2019 Buon Ricordo Restaurants For collectionists of emotions ANTONIO SANTINI "DAL PESCATORE SANTINI"
It was the year 1981 when the “dal Pescatore” joined Unione Ristoranti del Buon Ricordo. My knowledge of the association however dates back to a few years earlier when, together with Nadia, we came into contact with the great Franco Colombani and his “Sole” in Maleo. It was thanks to him - following his presentation to Piero Bolfo (the then-president of Buon Ricordo) - that we were accepted in the association. It was thanks to the many occasions for a meeting offered by the association that we had the opportunity to discuss important ideas with friends and colleagues who, like us, were pursuing the concept of ”new” cuisine: one aimed at enhancing the territory and its products and exalting a line of tradition that would encompass all that is good and beautiful of Italy. It was at one of these first meetings that, as soon as we entered, we had the good fortune to meet Dino Villani, who was the founder and promoter of Buon Ricordo. I do not want to dwell here on his creative genius as an advertiser and artist nor on the many initiatives he successfully undertook in the field of integrated communication (so much has been written about it and I would only run the risk of being repetitive): I would like to underline how much his idea of crystallizing the “emotional memory” of a dish by tying it to its container - the dishware - has been revolutionary. Villani, with this intuition, highlighted the metonymic and synesthetic aspects of food. That container, that dish, which the guest will be taking home, condensates and forever fixes in his memory - thereby making it more tangible - all the experiences of the five senses (synesthesia) that he had in tasting its content (metonymy). Therefore, seeing those dishes again is not just a memory exercise. But a flash of emotion that captures and encompasses the pleasure of cooking and the senses, the serenity of a situation, the passion of research, the culture of a tradition. In a word: the moment of Buon Ricordo, the good memories!