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PortlandUrbanLiving.com “love your lifestyle� real estate

Style Guide files also available at http://www.weliketobuild.com/clients/jeffers


File Formats

Commercial EPS

EPS files to send to a commercial sign maker for banners. Provide to a professional Graphic Designer for business cards, stationery, etc. Unless you have professional design software, you won’t be able to open or use this file.

JPG Bitmaps

Use in any MS program or just about any other software. The image is RGB so if you’re using for commercial printing it will be best to send the .eps files. Low resolution files for web use. Normally named Web or Webtiny.

WMF Vector

WMF files to use in any MicroSoft program. It can be placed over solid/mostly solid spaces.


Logo Versions

Color

Reverse

B/W


Using .wmf logo

.wmf logo (Windows Metafile) Insert > Picture > From file Select logo > Open Arrange > Ungroup >

“This is an imported picture, not a group. Do you want to convert it to a Microsoft Office drawing object?”

Click “Yes” Ungroup the object. Delete the larger background box. Select all the objects and group them together. At this point you’ll be able to change colors, put the logo over backgrounds, etc. Remember to hold the shift key when resizing the logo so the proportions stay equal.


Logo Sizing

Using the top, bottom, or side handles results in disproportion

.jpg logo

Corner Handle Same for both Word and Publisher

.wmf logo

Microsoft Word

(Windows Metafile)

Corner Handle + Shift Key

Microsoft Publisher Corner Handle + Shift Key


Colors 1

3 Lynda Jeffers, Broker 503 956.8155 800 998.5638

2

Lynda@PortlandUrbanLiving.com

5

RE/MAX equity group, inc. 6245 SW Capitol Hwy | Portland, Or 97239 | 503.245.6400 Each Office Independently Owned and Operated

4

CMYK (print)

Hexadecimal (web)

RGB (computer screen)

1

Blue C: 73 M:10 Y: 135 K: 30

1

Blue #208384

1

Blue R:32 G:131 B:132

2

Light Brown C: 30 M: 70 Y: 90 K: 30

2

Light Brown #8a4e2a

2

Light Brown R: 137 G: 77 B: 41

3

Green C:15 M: 25 Y: 75 K: 25

3

Green #ac924a

3

Green R: 172 G: 146 B: 74

4

Dark Brown C: 35 M: 70 Y: 70 K: 65

4

Dark Brown #512b21

4

Dark Brown R: 81 G: 43 B: 33

5

Orange C: 0 M: 60 Y: 100 K: 10

5

Orange #de761c

5

Orange R:222 G:118 B:28


Placement

Avoid placing the logo on multi-color backgrounds

Avoid using the .jpg logo on colored backgrounds


Typefaces Standard body copy

Geometr 415 Lt BT 12 pt.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu. Phasellus ultrices.

13 pt. Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu.

14 pt. Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu. Phasellus ultrices. Duis sem. Phasellus molestie.


Typefaces Geometr 415Blk BT

Headlines

Lorem Ipsum Dolor LOREM IPSUM DOLOR LOREM IPSUM DOLOR LOREM IPSUM DOLOR

IpsumDolor Make small amounts of type stand out. Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus.


ST Y LE G U I D E LY N D A J E F F E R S , R E A LTO R

January 2008


Lynda Jeffers Style Guide  

Please refer to this before creating any marketing materials.

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