Business901
Podcast Transcription
Implementing Lean Marketing Systems When you're talking your spare time, you're still trying to raise quite a bit of money. Then the rest of it's going to be probably in voter contact, trying to figure out how to get in front of as many people as possible to get what you need done, to get enough people seeing what you're trying to do. Joe: I call that in a marketing sense, touch-points. What you're telling me as a political candidate I have to create a lot of touch-points. We still go back to shaking hands, kissing babies, and the old political stomping, door-to-door walks are still pretty important. Derek: Absolutely. Because it's one of the only ways you have to reach people and spend some time communicating with them specifically about what it is you're trying to do. Again we get back to the whole issue of where the markets' priorities lie. Even with the new energy you're seeing, or the new passion you're seeing for involvement in government and politics, in spite of that, in the last election, in the U.S. anyway, actual electoral participation when down, in spite of all that. You would have expected it would have gone up. It's still an issue that we're fighting. Some countries it's not as much of an issue because they have compulsory participation in the election process. Any time you're trying to get people to care about what you're trying to do, the only way you're really going to have any ability to do that, to influence them, is going to be to get in front of them, whether it's getting in front of them in person or getting them on the phone to talk to them, or getting into their mailboxes or email or whatever method or methods of communication. The old branding rule is that people don't even recognize your brand until they've seen it seven times. Political candidates have the exact same challenges. They're not going to necessarily be able to latch on to your message and understand what you're trying to do or why what you're doing, why your campaign's even relevant to them until you've had a chance to interact with them at some level. Joe: Where do you think a lot of political candidates fail in getting their message out?
What Political Campaigns can teach business, part 1 of 2 What Political Campaigns can teach business, part 2 of 2 Copyright Business901