Page 1

medical team

Dr. Tandy Freeman

Peter Wang

Rich Blyn

Tony Marek

“E

“My job is to help these guys figure out the difference between hurting and being hurt.” –Dr. Tandy Freeman

No matter how badly hurt, a cowboy always tries to leave the arena on his own two feet. Sometimes he needs a little help.

126

Who’s Who

Jon Asp (Medical team assisting injured cowboy); Matt Brenneman (Medical staff mug shots)

very time these guys (bull riders) go out there to ride,” says Dr. Tandy Freeman, “there is a realistic risk of being maimed or killed.” Freeman is the PBR’s director of medical services, and he knows what he’s talking about. Every weekend, he and the dedicated members of the PBR Sports Medicine team - Rich Blyn, Tony Marek and Peter Wang – are on the scene to tape ankles, ice lumps and save the occasional life. According to Freeman, the most frequent injury sustained on the PBR Built Ford Tough Series is a concussion. Shoulders and groins are the next most likely culprits of injury. “There’s a difference between hurting and being hurt,” Freeman says. “Hurting is when you’re sore and have the usual lumps, bumps and bruises. Being hurt is when it adversely affects a rider’s ability to compete. My job is to help these guys figure out the difference between hurting and being hurt and then help determine the best method of treatment for their injuries.”


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judges

F

our judges - Jim Bob Custer, K.J. Pletcher, Chuck Lambert and Dean Wilson - have been chosen by the riders of the PBR to officiate the 2008 Built Ford Tough World Finals. It is not an easy job. From four different perspectives, they’ll be asking: How hard is the bull to ride? How high does he get in the air on the front end? Does he kick every jump? How high? How many revolutions does he spin? Does he have direction change? How well does the rider handle the bull? Is he in control? Does he spur the bull? And they’ll have just 8 seconds to answer those questions.

How hard is the bull to ride? How high does he get in the air on the front end? Does he kick every jump? How high? Chuck Lambert

Cody Lambert

A

founding member of the PBR, Cody Lambert previously served as the organization’s vice president and continues to be involved today as livestock director. In that role, he personally selects the bulls for every Built Ford Tough Series event. A legendary bull rider, Lambert was inducted into the Ring of Honor in 1996. He also invented the protective vest worn by all bull riders.

Cody Lambert, July 2008

128

Who’s Who

Matt Brenneman (Cody Lambert, Chuck Lambert)

“I really try as hard as I can to do the best job of picking bulls. If it’s down to two bulls, I pick the one I think is the best. … I think that the people I do business with respect me for that. I might not give people the answer they want, but I give them the answer that I believe. At the end of it all, that is the very best that I can do. … I don’t give special favors and I don’t expect special favors from anyone. I don’t have to worry that I owe someone something, and I just do it that way.”


PBR Staff PBR Board of Directors

Randy Bernard CEO

Andy Armstrong Vice Chairman

Rick Patterson Chairman

David Schaible Director

Tom Teague Director

Ty Murray Board Advisor

Cody Lambert Stock Director

PBR executive staff

Stephanie Abbott

Sean Gleason COO

Julie Archer Corporate Sales Coordinator

Miriaham Contreras International Business Manager

Victoria Erickson Customer Service Rep

Zach Gunter

ABBI Registry Manager

130

Rodd Granger CFO

David Beard

Sponsor Services Manager

David Cordova

Web & Catalog Sales Manager

Elizabeth Ferree

Payroll/Staff Accountant

Arlene Hamilton

Event Tours Coordinator

Who’s Who

Clayton Cullen SVP Of Production

Gerry Blackwell Manager Of Ticket Operations

Dave Cordovano

SVP International Business

Anna Freidhof

Dennis Gach

Event Accounting Manager

Zach Allen-Palenske Digital Content Dev.

SVP Of Operations

Erik Bohl

Manager, Sponsorship Marketing Services

Katie Coulson

Pamela Brecheisen Royalty Administrator

Jeanne Buisson

Customer Service Rep

Ben D’Andrea

Jay Daugherty

Executive Assistant To COO

Photo Services Manager

VP Of Event Tours

Marketing & Promotions Manager

Matthew Garbiso

Lindsey Gaston

Maria Gennaro

Margo Harriman

Daniel Hickman

Carol Hightshoe

Merideth Hill

Operations Analyst

Natalie Caligaris

VIP Services Coordinator

Keith Ryan Cartwright Senior Writer

Accounting Processor

Senior Staff Accountant

Michelle Aderholt

Creative Services Manager

Rider Relief Fund

Customer Service Rep

ABBI Membership Manager

IT Tech

Jodie Edmonds

Becky Erickson

Tommy Giodone

Jim Grice

Kimberly James

Jeff Johnstone

PR/Marketing Manager

Customer Service Supervisor

World Finals Co-Manager SVP of Corporate Partnerships

Corporate Sponsorship Manager

Editor in Chief


Julie Jones

Dave Jordan

Shelly Keenan

Licensing Manager

Corporate Account Manager

VP of Special Events

Israel Lujan

Aikta Marcoulier

Blaine Marcoulier

Corporate Account Manager

Catie Nemeth

Corporate Account Manager

Lana Niehans

Event Sevices Manager

ABBI Staff Accountant

Dustin Pratt

Jay Prestin

Merch/Warehouse

Kendra Santos

Contributing Editor

Sign Shop

Tony Pacheco

Print Production Manager

Danelle Rice

Production MIS Coordinator

Ticket Operations Coordinator

Aaron Sauer

Shaunna Schmidt

Manager, Creative Services

Sr. Manager, Video Services

Jeff Kent

Dub Martin

Andee Lamoreaux

Edwin Lay

ABBI General Manager

Event Tours Coordinator

Bobby Medina

Gary Mehle

Slade Long

Web Developer

Boyd Moon

CL Morgan

Merch/Warehouse

Team PBR Coordinator

Brenda Pachino

Rita Parsons Travel

Digital Content & Web Dev Programmer

Ambassador - PBR Brazil

Camila Pereira

Zulema Placensio

Leah Rinfret

Matthew Rivela

Linsay Rosser

Jean Ryan-Schluter

Alicia Sandoval

David Shaw

Katharine Sherrer

Angela Smith

Nicole Spengler

Administrative Assistant To CEO

Associate Legal Counsel

Video Production Assistant

General Counsel

PR Manager

Controller

Janice Lofton

ABBI Office Manager

Brian Paulson

PR Manager

Denise Slayton

Accounting Processing Supervisor

Senior VP of Information Tech

VP of Partnership Marketing

PR/Marketing Manager

Merchandise

Accounting

Manager, Human Resources

Travel Assistant

Heroes of the Dirt

Top from left: Delbert Nuse, Jon Neal, Jinx Clower, Clint Davis, Brady Schwarz, Spencer Simpson, Bob Hamilton, Chuck Lopeman, Clayton Cullen, Jim White, Catie Nemeth, Nelson Meeks, Kenny Boerma, Jared Trinnaman, Joe Hales, Chase Gabriel, Danial Semar, Aaron White, Matt Riley, David Rom, JD Reasoner

Andy Watson (Heroes of the Dirt)

Andy Thwaite

Jerret Strong

Annalis Suazo Legal Assistant

VP of Digital Media

Jennifer White

Lynn Wittenburg

Amanda Wittman

Corporate Account Manager

ABBI Production Coordinator

VP, Event Marketing

AP/AR Manager

Jake West

Financial Planning & Analysis

Scott Zickefoose

Systems Administrator

Who’s Who

131


PBR 101

Invented by PBR Livestock Director Cody Lambert, the protective vest the cowboy wears absorbs shock and dissipates blows to the body, helping prevent injuries to the internal organs. Made of leather and thick foam, the vest is surprisingly lightweight, and is built to tear away in the event of a hooking.

Judging A cowboy must ride for 8 seconds to earn a score. The clock starts when the bull’s shoulder or hip breaks the plane of the gate. It ends when the rider’s hand comes out of his rope — voluntarily or not. Four judges rate each rider and each bull on a scale from 1-25. Those points are added together and divided in half to reach a score between 0 and 50 for both the rider and the bull. Those final numbers are then combined to reach a final ride score between 0 and 100. Any score over 90 points is considered a great ride – a “home run” of bull riding. The highest score ever earned in the PBR is 96.5, a feat accomplished by Chris Shivers, Michael Gaffney and Bubba Dunn.

A cowboy is judged on how well he matches the bull’s moves and maintains control of the ride. He cannot touch anything with his free hand. Extra points are awarded for style; spurring, for example, demonstrates good control. A bull is judged on his athleticism, which takes into account spin (right or left), direction changes (contrasted with spin, a change of direction means a switch in movement forward and backward or side to side), kick in the back end, drop in the front, height of jumps and difficulty to ride.

8 Seconds = Qualified Ride A single glove protects the riding hand from the intense pressure and friction of the bull rope during the ride.

132

PBR 101

Andy Watson (Guilherme Marchi)

The bull rope is wrapped around the bull’s chest, directly behind his front legs. Custom-made from nylon or grass, the flat rope has a leather handle braided into it that the cowboy grips. The tail of the rope then passes through the palm, behind the hand, and back through the palm. The metal bell on the bottom of the rope serves as a weight which helps the rope to fall off once the rider has released it.

Spurs help the rider maintain his balance by giving him added grip with his feet. Bull riding spurs have dull rowels (wheels) that are loosely locked into place — unlike a horse, a bull has loose skin that has a degree of “roll” to it. The spurs do not cut a bull’s hide, which is seven times thicker than human skin.


Direction Change Leather chaps protect the cowboy’s legs from both the bull and the unforgiving steel chutes. Custom-made and worth up to several thousand dollars, each rider has chaps with his own unique colors, designs and sponsor logos on them. The fringe on the sides — a traditional decorative accent — helps the rider bring the judges’ attention his legwork.

Cowboy Score + Bull Score = Ride Score Rosin is a sticky substance that provides extra grip. It comes in powder and rock form. You’ll often see cowboys rubbing it into their ropes before riding.

Andy Watson (Renato Nunes, Justin McBride)

The PBR leaves the choice of headwear up to the individual rider. Many choose to wear only a cowboy hat out of a sense of tradition, or because they feel helmets interfere with balance and vision. Often, cowboys will wear a helmet and/or mask after a particularly nasty face or head injury. The helmet is similar to those worn in hockey, with some adaptations.

Spin

The flank strap is positioned around a bull’s flank, in front of his hips. It is designed to give him a sense of timing when he bucks. A bull without a flank strap could lose his rhythm, and his bucking will become very unorthodox. The flank strap does not irritate the animal’s genitals in any way. Bulls, like people, aren’t very enthusiastic about moving around if their sex organs are in pain. And with breeders paying as much as $5,000 a straw (vial) for genetic material, it would make no sense for a stock contractor to risk the reproductive health of his animal.

PBR 101

133


2008 PBR Built Ford tough series Results World Champions

World Finals Event Champions

Daisy Rookie of the Year

Glen Keeley Award

1994

Adriano Moraes

1995

Troy Dunn

$56,975

1995

J.W. Hart

1995

Tuff Hedeman

1996

Ronny Kitchens

$130,950

1996

Ronny Kitchens

1996

Owen Washburn

1997

Troy Dunn

$158,711

1997

Keith Adams

1998

Reed Corder

$172,200

1998

1999

Ty Murray

$263,283

2000

Tater Porter

$274,738

2000

Jason Bennett

2001

Luke Snyder

$264, 241

2001

Luke Snyder

2002

J.W. Hart

$281,500

2002

Dan Henricks

2003

Jody Newberry

$265,567

2003

Jody Newberry

2004

Mike Lee

$303,300

2004

Zack Brown

2005

Guilherme Marchi

$298,017

2005

Kody Lostroh

2008 Bfts Event Winners*

2006

J.B. Mauney

Atlanta

Mike Lee

2007

Clayton Williams

New York

Valdiron de Oliveira

Worcester

Travis Briscoe

1997

Michael Gaffney

1998

Troy Dunn

1999

Cody Hart

2000

Chris Shiver

2001

Adriano Moraes

2002

Ednei Caminhas

2003

Chris Shivers

2004

Mike Lee

2005

Justin McBride

2006

Adriano Moraes

2006

L.J. Jenkins

$288,567

2007

Justin McBride

2007

Wiley Petersen

$278,450

Copenhagen Bull Riding Challenger Tour Champion 1994 1995

Tuff Hedeman

1996

Troy Dunn

1997

Chris Shivers

(Highest marked ride at World Finals) 1997 1998 1999

Chris Shivers on Trick or Treat, 96

Brian Herman

1999

Jason Bennett

2000

Ednei Caminhas on Dillinger, 94.5

2000

Chris Shivers

2001

Chris Shivers on Dillinger, 96.5

2001

Paulo Crimber

2002

Cory McFadden on Little Yellow Jacket, 95

Terry Don West on Promiseland, 96

2002

Adriano Moraes

2003

Jody Newberry on Little Yellow Jacket, 94.5

2003

Adriano Moraes

2004

Mike Lee on Mossy Oak Mudslinger, 93.75

2004

Ross Johnson

2005

Edgard Oliveira

2005

Cody Whitney on Little Yellow Jacket, 94.75

2006

J.B. Mauney

2006

Dustin Hall on Here's Your Sign, 93

2007

Clayton Williams

2008

Clayton Williams

Michael Gaffney on Little Yellow Jacket, 93.75

High-Money Bull Of The Year Baby Face

1996

High Voltage

1997

Shotgun Red

1998

Cripple Creek Promiseland

1999

Gusto

2000

Moody Blues

2001

Cripple Creek Promiseland

2002 2003 2004

J.B. Mauney on Copperhead Slinger, 92.75

All-Time Money Earners 1 2

Justin McBride

Elk City, OK

Adriano Moraes

Cachoeira Paulista SP, Brazil

5,018,529.54 3,498,233.60

3

Chris Shivers

Jonesville, LA

3,421,866.65

4

Mike Lee

Decatur, TX

2,554,590.24

5

Guilherme Marchi

Leme, SP, BZ

1,730,020.56

Cripple Creek Promiseland

6

Mike White

De Kalb, TX

1,379,818.11

Maximus

7

J. W. Hart

Overbrook, OK

1,355,138.36

8

Troy Dunn

Queensland, AUS

1,286,588.23

Bo Howdy

2005

Mossy Oak Mudslinger

2006

Chief

9

Ross Coleman

Molalla, OR

1,262,855.63

2007

Evil Forces

10

Wiley Petersen

Fort Hall, ID

1,230,404.56

134

PBR Archives

B.J. Kramps

2002

Reuben Geleynse

2003

Rob Bell

2004

Rob Bell

2005

Matt Roy

2006

Jesse Torkelson

2007

Scott Schiffner

Travis Briscoe

Sacramento

Terry Williams

Albany

Travis Briscoe

Terry Williams

Winston-Salem

Kasey Hayes

Terry Williams

Anaheim

Paulo Crimber

Terry Williams

St. Louis

Renato Nunes

1999

Terry Williams

Baltimore

Robson Palermo

2000

Herrington Cattle Co.

Kansas City

Guilherme Marchi

2001

D&H Cattle Co.

Portland

2002

D&H Cattle Co.

Guilherme Marchi

2003

D&H Cattle Co.

Tacoma

Chris Shivers

2004

D&H Cattle Co.

Albuquerque

L.J. Jenkins

2005

D&H Cattle Co.

Nampa

Luke Snyder Brian Canter

2006

Page & Teague Bucking Bulls

Omaha Billings

Zack Brown

2007

Chad Berger & Larry Ryken

Chicago

Adriano Moraes/ Dustin Hall

Des Moines

Guilherme Marchi

San Antonio

Valdiron de Oliveira

Orlando

Sean Willingham

Dallas

Mike Lee

Tulsa

Justin McBride

Edmonton

Guilherme Marchi

1995

1998

Adriano Moraes on Here's Your Sign, 93 2007

B.J. Kramps

2001

Nick Landreneau

Stock Contractor Of The Year

1997

Cody Custer on Red Wolf, 95.5

Mike White

2000

Fresno

1996

Troy Dunn on Red Wolf, 95

1998

1995

1999

Lane Frost/Brent Thurman Award

Tuff Hedeman

Pete Hessman

(Most money earned by a Canadian rider)

World Champion Bull 1995

Bodacious

1996

Baby Face

1997

Panhandle Slim

1998

Moody Blues

1999

Cripple Creek Promiseland

2000

Dillinger

2001

Dillinger

Glendale

Clayton Williams

2002

Little Yellow Jacket

Nashville

Justin McBride

2003

Little Yellow Jacket

Grand Rapids

J.B. Mauney

2004

Little Yellow Jacket

Jacksonville

J.B. Mauney

2005

Big Bucks

2006

Mossy Oak Mudslinger

Oakland

Guilherme Marchi

2007

Chicken on a Chain

Cincinnati

Renato Nunes

Columbus

Zack Brown

Uncasville

Kody Lostroh


2008 Built Ford Tough Series Results (cont.) Top 10 Highest Scores

Mikel Moreno Bull Of The Finals

Most 90-Point Rides of All Time

RIDER

BULL

EVENT

SCORE

1996

Strawberry Wine

Bubba Dunn

Promiseland

Tampa, 1999

96.5

1997

Nitro

Chris Shivers

Jim Jam

Tampa, 2000

96.5

1998

Copenhagen Cash

Chris Shivers

74

Chris Shivers

Dillinger

PBR Finals, 2001

96.5

1999

Cripple Creek Promiseland

Justin McBride

69

Michael Gaffney

Little Yellow Jacket

Nampa, 2004

96.5

2000

Cripple Creek Promiseland

Adriano Moraes

46

Bubba Dunn

Red Wolf

Charlotte, 1999

96

2001

Little Yellow Jacket

Ross Coleman

40

Norman Curry

Hollywood

Ft. Worth, 1999

96

2002

Ugly

Mike White

38

Chris Shivers

Trick or Treat

PBR Finals, 1999

96

2003

Neon Nights

Terry Don West

Promiseland

PBR Finals, 1999

96

2004

Crossfire Hurricane

Gilbert Carrillo

Perfect Storm

St. Louis, 2001

96

2005

Pandora's Box

Gilbert Carrillo

Blueberry Wine

Albuquerque, 2002

96

2006

Scene of the Crash/Lucky Strike

2007

Troubadour/Chicken on a Chain

Rank

-O-

Meter So just how rank are the bulls at a PBR Built Ford Tough Series event? Turns out it depends on the event. Some events see far more buck-offs than others. And by the end of the season the bulls usually get the better of bruised and bloodied-up cowboys who have been taken a beating all season long.

136

PBR Archives

*As of Oct. 17, 2008


Aaron Roy Adriano Moraes Agnaldo Cardozo

2/3

138

Omaha, NE

Nampa, ID

Albuquerque

Tacoma, WA

Portland, OR

Kansas City

Baltimore

St. Louis

Anaheim, CA

2

7

4 8

Austin Meier Beau Hill Ben Jones Billy Robinson Brendon Clark Brian Canter Brian Herman Bryan Richardson Chris Shivers Clayton Foltyn Clayton Williams Cody Campbell Colby Yates Cord McCoy Dustin Elliott Dustin Hall Dusty LaBeth Ednei Caminhas Guilherme Marchi Greg Potter Harve Stewart Helton Barbosa J. B. Mauney Jared Farley Jarrod Craig Jason Bennett Josh Koschel Justin McBride Kasey Hayes Kody Lostroh Kolt Donaldson L.J. Jenkins Leonil Santos Luke Snyder Matt Bohon McKennon Wimberly Mike Lee Mike White Ned Cross Nick Landreneau Paulo Crimber Pistol Robinson Reese Cates Renato Nunes Robson Palermo Rocky McDonald Ross Coleman Ryan Dirteater Ryan McConnel Sean Willingham Shane Proctor Tony Mendes Travis Briscoe Travis Sellers Valdiron de Oliveira Vince Northrop Wiley Petersen Zack Brown

Winston-Salem, NC

Albany, NY

Sacramento, CA

Fresno, CA

Worcester, MA

New York

Duluth, GA

2008 Built Ford Tough Series Results (cont.)

6

4

2

4 8

8 9

4

2 1 5

7

9 1

7

10/12 3

8

6/7 6 6 7

9/10

4/5

9

10 5

7

2

7

10/12 7

10 8 9/10 3

2

6

3

6 5

10/12 1

1

4/5

2

6

10 9

3

1

4

3

2

5

4/5

2

3 3

7

7

9/10 4

9 8

3

6 4

10

5 9

1 2

6

3

10 6

2

8

2

8

1

6

9

9/10 1

6 5

8 10 1

7 3

10

6/7

6 2/3

1 4

8/9 9 10

6

5

9

7

3

3 7

4/5

4/5 10

8 3

8

9/10 3

4

8 4

7 10

8

8/9

7 1 2

9

10 9/10

6

5

1

5

4

2

8 8 2

5

1 1

9

1

1

9 10 7

4/5

PBR Archives

3 4

5

5

2 6

4

5


Aaron Roy Adriano Moraes Agnaldo Cardozo

7

4

3

Uncasville, CT

Columbus, OH

Cincinnati

Oakland, CA

Jacksonville, FL

Grand Rapids, MI

Nashville, TN

Glendale, AZ

Edmonton, AB

Tulsa, OK

Dallas

Orlando, FL

San Antonio

8 1/2

Austin Meier Beau Hill Ben Jones Billy Robinson Brendon Clark Brian Canter Brian Herman Bryan Richardson Chris Shivers Clayton Foltyn Clayton Williams Cody Campbell Colby Yates Cord McCoy Dustin Elliott Dustin Hall Dusty LaBeth Ednei Caminhas Guilherme Marchi Greg Potter Harve Stewart Helton Barbosa J. B. Mauney Jared Farley Jarrod Craig Jason Bennett Josh Koschel Justin McBride Kasey Hayes Kody Lostroh Kolt Donaldson L.J. Jenkins Leonil Santos Luke Snyder Matt Bohon McKennon Wimberly Mike Lee Mike White Ned Cross Nick Landreneau Paulo Crimber Pistol Robinson Reese Cates Renato Nunes Robson Palermo Rocky McDonald Ross Coleman Ryan Dirteater Ryan McConnel Sean Willingham Shane Proctor Tony Mendes Travis Briscoe Travis Sellers Valdiron de Oliveira Vince Northrop Wiley Petersen Zack Brown

Des Moine, IA

Chicago

Billings, MT

2008 Built Ford Tough Series Results (cont.)

7

4 7

8 8

10

8 8/9 4 9

7

2 6/7 10

10

9

10/11

8

3 5

6 8

1 7

8

10/13 2 9

3

10/13

5 6

10/13

3

4 4

2/3

1/2 7 3

1

6/7 2

3

10/11 1

3 3

1

7

5 6

6

2

3 9 10

4 6/7

4/5 10

1

2

6/7 7

1

1

9

10

3

5

7

1

3

8

8

4 10

4/5

2/3 1 6

2 9

5 6

7 1 4

8

7 2

2

9

8 10

4

8 9 4

10/11

10

5

2/3

10

5

2 6

5

8

5

4

10/11 4 6 3

5

1 10

6

5

2 10 9

3

1

7

4

7

8/9 5

8

6

1

10/13 6

9

8

6

5 9

9 1

2

6

9

6

7

7

2 5 3 9

4 10

2/3

2

4 1

PBR Archives

139


Scoring the World Finals

P

oints at the Finals are awarded just as they are at regular-season events: Riders receive a score for each ride, a bonus for placing in the Top 10 of each round, and another bonus for placing in the Top 10 of the event as a whole (the “average” or “aggregate”).

Bonus for placing in each round First place Second place Third place Fourth place Fifth place Sixth place Seventh place Eighth place Ninth place Tenth place

Points 400 350 300 250 200 150 100 50 25 15

The difference is that there are more bonus points available in Las Vegas – a lot more. Theoretically, a perfect performance could net 6,500 points. The closest to perfect anyone’s ever come was Mike Lee, who earned 4,821.75 at the 2004 World Finals.

Bonus for placing in the overall event average

contents

First place Second place Third place Fourth place Fifth place Sixth place Seventh place Eighth place Ninth place Tenth place

Points

2500 2250 2000 1750 1500 1250 1000 750 500 250

A New Day Dawns

bullpenmagazine.com

Announcing the Bull Pen Magazine website — online to serve you 24.7. Educational articles, breeder community, industry blogs, merchandise, complete Bull Team coverage. 719-242-2747 to subscribe

140

Scoring the World Finals


“You’ll go home a raving fan.” Ruth Fertel, Founder

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T

he Challenge of Champions: The Story of Lane Frost and Red Rock." This 80-minute film covers the great duel between Frost and the great bull Red Rock. Their special seven-match series in 1988 captured the attention of die-hard rodeo fans and those totally new to the sport. Tragically, Frost, who was an iconic rodeo athlete and personality, was killed in the arena following a bull ride at Cheyenne Frontier Days in 1989. He was 25. "This is the only authorized biography documentary about Lane Frost and Red Rock," fimmaker David Wittkower stated. "Lane's family and I also believe that this is the lengthiest film to ever highlight Lane's rodeo career." The movie includes personal memories, home movie footage and photographs from professional rodeo photographers Sue Rosoff and Vern Howell. Songs such as "A Smile Like That" from Randy Schmutz and "Red Rock" by the Smokin' Armadillos add to the energy and emotion of this in-depth look at Frost's career.

Lane Frost

A Champion in the Arena –A Champion in Life

I

n 1988, the year Lane rode at his fifth straight NFR, he topped the seven-ride “Challenge of the Champions” match series against Red Rock. It was a classic duel between the 1987 PRCA Bucking Bull of the Year and the 1987 World Champion Bull Rider. Red Rock had been retired unridden in 309 attempts after the 1987 rodeo season. He bucked Lane off in their first two “Challenge” encounters in Red Bluff and Clovis, Calif., but by their third meeting — May 20, 1988 in Redding, Calif. — the gig was up. Lane had Red Rock’s number. Lane went on to win the match, four rides to three, after making the whistle in Livermore, Calif., Sisters, Ore., and Spanish Fork, Utah. (His third buck-off was in St. Paul, Ore., on the Fourth of July.) “The Challenge of the Champions was actually (16-time world champion and cowboy legend) Jim Shoulders’ idea,”

said stock contractor John Growney, who co-owned Red Rock with Don Kish. “We were at the rodeo in Poway, California, the end of 1987 and he was a co-announcer. He said, ‘You ought to put a challenge together with this bull.’ Right after the Finals that year, after Lane won the world, I didn’t wait a week to ask him if he wanted to do it. “The Challenge of the Champions was easy for the media to follow, and all kinds of press people picked it up and ran with it. People expected me to be sad when Lane rode Red Rock, and some felt like I took something away from him by allowing it to happen. But if it hadn’t been for that match, Red Rock would have just faded away. There wouldn’t have been a song (by the Smokin’ Armadillos) and a movie (“8 Seconds”) written about it. So many great things came out of that deal. Lane reached people. He had a million friends — real friends.” — Kendra Santos


24.

$

50 plus $3 S&H

Available at bullpenmagazine.com or call

800-664-5617

or e-mail orders@bullpenmagazine.com

Buckle crafted by Gist Silversmiths & reproduced courtesy of the PRCA

Frost photo by Vern Howell

(5 or more $20 ea., plus $1 S&H)


JT Sumner


Official PBR Sponsors

B

eing Built Ford Tough is more than just a claim, it’s a way of life. That’s why Ford Trucks is especially proud to be Title Sponsor of the Built Ford Tough Series for the sixth straight year. Ford Trucks’ support of the PBR runs deep. The Super Duty Challenge and the Ford Trucks Moment of Truth give the Top 45 bull riders in the world an opportunity to compete for a 2009 Ford Super Duty. Ford Trucks knows that fans come first, and that’s why our “Invasion of the Bulls” Sweepstakes is providing five lucky PBR Fans with an all-expenses-paid VIP trip to the 2008 Built Ford Tough Series Professional Bull Riders World Finals. This includes lunch with their favorite PBR rider, a chance to win a 2009 F-Series Super Duty, and a shot at becoming part Stock Contractor of a Ford-sponsored bull.

Over the next two weeks, watch as the Top 45 toughest bull riders compete in the Built Ford Tough PBR World Finals. The top 15 riders will move on to the Built Ford Tough Championship Round to compete for the $1,000,000 prize money awarded by Ford Trucks. One man will be crowned the 2008 Built Ford Tough Series World Champion. Not only does Ford Trucks support the top PBR riders, they also care about the injured riders, by matching every dollar donated to the Rider Relief Fund at Built Ford Tough Series events. During the past six years, Ford Trucks has donated over $213,000 to the Fund. Ford Trucks is honored to continue contributing to this important cause and further support the “Toughest Riders on Dirt” during their time of need. During the Built Ford Tough PBR World Finals, don’t miss the all-new ‘09 F-150 in the Ford Truck displays at the PBR Fan Zones. Redesigned inside and out, America’s best-selling truck for 31 years running still offers unrivaled capability. And now hundreds of smart, new innovations also give it unprecedented usability. F-150 isn’t just about numbers anymore. It’s about being more efficient and more productive. This is the truck you’ve got to see. The all-new ‘09 F-150.

The Professional Bull Riders Ford Super Duty Challenge

Ford Truck Moment of Truth

Ford is proud to sponsor the 2008 PBR Ford Super Duty Challenge, which gives the winners of the 33 Built Ford Tough Series regular season events a chance to compete at the World Finals for a 2008 Ford Super Duty Truck. The rider with the highest average during World Finals wins the new truck.

The average leader going into the Built Ford Tough Championship Round (short round) has a chance to win $5,000 in the Ford Truck Moment of Truth. The leading rider wins the bonus money if he goes on to win the event. If he doesn’t win, the prize money increases by $5,000 each event until someone is successful.

Place 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1/2 1/2 1 1 1 1 1 1 1 1 1 1 1 1 1

146

Rider Mike Lee Valdiron de Oliveira Travis Briscoe Travis Briscoe Nick Landreneau Travis Briscoe Kasey Hayes Paulo Crimber Renato Nunes Robson Palermo Guilherme Marchi Guilherme Marchi Chris Shivers L.J. Jenkins Luke Snyder Brian Canter Zack Brown Dustin Hall Adriano Moraes Guilherme Marchi Valdiron de Oliveira Sean Willingham Mike Lee Justin McBride Guilherme Marchi Clayton Williams Justin McBride J. B. Mauney J. B. Mauney Guilherme Marchi Renato Nunes Zack Brown

Event Duluth, GA New York, NY Worcester, MA Fresno, CA Sacramento, CA Albany, NY Winston-Salem, NC Anaheim, CA St. Louis, MO Baltimore, MD Kansas City, MO Portland, OR Tacoma, WA Albuquerque, NM Nampa, ID Omaha, NE Billings, MT Rosemont, IL Rosemont, IL Des Moines, IA San Antonio, TX Orlando, FL Dallas, TX Tulsa, OK Edmonton, AB Glendale, AZ Nashville, TN Grand Rapids, MI Jacksonville, FL Oakland, CA Cincinnati, OH Columbus, OH

Official PBR Sponsors

Winnings $29,919 $31,400 $35,414 $105,000 $30,180 $58,425 $31,785 $28,796 $31,180 $52,025 $26,963 $40,320 $29,888 $49,873 $41,974 $35,771 $37,969 $22,273 $23,741 $27,320 $28,523 $53,880 $28,100 $30,180 $45,960 $28,100 $41,518 $29,523 $28,958 $44,303 $30,790 $40,414

Rider Chris Shivers Chris Shivers Colby Yates Jason Bennett Brendon Clark Travis Briscoe Nick Landreneau Brendon Clark Zack Brown Robson Palermo Valdiron de Oliveira Guilherme Marchi Colby Yates L.J. Jenkins Luke Snyder Brian Canter Zack Brown Brendon Clark Adriano Moraes J. B. Mauney Sean Willingham Mike White Wiley Petersen Guilherme Marchi Colby Yates Justin McBride Ross Coleman Kody Lostroh Guilherme Marchi Josh Koschel Zack Brown

Event Duluth, GA New York, NY Worcester, MA Fresno, CA Sacramento, CA Albany, NY Winston-Salem, NC Anaheim, CA St. Louis, MO Baltimore, MD Kansas City, MO Portland, OR Tacoma, WA Albuquerque, NM Nampa, ID Omaha, NE Billings, MT Rosemont, IL Des Moines, IA San Antonio, TX Orlando, FL Dallas, TX Tulsa, OK Edmonton, AB Glendale, AZ Nashville, TN Grand Rapids, MI Jacksonville, FL Oakland, CA Cincinnati, OH Columbus, OH

Results Unsuccessful Unsuccessful Unsuccessful Unsuccessful Unsuccessful Successful Unsuccessful Unsuccessful Unsuccessful Successful Unsuccessful Successful Unsuccessful Successful Successful Successful Successful Unsuccessful Unsuccessful Unsuccessful Successful Unsuccessful Unsuccessful Successful Unsuccessful Successful Unsuccessful Unsuccessful Successful Unsuccessful Successful

Bounty $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $5,000 $10,000 $15,000 $20,000 $5,000 $10,000 $5,000 $10,000 $5,000 $5,000 $5,000 $5,000 $10,000 $15,000 $20,000 $5,000 $10,000 $15,000 $5,000 $10,000 $5,000 $10,000 $15,000 $5,000 $10,000


W

rangler, since 1947, has been America’s leading manufacturer of Western and equine apparel. While Wrangler continues to maintain the heritage of the Old West, its product lines have diversified along with its consumers. Lines including Extreme jeans, Rock 47, 20X and the Women’s Ultimate Riding Jean – Q-baby and Cash - bring Western and mainstream lifestyles together fashionably. Wrangler has shared a strong relationship with the PBR since its inception, with the partnership now entering its 16th year. Some of Wrangler’s most popular classic and contemporary styles display the PBR logo, enabling fans to proudly display their devotion to both the PBR and Wrangler. With comfort, style, and durability, every product is made to withstand the rigors of the Western lifestyle. Join the Wrangler brand in showing continued support for the Toughest Sport on Dirt. Wrangler - Long Live Cowboys.

F

or decades, one thing has been just as integral to Western lifestyle events as the dirt itself – the sponsorship of Copenhagen Bull Riding. Since 1996, the company has been involved as a national sponsor of the Professional Bull Riders. Copenhagen Bull Riding celebrates the cowboy way of life and the Western spirit with multiple PBR sponsorship components, including a title sponsorship of both the Copenhagen Bull Riding Challenger Tour and the 90-Point Club; sponsorship of official PBR After Party events, and sponsorship of bull riders J.B. Mauney, Ross Coleman and Justin McBride. The Copenhagen Bull Riding Tour features rising PBR stars competing at over 50 events held across the United States, culminating with a tour finals event in Oklahoma City. The company annually contributes to the prize money for the Copenhagen Bull Riding Chal-

lenger Tour Finals — in 2008, that included half a million dollars for the winner alone. Copenhagen Bull Riding is pleased to be a part of the continued growth of the PBR, and we look forward to bull riding’s bright future.

COPENHAGEN BULL RIDING 90-POINT CLUB

D

uring the season, each PBR contestant who scores 90 points or more at a Built Ford Tough Series event will proportionately share $90,000 in bonus money. This bonus is distributed upon the conclusion of the PBR World Finals. The portion of the bonus money each contestant receives is based on the number of 90-point

Rider

Bull

or higher rides he has for the year. In addition, for each 90-point ride that a stock contractor’s bull makes, the stock contractor receives $1,000 courtesy of two sponsors — $500 from Copenhagen and $500 from B&W Hitches.

Contractor

Renato Nunes Chicken on a Chain Robinson/Tedesco/Larry the Cable Guy Mike White Troubadour Julio Moreno Bucking Bulls Travis Briscoe Copperhead Slinger Chad Berger/Ryken/Larson Justin McBride Voodoo Child Beutler & Son Rodeo Company Justin McBride Gnash Rafter 7R Bucking Bulls Kody Lostroh Troubadour Julio Moreno Bucking Bulls J. B. Mauney Say I Won’t Gunner Chad Berger/Clay Struve Justin McBride Billionaire Bailey Rodeo Company J. B. Mauney Crosswired D&H Cattle Company Robson Palermo Nervous Waters Frontier/Teague/Ron White Brian Canter Hot Stuff D&H Cattle Co. Guilherme Marchi Copperhead Slinger Chad Berger/Larry Ryken Cord McCoy Big Bucks Frontier/Teague Bucking Bulls Guilherme Marchi Copperhead Slinger Chad Berger/Larry Ryken Kasey Hayes Camo Boyd/Floyd Bull Company Brendon Clark Gnash Rafter 7R Bucking Bulls L.J. Jenkins Scaredy Cat Chad Berger/Denny Hawks Ross Coleman Spit Fire C&G Rodeo Livestock, LLC Dustin Elliott Walk the Line Chad Berger/Clay Struve Nick Landreneau Red Bull Teague Bucking Bulls, LLC Justin McBride Bad Action Chad Berger / Clay Struve Renato Nunes Nasty Mike Diamond S Bucking Bulls full list available @ www.pbrnow.com/competition/90PointClub

Stats as of October 12

Event

Score

St. Louis, MO Tulsa, OK Worcester, MA Tulsa, OK Tulsa, OK Portland, OR Tacoma, WA Nashville, TN Grand Rapids, MI St. Louis, MO Omaha, NE Tacoma, WA Worcester, MA Portland, OR Wnstn-Slm, NC Dallas, TX Des Moines, IA Albuquerque, NM Des Moines, IA Nashville, TN Columbus, OH Cincinnati, OH

95.75 95.75 95 94.50 93.75 93.5 93.25 93 93 92.75 92.5 92.25 92.25 92.25 92 92 92 92 91.75 91.75 91.75 91.75

Official PBR Sponsors

147


COPENHAGEN BULL RIDING 90-POINT CLUB (cont.) Stats as of October 12. full list available @ www.pbrnow.com/competition/90PointClub

Rider

Bull

Contractor

Event

Score

Kody Lostroh Mike White Helton Barbosa Robson Palermo J. B. Mauney Ross Coleman Chris Shivers Cord McCoy Josh Koschel Chris Shivers J. B. Mauney Travis Briscoe Chris Shivers Sean Willingham Zack Brown Guilherme Marchi Guilherme Marchi Wiley Petersen Colby Yates Luke Snyder Valdiron de Oliveira Guilherme Marchi Valdiron de Oliveira Guilherme Marchi Reese Cates Luke Snyder Adriano Moraes Zack Brown Kody Lostroh L.J. Jenkins Mike Lee Chris Shivers J. B. Mauney Paulo Crimber Renato Nunes Mike White Mike Lee Kasey Hayes Jason Bennett Robson Palermo

Cat Man Do Walk the Line Spit Fire Booger Butt Ricky Bobby God’s Gift Flying C-130 Ricky Bobby Say I Won’t Gunner Holy Moly Hustler Sports Machine Cooper Scene of the Crash Ricky Bobby The Game What I Say Say I Won't Gunner Hypnotic Walk the Line Bad Blood Copperhead Slinger Fine Wine Hawaiian Ivory Holy Moly Flash Say I Won’t Gunner Sir Patrick Texas Cooper Savage Shaker Cat Man Do Hypnotic Live Wire Chicken on a Chain Wild Life Gold Bell Wine Shane Rudolph Encore

#10 Bucking Bulls Chad Berger/Larry Ryken C&G Rodeo Livestock, LLC Robinson/Tedesco/Larry the Cable Guy HD Page/Bill & Betty Morrison Don Kish Bucking Bulls Teague Bucking Bulls, LLC HD Page / Bill & Betty Morrison Chad Berger/Clay Struve Page & Teague Bucking Bulls Page & Teague Bucking Bulls Page/Buck/Watts Chad Berger/Clay Struve/Julie Rosen Frontier/Teague/Ron White HD Page / Bill & Betty Morrison Brandon Gasper Bucking Bulls Hebert Bucking Bulls Chad Berger / Clay Struve Ryan McClure Chad Berger/Clay Struve Chad Berger / Clay Struve Chad Berger / Clay Struve Don Kish Bucking Bulls Flying U/Moreno Bucking Bulls Page & Teague Bucking Bulls Frontier Rodeo Company Chad Berger/Clay Struve Chad Berger/Clay Struve/Julie Rosen Chad Berger/Larry Ryken Chad Berger/Ryken/Rosen Page & Buck #10 Bucking Bulls Ryan McClure Chad Berger/Larry Ryken Robinson/Tedesco/Larry the Cable Guy Boyd/Floyd Bull Company Chad Berger/Winston Loe Hebert Bucking Bulls Tim Hopkins Anchor Bull Company

Wnstn-Slm, NC Worcester, MA Billings, MT Baltimore Kansas City, MO Nampa, ID Tulsa, OK Tulsa, OK Billings, MT Albuquerque, NM Albuquerque, NM Kansas City, MO Tacoma, WA Worcester, MA Columbus, OH Kansas City, MO Tulsa, OK Nashville, TN Sacramento, CA Nampa, ID Oakland, CA Oakland, CA Tacoma, WA Portland, OR Billings, MT Des Moines, IA Rosemont, IL Des Moines, IA Worcester, MA Albany, NY Albuquerque, NM New York, NY Sacramento, CA Albany, NY St. Louis, MO Dallas, TX Nampa, ID Albany, NY Fresno, CA Wnstn-Slm, NC

91.75 91.5 91.5 91.5 91.5 91.5 91.5 91.25 91.25 91.25 91.25 91.25 91.25 91.25 91.25 91 91 91 91 91 91 91 90.75 90.75 90.75 90.75 90.75 90.75 90.75 90.75 90.75 90.75 90.75 90.75 95.75 90.75 90.75 90.75 90.75 90.75

W

hether it’s the thrill of bull riding or the taste of smooth Tennessee Whiskey, once you find something you love, never let it go. Jack Daniel’s has been an American tradition for over 140 years and the proud sponsor and official spirit of the PBR since 1995. Located in Lynchburg (Pop. 361), Tennessee, Jack Daniel’s is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel and Jack Daniel’s Country Cocktails. Make your next go round a memorable one. Please drink responsibly.

www.jackdaniels.com 148

Official PBR Sponsors


L

as Vegas’ non-stop energy and excitement are fueled by the fantastic luxury resorts along the Strip and the glittering Downtown district. The entertainment scene is second to none, with the world’s top performers, concerts, musicians, Broadway shows and Vegas’ famous nightclubs and ultra lounges for those who come to party. But that’s not all—in addition to its legendary gaming and entertainment, Las Vegas has raised the bar with a new breed of shopping and dining that has captured the world’s attention. Las Vegas is also the playing field for the biggest names in professional and college sports and the stage for special entertainment events. Annually, the city hosts: the PGA Tour, Pioneer Las Vegas Bowl, National Finals Rodeo, Big League Weekend, Billboard Music Awards and PBR World Finals.

www.visitLasVegas.com

E

nterprise and the PBR celebrate another exciting season as the No. 1 rent-a-car company continues its vital role as an official partner of the PBR. The 2008 edition of TEAM ENTERPRISE brought some of the PBR’s best riders and most popular personalities together on one unified team. Today, Enterprise Rent-A-Car is the largest rental car company in the United States, with more than 6,000 locations. To reserve a rental today, visit us at enterprise.com or call 1-800-rent-a-car and ride with the best.

Enterprise Ride with the Best

For five years, Enterprise has been adding kick to Built Ford Tough Series events with the Ride with the Best program. Here’s how it works: In each round, the winner of the previous long round will attempt his drawn or drafted bull…with a $5,000 incentive tossed in. If he covers, he’s five grand richer. If he fails, that money goes to the bull’s owner. Stats as of October 12

enterprise.com • 1 800 rent-a-car

Event

Rider

Duluth Duluth New York New York New York Worcester Worcester Worcester Fresno Sacramento Sacramento Albany Albany Winston-Salem Winston-Salem Winston-Salem Anaheim Anaheim Anaheim St. Louis St. Louis St. Louis Baltimore Baltimore

Wiley Petersen Kody Lostroh Greg Potter Kasey Hayes Chris Shivers Brian Canter Mike White Colby Yates Kody Lostroh Jason Bennett Colby Yates Nick Landreneau Brendon Clark Chris Shivers Kody Lostroh Robson Palermo Billy Robinson Brendon Clark Robson Palermo J. B. Mauney Zack Brown Zack Brown Tyler Pankewitz Jason Bennett

Bull

(WINNERS IN BOLD) Hot Pistol Thrillville Twister Nervous Waters American Idol Elise’s Wrangler Cowboy Cut Tiger Mr. Universe Derringer Wow Whammo The Godfather Hornet Hillstreet Hot Pistol Stinger Spot Brass Knuckles Atta Boy Bad Medicine North Dakota Kid Wrangler Magic Partner

Kansas City Kansas City Portland Tacoma Tacoma Albuquerque Albuquerque Albuquerque Nampa Nampa Nampa Nampa Omaha Omaha Billings Billings Billings Chicago Chicago Des Moines Des Moines San Antonio Orlando Orlando Dallas Dallas Tulsa

Robson Palermo Pistol Robinson Mike White Guilherme Marchi Renato Nunes Colby Yates L.J. Jenkins Chris Shivers Mike Lee Mike Lee Brian Herman Dustin Hall Luke Snyder Luke Snyder Bryan Richardson Brendon Clark Sean Willingham Bryan Richardson Brian Canter Mike White Luke Snyder L.J. Jenkins J. B. Mauney Sean Willingham Renato Nunes Mike White Chris Shivers

Ozzy Rip & Dip Hooligan Hellfire Hawaiian Ivory Ham Bone Savage Shaker Jack's Pride Gold Bell Wine Tighty Whitey North Dakota Kid Hombre Big Rig Bonafide Smokey Bad Medicine Deputy Sheriff The Godfather Man Law Three Alarm Spit Fire Vampire All There Mule Train Hellfire Scary Deal Flying C-130

Official PBR Sponsors

149


ENTERPRISE RENT-A-CAR (cont.) Stats as of October 12

Event

Rider

Bull

Tulsa Tulsa Edmonton Edmonton Glendale Glendale Nashville Nashville Grand Rapids Grand Rapids Jacksonville Jacksonville Oakland Oakland Cincinnati Cincinnati Columbus Columbus Uncasville

Chris Shivers Justin McBride Ross Coleman Ednei Caminhas Pistol Robinson Mike Lee Colby Yates Wiley Petersen Nick Landreneau Bryan Richardson Kody Lostroh Kody Lostroh Colby Yates Bryan Richardson Zack Brown Travis Briscoe Valdiron de Oliveira Brian Herman N/A

Shane Blizzard Re-Vamp Riff Raff Gunslinger Super Beast Three Alarm Fine Wine Big Rig Dirty Dozen Chance Brimstone Hummer Dog Pile Pearl Snap Charlie’s Star Big Money’s Fun High Lonesome N/A

S

ince 1932, ROCKY Boots has been raising the bar in comfort and style, manufacturing quality footwear for the most demanding outdoorsmen as well as workers, riders and elite military and law enforcement officers. PBR stars Justin McBride, L.J. Jenkins, Sean Willingham, Ross Coleman, Wiley Petersen, and Brendon Clark — no strangers to setting the standard — all proudly wear ROCKY Boots every time they knuckle down onto a ton of bull flesh. Learn more about ROCKY’s innovative footwear at rockyboots.com.


I

t’s no bull—some of the toughest athletes in the PBR are the Dickies DuraBullfighters. Charged with getting the bulls away from downed riders, their work is cut out for them—and so is Dickies Workwear. Dickies continues to make its mark as the world’s No. 1 name in work apparel. Technological advancements, from inventing permanent press in the 60s to today’s breakthrough stain repel/release and unique modern features such as cell phone pockets, have fueled customers’ reliance on Dickies jeans, pants, shirts, jackets, shorts, insulated coveralls, painters’ wear, hunting apparel and more to get the job done like no other brand.

Dickies—A Legend in Work.

T

he U.S. Air Force is a proud sponsor of Professional Bull Riding.. From exploring the globe to jobs that lead to careers, the Air Force has exciting opportunities in Air, Space, and Cyberspace. What will your adventure be? Visit airforce.com and learn more.

Visit airforce.com today


F

or over 50 years, Yamaha Motor Corporation has been designing and manufacturing the toughest two-and four-wheeled vehicles on the planet. After unveiling the Grizzly 700 FI, the world’s first ATV with electric power steering, Yamaha followed it up by introducing the Rhino 700 FI, the most versatile, off-road capable Side-by-Side (SxS) vehicle ever built. Both award-winning models set the standard for durable, reliable performance and come with Yamaha-exclusive features such as a fully

automatic Ultramatic® transmission and push button On Command® four-wheel drive. Yamaha makes the official ATVs and Side by Sides of the PBR.

T

he toughest sport on dirt...That’s American dirt! And it’s protected by the U.S. Border Patrol. Following the attacks of September 11, 2001, our primary mission remains focused on keeping terrorists and terrorist weapons from reaching our homeland. We are men and women who stand together to secure our nation’s borders against all who wish to do us harm. We are America’s frontline. If

you want greater rewards and are willing to take on new challenges, now is the time to seriously consider a career with the Border Patrol. For a great career with great pay, apply today at

BorderPatrol.gov

Natural talent plays a big part when the chute gate swings open. But so does the right equipment, and so does practice…year after year after year. Because a Daisy airgun is often a person’s introduction to shooting, it’s only appropriate that we support the PBR Rookies with the Daisy PBR Rookie of the Year and Daisy PBR Rookie Bull of the Year Awards. For 120 years, Daisy has been making airguns. We like to think practice makes perfect. Take Pride. It’s a Daisy.

T visit coopertire.com/pbr Official Tire of the PBR

152

Official PBR Sponsors

he Toughest Sport on Dirt now has an equally tough tire partner. Cooper Tires has taken center stage at every BFTS event this year, and will continue to be the Official Tire of the PBR next season. There’s still time to enter Cooper’s Big Rides in the Big Apple sweepstakes. Visit coopertire.com/pbr, sign up by Dec. 4, and you could win four new Cooper tires, along with air fare and hotel accommodations for two to the PBR’s 2009 event in New York. At Cooper, when a fraction of a second really matters, you can count on our tires to make a difference. When a fraction of a second really counts at PBR, bull riding is at its best.


M

ontana Tractors is proud to serve as the Official Tractor of the PBR. We look forward to our relationship with the PBR as a time to connect with people who have a passion for their lives, whether it is in the bull ring or riding one of our Montana Tractors. Montana Tractor owners are a special breed of people who have chosen a more rugged outdoor life, full of fresh air, hard work and the simple joys in life. We build our tractors with the quality craftsmanship our customers expect, and we combine that with a new breed of design our customers deserve.

P P

ike Electric is one of the largest, most successful power line contractors in the country and proud sponsor of the PBR. Our team consists of over 6,000 highly trained linework professionals and a fleet of more than 10,500 pieces of modern equipment deployed across our 19-state territory. If you’re tough enough for the most exciting career in powerline construction, the Pike team has many opportunities available. Contact us at WWW.PIKE.COM or give us a call at 1-800-424-PIKE (7453).

WWW.PIKE.COM

riefert Ranch Equipment has provided the PBR with the world’s safest, most user-friendly and visually appealing bucking chutes since 2005. Tough challenges are nothing new for family-owned Priefert; the company has been meeting its customers’ needs for 43 years. As the only chute manufacturer good enough for the PBR, Priefert is proud to sponsor three of the PBR’s best: Threetime World Champion Adriano Moraes, two-time World Champion Chris Shivers, and 1999 PRCA World Champion and fan favorite “Mighty” Mike White. For more information on equipment “By Ranchers For Ranchers,” check out priefert.com.

S

trength. Stamina. Experience. These are the qualities that make a successful Professional Bull Rider...and the qualities that describe B&W Trailer Hitches, manufacturer of the No. 1 gooseneck hitch in America, the Turnover Ball. Customers have been hauling their precious cargo with the Turnover Ball for over 16 years, and it has an impeccable record for strength and safety. Even if your typical ride is 8 hours rather than 8 seconds, B&W has you covered. Visit their interactive Web site at www.turnoverball.com to learn more.

154

Official PBR Sponsors


A

t U.S. Bank, providing great service is more than just a promise. It’s the way we do businesses every day, every customer, every transaction. We operate 2,499 banking offices and 4,867 ATMs, and provide a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bank is pleased to offer a variety of PBR-themed credit card and check card products, letting you support the fastest-growing sport in the world with every purchase. Visit us at usbank.com.

B

ig Tex provides the trailers that transport the Professional Bull Riders arena across North America. The PBR’s new aluminum trailers are 4,000 pounds lighter and much easier to load and unload. Big Tex has teamed up with its friends CM, Wells Cargo and Cimarron to give away four 24-foot aluminum “Cattle Baron” livestock trailers at the PBR World Finals. The trailer giveaways include those for World Champion Bull and Stock Contractor of the Year.

For more information, please come visit us at www.bigtextrailers.com.

C

ripple Creek Outerwear, which has become one of the country’s best-known outerwear labels, is designed with today’s Western and mainstream fashion customers in mind. The Cripple Creek label, under the parent company of Sidran, Inc., offers a wide range of outerwear garmentsmen’s and ladies’ leather outerwear, distinctive ladies’ leatherwear, rugged outerwear, cloth outerwear and Western logo apparel. The Official Outerwear Sponsor of the PBR, Cripple Creek offers a wide variety of PBR outerwear selections, including the Official PBR World Finals jacket.

www.sidraninc.com

S

ince 1962, Boyd Gaming Corporation has been an instrumental leader in every gaming jurisdiction in which they operate. Today, Boyd (NYSE:BYD) is a diversified owner of 17 gaming entertainment properties across the United States. As a proud sponsor of the PBR and the 2008 World Finals, Boyd Gaming welcomes you to Las Vegas, and invites you to enjoy our award-winning destination hotels and casinos, including The California, The Fremont, Sam’s Town, Gold Coast, Main Street Station, The Orleans and The Suncoast.

156

Official PBR Sponsors


Life Can Be A Crazy Ride It’s comforting to know that St. Rose Dominican Hospitals is here for you through life’s “ups and downs.” Our 60-year commitment to serving our community is now three campuses strong, and accessing our award-winning care has never been easier. St. Rose is Southern Nevada’s only not-for-profit, religiously-sponsored healthcare system, and we are committed to healing the mind, body and spirit. Our free physician referral service provides access to over 1,000 board certified physicians across all major specialties. Whether your every day activities involve riding bulls or running with your kids, St. Rose Dominican Hospitals is your choice for quality, compassionate health care.

Do you have a St. Rose Doctor? 702.616.4508 (English) • 702.616.4999 (Spanish) ROSE DE LIMA CAMPUS 102 E. Lake Mead Pkwy. Henderson, NV 89015

Technology Mends. Compassion Heals.

SIENA CAMPUS 3001 St. Rose Pkwy. Henderson, NV 89052

SAN MARTÍN CAMPUS 8280 W. Warm Springs Rd. Las Vegas, NV 89113


E

xpress Personnel and Ranches celebrates another successful season with the PBR. Express Personnel Services, as the official staffing provider of the PBR, works to help as many people as possible find good jobs by helping as many clients as possible find good people. Today Express is the largest privately-held staffing firm, boasting nearly 600 franchises worldwide. The Express Personnel Clydesdales travel to more than 75 events per year as Express Goodwill Ambassadors, including eight Professional Bull Riders events. Stop by the Express booth at the PBR FanZone to see these beautiful horses and visit their trainers. Stats as of October 12

F

or 30-plus years, Salem has provided quality transportation services to its customers throughout the southeastern United States. As a recognized leader in the industry, Salem has attained tremendous growth through refined services, innovative management skills, high customer retention and overall company stability.

Salem Nationalease High-Marked Bull of the Event

The Salem NationaLease High Mark Bull bonus − $1,250 − is paid to the stock contractor who owns the bull that receives the highest bull score at each regular-season Built Ford Tough Series event. The bonus is $1,250 each week.

158

Official PBR Sponsors

Event

Bull

Contractor

Mark

Duluth

The Game

Brandon Gasper Bucking Bulls

45.5

New York

Copperhead Slinger

Chad Berger / Ryken / Larson

46

New York

Big Bucks

Frontier / Teague Bucking Bulls

46

Worcester

Copperhead Slinger

Chad Berger / Ryken / Larson

46.25

Fresno

Rez Boy

Corey & Horst Rodeo Co. Inc

46.5

Sacramento

Troubadour

Julio Moreno Bucking Bulls

47.5

Albany

Party Time

Hebert Bucking Bulls

46

Albany

Copperhead Slinger

Chad Berger / Ryken / Larson

46

Winston-Salem

Chicken on a Chain

Robinson/Tedesco/Larry the Cable Guy

47.75

Anaheim

God's Gift

Don Kish Bucking Bulls

47.5

St. Louis

Chicken on a Chain

Robinson/Tedesco/Larry the Cable Guy

47

Baltimore

Chicken on a Chain

Robinson/Tedesco/Larry the Cable Guy

46.5

Kansas City

Crooked Face

D&H Cattle Co.

45.75

Kansas City

Jacob's Pet

D&H Cattle Co.

45.75

Kansas City

Bonafide

D&H Cattle Co. / Junk Bull Co.

45.75

Portland

White Magic

Diamond G Rodeos, Inc.

47.5

Tacoma

White Magic

Diamond G Rodeos, Inc.

47.25

Albuquerque

Voodoo Child

Beutler & Son Rodeo Company

46

Albuquerque

Avalanche

Diamond S / ExclusiveGenetics.com

46

Nampa

Charlie Bullware

Moreno / Chadwick

46.25

Omaha

Nervous Waters

Frontier / Teague / Ron White

46.25

Billings

Voodoo Child

Beutler & Son Rodeo Company

47.25

Rosemont

Chicken on a Chain

Robinson/Tedesco/Larry the Cable Guy

45.5

Des Moines

Jacob's Pet

D&H Cattle Co. / Runyan

46.5

San Antonio

Hot Pistol

Boyd / Floyd Bull Company

45.75

Orlando

Chicken on a Chain

Robinson/Tedesco/Larry the Cable Guy

46.25

Dallas

Grey Dog

D&H Cattle Co. / Junk Bull Co.

46.25

Tulsa

Troubadour

Julio Moreno Bucking Bulls

47

Edmonton

Say I Won't Gunner

Chad Berger / Clay Struve

45.75

Glendale

Gnash

Rafter 7R Bucking Bulls

46

Nashville

Bones

Teague Bucking Bulls, LLC

47

Grand Rapids

Say I Won't Gunner

Chad Berger / Clay Struve

45.5

Grand Rapids

Ricky Bobby

HD Page / Bill & Betty Morrison

45.5

Jacksonville

Bones

Teague Bucking Bulls, LLC

45.25

Oakland

All In

Naccarato Bucking Bulls

46

Cincinnati

Spit Fire

C&G Rodeo Livestock, LLC

46.25

Columbus

Bones

Teague Bucking Bulls, LLC

46

Columbus

Show Time

D&H Cattle Company

46

Uncasville

N/A

N/A

N/A


C

abela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, is proud to serve as the Official Outdoor Outfitter of the PBR and host of the Cabela’s Classic in Kansas City. Cabela’s is also the presenter of the Cabela’s World’s Foremost Ride, in which the world’s best bull riders compete for additional prize money awarded to the highest marked rides by riders wearing the Cabela’s patch on their vests. Cabela’s Inc., headquartered in Sidney, Neb., is the world’s largest direct marketer

Rider

Bull

Event

Top 10 Rides of 2008

− and a leading specialty retailer − of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world.

Score

J. B. Mauney

Say I Won’t Gunner

Tacoma, WA

93.25

Justin McBride

Billionaire

Nashville, TN

93

Crosswired

Grand Rapids, MI

93

Renato Nunes

Chicken on a Chain

St. Louis, MO

95.75

J. B. Mauney

Mike White

Troubadour

Tulsa, OK

95.75

Brian Canter

Hot Stuff

Omaha, NE

92.5

Travis Briscoe

Copperhead Slinger

Worcester, MA

95

L.J. Jenkins

Scaredy Cat

Des Moines, IA

92

Kody Lostroh

Troubadour

Portland, OR

93.5

Ross Coleman

Spit Fire

Albuquerque, NM

92

O

ffering 60 acres of mystical architecture and tropical environment, Mandalay Bay Resort & Casino sets the standard for elegance and excitement on the Las Vegas Strip. Mandalay Bay is proud to be the official hotel for the 2008 PBR World Finals. We hope you find our resort a comfortable “home away from home” during these fun and exciting two weeks of activities.

E

xclusive Genetics, a new partner of the PBR, provides a variety of breeder services, including consignment, flushing, collection and storage. And beginning in 2011, EG will be presenting the world’s first million-dollar futurity, with a $500,000 prize going to the winning 2-year-old bull.

Official PBR Sponsors

159


JT Sumner


Dedication in time of daffodils (who know the goal of living is to grow) forgetting why, remember how

Lane Frost (1963-1989)

in time of lilacs who proclaim the aim of waking is to dream, remember so (forgetting seem)

Brent Thurman

in time of roses (who amaze our now and here with paradise) forgetting if, remember yes in time of all sweet things beyond whatever mind may comprehend, remember seek (forgetting find) and in a mystery to be (when time from time shall set us free) forgetting me, remember me

(1969-1994)

Glen Keeley (1970-2000)

-e.e. cummings

Greg Crabtree (1974-2005)

162

Dedication


A lifetime of hard work all comes down to

a matter of seconds. JUSTIN, GOOD LUCK AT THE PBR WORLD FINALS.

att.com/JustinMcBride FREE SHIPPING

|

1.866.MOBILITY – ATT.COM/WIRELESS – VISIT A STORE

Service provided by AT&T Mobility. ©2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.


2008 PBR World Finals Part 4  

Fift een years, and look how far we’ve come. When I think about it, maybe the only constant in the PBR has been change. This year has been n...

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