BL | news
Tourism Ireland Scores A Hat Trick at Travel Marketing Awards Tourism Ireland scored a hat trick when it scooped three awards at the prestigious CIMTIG Awards (Chartered Institute of Marketing Travel Industry Group Awards) in London recently. Tourism Ireland won awards in the following categories:- Best online advertising campaign- Best Radio campaign- Best use of Direct Marketing. Tourism Ireland was runner-up in the Best Press Campaign category for its Go Where Ireland Takes You brand campaign. Tourism Ireland’s global advertising campaign, Go Where Ireland Takes You, will reach up to 200 million consumers this year. The innovative campaign centres around engagement, spontaneity and fun and at the same time showcases the huge variety of things to see and do while holidaying on the island of Ireland. Accepting the award, Vera Stedman, Tourism Ireland’s Head of Marketing in GB, said: “We are delighted that our marketing campaigns have been singled out for this recognition by CIMTIG. To
Celebrating their triple win, at the prestigious CIMTIG Awards, is the Tourism Ireland team in London with Minister of State John Curran TD.
be short-listed and indeed to win against such tough competition is fantastic and a reflection of the great quality of work produced.” The CIMTIG awards are awarded annually. They recognise marketing excellence and showcase the most innovative work
in tourism and travel and are judged by a panel of 24 of the ‘leading lights’ in the travel, creative and marketing industries – including John McEwan, Chairman of ABTA (Association of British Travel Agents); Tracey Cheffey, Creative Director of Yahoo!; and Alex Gisbert, Director of Expedia.
Thomond Rotary Club Aid Haiti Limerick Thomond Rotary Club are coordinating a campaign to raise funds for Haiti. To date, over 100 ShelterBoxes have been donated by Limerick Thomond Rotary Club and forwarded to Haiti where up to 100 Rotarians are working on the ground. Just some of the items included in the ShelterBox are a 10 persons tent, a children’s pack including drawing books, crayons etc; survival equipment including thermal blankets, insulated ground sheet, mosquito nets, means of water purification, basic tool kit, a wood burning or multi-fuel stove, etc. Three enterprising young ladies – Rebecca Lloyd/Karen Meagher/Tracey Larkin organised a magnificent fashion show in Killaloe to raise funds to provide more ShelterBoxes to Haiti. A special Shelterbox account has been opened at the Bank of Ireland, 94 O’Connell Street, Limerick to receive do44
44BL201004.indd 1
Pictured presenting a cheque for €8,000 to Limerick Rotary Club Haiti Fund are (L-R) – Tony Brazil, President of Limerick Thomond Rotary Club; Tracey Larkin, Killaloe; Rebecca Lloyd, Killaloe; Brian McCarthy (Killaloe) and Limerick Thomond Rotary Club; Karen Meagher, Killaloe; Edel Cassidy, Incoming President of Limerick Thomond Rotary Club.
nations from the public in support of this campaign. Payments may be made to ac-
count number 42070429 – sort code 90 43 17. www.businesslimerick.ie
01/04/2010 15:53:25