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STYLE GUIDE


FILE FORMATS

Commercial EPS

EPS files to send to a commercial sign maker for banners. Provide to a professional Graphic Designer for business cards, stationery, etc. Unless you have professional design software, you won’t be able to open or use this file.

JPG Bitmaps

Use in any MS program or just about any other software. The image is RGB so if you’re using for commercial printing it will be best to send the .eps files. Low resolution files for web use. Normally name Web or Webtiny.

WMF Vector

WMF files to use in any MicroSoft program. It has no white like the .jpg background so it can be placed over solid/mostly solid spaces. Until you place it over something, you won’t be able to “see” the reverse one.


LOGO VERSIONS B&W

Color

Reverse vector only


USING .WMF LOGO .wmf logo (Windows Metafile) Insert > Picture > From file Select logo > Open Arrange > Ungroup > Click “Yes”

“This is an imported picture, not a group. Do you want to convert it to a Microsoft Office drawing object?”

Ungroup the object. Delete the larger background box. Select all the objects and group them together. At this point you’ll be able to change colors, put the logo over backgrounds, etc. Remember to hold the shift key when resizing the logo so the proportions stay equal.

LOGO VE


USING .WMF LOGO LOGO SIZING Using the top, bottom, or side handles results in disproportion

.jpg logo .wmf logo (Windows Metafile)

Corner Handle Same for both Word and Publisher Microsoft Word Corner Handle + Shift Key Microsoft Publisher Corner Handle + Shift Key


COLOR 1

2 3

1

C: 35 M: 0 Y: 80 K: 10

R: 159 G: 192 B: 88

2

C: 35 M: 0 Y: 80 K: 30

R: 129 G: 158 B: 72

3

C: 60 M: 55 Y: 50 K: 30

R: 102 G: 102 B: 102


PLACEMENT Avoid placing the logo on multi-color backgrounds

Avoid using the .jpg logo on colored backgrounds


TYPEFACES humanst521 Cn BT Headlines Also use small caps*.

Lorem Ipsum Dolor LOREM IPSUM DOLOR* LOREM IPSUM DOLOR

IPSUMDOLOR* Make small amounts of type stand out. Use humanst521 Cn BT

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla.


TYPEFACES humanst521 LT BT tagline font use for body copy

12 pt.

Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu. Phasellus ultrices.

13 pt. Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu.

14 pt. Vivamus nunc purus, laoreet nec, consequat et, eleifend eget, wisi. Etiam feugiat, metus at dictum tempus, lorem mi ultrices lacus, sit amet convallis urna nulla ac neque. Suspendisse sed pede vel orci suscipit sagittis. In ut urna in mauris venenatis dignissim. Praesent arcu. Phasellus ultrices. Duis sem. Phasellus molestie.


STYLE GUIDE G O R E A LTO R G R O U P

DECEMBER 2007


GO Realtor Group Style Guide