. Jayco strives to develop reliable products at competitive pricing, create innovation and efficient work practices, provide a rewarding working environment and conduct business in an ethical and professional manner. By demonstrating those values, the company has established a reputation for producing high quality, competitively priced caravan and camping products, and within


BUSINESS south-east

Mohammad mmad Zawar helps manufacture acture a caravan n at the Jayco yco factory..

“Other company’s had laid off a lot of their employees and when the GFC ended, were struggling to keep up with the growing demand.” Now, while producing seven different product ranges for market in Australia and manufacturing rental motorhomes for New Zealand business Maui, the Jayco team finds time to sponsor and get involved in numerous community organisations and events, including the Beyond Blue Foundation, Victoria Arts Centre, Jayco Shoot for the Stars Program, The Drum theatre and the Jayco Opals. With all its involvements and growing succuss, it’s clear Jayco towers over its competitors and will continue to be market leader in a majority of Australia’s RV product markets. [BSE]


THE BEST OF THE BEST THE BEST of the best in Greater Dandenong business will be featured at the largest awards event in the history of Greater Dandenong’s Chamber of Commerce. To celebrate 20 years of the chambers Premier Regional Business Awards, the chamber will host the Platinum awards on St. Patrick’s Day, 2011 at Crown Casino. President Rob Downing said the awards not only recognised thriving businesses in the region, but provided a great networking opportunity for employers and employees.

Community Race Day, golf events, the grand finale luncheon which raised $15,000 for charity. He said there were also big plans ahead for the Greater Dandenong Chamber of Commerce. “We have a massive year coming for the chamber,” he said. “Hopefully everyone gets on board.” Anyone wanting to purchase a ticket or register their interest in the Premier Regional Business Awards can visit the website on

“One of the ways the chamber has created an opportunity for business people to network with others is though the awards process,” he said. “This year will be different to the previous years. It is the 20th year and we are holding a gala dinner like we have never had before to highlight the achievements of local businesses.” Chairman of the awards sub-committee James Sturgess said he was hoping 1000 people would celebrate the milestone event. “It’s a huge reason to celebrate what Dandenong has going for it,” he said. “It is a fantastic place to do business.” Besides holding the popular business awards, Mr Downing said there were a number of key events that occurred in the past year that warranted recognition, including the Christmas Carols, the Dandenong

Attending the July breakfast were Alan Tyson from K and H Surface Technologies, Chamber President Rob Downing, guest speaker Peter Bartell, Rob Hodge from Brakes Plus and (front) Bruce Parker from HM Gem Engines, John Scott from Active Display Group and Neil Coulson from Jayco.


BUSINESS south-east




WONDERS Little balls of wax have helped build a home-based Officer company into an operation branching out into the world market. MELISSA MEEHAN reports… Tina Copeland (pictured) and her husband Geoff are proving that little things can bring success in business. Picture: KIM CARTMELL

FROM little things, big things grow. These tiny balls of wax are making a massive impact in the beauty world. Jax Wax, based in Officer, has grown from a small company providing wine sealing wax to one customer, to a business selling depilatory waxes worldwide. Husband and wife team Tina and Geoff Copeland now produce blended wax which is used for a variety of products from surfboard makers, beauty salons and wineries. Despite starting the business making wax for the wine industry, interest has decreased as wine makers use screw caps. “We always made depilatory waxes, but got a call out of the blue for a larger order, and its just grown from there,” Tina said. “Our difference is we do it in beaded form, it’s our number one selling product. “Before we brought that out, beauty therapists were dealing with big slabs of wax they had to attack with a hammer to break apart.” Geoff first came up with the idea of beaded wax while he was playing around with the wax – and the idea grew from there. So Tina and Geoff attended beauty expos throughout the country to get


BUSINESS south-east

the word out about their product – under the business name of Adam and Eve. “No one knew us, so we needed to get out there and show them what we were selling,” she said. During the first four years of the business, Tina worked other jobs to put food on the table while Geoff worked in the factory. Four years later they could afford to pay her full-time to stay in the business. The husband and wife team would work in the factory, bag and pack their produce. It was these things that allowed the company to grow.

Before long Jax Wax was available in Victoria, New South Wales, Queensland, Western Australia and South Australia. Their growth, according to Tina, is largely thanks to word of mouth. “We advertised in professional magazines, and we have a number of wholesalers who sell our products,” she said. “But our large sampling program has proven to be a real selling point for us – we have a 60 per cent success rate.” After finding success in Australia, the couple ventured overseas. “At the moment exports are 25-40 percent of our business,” Tina said. “In five years we hope to make that about 70 per cent.” They expect enormous growth in America over the next few years, are already strong in Singapore and are planning to open a training centre there in the future. So what is the secret to their success? “Make your products available in lots of areas,” Tina said. “It’s a slow process, but it’s working for us – but it wasn’t an overnight success and we didn’t expect it to be.” Jax Wax still makes sealing wax, and export to wineries in China and


other countries, but has also expanded its business to include sealing wax for olive oils and perfumes. The company also manufactures surfboard wax, ski waxes, snowboard waxes as well as supplying modelling waxes to sculptors, ironing wax for commercial waxes and candles. It has just made its first batch of hair waxes, but most of its business is for the beauty industry. In the next three years Tina wants to again

expand the business to other things in the beauty industry including skin cares ranges, before and after lotions and a manicure and pedicure range. But why stop there? Tina also hopes to introduce a range of equipment, makeup, lash extensions and hair extensions. “We intend to be strong in the United States and the United Kingdom but it’s hard with the economic instability,” she said.

“But were are currently thinking about making beaded waxes for our competitors to stop any competition.” The future is looking good for Jax Wax. “We did well during the Global Financial Crisis, this was proven by starting to export during that time,” she said “I’m not sure why we did so well – its probably because we make a good product. “If Brazilian waxing goes out of fashion, I’ll be very sad.” [BSE]

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Daw breaks at the busy Cranbourne Training Complex, the biggest centre of its Dawn kind in the Southern Hemisphere, where up to 800 horses work at a time.

The thoroughbred racing industry has recognised Melbourne’s south east region as an area of growth and has backed multi-million dollar infrastructure projects at Cranbourne and Pakenham that will ensure the area will develop into a racing hub, hosting more than 60 race meetings day and night within the next three years. It should be a winner for the regional business community, as GARRY HOWE reports…

IN the 1950s, it was said that “Australia rode to prosperity on the sheep’s back” – so important was the wool industry to the national economy. Fast forward to 2010 and it could be said that Melbourne’s south east is set to ride to prosperity on the back of a racing thoroughbred, given the multi-million dollar expansion plans due to run side by side at the Cranbourne and Pakenham racing centres. The Pakenham Racing Club last month gained ministerial approval to build the first new racecourse in the state in the last 30 years and will relocate from its current town site to a 608 acre parcel of land between Nar Nar Goon and Tynong in time for the 2013 racing season.

It will feature a 2400 metre grass track and Victoria’s second fully synthetic track, allowing for all-weather racing, and facilities to hold conferences and non-race day functions. Under the plan, 150 acres of the 608-acre development would be set aside for a training sub-development, with 80 sites available for trainers to occupy houses and stables. That will not only create a world class racing precinct, but free up the club’s current piece of prime town centre land for a mixture of commercial and residential use. The 60-acre property is expected to fetch between $40 million and $50 million on the market. The combined Pakenham/Tynong projects are tipped to provide thousands of jobs, both on-going and through the

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BUSINESS south-east

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construction phases, and inject up to many millions into the regional economy.

industry at Cranbourne injected $86 million to the City of Casey economy.

Over at Cranbourne, the club is poised to tap into the lucrative Asian betting market by becoming the state’s second night racing venue.

Cranbourne Turf Club chief executive Neil Bainbridge believes that figure would now be closer to $120 million, with the potential to grow at a higher rate over the next year or two.

The turf club has an application before the City of Casey for the erection of light towers around the existing track. If successful, the racing industry envisages alternating Friday night meetings between Moonee Valley and Cranbourne for six months of the year. Because of its timeslot, night racing attracts big betting turnover and television rights from the lucrative Asian market. Within a couple of seasons, both the Pakenham/Tynong and Cranbourne urne centres are expected to host at least st 30 racing meetings each per year, making ng the south east a mecca for racing enthusiasts. siasts. It also makes the area a racing hub, likely kely to attract big stables with the inevitable e closure of Caulfield as a training centre.

“Thoroughbred racing in Cranbourne is the biggest industry in the biggest municipality in the state, the City of Casey,” Mr Bainbridge said. “It employs over 1000 people locally on a permanent or part-time basis. Racing is in the top 10 employers nationally and thoroughbred racing is the third ranked spectator sport in the country, behind the AFL and the NRL. “We can get a lot of comfort out of fact that Casey is such a high growth area. It’s no coincidence that the AFL has

developed a new team out of the country’s fastest and second fastest growing areas on the Gold Coast and in Greater Western Sydney. The third fastest growing area in the country is Casey and the Melbourne Football Club has just signed a 30 year partnership deal with the City of Casey. “There are exciting times ahead.” [BSE]

A prime piece of racing land is on the market, with Pakenham Racing Club moving from its town site to a 608 acre parcel of land between Nar Nar Goon and Tynong. The prime town site is expected to fetch up $50 million on the market. p to $

Funding has also been secured to build a new synthetic training track at the Cranbourne Training Complexx to further boost that facility, whichh is already the largest of its kind in the Southern Hemisphere. Cranbourne is considered the workhorse of the Victorian racing industry, with 105 trainers using the complex to condition up to 800 horses at a time. The thoroughbred industry is already one of the region’s largest employers and the e new developments will serve to o enhance that status.

Pakenham Racing Club CEO Michael Hodge is looking to the future

A 2006 report by Country Racing Victoria estimated that the thoroughbred

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If you break down anywhere in the world, chances are Club Assist will come to your rescue. And the flourishing business that is a national leader in the mobile battery market all started out as a small company called Dandenong Batteries. Still based at Dandenong, Club Assist is making waves es internationally, with further plans to take the world by storm. BY BRIDGET BRADY A STRONG and loyal customer base at Dandenong Batteries was the beginnings of a now global enterprise. Cracking into a niche in the automotive market has propelled the business, now called Club Assist, into nine countries across three continents, with revenue in excess of $250 million annually. And while the last 10 years have been a fairytale business story, staff believe the best of the Dandenong-based business still lies ahead. Club Assist teams up with automotive clubs such as RACV to provide a mobile battery replacement service for customers. It offers a quick and effective solution to a day-to-day problem. Club Assist dominates the mobile battery market in Australia, and also offers other auto electrical work such as starter motors, alternator replacement and an auto glass service. Its services spread to New Zealand, USA, Canada, Belgium, France and the Netherlands. Brothers Brett and Stuart Davies had the vision to partner with automotive clubs in 1992.

Vice president of operations tions for Asia Pacific, Wayne Allen, remembers the more modest odest beginnings of Dandenong Batteries, ries, and still reflects on the earlier days as he passes the old site of the business on his way to work. “You always reflect and look at those days,” Mr Allen said. opped where it is today “But by no means has it stopped today. We’re always looking for what the next need is for motoring clubs and its membership base.” Mr Allen said the mobile battery service was a “real solution” for automotive clubs. “The move into motoring club land set us into a nice niche market. It really just took off from there. We filled that gap and we did it very well.” Club Assist has about 30 mobile battery vans on the road in Melbourne. One of the keys to the success of the business was the emphasis

FAR RIGHT: Taking the world by storm at Club Assist are vice president of operations for Asia Pacific, Wayne Allen, and chief financial officer Alex Leombruni. TOP: The old site of Dandenong Batteries.

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it placed on having the right people working for them, Mr Allen said. “It’s the people who make the difference.” Chief financial officer Alex Leombruni said there was a grea great opportunity for Club Assist to expand further in Europe. “W ’ going i ffrom strength t th tto strength,” t th ” hhe said. id “We’re Mr Leombruni said it was vital Club Assist kept abreast with the largest technological developments in the hybrid vehicle market. The business has assembled a panel of experts to provide advice on just that. “We need to be a leader in this new technology. “We believe the biggest opportunities are really ahead of us.” [BSE]


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Cranbourne physio Michelle Crowther has watched her business thrive since she established Be Your Best Physiotherapy in 2006. BY BRIDGET BRADY MICHELLE Crowther was the receptionist, cleaner and physio all rolled into one when she started her business in Cranbourne four years ago. Now, she has 13 staff members on the books at Be Your Best Physiotherapy, and her business initiatives have earned her a nomination in the 2010 Telstra Victorian Business Women’s Awards. “It was pretty overwhelming to start with, but I slowly built it up and realised I couldn’t do it all,” Ms Crowther said. As well as having a special focus on women’s health, the unique aspect of Ms Crowther’s business is the specialised exercise classes that patients and others are able to access to improve their conditions.

Owner of Be Your Best Physiotherapy, Michelle Crowther, was a finalist for the 2010 Telstra Victorian Business Women’s Awards.

One of the business ideas Ms Crowther started up is the PREP initiative. Ms Crowther described it aws a program for people who know they should be exercising, but were too afraid or had an injury, or recovering from surgery. “They can join group classes and everyone is in the same boat achieving the same thing,” she said. “It’s a good way for them to get their foot in the door.”

Ms Crowther is also a fitness instructor, and said the classes were great motivation for patients who were able to perform exercises in front of experts so they knew they were on the right track.

Ms Crowther also set up a Target 22 campaign with her staff, encouraging them to secure 22 clients a day. When this was achieved she shouted them a night out, and the target is now 30.

The number of classes has more than tripled in two years, with 35 held each week.

Ms Crowther went to school in Cranbourne and still lives in the town, as well as volunteering time at a local football club. [BSE]

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Bendigo-based company Thales has designed the next generation vehicle in Australian Protected Mobility.

quote directly or indirectly to the project, resulting in a forecast 75 per cent local content for this project.


“I think it is fantastic, a total win-win,” Mr Dowling said.

THE advocacy work of the Dandenong-based South East Melbourne Manufacturers Alliance (SEMMA) is helping a Victorian company’s bid to wrest a lucrative defence contract away from the United States.

SEMMA executive officer Paul Dowling said the project could be a massive benefit for local manufacturers and the region as a whole.

“Those members quoting were already advising me of their need to invest in additional capital, people and innovation if their bids are successful.

“It’s allowing these companies, many who have never previously dealt with defence, to enhance their existing capabilities and tap into new markets. “The long time frame of this project demands ongoing innovation, and allows Thales to work with the companies to see their existing innovative products and processes.” [BSE]

And local manufacturers are a chance to cash in on the landmark decision. About 20 months ago, the Defence Department decided, in terms of a Federal Government procurement process, to review a $1.5 billion light armoured vehicle project previously destined to be designed and manufactured in the US. Following the decision, the department’s requirement was that potential prime contractors to the major project maximise their local manufactured content over 50 per cent - excluding maintenance. Bendigo-based Thales is one of the companies in the running for the project and asked SEMMA to assist it in identifying and maximising local capability. With SEMMA’s help, about 70 local manufacturers received an opportunity to

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PAMPERiNG PAYS BY BRIDGET BRADY AFTER a Harley Davidson arrived to pick up Shevonne from school on her 13th birthday, it seemed there was no looking back when it came to lavish parties. And Shevonne, now 28, says the memories of that day and many other over the top birthdays her mother organised for her as a youngster were the reason she was inspired to start her Berwick home-based business, Day Spa Parties. The business caters for many occasions, from birthday parties for young girls to hen’s parties and baby showers. The day spa shindigs are everything you imagine they would be - cucumbers on the eyes, foot baths, facials, magazines. And it’s all in a day’s work for Shevonne Matthews. Shevonne and her team of party hosts bring all of the goodies to people’s homes, with all treatments home-made and suitable for young and sensitive skin.

“I saw a niche in the market for a really boutique service for children’s parties,” Shevonne said.

But Shevonne vonne remembers earlier days when she used to breastfeed her daughter, Sienna, in the car in between parties.

“I feel really fortunate to have a business where you can make people happy. It’s not just the pampering, they really get entertained the whole time.”

Without the support of her husband, Justin, Shevonne says she would not have been able to establish Day Spa Parties the way she has.

Shevonne said she disagreed with people who suggested day spa parties were too over the top and sexualised girls at a young age. “I’m really against that. It’s all about having fun. Yeah, it’s over the top in terms of attention to detail, but it’s just about making them feel special.”

Justin has now taken a year off his usual job to help Shevonne at home with the business. “I couldn’t do it without him.” The pair has been dating since they were 14 years old, and were known to sneak into one another’s lectures at university to be together. “We were an inseparable couple.”

Day Spa Parties has flourished during the past year, with bookings lined up for months in advance.

Shevonne said being at home with Sienna was the best thing about working from home.”

In August, the business took out the Innovation Award at the Casey Business Awards and was a finalist in the Home Based Business of the Year Award category.

Shevonne hopes to duplicate her homebased business model, with her ultimate goal to provide one free party a week to different sectors of the community.

“It’s nice to reflect and go wow, we have done a lot.”

“We want the parties to be accessible to everyone. It’s been an exciting journey.” [BSE]

LEFT: Husband and wife team Shevonne and Justin Matthews work from their Berwick home. TOP: Girls get the ultimate pampering experience at a day spa party. RIGHT: Girls get treated at a day spa party.

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REWARD FOR SUCCESSFUL ENDEAVOURS Casey Business AWARD WINNERS Casey mayor Lorraine Wreford congratulates Ray and Junette Keefe from Successful Endeavours for taking out the Casey Business of the Year.

BY BRIDGET BRADY ELECTRONICS and software developers Successful Endeavours took out the big gong at the inaugural Casey Business Awards in August. The Berwick-based business won the Casey Business of the Year and was also a joint winner in the Business and Professional Services Award category. Successful Endeavours makes electronics and embedded software for Australian electronics manufacturers.

Home-based Business of the Year Award: EcoFuture Small Independent Retailer of the Year Award: Framing to a T Agriculture and Primary Industries Award: Favero Gardens New Business of the Year Award: Travel Managers

“We also don‘t have any government sponsored technology support,” he said.

Manufacturer of the Year Award: Australian Solar Manufacturing

“My message to the government, if we’re going to turn the economy around, would be that we should focus on what’s going to create the jobs.”

Food, Wine and Hospitality Award: Eightyone Fine Food & Wine

Tooradin-based EcoFuture also took out two awards, winning the Home-based Business of the Year Award and the Environmental and Sustainability Award.

Husband and wife team Ray and Junette Keefe own and manage the business.

Casey mayor Lorraine Wreford said the council was overwhelmed with the 121 application it received for the first Casey Business Awards.

Mr Keefe said the manufacturing industry was the major source of employment in the country, but it faced a few challenges with little government incentive to become a manufacturer in Australia.

Cr Wreford said the council valued the contribution the business community made to the municipality, and said the awards were a great way to celebrate and promote the achievements of local business. [BSE]

Business and Professional Services Award: A Better Dental Care, Successful Endeavours Trades and Construction Award: Botanic Homes Franchise of the Year Award: Quest Narre Warren Serviced Apartments Environmental and Sustainability Award: EcoFuture Innovation Award: Day Spa Parties Casey Business of the Year: Successful Endeavours


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FROM LEFT: Matt Nettleton, Lauren Wade and Aaron Stokes were the three panellists at the SEMMA Lunch with the (clever) Winners.

BY BRIDGET COOK GREATER Dandenong worker Matt Nettleton made a risky offer when he moved to Australia from Canada in 2006. While completing his Enterprise Development course in Canada, Mr Nettleton met the owner of Corex Plastics, Dandenong. “When he returned to Australia, I emailed him saying ‘can I come over and work with your company for three months, and if I don’t add value to your business in those three months, I’ll pay you back everything you have paid me’,” Mr Nettleton said. “I got an email back saying ‘I love your attitude, we’d love to have you’.” Mr Nettleton didn’t have to pay back anything, he improved the company’s productivity by 50 per cent and lead times by 30 per cent. He is now the Continuous Improvement Manager at Corex and this year became a finalist in the Victorian Manufacturing


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Hall of Fame – Young Manufacturer. This was one of the inspirational stories told at the SEMMA ‘Lunch with the (clever) Winners’ held in September at Sandown Racecourse. The lunch involved MC James Sturgess asking the three panellists, Mr Nettleton, Lauren Wade from Sign-A-Rama and Aaron Stokes from Icon Plastics, questions about their journey to success. The event was popular with school groups, with Year 10 and VCE students packing the room to hear how they could become successful in the manufacturing industry. Mr Stokes, 23, told the group how his “hard work” reaped dividends. Mr Stokes started working at Icon Plastics as a casual while completing a full-time Advanced Diploma in International Trade and Marketing. “I was at work at 6 for a few hours, then

I’d go off to TAFE, then back to work after and would finally get home about 8pm at night,” he said. “But it all paid off.” Mr Stokes has now led a number of fulltime roles within the business, and was recently offered a management position. Ms Wade inspired students to follow their dreams. While Ms Wade has had a successful in manufacturing, being responsible for marketing, production co-ordination and eventually comanaging Sign-A-Rama Dandenong, she has taken a new venture this year. She has left the business to become a freelance actress and is currently involved in several films, a script reading group as well as writing he own plays. “During school I knew I needed some life experience before I could become an actor,” she said. “I now feel I’m ready.” [BSE]

BY MELISSA MEEHAN RAPID population growth will mean big business for Cardinia Shire. Cardinia CEO Garry McQuillan gave his annual address to the shire’s business community in August, outlining a five-year plan which he called “a once in a lifetime opportunity.” Mr McQuillan announced the big projects and highlighted six key areas that required improvement in order to attract residents, business and new investments to Cardinia. A wider range of retail shops, more parking, a diverse range of housing, education, employment and quality recreation facilities were all on the list. “In the last 12 months we have signed with Woolworths for its $80 million development in Pakenham which is underway,” he said. “This will create 700 jobs.” He said that a number of quality brands would be coming to Pakenham to encourage shoppers to stay local rather than head to Fountain Gate. A homemaker centre is also planned for the corner of the Pakenham Bypass and Kooweerup Road. Mr McQuillan highlighted the Pakenham Racecourse redevelopment which is to begin in 2013 and the new, $688 million racecourse to be built in Tynong by 2013.

“The new racecourse in Tynong will be the best in Victoria, if not Australia and it is probably the biggest project to be undertaken in Cardinia,” Mr McQuillan said. Cardinia’s rural sector is also set for significant developments under the shire’s plans. On the issue of car parking, 800 undercover carparks will be developed as part of the Woolworths complex, and Cardinia will have 1180 new carparks in total. “It will be the only centre south east of Chadstone to have undercover parking which will be a drawcard as the heat increases.” Land will be secured for the cultivation of fresh produce as part of the Bunyip Food Belt, an initiative in conjunction with Casey Council and the Mornington Peninsula, to ensure the availability of sustainable fresh produce into the future. “One thing Australians will suffer from in the future is a lack of fresh food,” Mr McQuillan said. Mr McQuillan said the food belt would secure supply and exports in the area and early numbers indicated $288 million for the local economy. “It will also create 2000 jobs over the next 20 years in the rural sector.” The shire will approach the State Government soon for approval for a

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motorsport facility. facility Mr McQuillan said the shire was working with local investors to achieve the $10 million project. “It will provide at least $9 million for the local economy, at least 44 jobs and attract new industry in Cardinia,” he said. There will be big changes to Cardinia’s prospects as a business hub, in an effort to keep residents from travelling out of the municipality for work. “Some 60 per cent of the working population across the shire has to leave to municipality every day. Local employment is critical,” he said. Mr McQuillan described Cardinia’s position as the fourth fastest growing council out of 35 in Australia as a once in a lifetime business opportunity. “If we can pull this vision off, it will be fantastic.” [BSE] Cardinia CEO Garry McQuillan (left) and mayor Graeme Legge (centre) with representatives of district business groups (from left) Alan Mills of Emerald, Joanne Staindl-Johnson of Pakenham and Michael Muaremov from Beaconsfield.

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The City of Casey

Open for

BUSiNESS are here to help grow our existing businesses, attract new business investment and, most importantly, increase the number of local jobs for Casey residents’, Cr Wreford said. ‘Last month the City of Casey held the first Casey Business Week and hosted the inaugural Casey Business Awards, where nine local businesses took home a share of a $13,000 prize pool, and Successful Endeavours was named the 2010 Casey Business of the Year. The City of Casey is creating an environment in which business operators have the support, knowledge and confidence they need to succeed. ‘Through a range of programs Council provides support, training, mentoring and networking opportunities to help local businesses tap into their local networks to maximise promotion and new business opportunities, and to learn from each other’, she said. City of Casey Manager Economic Development David Wilkinson encouraged all local business owners and operators to contact Council to find the program best suited to their individual needs.

City of Casey Mayor Cr Lorraine Wreford congratulates Ray and Junette Keefe from Successful Endeavours for taking out Casey Business of the Year

The City of Casey is home to nearly 15,000 businesses.

As approximately 70 percent of investment growth is derived from existing businesses, the City of Casey is committed to providing Casey businesses with the tools, encouragement and support they need to flourish. Council’s commitment to supporting local business is articulated as a key direction in the Council Plan 2009–13 where ‘Growing Casey’s Economy’ focuses on attracting and supporting a wide range of businesses and growing jobs in the municipality. City of Casey Mayor, Cr Lorraine Wreford said that Council is proactively supporting Casey businesses to establish and grow, and to generate employment in the area. ‘This vital work is being undertaken by Council’s Economic Development department. Council staff

‘The City of Casey strongly encourages businesses to network with each other, Council creates opportunities to meet other business owners and see how they operate. It’s a great way to get information from various experts on topics relevant to you and your business, Mr Wilkinson said. ‘Council offers a mentoring service to help you grow your business, find and activate new customers and increase turnover. Economic Development staff can also help business operators who need expert or specialist advice, but aren’t sure where to find it. ‘The City of Casey can refer businesses to people and organisations that have specialist knowledge to help; this could include accessing government agencies, other business organisations, grants and export programs. ‘The City of Casey Business Directory, on Council’s website, is a great source of information about local businesses. Listing is free, and all registered businesses also receive Casey’s

ADVERTISEMENT quarterly business magazine; inBusiness, the weekly electronic inBusiness bulletin and other information relevant to businesses operating in the City of Casey’, he said. The ability to access jobs close to home is a crucial factor in maintaining work-life balance for Casey residents. Mr Wilkinson said that the City of Casey was a great place to live and work. ‘Twenty five percent of Casey residents also work in the municipality and our aim is to dramatically increase that figure’. ‘As Casey’s population grows, we need to make sure local businesses grow along side to make the most of our most valuable resource – people. ‘Council’s long-term aim is to create a job for all working residents within 10 kilometres of where they live. ‘By 2040, a further 100,000 – 140,000 jobs will be required within the Casey/Cardinia jobs corridor to meet the needs of our rapidly-growing local population. Attracting and encouraging new business to Casey will be critical to reaching this target’, he said.

‘Straddling the urban growth boundary puts Casey in a fantastic position; our strong rural and agricultural areas provide high quality produce to our urban centres, and, this, in turn, stimulates demand for the agricultural sector’, Cr Wreford said. ‘Our primary producers work hand in hand with our food, wine and hospitality providers and Casey has developed a vibrant hospitality sector with some fantastic local restaurants. ‘The City of Casey also has a strong manufacturing sector generating 25 percent of the City of Casey’s total revenue each year. The sector is the largest employer of Casey residents – more than 20,000 people, or 20.4 percent of Casey’s workforce – are employed in manufacturing businesses throughout the municipality. ‘With easy access to the Monash Freeway, Princes Highway and South Gippsland Freeway, Caseybased businesses are able to transport their goods to not only the City of Melbourne and its ports, but also to Victoria’s regional areas, making Casey businesses competitive on a regional, state and national scale’, Cr Wreford said.

City of Casey Manager Economic Development David Wilkinson is pictured at the Casey Radio studio during the City of Casey’s Economic Development radio show which runs from 2pm to 3pm on Fridays.

Latest ABS figures show that more than 81,000 new businesses opened their doors across Victoria in the 2006-07 financial year, representing a significant proportion of the state’s total business community. A number of these new businesses established themselves in growth areas such as the City of Casey. Council has a dedicated Business Attraction Policy designed to attract business investment so that Casey’s growing workforce will have the best possible access to high quality employment and career development opportunities. The Mayor said that Casey is in a unique position to be able to cater for all kinds of business enterprises.

An important component of the City of Casey’s future development is the Cranbourne West Precinct where jobs and homes have been planned together to create positive and sustainable community outcomes. Mr Wilkinson said that the new precinct will create about 14,000 jobs and cater for an additional 20,000 people. ‘Casey is growing, and Council is working hard to make sure that there is the right mix of residential and business development taking place to ensure that Casey residents have a choice about how far they travel to and from work on a daily basis.

‘The Cranbourne West Precinct has been designed to integrate with small and mediumsized businesses, but focused around a new secondary school and large town centre on the north-west corner of Evans and Hall Roads. A further smaller town centre is planned to be developed north of Thompsons Road. Both centres will have higher density residential housing located in close proximity to the town centre’, he said. The City of Casey has also introduced a new business show on Casey Radio, 97.7FM. The Casey Business Show, airing Fridays between 2 and 3pm, provides news and information about Council’s economic development events, initiatives, activities and programs, as well as news and announcements pertinent to business operators. Mr Wilkinson, who hosts the show, said the weekly show highlighted the great work being done by Casey businesses as well as providing up-to-date information and interesting and topical debate. ‘The program tackles a wide range of business-related topics and generates debate and new ideas for the Casey business community’s benefit. It is informative and entertaining with a mix of event announcements, general business chat and identification of important issues’, Mr Wilkinson said. For more information on doing business in Casey contact the City of Casey on 9705 5200 or visit Council’s website at


COURTNEY FINDS THE BALANCE Courtney Rowe knows people are important in recruitment.

People are important to Fusion Workforce managing director Courtney Rowe… and none more important than her 11-year-old son. MELISSA MEEHAN finds out how Courtney successfully fuses her work and home commitments.

JUGGLING a corporate business and being a single mum is not an easy task, but Fusion Workforce managing director Courtney Rowe has been able to find success in both walks of life. Described by her father, former Cranbourne MP and current Narre Warren South candidate Gary Rowe, as a driven, quiet achiever. Courtney said starting her own company was not something she planned, but instead something that just seemed to happen. “I always treated any position I had as if I owned the company I was working for,” she said. “So when I made the decision to start Fusion it was no different. “Throughout my career I worked with other recruitment firms and found that they treated people like a number,” she said. “I wanted to forge lasting mutually beneficial relationships with our clients and candidates, in an innovative, rewarding environment for my staff and that’s where Fusion came in.” Running a successful recruitment and human resources business as well as being a single mum to 11-year-old Rory has not gone without its challenges, but tackling this responsibility head on was a significant driver for her to be successful. “I’ve had to sacrifice a lot of time without my son,” she said. “To be able to provide him with a good up-bringing and education, I knew


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I had to do that myself.” Starting Fusion also created a bit of balance for Courtney and her son. “I guess working for someone else, I felt guilty when I needed to take time out for family commitments,” she said. “But now, having my own business I am able to be more flexible, to rearrange hours as I needed.” Last year Courtney was also the team manager for her son’s footy team. “It was a lot of work, but I was able to fit in the administrative demands for the footy in with my work,” she said. “It’s tough, but worth it.” Another side to the business shows a much less corporate idealism, with employees at Fusion Workforce being encouraged to help out at a charity of their choice for a couple of days in the year through what they call FusionAID. This is taken another step further at the annual awards conference. The recipient of the MD’s award is whisked away overseas with Courtney for two weeks, fully paid, to volunteer abroad. “I think all of these initiatives ensure that we stay in touch with people and the world, it gives our staff a real sense of achievement and the chance to give back to the community and is in line with our work/life balance culture,” she said. [BSE]



Workplace safety hit home for Dandenong worker Mark Boyes when he lost his eye in an accident – who is now determined to work to ensure no-one else goes through the same ordeal. BY LIA BICHEL MARK Boyes knows the importance of workplace safety, having lost his eye in a freak accident last year. But he promised not to let it hold him back from a promising career and life with his family, and vowed to implement changes at work to prevent further harm in the workplace. Mr Boyes, 35, recalled the moment his life changed while performing a routine job in the JDN Monocrane factory in Dandenong. He was operating a machine to make brackets for electrical covers, but when the tool misaligned, a piece of metal shot into his right eye. Because it wasn’t mandatory at the time, he was not wearing safety goggles. “I didn’t feel any pain. My eye just went numb,” he said. “There was blood from a laceration to my eyelid, but I thought I could just clean it up at the first aid section and things would be fine.” Mr Boyes had no idea of the extent of damage caused by the metal, until that evening, when an eye specialist in Melbourne told him he would try to save his eye. But the next day, when Mr Boyes could barely see, he was given a choice to either keep the eye with the possibility of losing his

Mark Boyes of JDN Monocrane was determined to get back to work after losing an eye in a freak accident.

vision in both eyes, or have an operation to remove it.

his safety knowledge and hopes to one day become a work place inspector.

“I thought about my wife and my two children (aged eight and 15),” Mr Boyes said.

His determination has inspired many of his fellow colleagues.

“It wasn’t a choice for me. I thought we could take it out and I can get on with life.”

“I am full of admiration, the way he has toughed it out mentally and physically is sensational,” Financial Controller Dean Carroll said.

Mr Boyes met with the surgeon and was surprised to find he performed an average of eight operations a week to remove eyes damaged in freak accidents, whether at home or in the workplace. After the operation, Mr Boyes had to wear a patch for six weeks until he could be fitted with a glass eye. Eight weeks after the accident, he returned to work. “I never sat and reflected or felt sorry for myself. I know it was a freak accident. I worked with the machines all the time. I even moved from England to Australia five years ago on a work skills visa because of my experience and qualifications,” he said. “If I would have sat around and moped it would have affected my family. I wanted to get back to work.” Mr Boyes has since distanced himself from working in an engineering role in the factory, and has instead implemented many safety changes as his role as a Procurement Officer, and has enrolled in courses to further

In the past five financial years, more than 8600 workers compensation claims have been made in the City of Greater Dandenong, with the cost of treatment and rehab amounting to more than $165.86 million. Like Mr Boyes, about 80 per cent of injured workers return to work within six months. WorkSafe’s WISE program helps match injured workers who cannot return to their old workplace with a new employer. Director of WorkSafe’s Return to Work Division Dorothy Frost said it was important for people’s psychological state to return to work after the recovery process. “Obviously when you are injured at work you need time to recover,” she said. “But what we find is if we can get someone back to work which is suitable for them, it actually helps their injuries improve. Being back with friends and having something to do is beneficial psychologically, socially and financially.” [BSE]

BUSINESS south-east



Salvaging History Chris Ellis with the recycled bricks. Ch

MELISSA MEEHAN A BUNYIP demolition company has heeded community concern and done its best to salvage a piece of Pakenham. Impact Demolition won the contract to demolish the old Pakenham Library to make way for the Pakenham Marketplace – the perfect choice to avoid the community uproar when history was lost during the demolition of the Pakenham Hall. The local business tries to salvage and recycle at least 85 per cent of the material from its demolition jobs.

“We run a secondhand business called Bunyip Recycled Timber and Hardware,” owner Chris Ellis said. “Our thing with the demolition side of things is that we like to recycle everything we can. “We recycle bricks, crush concrete, and recycle and sell all the air conditioners and ducted vents.” Mr Ellis said recycling added a day or two to demolition works, compared to crushing it all – but at the end of the day, they got a lot more out of the buildings. “For us, we’re a bit proud to say we are part of the project,” he said. “We are salvaging a piece of Pakenham history.” [BSE]

LAW for 35 Years LIA BICHEL

Margaret Scullion recently celebrated 35 years with Macpherson & Kelley Lawyers.

MARGARET Scullion never thought she would end up working in a law firm, let alone spend 35 years at one. Ms Scullion recently celebrated 35 years with Macpherson & Kelley (M & K) Lawyers in Dandenong and says she has enjoyed every minute and has no plans to retire. She landed the job shortly after graduating from Business College at 20, which was a change of direction from her high school dreams of being a nurse. Since then, she has climbed the corporate ladder from a junior secretary, to estate and tax planning, to working with trust deeds, superannuation funds and formations of companies, and is now one of the firm’s busy law clerks responsible for filing and maintaining registration of more than 3000 trade marks, designs and patents for clients. “I have seen a lot of people come and go over the years, and it’s great to see others move up at M & K,” she said. “It’s like one big family here. I am treated well. I have no plans to retire yet, as long as I am happy and healthy- I will be working.” [BSE]


BUSINESS south-east

WOOLIES WORK THE fences are up, and works are starting for Pakenham’s new shopping centre, Pakenham Marketplace. Cardinia Shire Council has negotiated with Woolworths a staged development of the construction area, in particular the Treloar Lane car park. Throughout the construction period, the council will continue to work closely with Woolworths, the Pakenham Business Group, business operators and the wider community. A map highlighting new and existing offstreet car parking areas in Pakenham has been distributed to Main Street business operators for their employees and customers.



HIT Shayne Robinson from Pearcedale Village Meats shows off his cheese and Vegemite V it sausage. Picture: KIM CARTMELL

THE number one selling snag at Pearcedale is an Aussie gem.

laugh. They think I’m joking.”

The owner of Pearcedale Village Meats, Shayne Robinson, has created a cheese and Vegemite flavoured sausage and it’s proven to be a hit with the customers, selling up to 40 kilos a week.

Children were the number one critics of the snag, and a good judge of the success of the cheese and Vegemite creation, Mr Robinson said.

A tricky aspect of the sausage was to perfect the Vegemite ratio, Mr Robinson said, but this did not take him long. “We managed to crack it and got it right,” he said. “People have a

“Young ones love it. They are the best testers. If the kid won’t eat a sausage there is something wrong with it. People have had to try it out of curiosity, and it’s just all word of mouth now. I was actually shocked how it took off.”

Young guns THEY may be young, but they have a huge list of achievements. Robert Donaldson, Ebony Miller and Kelly Byford were named Dandenong Chamber of Commerce Youth Enterprise nominees for Greater Dandenong Chamber of Commerce 2010 Premier Regional Business Award. Pakenham resident Robert Donaldson, 21, left his apprenticeship as a chef to fulfil a work in quarries across Melbourne with Boral Construction Materials. After a short time, he was offered a mechanical engineering apprenticeship with the company and now boasts a number of educational certificates which has helped him on his road to success. Frankston resident Ebony Miller completed her secondary education at the age of 16, gained an apprenticeship in hairdressing with her employer INSALON in 2008, completed her apprenticeship in 2009 and plans to open a salon, Beyond Blonde, with her mother this year. Employed by LINK Employment and Training, Upwey resident Kelly Byford’s passion for cars landed her a job with Doncaster BMW. She undertook an apprenticeship traineeship to become an automotive mechanic with Chisholm and has received several awards during her studies and career.

Robert, Ebony and Kelly have been named nominees for Greater Dandenong Chamber of Commerce 2010 Premier Regional Business Awards.

BUSINESS south-east




COMMON MiSTAKES YOU should review your terms and conditions (“T+Cs”) periodically, to make sure they: 1. Reflect the way you currently do business; 2. Ensure that you can recover monies owed to you by customers; 3. Ensure you can defeat any attempt by a customer to sue you for alleged faulty supply; and 4. Are updated as laws change - especially important at present! So what are the seven most common faults or “defects” that we see in T+Cs? COMMON MISTAKE: RISK/POTENTIAL CONSEQUENCE: 1. T+Cs not being binding in the first place. To be enforceable, a seller’s T+Cs need to be made known to the customer up front. If a seller does not properly implement its T+Cs in its business, it runs the risk that a customer can avoid the operation of the T+Cs.

KELLY DICKSON works in M+K’s Intellectual Property and Trade Team. She is involved in many aspects of day-to-day business law, with a particular focus on: Terms and Conditions of Trade, Supply Agreements; Warranties, Product Safety Standards, Product Recalls, and Trade Practices Compliance. Kelly has also assisted many clients to obtain protection for trade names and logos, as well as advising on and conducting enforcement proceedings for Intellectual Property infringement. For further information, or for a review of your T+Cs, please contact Kelly Dickson of the M+K Trade Team on (03) 9794 2616.

2. No ‘all monies’ Retention of Title clause. A properly drafted Retention of Title clause reserves ownership of goods and gives a seller re-possession rights if the customer defaults in payment. If a seller’s T+Cs do not include an ‘all monies’ Retention of Title clause, the seller may not be able to recover its goods that are the subject of unpaid invoices. In that case, the seller is left with the loss of the goods as well as the unrecoverable debt. Also, with the introduction of the new Personal Property Securities Reform (from 1 May, 2011), sellers under a Retention of Title clause must now take further, proactive steps to ensure that their Retention of Title clause will be valid and enforceable against a liquidator. This includes registering the seller’s interest on the Personal Property Securities Register. 3. No ability to recover legal costs. Many T+Cs allow the seller to charge the customer interest on overdue accounts, but do not allow the seller to recover its legal costs incurred in chasing a debt. If a seller does not give itself this option, debt recovery is at its own (sometimes substantial) cost. Why should the seller have to pay for what is caused by the delinquent customer? 4. No mention of what happens on cancellation. Whether a customer can cancel their order - and


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what happens if they try to do so - should be clearly set out. If a seller’s T+Cs do not include clauses dealing with cancellation, it can easily end up in a dispute. In this case, the seller can be left out of pocket for goods already ordered but not yet supplied, or can be left with half-finished goods that cannot be re-used in future transactions.

5. No exclusions of liability. A seller who does not properly and fully exclude its liability to the maximum extent permitted by law may find itself liable for a whole host of unexpected costs, claims, damages or expenses suffered by the customer or even third parties. 6. Waiting too long to get T+Cs fixed. A seller that operates with outdated or deficient T+Cs risks disputes being resolved in the customer’s - and not the seller’s - favour. A seller should update its T+Cs as a matter of priority to ensure that its trading interests moving forward are protected. A key upcoming reform is the introduction of the Personal Property Securities Act, which places new obligations on trading parties. These need to be documented and reflected in the T+Cs. Also, 1 January 2011 will bring changes to the implied Warranties granted in favour of consumers under the Trade Practices Act. Sellers should update their T+Cs to ensure the new Consumer Guarantee Regime is complied with. 7. Accepting the customer’s Terms of Purchase. A seller may think it is harmless to ignore a statement or document from the customer which says that the customer’s Terms of Purchase apply to the order. However, in this situation, the customer’s Terms of Purchase will prevail over the seller’s T+Cs. A Customer’s Terms of Purchase always strongly favour the customer and effectively reverse all the rights and remedies a seller may have had under its (now redundant) T+Cs.



IN the book Alice In Wonderland, there is a scene where Alice comes to a fork in the road, she looks down the right road as far as she can see, and sees nothing. She looks down the left road as far as she can see, and sees nothing. In the centre of the fork is a large oak tree with the Cheshire Cat grinning a grin as big as a grin can be. Not knowing which way to take the fork, she asks the Cheshire Cat, “Which road should I go?” His reply; “which road do you want to go?” and Alice says “I do not rightly know which road to go.” The Cheshire Cat’s response to her was, “if you do not know which road you want to go, then it makes no difference which road you go.”

The lack of a business plan limits growth. Efforts are based on day-by-day situations without planning. Essentially, without a plan, you are “flying blind”. Although businesses cannot plan for all contingencies, planning will reduce risk and provide guidelines for staying on course. The next step is to establish the long range goals. Usually, they are done for a period of three to five years. The goals raise questions in at least three domains: labour, facilities and financial. LABOUR: Do we have the personnel available to support the growth, or will we have to increase staff? If we increase, from where will they come? Are our compensation p r o g r a m s competitive? What will the training needs be? Who will do the training?

The moral of the scene is: If you do not have a goal set, or a direction to go, it makes no difference which way you go, nor will you know when you get there. Planning and goal setting are essential parts of every business. A ‘plan of action’ must be established so that work, effort and resources are directed in a controlled and coordinated manner towards the accomplishment of these goals and objectives. A good business plan establishes goals and objectives to be reached. Good managers direct their personnel. They manage their business every day without losing sight of their goals and objectives. They make decisions and changes as required to keep the business progressing toward present goals. With goals and objectives set, the manager can now anticipate instead of reacting to events; he remains in control. Without a business plan, a business tends to run on historical experience or on a crisis management basis, constantly putting out fires, rarely finding the person with the matches. Employees work in different directions due to lack of common goals. This creates confusion, inefficiency and, in effect, excessive costs and reduction of profits. Does this sound familiar?

FACILITIES: Do we have the equipment and space to support the business forecast? What replacements will be required? What new or expanded equipment or facilities will be required? FINANCIAL: What are the three to five year cash requirements necessary to support the projected growth? What type of major capital expenditures will be required for additional equipment? Will long term borrowing be required? Is it available? At what costs? How will cost of living factors affect my costs? Do I have administrative personnel and facilities to support the volume figures? Where do I acquire them? At what cost? Planning and setting goals is the first function of your company. Whether documented or not, there must be a purpose to be accomplished by the business. To facilitate communication, it is desirable that the purpose be specified in writing. The first goal of your company is to survive; the second is to grow. The prime objective is to make a profit. The success and future of your company, ultimately depends on its ability to be profitable.

BRIAN KELLY has a senior executive career spanning the past 30 years. He has worked at a chief executive and general management level with key roles in business operations, customer service and sales and marketing. A successful entrepreneur, Brian is currently principal consultant with Platinum People Solutions. He is an Accredited Association of the Australian Institute of Management and is a member of the Australian Institute of Company Directors, Australian Centre for Retail Studies, Australian Marketing Institute and International Institute of Directors and Managers. He can be contacted on 0419 281 599.

BUSINESS south-east



IN THE current environment, closely managing cashflow is vital to keeping a business balanced. A business may survive years without profits but being caught out of pocket just once can have a domino effect, quickly destroying the viability of the business. Understanding the business’s receivable and payment cycles, through closely monitoring incoming and outgoing cashflow, ensures you are in tune with the financial position of your business and this reduces the stress associated with cashflow management.

support future growth to fund lifestyle choices. In many cases proprietors view their personal and business positions as one and whilst injections of cash from personal sources can help a business, consideration must be given to understand the business’s true financial position and ability to internally generate cash and survive as a stand alone entity. EXTERNAL FACTORS

CASH IN THE CLOSET Often businesses have sources of cash they don’t even know about. Keeping control of operating expenses, inventory levels, debt collection, asset purchases and improving payment channels can often improve access to these untapped cash channels. SOME WAYS TO IMPROVE ACCESS TO CASH INCLUDE:

~ ~ ~ ~ ~ ~

Focusing on getting paid by reviewing your debt collection process – electronic payments are preferable to cheques. Control/reduce operating expenditure Structure vehicle or equipment purchases around your seasonal cashflow or consider asset financing, such as leasing. Ensure your banking arrangements allow you fast access to cash. Protect cashflow from fluctuating interest rates Use currency hedging when trading overseas to avoid the risk of adverse currency fluctuations

Can your personal cash help your business and vice versa? The core business activity should normally be the key driver of cashflow to support all commitments and financial obligations of the business, and provide a reasonable level of drawings for the owner. It is important, however, that the business is not drained of ‘cash’ which may then impede its capacity to grow. Businesses should not rely on equity contributions or cash generated from asset sales as these may be one off solutions. The needs of a business owner are typically different to those of a non-owning business director. Proprietors see their business as their own and there may be a temptation to withdraw funds required to


BUSINESS south-east

For many businesses, external cashflow factors are to an extent out of their control, but monitoring these regularly could make a world of difference. Sales, gross margins, costs, debtors, creditors, stock and capital exposures are all areas that are intertwined and affect cashflow. These levers, managed collectively, can have huge impacts on business cashflow.

JOHN AVENT is Managing Partner of three NAB Business Banking Centres in Melbourne’s South East corridor, including Dandenong, Moorabbin East and Braeside. These centres have more than 60 business and specialist bankers supporting and servicing customers across the region. After completing management, banking and finance qualifications, John began his banking career, holding leadership and business management roles prior to a role in the credit risk area at NAB. Prior to this, he gained much experience in traditional business banking roles through to corporate and structured finance roles. NAB has more than 3000 Business Bankers located in 225 sites around Australia working with local businesses. For information about your local Business Banking Centre, visit

For example, if debtors are slow then business owners need to review or implement their debtor control policy, e.g. What are the acceptable terms of their debtor collections and payments (creditors)? Are customers paying on time and are businesses fully maximising the creditor terms allowed? Are inventory levels at optimally efficient levels? Understanding how a business can increase available ‘cash’ in terms of reviewing supplier terms, stock controls and other cashflow drivers, may help offset the impact of a slower debtor. Business owners should become more conversant with what drives the cash within their business, both the sources and uses. In addition, businesses need to understand or plan for what will be happening in the next six to 12 months. They need to understand what the fixed and variable costs are in their business. Businesses should have an understanding of how much working capital would be required to support an additional dollar in sales. Translating this into the business’s sales expectation for the next year will assist them to identify the funding requirements to support these plans. From there, a decision can then be made as to whether additional financing is required, which could be sourced from additional equity contributions or a potential debt funding requirement. In determining the debt to equity mix, businesses should use the support of their Business Bankers to understand their borrowing capacity.


Nick Collins ollins

Nick Collins this year notched up 25 years with family owned Melbourne electrical supply company Middy’s, rising from a cadet at the Warragul store through various sales and management roles to become the company’s national manager in March this year. Away from work, he is best known for his involvement with the Nar Nar Goon Football Club, where he is a life member, 300-game player and six time club best and fairest winner. He is married to Michelle and has three children – Maggie, Tess and Sam. DESCRIBE A TYPICAL WORKING DAY? Every day is very different shared between internal and external meetings and supporting my management team. Interstate travel is a regular occurrence and I enjoy the chance to get out and see some clients to talk about their business and what we can do to assist them further. WHAT HAS BEEN YOUR BIGGEST CAREER SUCCESS TO DATE? Completing 25 years service with Middendorp Electric Co and having been appointed National Manager, all in the last six months. YOU HAVE RISEN UP THROUGH THE RANKS AT MIDDY’S, WHICH IS STILL A LOCALLY-OWNED AND RUN FAMILY COMPANY. DOES THAT LOCAL CONNECTION HELP IN THE MARKET PLACE? Loyalty is something which is disappearing from our industry, with Gen Y having different wants and needs. Our business is all about relationships and people, having worked locally has been a plus and it is very refreshing to have people support your business because of that.

IF YOU HAD TO INVITE FIVE PEOPLE TO A BUSINESS LUNCHEON, WHO WOULD THEY BE AND WHY? Sam Kekovich, as he can always tell a good story. Chris Judd, because I’m a Carlton supporter. Hugh Middendorp because he has been a very successful Managing Director for over 60 years. Jim Penman from Jim’s Group for his vision in creating a successful business and brand. Robert Gerard for building the Clipsal empire and brand. HOW DO YOU RELAX AWAY FROM WORK? Spending time with family and friends. I enjoy a day at the local football and netball watching my children play. TELL US SOMETHING PEOPLE WOULD NOT KNOW ABOUT YOU? I’d like to compete in the Melbourne Marathon one day. WHAT IS YOUR BUSINESS MANTRA? You can achieve anything if you work hard enough.

WHAT HAS BEEN YOUR BIGGEST CAREER FAILURE TO DATE? There have been plenty of challenges in my career, if there was a failure it would be losing good people from the business. It is always disappointing when you lose key personnel when it could have been avoided. HOW DID THAT HELP YOU AND THE COMPANY? It makes you sit back and have a good look from the outside in. You ask yourself the question ‘what else should have we done’.

BUSINESS south-east





The new committee for the Cranbourne Chamber of Commerce are, from left, Wayne Smith, Jaimie Khan, Lee-Anne West, Peter Glanz, Neil Bainbridge, Nick Morgione, Di Wyatt and Silvio Marinelli

BY BRIDGET BRADY BOOSTING membership and elevating the profile of the Cranbourne Chamber of Commerce (CCC) are among the g goals in a five- year business plan for m members. Reflecting on what was a year of c change for the CCC, president Neil B Bainbridge revealed the chamber’s aaims for 2010 to 2015 by introducing tthe business plan at the AGM on 16 S September. Among the goals are to increase m membership and lobby for projects hhighlighted by traders, including the b beatification and redevelopment of H High Street and addressing parking and ttraffic concerns. “This chamber should be in a position to embrace and grow,” he said. Mr Bainbridge, the chief executive of tthe Cranbourne Turf Club, took on the rrole as president during the year when fo former president Judy Davis resigned fr from the chamber due to illness. He was rre-elected as president at the AGM. “We wish her well on her battle and o our thoughts are with her on a regular b basis,” Mr Bainbridge said.

Casey councillor Amanda Stapledon was the guest speaker at the Cranbourne Chamber of Commerce AGM on 16 September.


BUSINESS south-east

Committee member Lee-Anne West la launched the chamber’s new website aand Facebook page, highlighting aand encouraging the opportunities b businesses had to interact with the c chamber and other traders through ssocial media.

Casey councillor Amanda Stapledon was the guest speaker, and explained Cranbourne’s share of the budget allocation. Cr Stapledon also highlighted the strong business community in Casey, and offered her support to the CCC. Mr Bainbridge said the chamber looked forward to working with Casey council in re-branding and promoting Cranbourne. While there were many sporting highlights in Cranbourne such as the Cranbourne Racecourse and Casey Fields, Mr Bainbridge said the chamber needed to “champion the cause of business”. The new committee for 2010/2011 are: President- Neil Bainbridge (Cranbourne Turf Club) Vice president- Chris Russell (Royal Botanic Gardens Cranbourne) Honorary treasurer- Silvio Marinelli (Highview Accounting) Assistant treasurer- Peter Glanz (First Class Accountants) Secretary- Di Wyatt General committee members are: Jaimie Khan (WISE Employment) Lee-Anne West (Westpac Bank) Wayne Smith (Bendigo Bank) Michelle Symss (Centro Cranbourne) Nick Morgione (Amberlee Receptions)



SHEiLA SAYS SALT ABOUT 200 people flocked to Sandown racecourse in August for the South East Business Networks (SEBN) 17th annual dinner. SEBN chief executive Sandra George welcomed guests before they were provided with insight from key-note speaker Bernard Salt and had ample time for networking with the traditional game of musical chairs. “This region is blessed in many ways,” Ms George said. She said there were many successful companies in the area, some which were “quiet achievers.” Mr Salt, a business analyst, cultural trends commentator and author of Globe Trends and Opportunities, delivered an interesting and dynamic expose on global trends and opportunity that are changing the masses over the past five decades. He based his informative presentation on recent demographic, business and social information gathered from research from almost every market in Australia. He also gave guests quirky facts about Australia, Melbourne and the City of Greater Dandenong, including that 50 years ago the Gold Coast did not exist on census, there were 30 thousand more teenagers in Melbourne than there was 10 years ago and there are more single women in the Keysborough area, and more single men in Dandenong or what he calls “a Sheila shortage.”

Sandra George with Bernard Salt at the SEBN annual dinner.

She said this can be d done by coughing, and advised speakers tto cough before speaking to a crowd – also suggesting parallel legs loose, back standing with feet parallel, straight, head up, and han hands on the wrist. “When you do this it gives you A-symmetry,” she said. But, she said, hand ges gestures are allowed.

VOICE, stance and leadership were the focus of a humorous and educational presentation at the South East Business Networks (SEBN) Showcasing Women in Breakfast at Noble Park in September. Dr Louise Mahler is a sought-after keynote speaker, corporate trainer and executive coach with a signature style that is fun and candid, full of high doses of humour, reflection energy and passion. She is the originator of the ground breaking

theory of Vocal Intelligence that won the 2006 RMIT University Award for Innovation. Dr Mahler provided guests with interesting advice about public speaking. She said people should concentrate on their diaphragm to produce a clear voice. “Taking a deep breath should be confided to the yoga studio,” she said. “When you are in front of people you need to do something else. When you breathe out, you open up the diaphragm.”

To speak about the pa past, she suggests motioning one hand ov over the shoulder. To speak the future, one on hand makes a grasping motion somet something. Fingers to the ears symbolises feed feedback, and pulling hands into the body symb symbolises feelings. “Do not stand still. To b be powerful, make gestures they are congruent.” gest res but b t make ssure re the She reiterated the fact that a clear and concise voice would help increase confidence, improve relationships and make people feel better about themselves. “Voice is very important when it comes to the message you are giving yourself and others,” she said.

BUSINESS south-east




BOURiS JOURNEY Mark Bouris with Roger Thornton, from the Pakenham Yellow Brick Road.

NETWORKING and scrambled eggs on toast were served up at Cardinia’s Business Breakfast on a chilly morning in July. As well as tasty treats, and sharing trade secrets attendees were also treated to the wise words of business success Mark Bouris, best known as the face of Wizard Home Loans. Cardinia Shire mayor Graeme Legge opened proceedings, highlighting the busy year the shire had ahead with works on the Pakenham Marketplace starting soon. Mr Bouris spoke about his past experience in business, especially about his time as owner

of Wizard Home Loans, the lessons he learnt and mistakes made. He also spoke about his new venture, Yellow Brick Road, which has recently opened in Pakenham. “Pakenham is very important,” Mr Bouris said. “We have taken a leap of faith to open here, but we are going where the business is.” He said the growth corridor throughout Cardinia was much better than the area he grew up in Sydney. He highlighted the lake outside the Cardinia Cultural Centre as well as infrastructure in the area as top notch compared to Punchbowl while he was growing up.




BUSINESS south-east



“People have learnt lessons from back then, and Cardinia is lucky enough to have benefited from those mistakes,” he said. “It’s similar in business. I made many mistakes at Wizard and now I’m able to benefit from those at Yellow Brick Road.”

1. Jeanette Cunningham from Jenham Solutions, Doug Vohs from Property First and Trent Gribbin from TGFS. 2. Kate Hulusi from Chisholm TAFE, Nicole Keyser from Dragons Ink and Naomi Matchett from Best Match Recruitment. 3. Kerrie Hogben and Brad Seymour from Yellow Brick Road. 4. Ian Ballantyne from IB Accounting, Danny Answerth from WFI and Anthony Millican from Pakenham Racing Club. 5. Shelly Wyatt from Jackson Transport Bodies, Michelle Anderson from VECCI, and Teresa Mitchell from La Concierge. 5




FORMER Melbourne Football Club captain Robert Flower was the guest speaker at the July Casey Business Forum breakfast as Bridget Brady reports…

Mr Flower shared his story of transforming from an unenthused student who used to practice his autograph in class in readiness for when he became a famous footballer to a now successful businessman working in the education field. Mr Flower works with a program called SEDA (Sports Education and Development Australia) that helps disengaged students and tees them up with sporting organisations where they can complete a certificate three, four or diploma in sport and recreation. There are 800 students aged 16 to 19 enrolled in the program this year, with 1200 expected to take part next year. “These kids have got an opportunity in life they might never have had sitting in an academic environment at school,” Mr Flower said. They key to a successful business environment was to have the right people in the right roles, Mr Flower said.

At the July Casey Business Forum breakfast in Lynbrook are, from left, deputy head of business and economics at Monash University in Berwick Pieter Van Dijk, guest speaker Robert Flower, head of business and economics at Monash University in Berwick Associate Professor Lionel Frost and Peter Maynard from the Melbourne Football Club.

Mr Flower said that when coaching Melbourne, AFL legend Ron Barassi asked all players to write down ways they could improve their game. Most presented modest lists and were stunned when Barassi produced his list of 150 things, right down to tying the bootlaces properly so the ball wouldn’t deflect off the knot. He said businesses would be wise to follow the same edict. The finalists of the inaugural Casey Business Awards were also announced at the breakfast held at the Lynbrook Hotel. [BSE]

BUSINESS south-east




GFC.GFC? THE Global Financial Crisis may have tested the limits of hundreds of businesses throughout Australia, but it seems many manufactures in Melbourne’s South East pulled through with flying colours.

South East Melbourne Manufacturers Alliance (SEMMA) executive officer Paul Dowling said many manufacturers survived the accompanying challenges of the GFC, and many manufacture’s thrived. “Melbourne’s South East via SEMMA,

SEBN (South East Business Networks), Greater Dandenong Chamber and many others has been delivering services for many years providing local manufacturers with the tools, knowledge and support to assist and deal with these GFC related issues,” he said. “SEMMA remains vigilant and will continue to allocate additional resources to identify opportunities for members as well as work with Governments to ensure further creation of opportunities.”


Mr Dowling said SEMMA had a number of achievements in 2009-2010, including influencing the government to identify opportunities for SEMMA to contribute further to the future direction of manufacturing, promoting SEMMA through a number of avenues including sponsoring the 2010 Victorian Manufacturing Hall of Fame Gala in Melbourne, manning a stand at the Dandenong Jobs Expo and increasing membership.



1. SEMMA Board Members Michael Waterson from Lumen Australia and Kathy Carr from Linak at The Drum. 2. Ben Yap and Joanne Littlejohn from BCI. 3. Bob Stearn and SEMMA Executive Officer Paul Dowling networking before the AGM. 4


4. AMES – Jadwiga Pehar, Jill Wardle and Luke Treadwell 5. Jill Kokinos from BJH and Chris Laddos from Xchanging.


BUSINESS south-east

Tony Delaney has signed up for a free copy of Business South East.


NIKODA leads the way PAKENHAM businessman Tony Delaney was the first person to jump online to register for a free copy of the Business South East magazine. Mr Delaney heard about the new magazine at a Casey Business Forum breakfast, and said he thought the south-east was a thriving business region. “Especially with the way the south-east corridor is growing, from a business perspective as well as a household perspective,” he said. Mr Delaney is the chief executive of Nikoda, which helps organisations promote their brand through promotional merchandise, corporate events and a reward and recognition system. Nikoda was a finalist in this year’s Cardinia Shire Business Awards. Nikoda focuses on promotional marketing to enhance brand awareness. “We specialise in helping organisations to maximise their investment in branding, by offering an extensive and integrated range of imaginative products,” he said.

Business South East Network – a growing directory of local businesses ready to do business with you. You can join the Business South East Network by registering online at to make sure you receive your personal copy of Business South East AND receive a free one-time 30-word listing for your business in a future edition. TREELINE DESIGN PTY LTD



Unit 8/1 Bate Close (PO Box 877), Pakenham, Victoria Ph: 5940 2003

157-163 Lonsdale Street, Dandenong, Victoria Ph: 1300 662 181

190 Sladen Street, Cranbourne, Victoria Ph: 5990 1000

Punthill Apartment Hotel Group – state of the art apartment hotel in the heart of Dandenong. Conference/function rooms, spa, gym, restaurant, studio one and two bedroom apartments.

Highview Accounting provides the complete financial solution. It prides itself on forming outstanding relationships with its clients and exceeding service expectations. Experience the difference at Highview.



52 McCrae Street, Dandenong, Victoria Ph: 9793 0088

2 Milparinka Way, Berwick, Victoria Ph: 0409 449 429

A contemporary designed modern hotel centrally located in Dandenong with exceptional hospitality .Our value rates are all inclusive of a Hot Buffet Breakfast, Internet Access and Secure Undercover Parking.

Digital Home Theatre Systems have been servicing the South East suburbs for over ten years installing audio and video systems to commercial and private customers, most of which are referrals.

Treeline Design is a Building Design company producing high quality architectural plans and Thermal energy reports. We have wide experience in Town Planning to get building and planning permits.

CITY OF CASEY PO Box 1000, Narre Warren, Victoria Ph: 0409 969 785 The City of Casey delivers more than 100 services to the residents of Victoria’s largest municipality. For more information phone 9705 5200 or visit

BUSINESS south-east





Cnr Doveton Avenue & Princes Highway, Eumemmerring, Victoria Ph: 9771 6000

PO Box 699, Beaconsfield, Victoria Ph: 9016 9778

PO Box 209, Upper Beaconsfield, Victoria Ph: 0402 472 996

Chifley Doveton is a new 4 1/2 star hotel in the heart of Melbourne’s South East and offers 128 accommodation rooms, 5 function rooms, cafe, tavern & Microbrewery.

MONEY RESOURCES PTY LTD Level 2, 18-22 Thomson Street, South Melbourne, Victoria Ph: 03 8699 5007

Gilkrist, provides companies with “Real World” implementation strategies and tactics helping them Build-Grow-Profit from their businesses – with little, time, money, effort or risk. We self fund our process.

FIRST NATIONAL COMMERCIAL FRANK FACEY 1/418 Princes Highway, Narre Warren, Victoria Ph: 9705 4888

Money Resources specialises in Commercial Finance Broking and has been established in Melbourne since 1982. We take the stress out of obtaining finance at very competitive interest rates.

Real Estate agency located in Berwick, Narre Warren and Pakenham providing selling and leasing expertise in Industrial/Commercial real estate. Also strong expertise in residential real estate.



PO Box 835, Pakenham, Victoria Ph: 0407 009 656

5B McBride Street, Cockatoo, Victoria Ph: 5968 9015

WMIW is a business network for business people across the region of Casey and Cardinia offering support through networking, training and creating opportunities for new business relationships.

Kitchen Fundamentals is a kitchen and homewares store that caters to the needs of the local kitchens. We keep items that are more practical and suit the family budget.

ELIMINATOR PEST CONTROL RAPID SIGNS GROUP 18 Princes Highway, Doveton, Victoria Ph: 9793 9993 RSG provide professionally designed and fabricated signage solutions with precision craftmanship both locally and nationally. RSG pride themselves in their ability to step you through the design process into installation.

17 Rogers Street, Pakenham, Victoria Ph: 0401 545 537 A quality pest control company dealing with termites, spiders, ants, snakes, wasps and more. Winner of the Cardinia Business Awards. Pre construction and post construction termite work. Work guaranteed.



81 Cheltenham Rd, Dandenong, Victoria Ph: 9767 8999

34 Old Princes Highway, Beaconsfield, Victoria Ph: 9769 9134

Grenda is Victoria’s leading bus/coach company. Employing 1100 people and operating 600 buses, Grenda provides route, school and charter services, with a strong focus on passenger comfort and safety.

Accountants & Tax Agents. Specialising in Small to medium business providing a personal and caring Proactive & strategic approach to managing our client’s tax affairs.



221 - 243 Hammond Road, Dandenong, Victoria Ph: 0419 554 253

PO Box 7, Pakenham, Victoria Ph: 5945 0401

Volgren is Australia’s largest and most respected bus body manufacturer. With manufacturing facilities in Dandenong, Newcastle, Brisbane and Perth we employ 600 staff and produce over 600 buses per annum.


BUSINESS south-east

Cardinia Shire Council takes pride in creating an environment that supports business. The Economic Development Unit promotes growth through networking, training, business groups and celebrating business achievements.

Provide quality Lawn and Garden care.

BARRY BROWN & SONS 12 Drovers Place, Pakenham, Victoria Ph: 5941 6111 Barry Brown & Sons is a leading supplier of food grade stainless steel equipment, including tanks and fittings. We also specialise in Air cooled water chillers.

JACKSON REAL ESTATE PAKENHAM Shop 3, 89 Main Street, Pakenham, Victoria Ph: 5941 7888 Specialising in the sale and rental of brand new turn-key investment properties, Jackson Real Estate Pakenham are a young, progressive, boutique agency focusing in the South East growth corridor.

BATTERY ZONE Shop 3/206 Princes Hwy, Pakenham, Victoria Ph: 5940 1364 BATTERIES FOR EVERYTHING including cordless drills, laptops, watches, golf buggies, mobile/cordless phones, automotive, motorcycle, marine. Also solar panels, dual battery management systems, chargers, inverters, LED lighting, UHF radios. We also install.

AC TECHART ELECTRONICS PTY LTD 3 Intrepid Street, Berwick, Victoria Ph: 9769 3070 AC Techart Electronics Pty has been operating since 2000 with its head office in Berwick. Our LED light products are designed to provide the highest energy savings and longest life.




19/2-10 Hallam South Road, Hallam, Victoria Ph: 9796 3398

7 Bald Hill Road, Pakenham, Victoria Ph: 5941 9606

1/51 Ann Street, Dandenong, Victoria Ph: 0421 271 025

Framing to a T Picture Framers & Designers have become market leaders in Quality Custom Framing, as we strive to provide our customers with the highest quality product and service.

PIE MINISTER Shop 24, Lakeside Boulevard, Pakenham, Victoria Ph: 5940 5588 We sell a vast selection of award winning homemade pies all cooked fresh daily in the shop, with over 30 different fillings and quiches, fruit pies and cakes!!

Sign A Rama Pakenham is a signmaking franchise that has the backing of stores worldwide so we are “your full service sign centre.

Exclusive Direct to the Public Designer Suits at $85. Slim and regular fitted 2010 models. Dont pay retail price of $350 ever again, no minimum purchases, discount on large orders.



P.O. Box 584, Endeavour Hills, Victoria Ph: 0425 168 070

2/184 South Gippsland Highway, Cranbourne, Victoria Ph: 1300 558 810

Positive Minds is a Psychology Practise which has sites in Berwick, Lynbrook, Pakenham and Emerald. We have three Psychologists providing coverage across all of these sites six days a week.

Altitude Unlimited are talented designers who create stunning and individual designs to promote, enhance and maintain your business image across any media such as print, electronic and even promotional.

DE LISH FRESH FOOD & COFFEE CAFE GAIA SKIN NATURALS Factory 4, 37-41 Hallam South Road, Hallam, Victoria Ph: 9703 1707 Australian skincare for sensitive skin combining natural and certified organic oils and extracts for their abilities to gently cleanse, moisturise and soothe.

Shop 35 Hampton Park Central Sommerville Road, Hampton Park, Victoria Ph: 9799 3211 We sell the best coffee in Hampton Park and the biggest breaky anyone has ever seen.


BERWICK CHOCOLATES Shop 9 Village Arcade, 48 High Street, Berwick, Victoria Ph: 9707 2944 Berwick Chocolates specialises in U.K. sweets, teas, groceries, drinks, American candy, drinks and treats from New Zealand. Chocolate from Belgium and of course Australian chocolates, lollies and treats.


42 - 62 Pound Road West, Dandenong South, Victoria Ph: 9554 7831

28 National Avenue, Pakenham, Victoria Ph: 5945 1300

Fantech has been an industry leader for over 36 years and continues to be at the forefront of fan and noise control technology.

Fletcher Road, Frankston, Victoria Ph: 0427 951 607


Tertiary and Further Education for regions of Dandenong, Casey, Cardinia, Bass Coast, Rosebud, Mornington Peninsula, Frankston, Kingston and Knox.

Originally named Victorian Country Freighters Pty Ltd, Asixa Logical Outcomes P/L was founded in 1995 and provides a genuine overnight delivery service to Regional Victoria.

FINANCE FOCUSED P.O.Box 167, Narre Warren, Victoria Ph: 0403 504 060 Assisting clients to make the right decisions about their finance now and in the future, so they can focus on the important things in life, family and happiness.

Cnr Verdun Drive and Princes Highway, Narre Warren, Victoria Ph: 9796 6944



Quest Narre Warren is an award winning property offering 4 star Eco friendly accommodation in Casey for the short or extended stay market, business and leisure.

85 Stoney Creek Road, Upper Beaconsfield, Victoria Ph: 5945 9210


We invite all golfers to come and experience golf at this delightful course, 10 minutes from Berwick, and with 27 terrific holes to play, you’ll always get a game.

P.O. Box 961, Berwick, Victoria Ph: 9707 1509 Hyperbaric health wound clinic service the south eastern suburbs providing a specialist wound clinic for patients with chronic wounds, hypoxic and diabetic ulcers. Our other unit is located in Brunswick.

VICURBAN Level 2, 237 Lonsdale Street, Dandenong, Victoria Ph: 8317 3400 State Governments development arm.

COOKIEFAVOURS.COM.AU 1005 Pakenham Road, Pakenham Upper, Victoria Ph: 0411 550 983 The new edible media. Delicious, beautifully crafted, creative intricate designs and lovingly baked, cookie favours are unique to the Australian market with national distribution. Ideal for special events and branding promotions.

BUSINESS south-east





Wednesday Got a business breakfast, workshop, seminar or event coming up in December or January? Make sure it is listed in Business South East For Your Diary feature by emailing www.businesssoutheast.


Dandenong Retail Traders Association (DRTA) General Meeting Ramada Encore Hotel, 50 McCrae Street Dandenong. 6pm-7.30pm Contact Roy Aspinall: 9793 3487 Cranbourne Cup Business Breakfast Featuring former Richmond stars Francis Bourke, Bill Barrot and Dick Clay. 7.15am for 7.30am. $20 per ticket, or $10 for Casey Business Forum affiliates. Book at 5996 1300





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Cranbourne Cup Golf Day Settlers Run Registration and breakfast from 8.30am Phone 5996 1300

Discover Casey Cardinia Expo Monash University, 100 Clyde Road, Berwick. Cranbourne Cup 10am - 4pm Phone: 0407 009 656 One of the district’s premier sporting and Caulfield Guineas race social events. meeting, Pakenham Cranbourne racecourse. Phone: 5941 1207 Phone 5997 1300

11 12 13 14 15 16 17 Greater Dandenong Chamber of Commerce Premier Regional Business Awards Breakfast Sandhurst Golf Club, Skye. 6.45am for 7pm start. Cost: Members and their guests $48, non members $58 Phone: Deanne Johnson on 9794-8881 or email greaterdandychamber@ p

MRA Cranbourne GP Run Olympic gold medallist Cathy Freeman will wave riders off to Phillip Island for the MotoGP at 10am. Event starts 8.15am Contact City of Casey Customer Service on 9705 5200 or www.

18 19 20 21 22 23 24 Go Country! Rural and lifestyle expo, Pakenham racecourse. 10am - 4pm Ph: 1300 557 884 Greater Dandenong Mayoral Charity Ball 7pm, Springvale Town Hall. Tickets: $70 pp Bookings: Contact the mayor’s office 9239 5230

Go Country! Rural and lifestyle expo, Pakenham racecourse. 10am - 4pm Ph: 1300 557 884

25 26 27 28 29 30 31 P Pakenham Business G Group AGM P Pakenham Racecourse Guest speaker to be announced 6pm to 8pm Contact secretary Nicole Miller at


BUSINESS south-east









1 2 3 4 5 6 7 Women Making it Work Networking Breakfast The Chifley Chifley Hotel Hotel, Cnr Princes Highway and Doveton Avenue, Eumemmerring. 7am - 8.30am Phone: 0407 009 656

Web Works for Small Business 1: Social Marketing Casey Civic Centre, 1 Magid Drive, Narre Warren. Free event - 6pm to 8.30pm. For bookings contact Lynne Miqueu on 9238 8550

8 9 10 11 12 13 14 National Recycling Week National Recycling Week National Recycling Week National Recycling Week National Recycling Week National Recycling Week National Recycling Week www.recyclingweek. www.recyclingweek. www.recyclingweek. www.recyclingweek. www.recyclingweek. www.recyclingweek. www.recyclingweek.

15 16 17 18 19 20 21 Web Works for Small Business 2: Creating an Online Business Casey Civic Centre, 1 Magid Drive, Narre Warren. Free event - 6pm to 8.30pm. For bookings contact Lynne Miqueu on 9238 8550

Greater Dandenong Chamber Golf Day Sanhurst Golf Club Phone: Deanne Johnson on 9794-8881 or email greaterdandychamber@

22 23 24 25 26 27 28 SouthEast Business Networks Women in Business breakfast Sandown Racecourse (Betfair Park) Princes Highway. 7am-9am Bookings: rachel on 9238 1566 or

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Dandenong Retails Traders Association (DRTA) Annual General Meeting and Business Awards Dinner The Dandenong Club, Heatherton Road, Dandenong, 6.30pm. Cost: $60pp Bookings or for information about the awards and how to nominate phone Roy Aspinall 9793 3287

Body and Soul Expo 2010 10am - 5pm Cardinia Cultural Centre, Crn Lakeside Blvd and Waterford Rise, Pakenham

Got a business breakfast, workshop, seminar or event coming up in December or January? Make sure it is listed in Business South East For Your Diary feature by emailing www.businesssoutheast.

BUSINESS south-east


South Eastern Radio Association Inc.

Casey Radio 97.7fm South Eastern Radio Association. Inc.

For your local advertising solutions Reaching the local business and general community in the South East corridor with a wide variety of sport, lifestyle, business, music and ethnic programs.

Geoff Ablett Station Manager

Casey Radio is proudly supported by the City of Casey


For further information on the effectiveness of promoting with Casey Radio 97.7fm, contact the station on 03 5996 6977 or

October 2010 - Business South-east  

Business Sout-east Magazine Issue 1 October 2010