PROPERTY M A R K E T I N G
Proudly Presented by Richard Bailey
117 Cimitiere Street, Launceston TAS 7250 03) 6333 3600 www.bushby.com.au
1 Our Proposal
Hello! Thank you for taking the time to read through our marketing proposal for your property. This comprehensive booklet is a step-by-step guide to success when selling with our company. So, why sell with Bushby? Bushby Property Group is a successful, family-owned company of over 100 years with 35+ staff who all share a passion for both the real estate industry and for providing the best in customer care. At Bushby, itâ€™s what we do and how we do it that sets us apart from other agencies and gives us a leading edge in todayâ€™s market.
We pride ourselves on being a dedicated and forward-thinking company who strive to adapt the latest marketing strategies to the real estate industry to ensure our clientâ€™s success. We believe in achieving the best price for your property in the quickest time possible without sacrificing our superb customer service. As your Property Representative, I will be here to assist you every step of the way. I hope you find my proposal informative and I look forward, with anticipation, to working for you. Richard Bailey
Richard is 69 years old, married to Lou for 44 years with three children, Sally, Pete & Gillie and four grandchildren, Anouk, Sam, Max & Toby. After many years working for himself as a farmer & running a livestock market reporting business, in December 2001 Richard joined the successful Bushby Property Group team. Now, as an established leader in the Launceston real estate scene, Richard specialises in the Northern suburbs of Invermay and Mowbray and has experienced great sales success in not only these areas, but the other surrounding suburbs of Launceston as well. He also has a loyal client following owing to his commitment to delivering top quality customer service and giving both buyers & sellers alike a “wow” experience. Richard has spent a lot of his life on various committees & was a founding member of the Longford Apex Club, life member of Wilmot Cricket Association & Cressy Cricket Club, past President of Cressy Parents & Friends Association & former State tennis selector. With a strong belief in the importance of training, Richard has travelled interstate to learn from the very best real estate agents in Australia and New Zealand. He brings ideas back to Launceston so that he can negotiate better prices for sellers and look after a wide variety of buyers. He continually networks with real estate professionals at the cutting edge to find the best ways to excel in the real estate industry. Richard says “I am working very hard to make sure that buying or selling real estate is as stress free as possible and an enjoyable experience.”
Richard Bailey Property Representative M: P: E:
0419 386 945 03 6333 3615 email@example.com Invermay Real Estate www.richardbailey.com.au
2 About Bushby Property Group
Bushby Property Group’s origins go back to 1914 when George F.B Bushby purchased an existing business from Albert Field and established Bushby & Co. Today, brothers Phillip Bushby and Mark Bushby, along with fellow Director, Eric Andersen, are proud to carry on the family real estate business which today specialises in residential, rural and commuter, commercial and rental properties (including fully furnished rentals) as it has done for more than 100 years.
successful real estate services. Our evolution from Bushby & Co. into Bushby Property Group reflects our standing as Northern Tasmania’s most accomplished provider of real estate services and ensures that we are firmly focused on continuing to service the people of the Launceston community as we have done since the day Bushby & Co first began.
Currently, we hold Tasmania’s largest rent roll with over 1600 properties under Bushby Property Group’s management and we are extremely proud to have the best vacancy rates in the industry.
Over the years, Bushby Property Group has won a multitude of prestigious Real Estate Institute of Tasmanian Awards for Excellence. These include the Community Service Award, the Innovation Award, the Residential Large Agency of the Year Award an astounding five times, as well as many others.
As an independent, local company and the oldest continuously operated family real estate business in Tasmania, Bushby Property Group has assisted more than 50,000 people in the Launceston community with their real estate needs since its humble beginnings in 1914. Bushby Property Group has built up a level of trust in the Launceston community through an ongoing commitment to fair, honest and
Bushby Property Group offers highly skilled real estate professionals, innovative and awardwinning business practices, a strong leadership culture, an ongoing commitment to delivering superior real estate services and exceptional customer service which all combine to underpin our company as we continue on with our story and we invite you to be part of Bushby Property Group’s ongoing success.
Bushby & Co at 53 George Street, Launceston (presently 45 George Street) Photo taken approx. 1949-1950. Premises from 1914 - 1967.
3 In-House Marketing
As your Property Representatives, we will work directly with Bushbyâ€™s in-house Marketing Department, aptly named Bushby Studios, to ensure that the marketing strategy we decide on will be a great success! About Bushby Studios: Bushby Studios was established in 2010 when the Directors of Bushby Property Group took the bold step to develop an in-house Marketing Department that would provide superior media and marketing services to its staff and clients. Using their passion for the real estate industry, combined creativity, knowledge and multifaceted experience throughout multiple fields of work (such as photography, videography, architecture and interior design, social media, design and more), the Bushby Studios team is able to help discern what marketing campaign will be the most effective for each individual property to showcase it in its best light. Navigating through current marketing trends, Bushby Studios helps Bushby Property Group to stay at the forefront of innovation for the real estate industry, often at times adapting new technologies to fit our industryâ€™s needs.
Our in-house marketing department oversees a plethora of tasks revolving around marketing and media including: professional photography and videography, the production of high quality floorplans, Matterport Pro (Virtual Reality) 3D/360 degree virtual property tours, graphic design for online and print, management of our SEO/SEM campaign to ensure top placement of our website within Google, and so much more.
4 Photography and Videography Our main goal is to present your property in its best possible light. To do so, professional photography and videography is a must to ensure that your property appears desirable to potential buyers throughout the duration of your marketing campaign. Photography: We photograph our properties with a professional camera fitted with a wide-angle lens, flash and other top-quality equipment because we recognise the difference between photos that an agent takes and the photos taken by our Bushby Studios photographer. We can also offer you professional twilight photography of your property, if you wish. Videography: It’s no secret that ‘all things video’ is the direction our world is currently headed. With social media, television, Netflix and digital platforms becoming more prevalent, now is the time to hop onboard. As your Property Representatives, we highly suggest implementing a professional video as part of your property’s marketing strategy. Evidence shows that video significantly increases property enquiries; this is because most consumers nowadays are time poor, meaning they want to gain information in the quickest and easiest way possible (i.e video!) Bushby Studios has a wide range of innovative camera gear available to highlight the unique features of your property. When choosing video, you have the option for your video to be presented by us, your Property Representatives, or if you prefer, we can dedicate the video to focus on the features of your property only. The choice is yours!
Wide angle lens with flash
Standard lens without flash
5 Drone Photos and Video Bushby Property Group is able to offer you professional drone footage of your property, as we have a drone operator in-house. By using drone photos and video, we can truly show prospective purchasers the potential of your property, thus maximising the impact of your marketing strategy. Drone technology
produces high quality photos and video, showing low altitude aerial footage to present your property from above. This gives potential purchasers a view of your property from every angle and will capture the essence of the property. This also translates well to purchasers interstate or overseas.
53 Rosevears Drive, Legana
1196 Greens Beach Road, Kelso
5 Trevallyn Road, Trevallyn
6 Domain Property Guide We recognise that not all prospective buyers will be searching for their next property online; as such, The Examiner’s weekly Domain Property Guide is an important part of your property’s overall marketing campaign to reach this different target audience.
Invermay | 22 Forster street
With Bushby Property Group, what we can offer you is two-fold: outstanding presence in the Domain Property Guide with our exclusive rights to page 2 (inside cover) and high profile back page as well as exceptionally lower paper advertising costs than our competitors thanks to our long-standing relationship of over 100 years with The Examiner. We offer a range of ads in different sizes: full page, half page and quarter page; but no matter what size ad you choose, your property is sure to stand out from the crowd!
vICtorIan PerIoD CHarm!
Have you ever imagined living in a grand, renovated home within walking distance to the Launceston CBD? If so, your future may be at ‘Valvenie’. This magnificent homestead is a wonderful representation of a bygone era, featuring soaring 13ft ceilings, intricate ceiling roses, decorative cornices & ornate fireplace mantles. The home has undergone considerable refurbishment & enjoys natural gas for cooking, hot water & heating via a fully ducted heat-pump system. The chef of the house will relish the double oven & abundant bench & storage space in the kitchen with views through to the sunny deck & private rear yard. Oversized French doors feature throughout with original Tas oak floorboards, impressive hallway & elegant formal lounge with floor to ceiling casement windows. All bathrooms feature quality brass fittings & to complete the package there’s a large garage along with OSP.
$649,000 Open Saturday 11:45 - 12:15 richard Bailey 0419 386 945 firstname.lastname@example.org
Full Page Ad Devon Hills | 8 summit Drive
Your liFestYle - Your DreAm!
Have you ever dreamt of raising your family in a peaceful, country environment on a large parcel of land yet still conveniently close to Launceston & within minutes from Perth, the Airport, Longford & Evandale? This double storey, 4 bedroom home enjoys the tranquility of living in a rural area, surrounded by several paddocks, established trees & shrubs & spectacular birdlife. The opportunities are endless here – room to start a small hobby farm, orchard or substantial vegetable garden, maybe a pony for the children & enjoy collecting free-range eggs from the roaming chickens. The home itself enjoys 2 separate living areas with great gas & electric heating & upstairs all 4 bedrooms enjoy BIRs. Undercover parking with a double carport & 2 double garages on site. With multiple sheds & storage facilities, this is a wonderful opportunity to secure a lifestyle property.
$449,000 Open Saturday 12:30 - 1:15 richard Bailey 0419 386 945 email@example.com
Half Page Ad SOUTH LAUNCESTON | 274 WELLiNgTON STrEET
BUSiNESS AND/Or PLEASUrE! Here is a rare opportunity to purchase one of South Launceston’s art deco landmarks. With an expected rental return of $600 p/w, the home would make an ideal fully furnished investment, located close to the CBD, hospital, shopping centre & eateries. Grand, spacious & steeped in history the property has been lovingly restored, retaining many of its original features. Offered to the market for just the 3rd time in 82 years!
$479,000 Open Saturday 1:00 - 1:30 richard Bailey 0419 386 945 firstname.lastname@example.org
INVERMAY | 13 DoolAN StREEt
DElIGHtFUllY DoolAN! 2
On the ‘Paris’ side of Invermay this home has been delightfully renovated & freshly painted inside & out. Modern kitchen with adjacent dining area leads to a lovely light & bright living area. Decorative cornices throughout, fashionable window coverings & European laundry. Sunny rear deck just perfect for entertaining. Get in quick as properties are moving fast in this popular area, so close to local shops, schools, University and CBD.
Quarter Page Ad
oFFERS oVER $319,000 Open Saturday 10:40 - 11:10 Richard Bailey 0419 386 945 email@example.com
7 Signboards Bushby Property Group offers a variety of signboards which focus solely on selling your property. With their easily recognisable colouring and the Bushby logo, these signs carry a strong brand recognition within the community, creating positive engagement for your property. Our signs are well-built with top quality printing technology and are usually erected within 24 hours of ordering. While our standard signboard (either single or double-sided to suit your needs) are prominent and easily identifiable, we also offer different sizes of photo signboards which offer 1-3 â€˜larger than lifeâ€™ photos to showcase your property. If you would like a photo signboard, or a larger than standard signboard, we can arrange that too! These photo signboards give maximum impact for your property and are a great way to highlight a specific feature of your home with our professional photography. Our signboard options are as follows: Standard signboard - 900 x 900 (single sided) Photo signboard - 1200 x 900 (composite panel) Standard signboard - 900 x 900 (double sided) Photo signboard - 1200 x 1800 (composite panel) Photo signboard - 900 x 1800 (corflute panel) Photo signboard - 2400 x 1800 (composite panel)
1200 x 1800 Photo Signboard
2400 x 1800 Photo Signboard
8 Online Presence We understand how today’s consumers search for property - digitally - which means that your property must have a strong online presence. Simply being online isn’t enough anymore; so, Bushby Property Group will ensure that your property has the best exposure possible. We achieve this through a multitude of facets: Realestate.com.au is Australia’s #1 real estate website. Here, we will launch your property as a 60 Day Premiere Listing. This superb positioning on their site showcases your property at the top of the first page in a property search. Additionally, every 15 days your property listing will be re-featured, once again returning back to the top of the first page in a search. Research shows that 69% of consumers don’t search past page 1, so we make sure that your property listing appears with priority placement so it doesn’t get lost amongst the masses. Bushby.com.au was re-launched in November 2015 to ensure two things - quality exposure for our properties and an overall better experience for our clients. It was of utmost importance for us to make our website one which was easy to navigate, informative and capable of offering a better service to all our valued customers. In
doing so, we made sure that our website is 100% mobile-friendly meaning it adapts to all types of mobile devices and various screen sizes for a seamless mobile browsing experience. Finally, your property will also be launched on 20+ other real estate websites including www.domain.com.au, Australia’s #2 real estate website, as a standard listing. While many of these websites are targeting Australians, your property listing will also be sent to a number of Asian real estate websites, catering to buyers in China, Hong Kong, Malaysia, Thailand and Indonesia. This additional exposure of your property is invaluable due to the influx of overseas buyers we have seen in recent months as Australian property is becoming increasingly attractive to Asian buyers. Through the combined use of all of these various real estate websites, we can extend our reach to the right audiences across the world, guaranteeing the best online presence for your property so as to maximise buyer enquiry. So whether it be on the web or on a mobile device, in Australia or across the world, you can be sure that Bushby Property Group has got your online property presence covered!
9 Google Partnership
Google is the #1 search engine in the world. In fact, it is estimated that there are upwards of 1.6 billion unique visitors to the site every month. Bushby Property Group have been partnering with Google over the past few years, optimising our website and online presence to ensure all digital roads lead to getting more eyes on your online property listing. Through a comprehensive online marketing strategy, our partnership with this powerhouse company will give you peace of mind that whenever and wherever buyers are searching online, we will have your property right there at the top of the page through both paid and organic searches on Google. Google updates their search algorithm over 500 times every year, making it of utmost importance that both our paid and organic marketing campaigns are managed efficiently on a round-the-clock basis. To help with this, weâ€™ve made our website 100% mobile-friendly; so, all Google property searches from a mobile device direct property seekers to the mobile version of bushby.com.au.
Paid search: Our reputable presence on the most popular search engine in the world guarantees that our Google Ads (which are formulated by a team of Googleâ€™s search engine specialists) are shown at the top of the page during the highest online engagement periods of the day. We match the exact phrases property seekers are using throughout the day and adjust our advertising to suit. This ensures the right type of ad appears at the right time for the right property seeker. Organic search: In times past, high ranking in Googleâ€™s organic searches were a stroke of luck more than good management, but Bushby Property Group rates highly in these searches based on responsible governance of our online presence. Organically, we are rewarded by having: market appropriate website content, reputable website links, fast page loading times, a mobile friendly website and consistently new and relevant content on our website... just to name a few!
Recently Sold $690,000 $645,000 $605,000
5 Trevallyn Road, Trevallyn 22 Forster Street, Invermay 20 Forster Street, Invermay
53 Rosevears Drive, Legana 3 Brownrigg Place, Youngtown
$495,000 $470,000 $467,500 $462,500 $455,000 $450,000 $445,000 $445,000 $445,000 $425,000 $410,000 $400,000
45 Mulgrave Street, Perth 2 Ray Street, Invermay 19 Malabar Street, East Launceston 13 Summit Road, Trevallyn 271-273 Charles Street, Launceston 274 Wellington Street, South Launceston 8 Summit Drive, Devon Hills 34 Wongarra Avenue, Legana 39 Mann Street, Invermay 11 Gaunt Street, Invermay 1 Grange Court, Newnham 1196 Greens Beach Road, Kelso
$393,000 $390,000 $377,000 $370,000 $365,000 $365,000 $364,000 $360,000 $350,000 $349,000 $345,000 $345,000 $340,000 $339,000 $336,000 $334,000 $330,000 $330,000 $330,000 $330,000 $330,000 $325,000 $325,000 $325,000 $325,000 $321,000 $315,000 $310,000 $310,000 $306,000
6 Mann Street, Invermay 15 Eddington Crescent, Invermay 28 Comice Place, Newnham 9 Little Green Street, Invermay 8 Ormley Street, Kings Meadows 38 Herbert Street, Invermay 1a Clementina Street, Newstead 17 Foch Street, Mowbray 421 Invermay Road, Mowbray 17 Balaclava Street, Invermay 45 Clark Street, Mowbray 1/2 Carrera Place, Norwood 8 Graham Street, Invermay 7 Eddington Street, Invermay 262 Low Head Road, Low Head 13 Doolan Street, Invermay 3 Goodwin Street, Invermay 10 Darwin Street, Invermay 32 Herbert Street, Invermay 46 Haig Street, Mowbray 18 Vaux Street, West Launceston 52 Dry Street, Invermay 18 Foch Street, Mowbray 46a Haig Street, Mowbray 21 Clyde Street, Invermay 6 Graham Street, Invermay 7 Henty Street, Invermay 37 Forster Street, Invermay 2 Little Ray Street, Invermay 40 Gleadow Street, Invermay
$296,000 $295,000 $295,000 $293,600 $285,000 $285,000 $285,000 $282,000 $280,000
12 Balaclava Street, Invermay 9 Albion Street, Invermay 2/4 Bryan Street, Invermay 15 Green Street, Invermay 54 Conway Street, Mowbray 61 Haig Street, Mowbray 106 Holbrook Street, Invermay 12/315 Westbury Road, Prospect Vale 1/21-23 Forster Street, Invermay
PROUDLY PRESENTED BY
RICHARD BAILEY 0419 386 945
117 Cimitiere Street, Launceston TAS 7250 03) 6333 3600 www.bushby.com.au