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CLUBS Olubela decided to run for vice-president

We try to give a lot of insight through bringing

after attending the Florida Student Summit

in guest speakers and agencies. We have done

on Global Business, which was held at USF,

résumé workshops and worked on elevator

where she met Amy Rettig, vice-president of pub-

speeches to help students promote them-

lic affairs at The Nielsen Company. “We got to

selves to potential employers.”

talking about public relations, and it was at that point I realized how I really missed connecting people together, especially in ways that would help them reach their goals,” said Olubela.

In an effort to heighten the motivation of its public relations students, PRSSA has invited half-a-dozen professionals to speak to students involved in the pre-professional soci-

Through Olubela’s connection with Rettig, 20

ety, during the 2011-2012 school years. This

PRSSA students were invited on a company

includes Glenn Selig, the strategist-in-chief at

tour of Nielsen’s local headquarters in Oldsmar.

“The Publicity Agency.” Mr. Selig was a very

Currently, there are more than 100 members in PRSSA (active and non-active). Cameron and Olubela say they hope to see the chapter continue to grow long after they have graduated, and they’re making steps to make sure they instill changes that will strengthen the chapter.

“We’ve gotten more in contact with our parent

special guest for PRSSA. He was named one of the best in the public relations business by Fox News Channel. During a meeting in early March, he discussed how social media, SEO, RSS, electronic press releases and other new technologies transform the business. Cameron said it inspired other students to learn that he built PRNewsChannel, an online and social media public relations distribution service.

chapter. We’ve had a lot more guest speak-

Michelle Foley, Manager of Community Rela-

ers and events this year than we have in the

tions and Public Affairs at Moffitt Cancer Center;

previous years. We’re constantly improving

Amy Rettig, Director of Communications and

each year,” said Cameron. “The organization is

Client Relations at The Nielsen Company; Lisa

an extension and supplement to our courses.

Brock, owner of Brock Communications; Daneen


Bullhorn Issue 1  

University of South Florida School of Mass Communications alumni magazine

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