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ANTONIO PREDOTTI MASTER DISENO GRAFICO DE LA INFORMACION Y MEDIA BRANDING IED BARCELONA JULY 2017


LA VITA È UN CERCHIO PERFETTO: BISOGNA SOLO IMPARARE A CHIUDERLO.


THEME, PROPOSAL, DESIGN AND BRAND GUIDELINES


8 10 16 22 28 34 CORPORATE COLORS

CORPORATE TYPOGRAPHY

CORPORATE LOGO

USER PROFILE

INTRODUCTION

CLIENT

CONTENTS


CONTACT

MEDIA AND SUPPORT

MEDIA AND SUPPORT

MAGAZINE’S GRID AND STORYBOARD

CONCEPT’S MAP

MOODBOARD

38 40 42 46 64 66


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CLIENT Turner Broadcasting System, Inc. (known professionally as Turner Broadcasting System and also known simply as Turner) is an American media conglomerate that is a division of Time Warner and manages the collection of cable television networks and properties initiated or acquired by Ted Turner. The company was founded in 1970, and merged with Time Warner on October 10, 1996. It now operates as a semi-autonomous unit of Time Warner. The company’s assets include CNN, HLN, TBS, TNT, Cartoon Network, Adult Swim, Boomerang and TruTV. The headquarters of Turner’s properties are located in both the CNN Center in Downtown Atlanta and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios. Across Interstate 75/85 from the Techwood campus is the original home of Turner’s WTBS superstation which today houses the headquarters of Adult Swim and Williams Street Productions. 8

Esporte Interativo is a Brazilian television channel inaugurated on January 20, 2007 with the live broadcast of a Premier League match between Chelsea and Liverpool. The plan of Esporte Interativo channel started at 2004, when its owner, TopSports established a partnership with RedeTV! to broadcast sports events like, English Premier League, UEFA Champions League and NBA. In September 2004, after fights between TopSports and RedeTv! the partnership was broken. The Esporte Interativo took their events to Rede Bandeirantes, in three years of partnership was broadcast events like, UEFA Champions League, La Liga, English Premier League and Lega Calcio. In January 2007 the Esporte Interativo channel started to broadcast free-to-air on satellite Star One C2, on the frequency 980 MHz vertical, replacing Amazon Sat. In June 10, 2010 the Esporte Interativo channel started to broadcast in São Paulo,

channel 36 UHF, and was created the Rede Esporte Interativo, to debut the network an interview with Brazilian president, Luiz Inácio Lula da Silva, was aired. In 2011 the network renewed the broadcast rights for the UEFA Champions League, and gained the broadcast rights for UEFA Super Cup and UEFA Europa League. To celebrate the 5th birthday of the channel, was opened a new studio in São Paulo. In july 2012, Esporte Interativo launched their new SVOD multiplatform product EIPLUS in partnership with Log On, and in October, closed a partnership with Yahoo! Brasil and they launched a new sports website the Yahoo! Esporte Interativo. In 2013 the Turner Broadcasting System acquired 20% of the network, becoming a business partner and occupying 2 of 7 members in the administration of the network. In August was announced a new channel of the network, the Esporte Interativo Nordeste, a regional sports network dedicated for the sports from

Brazilian northeast, and the acquisition of six state’s championships of the region. The signal of Rede Esporte Interativo can be watched in cities like São Paulo, Belo Horizonte, Vitória, Porto Velho, Macapá, on their site on internet, Facebook fan page, and in apps for iOS and Android. Turner Broadcasting Company, television arm of Time Warner, has just closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz marketing agency. From the next day January 26, 2015, when the contract is signed, Turner will control the entire channel. The programmer provides high investments and a new time in EI, particularly in the technical apparatus.


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INTRODUCTION Loving Football is a football brand that will describe the best game in the world using anecdotas, reportages based on the past, but also illustrating football today with pictures and articles.

“Gods of Football” will be a collection of 4 or 5 pics for issue with images and a short text about the players who made history in this great game.

Loving football is a magazine and a thematic television channel.

The Best 5 games in history of football it is a section where I will tell all about the best 5 games ever played adding an infographic resume regarding the best one.

Passion is the main thema of the Project. In print and digital edition, the magazine will be in colored A4 format, 74 pages, and distribuited every two months and will have 6 different sections. The magazine initially will be out in 6 languages: Italian, Portoguese, Spanish, English, German and Chinese. 85% of the magazine content will be the same, just one article will be for local edition. 10

Every issue will have two reportages. One for all languages and another one only for local edition. First reportage will be an article on a great football player. On the issue 1, italian version it has the last game of Francesco Totti with an infographic about his entire football career. Second reportage will be an article about a great fotball team. On the issue 1 we have a reportage about the economics of Real Madrid.

Beside those 2 sections, we have the section “the players”, with the most important players of the moment, 4 or 5 per issue, describing them with an adjective, using the aschtag # and using great pics. Last section will be different for every issue, based on what happen during the 2 months. on the issue 1 we have “the collages” about the relationship with football and woman. Beside the magazine will be launch an internet tv football channel. My proposal wants to give to Esporte Interactivo the opportunity to increase its experiences with another channel of classic football matches and also connect with more public as the magazine will be in different launguages, so it can be read anywhere in the world.


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PROPOSAL AND THEMA My TFM proposes to Esporte Interactivo the most classic platform: a magazine. Passion will be the main thema of the platform, this is because after the survey 61% of the people involved said that passion is the main reason why they love football. “Passion” will be represented in the photos, with the gestures in the images, in the eyes of the players and in the campaigns. My project wants to take the reader in the tunnel with the players before entering the field and combine elements like passion and real echos that attract people’s

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curiosity, including current stories about football, anecdotes, reports to the main caracheters, interviews and Special stories. The magazine will also be in digital version with the free App and will have its website, which in addition to the articles in the magazine, will have its current section for users who want news 24/7 It will also create a television channel that shows football matches that have made the history of this game, interviewing the protagonists of another generation of football players, where values ​​such as passion and authenticity were the foundations of this sport.

In the past people had more desire to go to the field because it was cheaper than today, there were more fans and players were more interested in playing than in money, televisions did not have the control they have today, but they give The possibility to any person to watch football 24/7 and in any part of the world. The TFM is born with the idea that the user, who of course is passionate about football, take the opportunity to know the other side of the game and to know more in depth the people who have made this game great, which is the most followed game in all the world.


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PROJECT AND OBJECTIVE The project will be announced on various media and supports like the website and street campain. Although in the current context a magazine may seem a not so modern method, there are users who like to have something physical in their hands and take advantage of the trips to read and stand out for a couple of hours of chaos and reality and get into contact with a super interesting mondo as the passion for football. It will be used two types of street campain using the public spaces in the best cities in the world. One will be the “colored” that will show the passion in the images, while the “white” will represent passion with old and used football objects from the past. To connect with young people we will create an App that will give the opportunity 14

to read the same articles that are on the magaizne on the personal tablet or mobile. The App will be free but the user will have to subscribe or buy the magazine on the website in order to have it on his/her mobile or tablet. The project will also have support in its web version, as well as in the television medium through reels and videos. In parallel, the project includes a promotional campaign to publicize the proposal. For this purpose it is contemplated signage in public, as much as promotional material and merchandising. Also, intense communication will be made through social networks: Facebook, Twitter, Instagram, YouTube and Vimeo where we can also use it to interact with ours users. As Esporte Interactivo is welll know in Brasil, with his 15 million of fans on

facebook, I would like to create separate offices in the best cities of the world, where the magazine will be distribuited, helping the brand to be knowed outside Brasil as well offering the same products, beside the magazine. The first countries where I would like to start the new business are Portugal, Spain, France, Italy, Germany, Uk and China as there, the football market is increasing every year. Antoher important objective is to enter the sport magazines market in an important way trying to get a very wide part in a short time, retaining the users in a very fast and accurate way with the merchandising and some promotions for the users who subscribe with an annual subscription.


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02

USER PROFILE

Loving Football is aimed at people over 20 who have passion for football and that are also interested in sports readings and can afford to pay an annual subscription of 40 euros or pay each number 7.50 euros.

Also it is noticed that the users buy the magazine more in kiosk than other places and that usually read at home or while traveling and they like to have the physical magazine in the hands.

Two qualitative methodological investigations were carried out, in order to know the objective user in depth and 6 interviews with people, where I got quantitative information.

Most of the interviewed football fans watch games on TV because prices of tickets hare high and distances to the stadium are long.

It turns out that if the magazine follows some parameters, it could be sold quite easily, such as a single photo in copertina, have a very modern style.

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Of course it has to connect with the millennials through the social pages, so that you can be passionate about the type of football that I want to promote. As digital natives, sensitive to the online

experience, they prefer to consult before making a purchase, through comments and references. These are even more valuable than the opinions emitted by the same companies.


62 . 5%

61 % 61 %of t he peopl ei nt er v i ewed us ual l ywat ch gamesathome .

61 %

61 %of t he peopl ei nt er v i ewed bel i ev et hatt he f oot bal l i spas s i on.

50%

50% of t he peopl ei nt er v i ewed pr ef eronemai npi ct ur e ont hecov er .

54. 2 %of t he peopl ei nt er v i ewed us ual l yr eadt he magaz i ne ’ sr ev i ews .

46% 54. 2 %

54. 2 %of t he peopl ei nt er v i ewed buyt hemagaz i ne att heki os k s .

+quant i t yi nv es t i gat i ondonebyques t i onnai r e

54. 2 %

5 1 . 2 %

62 . 5%of t he peopl ei nt er v i ewed l i k et or eadt he magaz i neonpaper .

46%of t he peopl ei nt er v i ewed i sus et ous et or ead magaz i nesathome .

5 1 . 2 %of t he peopl ei nt er v i ewed wat chhi sownt eam f r om home .


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WHERE THE USER USUALLY BUY MAGAZINES

54.2% of the people interviewed is use to buy magazines at kiosk. 18

16.7% of the people interviewed is use to buy magazines at corner shops.

12.5% of the people interviewed is use to buy magazines at supermarkets.


TRABAJO FINAL DE MĂ STER | IED 2017

7.6% of the people interviewed is use to buy magazines at book shops.

3% of the people interviewed is use to buy magazines at the design stores

3% of the people interviewed is use to use to buy magazines by internet.

3% of the people interviewed is use to buy magazines at the airport. 19


TRABAJO FINAL DE MĂ STER | IED 2017

WHERE THE USER USUALLY BUY MAGAZINES

45.8% of the people interviewed is use to read magazines at home. 20

41.7% of the people interviewed is use to read magazines during its journeys.


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5.5% of the people interviewed is use to read magazines on the airplane.

3.5% of the people interviewed is use to read magazines at cafes.

3.5% of the people interviewed is use to read magazines at University. 21


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CORPORATE LOGO 1

The mobile Logo

The mobile logo is a combination of theme “Passion”, metaphor of the perfect circle plus the text and the claim of Loving Football.

22

2

The Logo

Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The font that is used here is AkzidenzGrotesk Condensed.


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1

THE MOBILE LOGO

2

1

THE LOGO

.eps | .ai | .png | .jpg | .tiff.

2

+ PASSION

RECOMMENDED FORMATS ARE:

+

=

PERFECT CIRCLE

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2px

x

x

22px

2px 4,5px

x

x

COMPUTATION

DEFINITION

To work out the clearspace take the height

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

of the logo and divide it in half. (Space =

No graphic elements of any kind should invade this zone.

Height / 2).

1/2 x

1/2 x

1/2 x

1/2 x

CLEARSPACE

CLEARSPACE

Mobile Logo

Full Logo

1/2 x

1/2 x

1/2 x

1/2 x

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APPLICATION ON A BACKGROUND

MINIMUM LOGO SIZES

FULL LOGO SIZES

LOGO SYMBOL Minimum Size: 6 mm x 6 mm

Minimum Size: 24 mm x 5.12 mm

24 mm

4

INCORRECT LOGO APPLICATIONS

06 mm

DONT´S Definition

1) Do not invert the logo

4) Do not change the size.

symbol.

5) Never change the

2) Do not alter the logo symbol. proportions of the logo 3) Do not alter the logo type

vertically or horizontally or

style.

alter the appearance in any way.

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CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all the final project. I have selected for the logo AkzidenzGrotesk Condensed which injects enthusiasm into the entire Design. The font is also easy to read and gives strength and energy to the text and to the meaning.

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On the other hands, for the Magazine, I have selected Adelle Sans for the text, Akzidenz-Grotesk Condensed for the titles which injects energy and enthusiasm into the entire Loving Football communications, as the primary and secondary corporate typefaces.


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PRIMARY FONT AKZIDENZ-GROTESK CONDENSED

SECONDARY FONT ADELLE SANS

CLASSIFICATION :

CLASSIFICATION :

SANS SERIF

SANS SERIF

THE FONT

THE FONT

Akzidenz was released by Berthold in Berlin in 1898,

This sans serif counterpart to the award-winning Adelle

according to their own literature. It was obviously based

type family proposes a cleaner and more spirited take on

on faces already offered by other foundries, some of which

the traditional grotesque sans.

were later taken over by Berthold. They kept adding weights, some of them from other

The combination of its lively character and unobstrusive

faces, acquired from other foundries. Every foundry had a

appearance that is inherent to grotesque sans serifs

version of that type of face, more often than not available

make it an utterly versatile tool for any imaginable

in a few sizes only. The original series remained quite

graphic application, whether it is branding, signage or

divers, individual weights showing not much resemblance

advertising. Without any doubt, the key word behind

but in name.

Adelle Sans’ design is flexibility.

It was mainly a marketing and naming success. That only changed when they cut Series 57, and then Series 58,

Adelle Sans is available in seven weights with their

named for the years of release.

matching italics. Each one of these 14 styles is a perfect match in terms of weight and vertical proportions to its

GG Lange always claimed that Berthold had taken some

slab serif equivalent. This ensures a graceful fit between

AG weights and sizes from Popplbaum in Vienna, and that

both font families in the same block of text, and a subtle,

is supposed to account for the release date of 1896 or

but noticeable, change of texture when used at similar

1898. Popplbaum was not bought by Berthold until 1926.

point.

Berthold did take different fonts from all the foundries they bought (and obviously also made deal without

The 900 character set includes typographic niceties,

buying a foundry) and rename them until they got

small caps, several sets of figures, and support for over

a family together which still showed the original

90 languages. It also includes a set of 35 icons specially

influences, sometimes even from size to size.

designed for electronic publications.

The deals between foundries (by 1924 Berthold had bought 17 foundries, in Prague, Riga, Stuttgart, Leipzig, Moscow and St. Petersburg) have never been fully researched, and neither has the complete history of Akzidenz Grotesk been written yet. 29


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AKZIDENZGROTESK CONDENSED

Bold

Regular

Figures Special Characters 30

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You want to explain something more in detail? This is the best way to do it.

CONTENT TEXT AND INNER HEADLINES

Akzidenz-Grotesk BQ Condensed 6 pt Type / 9 pt Leading

This text is reserved for copy text and huge text amount. Take it, use it. Akzidenz-Grotesk BQ Condensed 8 pt Type / 11 pt Leading

FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. Akzidenz-Grotesk BQ Condensed - Capital Letters 10pt Type / 10pt Leading

HEADLINES AND TYPOBREAKS

MUCH MORE THAN AN INTERESTING HEADLINE! Akzidenz-Grotesk BQ Condensed - Capital Letters 16pt Type / 16pt Leading

SUPER.HEADLINED Akzidenz-Grotesk BQ Condensed - Capital Letters 48pt Type / 48 pt Leading

Spectacular. Akzidenz-Grotesk BQ Condensed - Capital Letters 62pt Type / 62 pt Leading

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ADELLE SANS

Bold

Regular

Figures

32

Special Characters

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TRABAJO FINAL DE MĂ STER | IED 2017

CONTENT TEXT AND INNER HEADLINES

You want to explain something more in detail? This is the best way to do it.

Adelle Sans 6 pt Type / 9 pt Leading

This text is reserved for copy text and huge text amount. Take it, use it. Adelle Sans 8 pt Type / 11 pt Leading

HEADLINES AND TYPOBREAKS

MUCH MORE THAN AN INTERESTING HEADLINE! Adelle Sans - Capital Letters 16pt Type / 16pt Leading

SUPER.HEADLINED Adelle Sans - Capital Letters 48pt Type / 48 pt Leading

Spectacular. Adelle Sans - Capital Letters 62pt Type / 62 pt Leading

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CORPORATE COLOR SYSTEM Color plays an important role in the Loving Football corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the brand identity across all relevant media.

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Check with your designer or printer when using the corporate colors that they will be always be consistent.

USAGE: Use them as the dominant color

Loving Football has three official colors: White, Red and Black. These colors have become a recognizable identifier for the company.

palette for all internal and external visual presentations of the company.


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05.1

THE PRINT COLOR SYSTEM Pantone 485 C

Pantone white

Pantone Black 6 C

COLOR TONES

100 %

80 %

60 %

COLOR CODES CMYK : C000 M000 Y000 K000 Pantone : 000C RGB : R255 G 255 B 255 Web : #ffffff

40 %

20 %

COLOR TONES

100 %

80 %

60 %

COLOR CODES CMYK : C017 M100 Y099 K007 Pantone : 297C RGB : R191 G024 B026 Web : #bf1719

40 %

20 %

COLOR TONES

100 %

80 %

60 %

40 %

20 %

COLOR CODES CMYK : C082 M071 Y059 K07 Pantone : 426C RGB : R016 G024 B032 Web : #101820

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THE WEB COLOR SYSTEM The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Loving Football. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece. Most of those colours are used on the web site page.

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USAGE: Use them to accent and support the primary color palette.


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COLOR CODES CMYK : C070 M004 Y035 K000 Pantone : 7472C RGB : R058 G178 B177 Web : #3ab2b1

COLOR CODES CMYK : C081 M029 Y026 K007 Pantone : 7459C RGB : R000 G134 B163 Web : #0086a3

COLOR CODES CMYK : C080 M009 Y066 K000 Pantone : 339C RGB : R002 G160 B117 Web : #02a075

COLOR CODES CMYK : C005 M006 Y092 K000 Pantone : Process yellow C RGB : R251 G225 B001 Web : #fae000

COLOR CODES CMYK : C100 M084 Y035 K023 Pantone : 2758C RGB : R003 G038 B100 Web : #032664

COLOR CODES CMYK : C075 M099 Y000 K000 Pantone : 2602C RGB : R108 G023 B143 Web : #6c178f 37


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MOODBOARD I EAT FOOTBALL, I SLEEP FOOTBALL. I AM NOT MAD I AM JUST PASSIONATE. THIERRY HENRY

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CONCEPT MAP TO BE A BETTER FOOTBALL PLAYER THAN YOU HAVE EVER BEEN, YOU HAVE TO DO SOMETHING YOU HAVE NEVER DONE UNKNOW 40


Obtener inspiración para encontrar nuevas formas de conectarte con los consumidores y mejorar la retención de clientes. Descubrir si la competencia hace algo mejor que tú y cómo podrías emparejarlo. Observar su optimización de marketing y búsqueda para identificar si hay un hueco que puedas rellenar. Mejorar tus planes para ganarle a la competencia, basándote en hechos y no en meras suposiciones. FOOTBALL

PAPER

BBC SPORT

La revista serà en papel y digital ON LINE

OFF LINE

TV CHANNEL

PUBLISH

INTERVIEWS

2 MONTHS

COMPETITORS

TV

FORMAT

A4

EVENTS

CREATE CONTENT

INTERVIEWS

Actualizar la pagina web con nuevo diseno, articulos, historias, videos y la publicaciones de imagines que promocionan los partidos mas importantes y cuentan historias particulares NEWS

SOCIAL MEDIA

FOCUS

STORIES

VIDEOS

INSTAGRAM

IMAGES

Desallorar el canal de Instagram in particular, con imagines promocionales de los partidos mas importante de las ligas mas competitiva in Europa y Sur America y la copas, conseguir mas followers con imagines con forte personalidad.

PASSION

CONNECTIONS PASSION TV

DIGITAL

WEB PAGE

FOOTBALL MATCH

Para salir de la competencias, il focus principal serà contar historias desconocidas STORIES a la mayoria del publico, con entrevistas a las personas que pueden contarlas,

DAYLI

La revista serà en los 2 formatos: Digital y Impresso. Impresso cada dos meses y actualizar la web cuando lo se necesita.

Aprovechar de eventos relacionado al futbol, como per ejemplo ir al campo cuando hay un partido, partecipar a eventos con los equipos, partecipar a eventos de los fans y a los majores eventos de futbol mundial. STADIUM EXPERIENCE

CLASSIC FOOTBALL MATCHES

MAGAZINE

FOX SPORT

WEB

Crear un canal televisivo donde transmitir algunos de lo partidos que han hecho la historia de este deporte Desde el final del 70 hasta el principio de los 2000 añadiendo un comentario o entrevista de algunos de los protagonistas antes de transmitir el match, ademas de partidos actuales.

FOOTBALL FANS

+20 YEARS OLD

TEAMS

AUDIENCE CLUBS NEWSPAPERS

REPORTERS

Crear conexiones con todos los medio de comunicacion, personas relacionadas al mundo del futbol y tambien connectar con los teams mas importantes para conseguir noticias en tiempo real y antes de la concorrencia

COUNTRIES

Crear entre los fans conexiones con los fans y los clubs de cada pais, cuentando historias particulares de el pasado y hechos actuales.

GRAPHIC DESIGNERS

FOTOGRAPHERS

Selecionar el pubblico entre lo futbol fans de toda las edades y en todo el mundo ademas de los disenador graficos y fotographer que le gustan el futbol por las imagines publicadas en los social media, pagina web y revista.

WORLDWIDE


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MAGAZINE GRID AND STORYBOARD

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The magazine will be in A4 format, digital edition as well, colored, with 72 pages, matt paper 130gr, cover paper of 250gr, divided in 6 sections.

The grid can be subdivided by dividing the 9 fields to make 18; if necessary, further division produced 36 fields.

The base grid is designed on a grid which is used for the whole magazine.

A vertical subdivision of the field is also possible.

Texts and pictures are incorporated in a 9-field grid in the layout. All printed matter for external and internal use is designed with the grid.

The other grids are just a samples of how are designed some pages of the magazine.


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Poster Enclosed

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MEDIA AND SUPPORT

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To announce the launch of the magazine, I planned an accuracy campain based on posters placed in the principal cities in the world, reels on tv channels, and sharing links and articles on social media on the web, with all the links bringing users to the magazine webiste.

It will be also possible to download the app from the website once the users make the subscription.

The website will be the first contact with the magazine and it will work as an information part of all the project, furthermore will help the user to know tha magazine it self.

In conclusion,all the campains, street, social and tv , will bring the users to the website.

The website will be also available on mobile and tablet with the version created for those devices.


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THE WEBSITE The website is really important to every brand to let it know and because the web is the favourite method to know find new tenences for the jung users. The name of the website is www.lovingfootball.com Beside the Magazine, the website is the most important part of the project. First reason it will be the first contact with the users before they buy the magazine. Second reasons is necessary to give streight to the magazine offering similar contents and give an idea on what the

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user will find on the magazine. During the advertising campains in the street, reel on tv and on social media, the website will the first link to the magazine that invites the users to discovery the new product. On the webiste will be possible to find some of the articles and histories that are on the magazine, furthermore articles based on actuality and new in real time, always writtten in the same style of the magazine.


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Section one of the website will show some of the facts in real time with some of the most important news happened in this time. In this image for example it shows a tranfer possibilty for a player to another football club and it shows a great pic that will take the full screen as showed in the image. On top of the image the logo in the middle and below the menu divided in sections, furthermore the search icon, if the users want find a sepcific articles on the website and the social media icons

Second section of the website will show 4 of the most important news of the day. it is possible that one of the for images is a link to the video page. It is divided for colors to show to the users which is main concept of the article once it will clicked. Third section of the website will show 3 of the araticles that the users can find on the magazine once buyed. It will be not the full article but only a big resume of it.

This section of the website will be used for the advertising with banners or other images.

Fourth section will be the video section. Those videos wIll be a resume of some matches played on the tv channel or on facebook channels when with the interviews to other important persons related to the football.

Fifht section will show some of the history that we will count on the magazine. it will be just a big resume.

Last section will show a banner form esperte interactivo that shows the next match that the tv channel is going to show for their clients.

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THE MOBILE VERSION The website will be diseigned for mobile too, so it will reach people that use to use mobiles. The structure of the mobile is quite similar to the desktop one, the only difference is that the user can load more artilces otherwise the list will too long. Reader view will available for all the types of mobile.

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THE TABLET VERSION The website will be diseigned for tablet too, so it will reach people that love to use tablets. The structure of the mobile is the same to the desktop one. Reader view will available for all the types of mobile.

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IMAGES STREET CAMPAIN The promotion of the project will be divided in 3 steps in 12 months. Every 4 months i will use a different campain with 3 different themes. The first one is „ THE PASSION“. As the street campain will be massive and it will try to cover the most important cities in the world it has to use the same tecquinches of image treatment. Corporate Images are responsible to transfer the values of Loving Football to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s

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circumstances, media coverage, performance, pronouncements, etc. Loving Football use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc..

EXAMPLES FOR UNSPOOK CORPORATE IMAGE SYSTEM

REQUIREMENTS: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike


POSTER STREET CAMPAIN

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ROMA STREET CAMPAIN

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PARIS STREET CAMPAIN

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WORLD STREET CAMPAIN

Beijing

Berlin 58


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London

Madrid

London

Lisboa

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WORLD STREET WHITE CAMPAIN

Beijing

Berlin 60


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London

Paris

Rome

Lisboa

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TV CHANNEL WEB SITE The web site will also have the tv channel using the same platform of Esporte Interactivo On the website the user can choose which match to whatch, classical from the past, or live from all the European Leagues or Champions League, furthermore the ones from South and North America. Once the user selects which match to watch, on the page will open a video player that in a few second will start the program. The user need to be registered and pay a subsrciption to have the chance to use it. Of course this service will be available for tablet and mobile too.

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CONCLUSION Y SOURCES Thought the magazine Loving Football and the channel tv, Esporte Interactivo, can increase his audience, of people that love football and love to read the football from the other side. I can attract new people that are in love with a particular style of football, like Loving Football will try to report to this kind of audience. The magazine will permit to the millennials to know a little bit of story about football reported with articles and images of the past and this will create new audience for Esporte Interactivo as they will try to find out more on the channel tv and on the website.

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Opening locals offices of Esporte Interactivo will allow to get know to a lot of people outside Brasil. Massive campains will be done around the world in best cities, while other campains will be done on social media channels. It will offer to the user the opportunity to use the social media channels to communicate directly with the direction of the brand to suggest o propose new ideas, in terms of arguments that the audience want to read. This way to communicate with the audience will help the magazine to increase in terms of arguments to report,

it can helps in terms of design, it can helps in terms of what people really wants to have on the magazine and follow these suggestions in case we think they can help us.


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www.wikipedia.com www.telegraph.co.uk www.iconsport.fr www.gazzetta.it www.squawka.com www.panenka.org www.rivistaundici.com www.footstats.co.uk www.bbc.co.uk

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CONTACTS Antonio Predotti Loving Football E: info@lovingfootball.com P: 0034652657755

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L av i t aèu n c e r c h i op e r f e t t o : b i s o g n as o l o i mp a r a r eac h i u d e r l o .

L O V I N G

F O O T B A L L T H EO T H E RS I D EO FT H EG A ME

Loving Football - Brochure Brand Guide  
Loving Football - Brochure Brand Guide  

This brochure shows all the brand guidelines of Loving Football. The Magazine, the Logo, the website, the TV Channel, the posters campaigns.

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