Bula Fiji Magazine Vol.03 English

BULA FIJI NO.03

Where You Remember What Truly Matters

Table of Contents

05

FIJI — A PLACE TO RETURN TO YOUR ROOTS

09

ISLANDS YOU’LL WANT TO VISIT IN FIJI – CASTAWAY ISLAND –

13

A STROLL AROUND DENARAU MARINA

18

SUPERMARKET FINDS IN FIJI – TYMO, A LOCAL FAVORITE SNACK –

19

HOTEL FEATURE

23

COLUMN

24 26 28 30 2

– GRAND PACIFIC HOTEL –

– LIFE IN FIJI –

RESTAURANT FEATURE – THE BOATSHED RESTAURANT – WILD FISHERMAN’S MEAL AT LAUTOKA WHARF TROPICAL RECIPE – COCONUT-CRUSTED FISH FRY – FIJIAN PRODUCTS FEATURE – BATI RUM & RATU RAMU –

From the Editor Fiji is currently in the middle of the rainy season.

The days are hot, the sun is strong, and the air is thick with humidity.

It doesn’t rain all day every day, but most afternoons bring short, shower-like rains.

When dark rain clouds gather in the distance, we hurry home to bring in the laundry.

Sometimes the rain comes with thunder, reminding us of the raw power of nature here in Fiji.

Because of the rain, the mountains are far greener than during the dry season.

While driving with Fijian children, I often hear them say, “Now it really feels like a jungle island!”

And they’re right — the landscape becomes incredibly lush.

(Of course, that also means mowing the lawn more often.)

The trees along the roads look vibrant and alive, and through these daily changes in scenery, you can feel the land of Fiji slowly absorbing moisture and coming back to life.

When we imagine tropical countries, we often picture warm and stable weather year-round.

But living here, I’ve come to realize that Fiji has clearly defined seasons — the rainy season (summer) and the dry season (winter), each with its own character.

This is our third issue, and once again, I’m truly happy to be able to share this magazine with you.

I hope this issue becomes a small starting point for many people to discover the charm of Fiji.

ERI.C Editor-in-Chief

３

A Place to Return to Your Roots Busy days filled with work, constant notifications, and screens we can’t seem to put down.

Before we realize it, we lose the time to slow down in nature or enjoy simple conversations with our family.

Have you ever felt that way?

Fiji, a small island nation in the South Pacific, consistently ranks among the happiest countries in the world.

The reason isn’t luxury resorts or rare activities, but the simplicity woven into everyday life — a simplicity that quietly fills the heart.

What Fijians truly value are human connections and the present moment.

People here live by a unique sense of time known as “Fiji Time.”

Life flows with the movement of the sun and the rhythm of the tides, not the ticking of a clock.

Not rushing, not hurrying — simply savoring the moment you’re in.

Fiji is also home to a culture of mutual support called Kerekere. When someone is in need, help is offered naturally, without hesitation.

This sense of connection lives quietly in everyday gestures and shared moments.

Life here is not flashy, nor is it materially abundant. Yet within that simplicity lies a richness of the heart.

A place where you can truly feel that kind of richness — that is Fiji.

RICHNESS IS NOT ABOUT THINGS

The richness you encounter in Fiji is not found in luxury, but in the everyday moments of life.

Human connections A culture of sharing and mutual support (Kerekere) Time lived without rushing — sharing smiles with the person in front of you These are the things that quietly shape daily life in Fiji.

Even a simple greeting of “Bula!” during a journey reveals the warmth of the Fijian people.So much so that even strangers find themselves smiling and saying “Bula!” to one another.

This richness, found within simplicity, gently reminds us of what truly matters.

If you ever visit Fiji, look beyond the ocean and resorts.

Notice the closeness between people, the natural way help is offered, and the air that encourages us to value the present moment.

You may find that the scenery of your journey feels just a little warmer.

09 7

BULA FIJI MAGAZINE -OUR VISION<DETAILS> • Issued four times a year • Shared free magazine available in print • English Edition: 30,000+ digital downloads / issue Japanese Edition: 10,000+ digital downloads / issue • Distributed all over the world (ENGLISH) and in Japan (JAPANESE)

THE STORY This magazine was born from a heartfelt wish—to help more people discover the beauty and charm of Fiji.

Though Fiji is a small island nation, it is overflowing with lush nature and wonderful, kind-hearted people. It’s a country full of incredible charm that deserves to be shared with the world.

This magazine was created to share the spirit, beauty, and everyday life of Fiji with people around the world.

Through stories of its vibrant culture, breathtaking nature, growing economy, and unique local products, we hope to deepen the love travelers have for Fiji—and inspire those who have yet to visit to discover it for themselves. To reach as many hearts as possible, this magazine is distributed free of charge both in Fiji and internationally, including in Japan.

BECOME A SPONSOR Bula Fiji Magazine is a free publication delivered to readers at no cost, made possible through the generous support of sponsors who share and believe in our mission.

We create this magazine with a heartfelt desire to connect more people to the spirit, culture, and natural beauty of Fiji. The magazine reaches 45,000 readers in print, and even more through our growing online presence. It offers not only an impactful advertising opportunity, but also a meaningful platform to enhance the global appreciation and value of Fiji itself.

We are now seeking advertising sponsors who resonate with this vision and wish to join us in sharing Fiji’s story with the world. More than just a sponsorship, this is a shared journey —a collaborative effort to grow a worldwide community of people who love, support, and believe in the future of Fiji. We warmly invite you to be part of this mission.

：

CONTACT US BULAFIJI.OFFICIAL@GMAIL.COM 2

CASTAWAY ISLAND RESORT

AN ISLAND YOU’LL WANT TO VISIT IN FIJI EXPERIENCE UNHURRIED ISLAND TIME IN JUST 3 DAYS

THE LUXURY OF DOING NOTHING ON AN ISLAND A boat ride of about 45 minutes from Denarau Marina brings you to Castaway Island, located in the Mamanuca Islands. Upon arrival, you are welcomed by the resort staff with bright smiles, cheerful music, and a warm “Bula!”The island is surrounded by white sandy beaches, where the sound of gentle waves fills the air.There are no convenience stores, supermarkets, or outside restaurants on the island.

Everything you need is within the resort, allowing you to truly disconnect.Because there is no need to leave the island for meals or shopping, there is no need to plan your days.Accommodations are traditional Fijian-style bures (bungalows), all located within 30 meters of the beach.Each room features a hammock, and from your private balcony, you can enjoy ocean views and the sound of waves from morning to night.Relax in your bure, spend time by the pool or on the beach, and move at your own pace — without watching the clock.That is the greatest luxury this island has to offer.

10

TIME TO SPEND AT YOUR OWN PACE You can start your morning whenever you like and enjoy breakfast at an ocean-view restaurant.

After that, the day is yours — listening to the sound of the waves from a hammock, relaxing by the pool, or simply spending time on the beach. Dining options include three restaurants on the island.

There is a main restaurant serving Fijian and Western cuisine, a casual restaurant where you can enjoy pizza, and a calm, adults-only restaurant.Meals are offered in either buffet or à la carte style, depending on the day.

When served buffet-style, menus change daily, making it easy to enjoy dining even during longer stays.

The resort also features facilities such as a botanical spa and tennis courts, all available for guests to use freely.For families, a kids’ club is available at no additional cost during your stay.

In the evening, enjoy dinner while watching the sunset.Later, you can spend time listening to live music or dancing — or simply sit quietly on the beach and look up at a sky full of stars.

11

A LUXURIOUS SPACE TO FULLY EMBRACE FIJI’S NATURE Because there are no other facilities surrounding the island, nights here are almost free from artificial light.

On clear evenings, you can look up from the beach and see a sky filled with stars.Time spent on Castaway Island offers a kind of luxury rarely found in everyday life. You wake to the sound of waves and fall asleep beneath a sky full of stars. There is no need to plan, no need to watch the clock.

By simply surrendering yourself to Fiji’s nature, you begin to feel fulfilled — just by being there.

This is the quiet, special experience that awaits on the island.

12

d n u o r A l l o r t S a Take

Denarau Marina A half-day plan at the gateway to the islands

Located about 30 minutes by car from Nadi International Airport, Denarau is an upscale resort area lined with large hotels, luxury residences, and golf courses.With its relaxed yet refined atmosphere, it’s often described as a slightly more “grown-up” side of Fiji.

Along Denarau’s waterfront sits Denarau Marina, where ferries depart for Fiji’s outer islands and a shopping complex stands side by side. While it’s well known as a departure point for island trips, it’s also a place worth visiting simply for a leisurely walk. Once you arrive, take a deep breath.Walk toward the ocean and you’ll see yachts gently swaying in the marina, while the sea breeze brushes past your face.Stop by a café, browse the shops, or simply wander at your own pace.Even a casual stroll, with a few small detours along the way, naturally lifts your travel mood.

13

A GENTLE START TO A MARINA STROLL The moment you step out of the car, a warm breeze softly surrounds you.

Right in front of you is the entrance to the shopping complex, with cafés and shops close at hand.As you walk toward the harbor, the view slowly opens up, and before long, you begin to see the masts of yachts in the distance.

This is the gateway to island travel — where ferries depart for popular destinations such as the Mamanuca and Yasawa Islands.For that reason, the marina can be quite busy in the morning, filled with travelers heading out to the islands.

But at this time of day, the atmosphere is different.After the morning rush has passed, Denarau Marina feels calm and unhurried.

The flow of people slows, and the air feels just right for a relaxed walk while enjoying the sea breeze.

Rather than simply a place to pass through, it feels more like a seaside town meant for wandering —a place where you can stroll at your own pace and enjoy the moment.

Before long, you’ll likely spot a café or restaurant that makes you want to stop.

We took a short break and ordered a fresh sugarcane juice.It’s pleasantly sweet, yet refreshingly light.

With a cold drink in hand, you can browse nearby shops, admire the ocean view, and enjoy small detours along the way.

This kind of relaxed wandering may be the best way to experience Denarau Marina.

14

With a sugarcane juice in hand, it’s time to start the walk.Denarau Marina is surrounded by the sea, and even a short stroll brings changing views and a refreshing breeze.Luxury residences line one side, while on the other, people work and move through their day.

As you pass by, a friendly “Bula!” often follows, naturally bringing a smile.Cafés and restaurants appear along the way, inviting small detours.

As you head deeper into the marina, yachts come into view — white hulls shining under the sun, masts stretching toward the sky.

A gentle breeze, the scent of the ocean.

Even without a plan, your mind begins to feel calm.A walk through Denarau Marina is not about sightseeing, but about enjoying a quiet moment along the journey.

15

After enjoying a leisurely walk along the waterfront, it’s time to explore the shops around Denarau Marina.

The marina is not only a hub for island travel, but also a place where you can truly enjoy shopping.Start with original Fiji Beer goods — logo items that make easy souvenirs and small reminders of your trip.

Colorful Bula shirts instantly lift the mood, with bold patterns and bright colors inspired by Fiji’s traditional style.

Just putting one on can switch you straight into “Fiji mode,” making them a popular buy early in the journey.

As you wander further, you’ll find charming island-designed accessories, handcrafted items, and a wide range of skincare products made with coconut oil.These thoughtful, well-designed goods are perfect not only as gifts, but also as something special to take home for yourself.There are also key holders, traditional crafts, and many small items that naturally catch your eye.

Browsing at Denarau Marina is relaxed and unhurried — and before you realize it, your shopping bag may be fuller than planned.

16

Once your shopping bags feel pleasantly full, it’s time to enjoy one of the highlights of Denarau Marina — dining by the sea. The true charm of this area lies in its ocean-view restaurants, where you can enjoy a relaxed meal while gazing out at the water.

Eating with the sea stretching out before you somehow makes everything feel a little more special. Sip on a cold beer, feel the ocean breeze on your skin, and settle into an unhurried dinner — the perfect way to round off a day of exploring. Around the marina, you’ll find a wide variety of restaurants to suit any mood. From Fijian cuisine to Indian, seafood, Italian, Mexican, and casual favorites like burgers and pizza, there’s always something to match the question, “What should we eat today?” After a gentle stroll, a bit of shopping, and a relaxed meal by the water, Denarau Marina leaves you with a quiet sense of satisfaction.Spending half a day here adds an extra layer of warmth to your travel memories — one that stays with you long after the sun begins to set.

17

ou’ll Want to Try in Fiji A Local Sweet Y

FMF Tymo Fiji’s supermarkets are filled with locally made snacks, and just browsing the colorful packaging is part of the fun. It’s easy to find yourself reaching for something without even realizing it.

One snack that often catches people’s attention is Tyme, a chocolate biscuit made by local brand FMF. At first glance, many people think, “Is this Tim Tam?” — and that’s exactly why it’s hard to resist.

Tyme is a crunchy biscuit coated in chocolate, offering a familiar yet distinctly local treat.

It comes in four flavors: Original, Orange, Coconut, and Mint.

Trying and comparing different flavors is part of the enjoyment, and buying a few varieties makes a great souvenir idea.

Priced at around 2.5 FJD , it’s affordable and easy to pick up.

If you’re curious about local snacks in Fiji, be sure to look for Tyme at the supermarket.

WHERE TO STAY IN SUVA, FIJI’S CAPITAL

GRAND PACIFIC‌ ‌HOTEL‌

本文（Noto Sans）

Standing gracefully along Suva’s waterfront, the Grand Pacific Hotel is one of Fiji’s most iconic classic hotels.‌ More than just a place to stay, it is a destination in itself — a building that tells stories of the past. With its white façade, red roof, airy corridors, and carefully preserved details, the hotel reflects a timeless elegance. The contrast between historic architecture and the deep blue of the ocean creates a calm, refined atmosphere.Though located in the heart of Suva, time seems to move a little more slowly here.It’s a place where you can feel both the rhythm of the city and the quiet presence of the sea —a stay that gently invites you to slow down.‌ 19

“Staying in the History of Suva”‌

Suva is the political and business center of Fiji.‌ As a travel destination, it is often overshadowed by Nadi and the outer island resorts.Yet within Suva, the everyday life of Fiji and its layered history quietly coexist.The Grand Pacific Hotel is the perfect place to enter that world.‌ The appeal of this hotel cannot be explained by luxury alone. Its greatest charm lies in the stories it holds.‌A building that has been loved and preserved over many decades carries both the dignity of a classic hotel and the relaxed warmth unique to the South Pacific.‌

The moment you step inside, you are wrapped in an elegant, refined atmosphere with a timeless, classic feel. ‌At the same time, you sense that you are in Fiji — and your mind naturally shifts into travel mode.‌ Through

the

windows,

the

ocean

stretches

endlessly, offering an ever-present ocean view that gently accompanies your stay. The white exterior walls, arches, balconies, and corridors reflect the beauty

of

colonial

architecture

—

blending

seamlessly into the cityscape of Suva while still standing out with quiet confidence.‌ At breakfast, scones may appear, and even the arrangement of tables and chairs by the pool carries a subtle sense of old British charm.‌ In moments like these, you may find yourself forgetting that you are in the South Pacific, reminded instead of a classic English hotel — brief, beautiful overlaps of time and place.‌ For many travelers, Suva is simply a transit point.‌ But when the Grand Pacific Hotel becomes your base, Suva transforms into a destination in its own right.‌ 20

Where the Tropics Meet Classic Elegance At the Grand Pacific Hotel, time spent within the hotel itself becomes part of the luxury — whether before heading out or after returning from the city. Soft tropical air, bright white corridors, and beautiful colonial-style arches blend naturally, creating a space where your mind gently settles. In the morning, the sea breeze feels refreshing. Enjoying a cup of coffee while looking out over the ocean quietly switches you into travel mode.‌ Breakfast is served buffet-style, with scones appearing on the menu — a subtle nod to British tradition that sets a classic tone for the day. During the day, it’s easy to step out to nearby markets, museums, or cafés.‌ The comfort of knowing you can return and rest at any time adds to the ease of your stay.‌ Inside the rooms, classic design details offer a sense of calm, while outside, the warmth and hospitality of the Fijian staff bring a bright, welcoming contrast. That balance is what makes this hotel so comfortable. From late afternoon into the evening, the white building illuminated by soft lights is at its most beautiful.‌ There’s a quiet elegance in the air. At sunset, doing nothing is the right answer. A drink at the bar or lounge gently completes the mood of the day. Suva is often seen as a transit city. But when you take time in the morning and evening and make this hotel your base, it transforms into a true destination. Even a single night here can create a meaningful Suva experience — one wrapped in sea air and a sense of calm.‌

21

COMING SOON

COLUMN FIJI LIFE

Every time I travel, I’m reminded of something simple yet profound — how special it is to have more than one place to call “home.” I have lived in Fiji for about a year and a half now. This time, when I returned to my country, I was able to reunite with my family and see people I love. Being in my home country brings a sense of comfort, and being able to meet those I’ve missed is a joy beyond words.

But when I returned to Fiji, a different kind of relief quietly rose from deep within me At the airport, I heard the gentle sounds of laughter and the familiar greeting, “Bula,” offered with warm smiles. That moment — that unmistakable atmosphere — made me realize, “I’m home.” I could feel the tension in my shoulders slowly melt away.

Fiji is not crowded, and life here moves at a calmer pace. That alone makes it easy to relax. But more than that, what stayed with me was the warmth of the people and the kindness of nature itself. No special words are needed. In small gestures, in shared glances, and in the space people give one another, there is a quiet generosity — an ease that allows you to truly breathe. Ordinary days gently soothe the heart.

Returning to your home country brings happiness. Returning to Fiji brings a sense of peace. Both feelings matter. Both places are home to me. Until the next journey begins, I want to take another deep breath in the gentle rhythm of this island. Each time I return to Fiji, I’m reminded of this feeling of safety — and I hope never to forget it.

23

A RESTAURANT YOU’LL WANT TO

VISIT IN FIJI The Boatshed Restaurant

Located about a 20-minute drive from Nadi or Lautoka, The Boatshed Restaurant sits within Vuda Marina.

It’s a popular oceanfront restaurant enjoyed by both locals and travelers.In front of you, the marina opens out to the sea, with yachts gently lined up across the water.

This is not just a place to eat, but a spot where you can fully enjoy the relaxed resort atmosphere — perfect for a laid-back day.

The Boatshed is frequented not only by local residents, but also by yacht travelers passing through the marina. Even first-time visitors feel comfortable here, and it’s easy to see why many people find themselves returning. Once seated, the ocean breeze flows naturally across the tables, creating a refreshing and open-air dining experience. The best time to visit is in the late afternoon, when the colors of the sunset slowly reflect on the water. Enjoying a meal while watching the sun go down is one of the highlights of dining here.

The menu offers a wide range of Western-style dishes, including salads, sandwiches, pasta, burgers, and pizza, along with options that let you experience local Fijian flavors.Open daily from 10:00 AM to 10:00 PM, it’s an easy choice for both lunch and dinner.

24

The Boatshed Restaurant is welcoming to families with children, making it an easy choice for all ages. With the open feel of the marina around you, it’s a relaxed place to spend time without feeling rushed. There is also a bar area, which makes it convenient if you’d like to enjoy a drink before or after your meal. Stopping by just for a sunset drink is another great way to experience the atmosphere. One of the restaurant’s charms is the warm hospitality of the Fijian staff.

Their friendly voices and natural attentiveness blend perfectly with the setting, creating a space where you immediately feel comfortable. As evening approaches, the atmosphere becomes even more inviting. Weekends tend to be lively, with both locals and travelers filling the space — a sign of its popularity. Depending on the day, there may be special promotions or live band performances, offering a slightly different experience each time. If you have only one day to visit, Sunday is especially recommended. The restaurant can also accommodate events such as wedding receptions, birthday celebrations, and kids’ parties, with seating for up to 220 guests. If you’re looking to enjoy an oceanfront restaurant in Fiji at a relaxed pace, this is a place well worth stopping by.

D FISHERMAN’S MEAL L I WMADE WITH THE FRESHEST CATCH @ LAUTOKA FISHING PORT

Lautoka is Fiji’s second-largest city. Right next to its fishing port, there is a local fisherman’s eatery where you can enjoy seafood prepared straight from the day’s catch. The restaurant is lively with local customers, and freshly landed fish — just pulled from the water by fishermen — are brought in one after another. There’s no flashy signboard and no elaborate décor. Instead, the space is simple and unpretentious.

That raw, honest atmosphere is exactly what makes this place special. It’s a chance to taste Fiji’s seafood in its purest form — fresh, bold, and deeply rooted in local life.

26

A Truly Local Atmosphere

Wild Seafood, Straight from the Port Lautoka Fishing Port is the center of the fishing industry in western Fiji. Every morning, freshly caught seafood landed by local fishermen is delivered directly to this eatery.

The menu changes depending on the day’s catch, featuring fish, octopus, shellfish, crabs, and lobster.

One standout dish is kokoda, Fiji’s signature marinated seafood prepared with coconut milk and lime. Made with fish caught just hours earlier, its freshness and flavor are exceptional.

The cooking style is bold and generous, just as you would expect at a fisherman’s table. From rich seafood stews to sweet, satisfying lobster dishes, the flavors are distinctly Fijian. Many dishes highlight coconut milk, while others are simply grilled or lightly cooked to let the freshness shine.

This is not a restaurant designed for tourists.

It’s a place locals visit in their everyday lives — casual, lively, and unmistakably real.

Most of the staff are women, though men work here as well, and the atmosphere reflects the energy of the fishing port.

Meals are generous, with prices generally ranging from FJD 30 to 100. At this price point, being able to enjoy such fresh seafood is something only a portside restaurant can offer.

Colorful plates of seafood line the tables, often set on traditional Fijian patterned tablecloths that enhance the local feel.

What you taste here is the richness of Fiji’s ocean itself — an experience far removed from typical tourist restaurants.

If you find yourself in Lautoka, make sure to stop by this fisherman’s eatery.

Unpolished, honest, and full of character — this is where the true flavors of Fiji can be found.

27

ic Trop

al Classic Recipe

Coconut Crusted Fish Crispy on the outside, tender and flaky on the inside. This coconut-crusted fish is a simple tropical dish with a gentle sweetness from coconut and a light, fresh finish. All you need is white fish, dried coconut, egg, and flour — no special equipment required. Finished with a squeeze of lime, it delivers a clean, refreshing taste that feels unmistakably Fijian.

Ingredients (Serves 2) <Fish> White fish fillets: 2 pieces (about 250– 300 g total) Examples: walu (Spanish mackerel), snapper, mahi-mahi, cod Salt: a pinch Black pepper: to taste Lime (or lemon): 1/2, for finishing <Coating> All-purpose flour: 3 tbsp Egg: 1 Dried coconut (fine or flakes): 1/2 cup Breadcrumbs: 3 tbsp (optional, for extra crunch) You can use only coconut if you prefer

28

Instructions 1. Pat the fish dry with kitchen paper. Season lightly with salt and pepper.

2. Prepare three bowls: 3.

Bowl 1: flour Bowl 2: beaten egg Bowl 3: dried coconut mixed with breadcrumbs 4. Coat the fish in flour, then egg, then press firmly into the coconut mixture.

5. Heat oil in a frying pan over medium heat.

Add the fish.

6. Cook for about 3–4 minutes per side until golden brown and cooked through.

7.

If the fish is thick, lower the heat and cook an additional 1–2 minutes.

8. Remove from the pan and drain excess oil.

Finish with a squeeze of lime and serve.

12

Rum That Speaks of Fiji

Bati Rum

＆Ratu Rum

In the heart of the South Pacific, Fiji is surrounded by crystal-clear seas and rich natural landscapes. What many people may not realize is that this island nation is also gaining global recognition as a producer of high-quality rum. At the center of that reputation are Bati Rum and Ratu Rum — premium rums made using 100% Fijian sugarcane. Carefully distilled and crafted with respect for tradition, these rums reflect the climate, culture, and spirit of Fiji itself. Each bottle tells a story of the land it comes from, offering a taste that is both refined and deeply rooted in its island origins.

29

Premium Rum Born from Fijian Sugarcane One essential element behind Fiji’s rum-making tradition is sugarcane grown in its warm, tropical climate. Sugarcane nurtured under these conditions develops a gentle sweetness and remarkable depth of flavor.

Both Bati Rum and Ratu Rum are crafted using this locally grown Fijian sugarcane as their foundation. Through careful distillation and aging, each bottle is shaped with patience and precision.

The result is a rum with a smooth mouthfeel, layered aromas, and a distinctly Fijian character. Balanced yet expressive, these rums are enjoyed by a wide range of drinkers — from casual rum lovers to dedicated enthusiasts. Over the years, they have received multiple international spirits awards, earning recognition on the global stage. Their harmony of flavor, elegance of aroma, and unmistakable sense of place have positioned them not simply as “tropical rum,” but as craft spirits respected by international standards. These accolades also speak to something larger — the depth of Fiji’s distilling culture and the craftsmanship that continues to evolve within the islands.

30

The Growing Appeal of Fijian Rum Through various Fiji-related events and tastings, we have continued to introduce Fijian rum to people from many different backgrounds. Again and again, we hear comments such as, “I never knew rum could be this easy to drink,” or “This completely changed my image of rum.” Little by little, Fijian rum is gaining recognition beyond the islands, finding new fans around the world. This year, in addition to the classic lineup, flavored rums became an important part of our offerings — and quickly drew attention. Among them, three flavors stood out: White Chocolate, Coffee, and Coconut. Each one carries a sense of playfulness while staying true to the character of Fiji. Not overly sweet, and crafted to respect the natural flavor of rum, they can be enjoyed straight, on the rocks, or as a base for cocktails. A single glass of rum holds more than just flavor.

It carries the taste of Fiji’s nature, the warmth of its people, and a culture shaped patiently over time.

Bati Rum and Ratu Rum are not simply spirits — they are expressions of Fiji itself, captured in a glass. Enjoyed slowly, with the breeze of the southern islands in mind, Fijian rum brings a small moment of travel into everyday life.

From here on, we will continue to share the appeal of Fijian rum — with people around the world.

Bula Fiji Magazine Would you like to share your smile with the world through our magazine?

Send us your beautiful smile via DM on our official Facebook or Instagram accounts.

Your smile could become part of Bula Fiji Magazine — sharing the warmth and spirit of Fiji with readers around the world.

@BULAFIJIMAGAZINE

Bula Fiji Magazine

Next Issue Release April 15, 2026 In the next issue, Bula Fiji Magazine turns its focus to Suva, the capital of Fiji.

Often overlooked as a travel destination, Suva is the center of Fiji’s politics, economy, and culture.Beyond its official role, the city holds something deeper — the rhythms of everyday life, local neighborhoods, and stories that reflect both Fiji’s present and its future.From lively markets and streets shaped by history, to food and culture loved by locals, this issue explores a side of Fiji that goes far beyond resort imagery. In the next issue, Bula Fiji Magazine will take you on a journey to discover the real Suva, through a perspective only we can offer.

Sharing the Happiness of Fiji We are driven by a simple wish — to share the beauty and charm of the small island nation of Fiji with more people around the world.

Known as “The Land of Happiness,” Fiji is filled with countless treasures: its breathtaking nature, the warmth of its people, and a culture rich in heart and tradition.Through the import and distribution of Fijian products and the publication of Bula Fiji Magazine,we are committed to bringing the genuine spirit and joy of Fiji to Japan —from its natural blessings to the heartfelt way of life that defines the islands.

Fiji Time Japan LLC

たくさんの人にフィジーを伝えたい IMPORT, WHOLESALE, AND ONLINE SALES OF FIJIAN PRODUCTS PUBLISHING BULA FIJI MAGAZINE DIRECTLY FROM FIJI