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“I majored in math and business because one, my school didn’t have marketing, and two, I saw the potential in acquiring the analytical skills one learns from having a business degree.” It wasn’t until Burns was in the middle of receiving her master’s degree that she started to acquire a desire to teach. “A graduate program is very different from a bachelor’s,” she said. “You are much more exposed to the life behind academia. I developed personal relationships with my professors. I started to reflect on what I really wanted to do, plus I was a good graduate student. I started to think ‘Well, maybe I’ll get into a Mass Communication Ph.D. program’ and I did.” It was during her two years of doctoral work at the University of Florida that Internet advertising started to erupt on the scene. “Everyone was writing about it. Everyone was researching it. Internet advertising was the trend. In fact, my dissertation covered online advertising,” she said. Burns remembers when computers screens were made of nothing but a black background with white letters. “My first experience with computers was when I was getting my master’s degree. My computer didn’t have a mouse,” she


The use of multimedia has increased exponentially and continues to be on a steady rise. Users employ these websites to not only communicate with friends and family, but also to share information, pictures, news stories, business connections, opinions, etc. Most young people use these websites as their main source for breaking and international news.

Bullhorn Issue 1  

University of South Florida School of Mass Communications alumni magazine

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