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A Letter from Julia Belliveau: As I read through our first newsletter, I was extremely proud of our hard work and resulting accomplishments throughout the past few weeks. I think we can agree that collaborating on this project has been and will continue to be a learning experience for all of us. As Henry Ford said, "Coming together is a beginning. Keeping together is progress. Working together is success." This first newsletter is definitely the first of many successes. I am already seeing themes I expect will be repeated; for instance, organizations’ focus on children and teenagers, the leaders of tomorrow. It is also interesting to read about concepts studied in class, such as heterogeneous cultures, reflected in our research. Finally, thank you to everyone for your contributions. This is the first of many newsletters which will be a great resource for expanding our cross-cultural knowledge, both for our purpose and hopefully for the larger Carleton community.

Issue 1  

There is more to marketing than presenting an organization’s products in order to sell them to customers. It is essential businesses conside...