Page 1

The logo created for Central Georgia Cancer Coalition consists of ribbons. Each portion of a ribbon appears in a dierent hue to represent the various types of cancers.

“C” for “Central.”

“G” for “Georgia.”

“C” for “Cancer.”

And finally, the inverted “C” for “Coalition,” that functions like a bracket or outstretched arms, bringing all the other sections together.

The typeface is Calibri, selected for its overall simplicity in form. This allows the logo and name to complement each other without one overwhelming the other. The placement and scale of the organization’s name ensures that legibility is maintained even when the logo is reduced signiďŹ cantly.

Central Georgia Cancer Coalition  

Logo proposal and narrative