CLUBS Olubela decided to run for vice-president
We try to give a lot of insight through bringing
after attending the Florida Student Summit
in guest speakers and agencies. We have done
on Global Business, which was held at USF,
résumé workshops and worked on elevator
where she met Amy Rettig, vice-president of pub-
speeches to help students promote them-
lic affairs at The Nielsen Company. “We got to
selves to potential employers.”
talking about public relations, and it was at that point I realized how I really missed connecting people together, especially in ways that would help them reach their goals,” said Olubela.
In an effort to heighten the motivation of its public relations students, PRSSA has invited half-a-dozen professionals to speak to students involved in the pre-professional soci-
Through Olubela’s connection with Rettig, 20
ety, during the 2011-2012 school years. This
PRSSA students were invited on a company
includes Glenn Selig, the strategist-in-chief at
tour of Nielsen’s local headquarters in Oldsmar.
“The Publicity Agency.” Mr. Selig was a very
Currently, there are more than 100 members in PRSSA (active and non-active). Cameron and Olubela say they hope to see the chapter continue to grow long after they have graduated, and they’re making steps to make sure they instill changes that will strengthen the chapter.
“We’ve gotten more in contact with our parent
special guest for PRSSA. He was named one of the best in the public relations business by Fox News Channel. During a meeting in early March, he discussed how social media, SEO, RSS, electronic press releases and other new technologies transform the business. Cameron said it inspired other students to learn that he built PRNewsChannel, an online and social media public relations distribution service.
chapter. We’ve had a lot more guest speak-
Michelle Foley, Manager of Community Rela-
ers and events this year than we have in the
tions and Public Affairs at Moffitt Cancer Center;
previous years. We’re constantly improving
Amy Rettig, Director of Communications and
each year,” said Cameron. “The organization is
Client Relations at The Nielsen Company; Lisa
an extension and supplement to our courses.
Brock, owner of Brock Communications; Daneen
28 THE BULLHORN FALL 2012