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WHY COMPANIES SHOULD INVEST IN

COMPANY CULTURE Despite Challenging Economy, Investing in Company Culture is Priority at World Leading Companies, Study Reveals

Programs

Employee programs that helped companies achieve stability BRAND MISSION (educating employees about company values, CR efforts, mission statement, etc)

CAREER DEVELOPMENT (mentoring, training, etc)

75%

75%

BENEFITS (Flextime, health insurance, maternity/ paternity)

ONSITE PERKS (food, massages, childcare, nurse, etc)

VOLUNTEER OPPORTUNITIES

15%

5%

5%

Business Areas

Business areas that reaped the greatest benefit COMPANY CULTURE

80%

COMPETITIVENESS CUSTOMER LOYALTY

20% 15%

70%

10% 5%

INNOVATION

RECRUITMENT AND RETENTION

PRODUCTIVITY

Spending

Spending on employee programs

0%

70%

[-] Decreased

[=] Remained the Same

30% [+] Increased

BEING RECOGNIZED FOR WORKPLACE INITIAVES IS A PRIORITY 95 percent believe being recognized for workplace initiatives positively impacts the bottom line.

95%

Burson-Marsteller and Great Place to Work - Why Companies Should Invest in Company Culture  

Companies rated as having among the strongest workplace environments are continuing to make investments in workplace and employee initiative...

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