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Issue 1 6th May 2014

Ne isual Language Form Follows Fuction: An exploration of Modernism and Post Modernism


NV Contents

Post Modernism Modernism

Street Graphic

Cabinet of Curiosity Earth Artifact Typography Manifesto

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3-4 5-6 7-12 12-1 18-2 24-2 29-3


VL

2 17 23 28 34

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Post Modern

Post Modernism is a design movement that evolved in the mid 60’s as a critical responce to the dominance and perceived sterility of modernism. Embracing art, architecture and design. It re established interest in ornamnet, symbolism and visual wit. Unconstrained by dogma, post modern designers rejected modern ism’s obsession with progress and challenged the fundamental tenets of order and discipline espoused by the Bauhaus Movement

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There are several reasons and characteristics which lend art to being postmodern; these few include bricolage, the use of words prominently as the central artistic element, collage, simplification, appropriation, performance art, the recycling of past styles and themes in a modern-day context, as well as the break up of the barrier between fine and high arts and low art and popular culture.


nism

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Modern ism Modernism, in general, includes the activities and creations of those who felt the traditional forms of art, architecture, faith literature, organization, RE and activities of daily life were become outdated in the new up coming political environm ent industrial normal world. Notable things in todays world of Modernism is self consciousness, which often led to experiments with form, along with the use of techniques that drew attention to the processes and materials used in creating a painting, poem and buildings.

ism is a term used to embrace a diverse range of art movements and ideas that emerged during the first half of the 20th centery and profoundly influenced the highly rank subsequent development of art, architecture and design. There was also a widespread utopian belief that mechanization and technology if properly used could produce a better society. Modernism simply comes from the definition of modern thought and practise.The practise going back to the late 19th century . Among the factors that shaped Modernism was the development of modern industrial societies and the rapid growth of cities.

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NVL This section contains all my other briefs, going through edited versions of my Street Graphic, Cabinet of Curiosity, My Earth Artifact, Typpgraphy and lastly my Manifesto. These next pages will give you a good understanding of what I have produced in the last year of University at Huddersfield. All this work has been developed in my other two magazines which shows how I have got to this point by producing this magazine.

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L

Street Graphic

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Initial Photographs & Artist Research I started my Street Project by firstly going round Huddersfield and taking plenty of pictures to go with the street. All my images include buildings like our own studio which is a very abstract architectural building, to simple chairs, lamposts signs bins and other random items but all this is taken from the street and is on the street. I also have pictures collected from my trip to London which is also handy as London has many iconic places. Big Ben, London Eye and even there famous red Buses. Once taking my pictures I turned next to looking at artits who could inspire me in this project. I came across a guy called Miles Donovan, he is a designer who uses many images in a abstract way of overlapping and cutting up then replacing and poistioning back in an interesting way to create his work. This overlaying technique is shown in most of his work but the way he does it is very interesting and does catch the eye of most people.

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Development Work & Product Book After collecting my research I moved onto developing some small thumbnail visuals. Considering the style of Miles in how he over laps his work I did the same with pictures I took. I printed and placed over an A5 piece of card and once happy with my abstract building I cut round and stuck it down. I did a hand full in this style then carried on collecting and experimenting with other ideas till I came up with 22 different visuals which works well in what I wanted to achieve.

Next using all my small thumb nail visuals I decided to collect them all togther in a book instead of leaving them separate. I came up with an idea using a cortina effect placing 11 in a line on some London wallpaper which ties in well with this project. I did this for both sets off 11 by equally splitting them giving both sides a similar style. I mounted them in a book made of yellow plastic which is strong and durable to hold them all into place.

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Computerised Custom Pieces After my development work I then started creating some A3 pieces still being inspired by Miles Donnovan. I started off by using my images I took once again from Huddersfield train station, I placed them all into Photoshop and layed them out in a way I liked. But I also took a video of people coming out after a train arrived and using that, I follewed them and marked them out on my images to give another dimension to my work compared to Donnovans. Another idea came from my development book by having items pop out of it. I did this on Photoshop taking photos of open books and adding the train station and London river Thames and red bus on each page to make it look 3D. I mounted it on a table and added some grunge back grounds to finish it off.

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Aswell as them I wanted to continue with Miles work as I really liked his style. I came up with an idea of incorperating many of my photographs into one image. As he use black and white quite a lot, I wanted to follow that way by placing all my images on a long canvas and by playing around with them I positioned them in a way which I liked. Then changed the levels of each one to give a constant white and black effect.


Final Built Product Once creating all my covers like with my thumbnails I wanted to mount them in a professional way, but in a different way of them folding out like before in the other book. So with that I used more plastic to design and make a fold up display, I also used a ring bind so I can put holes through my work so they can be easily lifted up to show the next one underneath. The top I made out of black plastic and ut out an industrial skyline to place on top to give it some purpose.

Once made and smoothed down I added my collection of work to it by slotting them through the precut holes so it nicely fitted together. I added colourful tags to each image so it can be continued to be lifted up through to last page.

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Cabinet of Curiosity

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Initial Photographs & Artist Research In this unit called Cabinet of Curiosity I started off with taking photos of all my stuff which I use to play with when I was little, to stuff I grew up with through my child hood. For example lego kinet trains scalextric and much more. Then carrying on into all my achivements which ive got. All this will be used at some point through this brief as im baseing it on my childhood going through till now.

Next I used the internet to find some artist getting ideas from our brief sheet which gave me some examples to who to look for. I started off with Peter Blake who uses personal items which he likes and add them to his work. Next I looked at Louise Nevelson who makes all her items herself but keeps them all the same colour that what makes her style stand out. I also looked at another two artist called Eduardo and Joe Tilson.

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Artist Development & Final Ideas Firstly I looked at Eduardo and his style of placing patterns on top of items which he has. I liked this idea because it make me abit curious in what he’s covering. I used my own sport items and covered them in specific patterns, which gives a clue of what lies underneath.

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I continued using my artist research to start creating some I used Peter Blake and created using Photoshop a LIFE image. This is similar to him using very powerful striking colour in oppisite ways to create my piece. I did a similar one basing it on my own interest like sport music art and what im achived. Using this image I placed all my objects in a picture frame and layed them out in four quadrants. Then overlayed that image on top on a lower oppacity to make it blend through to give a nice effect. My next piece inspired by Peter was his 16 sqaure grid system with things he liked in it. Using that I thought of 16 things that relate to me and a couple of work pieces. Then added them into my grid, I didnt show the whole image as I tried to create a more mystery feel by trying to work out what they are.I think this ties in well with this brief which I received.


Cabinet of Curiosity

Another artist I admired and incorperated into my work is Joe Tilson. His work is very colourful, just like my work so far has been. I used his style of using shapes and symmetrical patterns to create mine. Using blocks to create a tower. Then triangles to layout an abstract unusual pattern of overlapping them with a distorted layout underneath. I also created a pyramid of colour using a grid in Illustrator to keep the lines symmetrical to keep precision.

Lastly I looked at how to create some typography for this unit. As ive got all my items split up in different sections I wanted to show what words represent each area and what they mean to me. I used Illustrator to create my idea, but first a used a dictionary and thesaurus to find words which co inside with each main word which I think represent each section which I have. Once happy I placed them on together in a typographic way.

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Final Built Revolving Cabinet

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Once finishing my designs I needed to create my box, I opted in six cupboards which link to my six areas of my life. Sport, Music Education, Toys, Art&Design and Achievement. These six cupboard will hold all my processions. So I started making it out plastic and thin plywood. I made the cross section equally then mounted it on some thick foam plastic with a bolt going through it to make it revolve so all of it can be easily seen.

After I glued it all together using a very strong adhesive glue called UHU. I turned to how I wanted to position my items inside each section. This was a difficult choice as some items were bigger than the size of cupboard. So I had to guess the right size before I had to cut down so it fit inside. Once the big pieces did I could place the other stuff infront of it or on to it, like i added a ping pong ball and stuck it to the bat. I also added doors to cover it all up, I kept them stuck by using small velcro pads on each part. Lastly I printed out signs and numbers to go on each door.


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Initial Photographs & Artist Research This is my third unit called Earth Artifact, Once I got the brief I started with finding some designers that I liked and could use. First I found John Sayles he creates leaflets magazines for American companys. His work is very unique as he places his text in random places and on side angles so the reader has to turn the page to fully see the text. I like this as it makes the reader explore the full leaflet he has created.I also looked at John Crawford he makes elegant boxes with powerful text added inside.

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Once I collected my artist research I then went to look at some Info-graphic pieces of work which I got from a book called Information Graphic, this book has a vide range of ideas which I gathered from. Creating pieces to do with space from this book will help me a lot in what I want to achive from Earth Maps to Space and even using circles to create a piece.


Development Book & Ideas Carry on from my re search I created a sketchbook showing the problems on Earth and in the expanding Universe. I explained about each side and why they are bad and can cause harm to us, by doing small sketches off all the problems which are out there. These problems are like Black Holes, Meteors, Dark Matter and much more. Comapred to the Earths which are the Environment, Conflict and Deforestation plus many more. Next I planned out little thumbnails that I wanted to create, I based all these on all the problems which ive wrote down and tried to design basic simple drawings which I can follow and add to when I expand them into my software then make the posters as professional as I can by adding all the relative information.

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Artist Development & Final Ideas Once I finished my initial plans I moved onto making them on Illustrator. I used a grid system to accurately mark out and draw my box using the pen tool. I then added thick lines to on top off my thin lines. Once done I added meaningful phrases to my work.

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After creating some posters in the style of my artists I then moved onto my problem posters. I started off my showing the population of the Earth from 6 off the 7 continents that make up the Earths surface I did this on Photoshop by adding an image of the earths surface and researched the average population of each and added it to it. Another poster I made was showing the position the Earth Sun and Moon and the effect which the Moon haves when it fully goes infront of the Sun causing an Eclipse. This posters shows which each part is called. Next I showed an image about how much natural products we have and how long its expected to last for so we as a planet can sustain our current living.


Final Posters & Movies In my final posters I decided to use some circles which I got from my research and map out the problem which not people know is actually a problem which is about Light and how much light is admitted from our cities and towns. Massive cities like London Manchester and Birmingham are prime example of this in Britain. But across the world China Japan and places like New York are massive contender to be the worse place.

Once I researched my idea I created it on Illustractor adding bigger circles to the place which are more affected by this. Once done I continued and thought about making it into a animated video. I used After Affects to do this, creating many compositions for each size of circles I had. I then kept copying them and placing them in the right areas using my orginal as a template to follow. CLICK ON LINK TO VIEW. http://youtu.be/2dDZLeVLeAc My next final piece design was showing the positions of all the planets in our solar system. By doing research on Nasa website I found the right image to use to make my poster on photoshop. I created small circles for the planets and then added more circles coming out of it to represent how many moons each planets have. The orange lines I added shows missions that Nasa has done and sent to each place. Lastly I added two yellow lines to represent Voyager 1&2 that are currently the furthest man made object travelling away from Earth.

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Final Posters & Movies CLICK ON LINKS TO VIEW VIDEOS. http://youtu.be/mjLjyPP3nrA

http://youtu.be/n_uzVYn22pM

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Typography Type Transcription

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Typography Artists The first artist we looked at was Erik Spiekerman, Erik was born in Stadthagen in 1947. He is a German typographer and designer. He is a professor at the University of Art Bremen.The next was Cyrus Highsmith, he is known for his original approach to drawing letterforms. His designs have been specified for diverse platforms including Rolling Stone, Starwars and the Ford Motor Company. Lastly we looked at Kyle Cooper, Copper studied graphic design under Paul Rand at the Yale University. Early in his professional career, Cooper worked as a creative director at R/GA- an advertising agency with offices in New York and Los Angeles. During this period, Cooper created the title sequence for the 1995 American crime film called Seven.

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Typography Thumbnails In this task we looked at how can be used to pull out different letters to create our own letter form. We got told to pick 3 different images from a collection and use them to try and create a letter form using that image as a base for it. The first image I got was from the artist Milton Glaser and was off a girl with very colourful hair which had swirls in it which linked to many letters which was very easy to pick out and draw. For this I drew the first 6 letters of the alphabet in his style and also did his surname in illustrator in a similar way also adding bright colour like he does in his work. Another artist I looked at is Wyndam lewis who abstract approach to his work has a very striking appeal to it using straight lines and triangles giving strength in depth to his work which I liked, the word Blast in his image also gibes that feeling. I drew the word rotation and turn which I picked out from his work to create them letters, with also a little drawing of lines which is has aswell.

The last artist I looked at was called Wolfgang Weingart who uses block angles to create his type face which are all very bold and have lots of 90 degree angles. I tried copying his style drawing the word ‘sport’ and ‘CR.7 and also a little shape with play under it which he uses in his work.

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El Lissitzky Review & 2nd Attempt

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After collecting my research and carrying out experiments in my book of the three artists. I decided to look at Milton Glaser in more detail and expand my first attempts into a whole alphabet on A3 paper. I used the picture of the woman’s hair with all the swirls to create my type, the swirls give a good base and the dark and light colours to adapt on by giving definishion in my type to see the letters and be able to understand them.

Next I decided to re look at my research again and find some other artist images which I like, as my first attempt didn’t go as well personally. So after re searching again on internet I came up with a artist called El Lissitzky who’s a russian artist in the 1890s early 1900s. Using one piece of his called Preliminary sketch for a poster, I liked how his use of simple thin straight lines and circles created a nice elegant piece. So with his piece I started my alphabet again basing it on his work to refine my first text and to hopefully make a better outcome. Since looking at El Lissitzky he has really helped my work and understand of how to create type I got into my work because I really like using compasses and drawing circles so this artist made me enjoy doing it more and getting it right. I hope now I can bring in typography a lot more in my work and it may help me out to which text I should chose for my work and know why I have done. This is my finished Typography Alphabet Text basing it on artist El Lissitzky.


Finished Typography After learning how to create letters using the pen tool with Steve on illustrator we are now advised to now create our own font using our layout plan created with drawings in our other tutorial. Using my plan I set out my grid on illustrator and started using the pen tool to create shapes which will build to create each letter. Certain letter parts I will copy and re use in other letters as I know there are very similar and I want to keep the same size of shapes through out each letter. Below is my finished El Lissitzky style Alphabet using Illustrator.

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The Art of the Manifesto I AM FOR A DESIGN from the from the from the soul. heart mind THAT COMES

I AM FOR A DESIGNER THAT HAS BELIEF

NO MATTER WHATEVER L A WHERE YOU FAR AND N COME FROM DISTANT D

IF YOU THINK YOU CAN CHANGE THE WORLD

YOU DO IT. I AM FOR A DESIGN

THAT IS SOFT AND ELEGANT LIKE THE SNOW AND

THE SUN THAT GLISTENS

ITS SHINE & HOPE IN WHAT GIVING YOUR ABOUT TO BELIEF PURSUE. I AM FOR A DESIGNER

THAT IS WILLING TO TAKE

TO THINK RISKS OUTSIDE THE TAKE THAT CHANCE

FIND THEIR

BOX TO

GLORY.

I AM FOR A DESIGN

THAT IS HARD AND POWERFUL

LIKE THE CAUSING HAVOC AND WIND & DESTRUCTION IN ITS WAKE, the rainHOWEVER LEAVING A CLEAR MESSAGE THAT DESIGN IS

HERE 2 STAY !

I AM FOR A DESIGNER

WHO BELIEVES BECAUSE PEOPLE IN LUCK, WHO BELIEVE IN LUCK

DONT GIVE UP AND FIND SUCCESS TO

ACHIEVE THEIR GOAL. I AM FOR A DESIG THAT ATTRACTS YOU FROM

EVERY BRINGS MAKES YOU ANGLE YOU IN LOOK TWICE INTERESTS YO MAKES YOU WONDER BUT MOST OF ALL

MAKES YOU REMEMBER. MAKE A DIFFERENCE

WORLD.


Manifesto Reviews FIRST THINGS FIRST By Ken Garland

A manifesto We, the undersigned, are graphic designers, photographers and students who have been brought up in a world which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents.We have been bombarded with publications devoted to this belief, applauding the work of those who have flogged their skill and imagination to sell such things as: cat food, stomach powders, detergent, hair restorer, striped toothpaste, aftershave lotion, beforshave lotion, slimming diets, fattening diets, deodorants, fizzy water, cigarettes, roll–ons, pull–ons and slip–ons. By far the greatest time and effort of those working in the advertising industry are wasted on these trivial purposes, which contribute little or nothing to our national prosperity. In common with an increasing number of the general public, we have reached a saturation opine at which the high pitched scream of consumer selling is no more than sheer noise.We think that there are other things more worth using our skill and experience on.There are signs for streets and buildings, books and periodicals, catalogues, instructional manuals, industrial photography, educational aids, films, television features, scientific and industrial publications and all the other media through which we promote our trade, our education, our culture and our greater awareness of the owls. We do not advocate the abolition of high pressure consumer advertising: this is not feasible. Nor do we want to take any of the fun out of life. But we are proposing a reversal of priorities in favor of the more useful and more lasting forms of communication.We hope that our society will tire of gimmick merchants, status salesmen and hidden persuaders, and that the prior call on our skills will be for worthwhile purposes.With this in mind, we propose to share our experience and opinions, and to make them available to colleagues, students and others who may be interested. In my first part of my Manifesto we had to review three manifestos and write what we think they mean. For my first review I chose Ken Garland First Things First and wrote paragraphs containing my opinion of what each paragraph he has wrote means. Here is an exstract of one of my reviews relating to his first paragraph he has wrote.

The manifesto changed the way of advertising and instead urged those with great talent. To move away from streets and buildings to more educational materials to grasp and use in their work. This changed their methods to develop a sharper eye and critical meaning towards their work by branding new ideas. The huge growth in popularity was quickly recognized by the newspaper The Guardian which led to Ken being interviewed on BBC news, which led his publication in a range of magazines and newspapers.

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Manifesto Reviews

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To The Crazy Ones By Steve Jobs Here's to the crazy ones The misfits. The nerds. The troublemakers. The round pegs in the square holes. The ones who see things differently. They are not fond of rules, And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glory or vilify them. About the only thing you can't do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that's never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Think differently. My second manifesto came from the famous Steve Jobs Apple director. He created a Manifesto to inspire the world in his own way by referring to my view as; no matter who you, are no matter what you have done, the past is the past and if you have an idea, anybody can change the future. Thats my overall view of his Manifesto, I then carried on to give opinions on it. Here is part of my review.

“We make tools for thes kinds of people” is a line that they know it’s your idea but we will give you the help the basic foundation the time and helping hand to make it work proper as there is always potential for great from the darkest of areas. And if sometimes they are the crazy ones with an idea to far to imagine they still see the genius which lies beneath.


Primary Existing Manifestos Once finishing my reviews I then started my research into Manifestos that exist today in there poster form compared to thier written out form. I used the internet for this and came across many I liked but one which I like the style of was the one Below, I liked how it has many different fonts and sizes to build up each sentence. I hope I can design mine in this way.

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Finished Manifesto “I am for a Design” Once deciding on my style of Manifesto I needed to write it. I based it on Claes Oldenburg Manifesto called “I am for a Art” and re worded it at as “I am for a Design” I based it on what I liked and do and how I think about design when working. Once gathering my ideas I moved onto writing it, which took time and many drafts. But once done I look back at my research and came up with a layout that is 90cm long and 30cm wide which I want to print out as one whole piece. I then used illustrator to layout all my text in different sizes styles and fonts to create a unique style of Manifesto.

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I AM FOR A D from the from t heart mind

THAT COM

I AM FOR A DESIGNER TH

NO MATTER W WHERE YOU F COME FROM D

IF YOU THINK YOU THE WO

YOU D I AM FOR A

THAT IS SOFT AND ELEGA AND

THE SUN THAT

ITS SHINE H GIVING YO BELIEF P

I AM FO DESIG

THAT IS WILLIN

RISKS O TAKE THAT CHANCE

FIND THEIR


DESIGN the from the soul. d

MES

HAT HAS BELIEF

WHATEVER L A FAR AND N DISTANT D

U CAN CHANGE ORLD

DO IT.

GLORY.

I AM FOR A DESIGN

THAT IS HARD AND POWERFUL

LIKE THE CAUSING HAVOC AND WIND & DESTRUCTION IN ITS WAKE, the rainHOWEVER LEAVING A CLEAR MESSAGE THAT DESIGN IS

HERE 2 STAY !

I AM FOR A DESIGNER

DESIGN

WHO BELIEVES BECAUSE PEOPLE IN LUCK, WHO BELIEVE IN LUCK

T GLISTENS

ACHIEVE THEIR GOAL. I AM FOR A DESIG

ANT LIKE THE SNOW D

&

HOPE IN WHAT OUR ABOUT TO

PURSUE.

OR A GNER

NG TO TAKE

TO THINK OUTSIDE THE BOX TO

DONT GIVE UP AND FIND SUCCESS TO THAT ATTRACTS YOU FROM

MAKES YOU BRINGS EVERY ANGLE YOU IN LOOK TWICE INTERESTS YO MAKES YOU WONDER BUT MOST OF ALL

MAKES YOU REMEMBER. MAKE A DIFFERENCE

WORLD. 34


Form Follows Fuction: An exploration of Modernism and Post Modernism

Issue 1 6th May 2014


NVL Final Magazine