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t’s a bird, it’s a plane, it’s Captain

a role social media has within her curriculum

NatGas, here to save the day! The

during a recent interview, she responded with

Captain landed at the University of

an enthusiastic, “Huge.”

South Florida at the end of the 2012 spring semester in hopes of transforming all energy resources into natural gas. The superhero's first

stop, according to his Facebook account, was Dr. Kelli Burns’ public relations writing class. In case of an emergency, he can be reached via Twitter @CaptainNatGas. Captain NatGas is one of many superheroes who has stopped by Burns’ classroom. The superhero was a product of a classroom project where the students created social media campaigns for a number of socialissue “superheroes”.

“Specifically with the creation of the social media campaign project, I wanted my students to see how contemporary issues filter through social media. For instance, how is the story being narrated through social media? Did the story first break within a social media?” Burns has been teaching PR for a total of eleven years and with each class she has added either an internet or social media element. Burns received her Ph.D. in mass communications from the University of Florida, her master’s degree in mass communication from Middle Tennessee State University and

Burns, social media scholar and associ-

her bachelor’s degree in mathematics and

ate professor of mass communications at

business from Vanderbilt University. This

USF, hands out similar social media projects

year marks her sixth year as a USF public

among all her courses. When asked how big

relations professor.


Bullhorn Issue 1  

University of South Florida School of Mass Communications alumni magazine

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