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ALUMNI Chamber of Commerce; co-founded Creative

difference in the Tampa Bay community. The

Tampa Bay, a catalyst for economic and social

following year she won the Leadership Florida

development that promotes principles of the

Distinguished Member Award that recognizes

creative economy and supporting creative in-

a Leadership Florida graduate whose contin-

dustries; and established Emerge Tampa Bay,

ued leadership activities have exemplified the

a leadership program designed for promising

highest standards of Leadership Florida, and

young professionals aged 21 to 35.

whose activities achieved results or set an

She also won many awards. In 1992, she re-

example of statewide influence.

ceived USF’s School of Mass Communications

“What struck me most about her was that she

Distinguished Alumni Award which is given

was not a hard person,” said Friedlander. “She

annually to recognize graduates of the school

was very relaxed, very low key, very pleasant

who have excelled and made significant con-

and yet, was still running a company.”

tributions in their field. In 2008, she received the Tampa Bay Advertising Federation’s Lifetime Achievement Award, Silver Medal which is given based on contributions to the community, creative ability, contributions to the advancement of advertising and the betterment of one’s own company. Later, she won two leadership awards. In 2009, she received the Leadership Tampa Alumni Parke Wright III Award which is presented annually to a member of Leadership

Deanne Roberts was passionately dedicated to serving her community and her legacy lives on. She noticed the lack of scholarships offered to public relations’ students so she set up an endowment fund for them with the Deanne Dewey Roberts Scholarship. “She could always be counted on to say positive things about USF,” said Friedlander. “She was just very impressive from her first day to her last.”

Tampa Alumni who has demonstrated ex-

Roberts’ complete biography can be found on

ceptional leadership and made a significant

ChappellRoberts' website.


Bullhorn Issue 1  

University of South Florida School of Mass Communications alumni magazine