CEDAR SELLING SEGRETS

STERN red cedar. a favored UUspecialty product for siding, paneling and outdoor uses, gets a big promotional boost in Cedar Concepts, a series of full-color brochures published by the Western Red Cedar Lumber Association.

These idea-packed booklets are designed to stimulate cedar sales for use in new homes, remodeling,

Sfory at a Glance

New dealer selling aids.. series of full color sales brochures from cedar association details scores of proven merchandising ideas.

commercial and non-residential construction.

Concept titles range from the newest on bevel siding through interiors, exteriors, fencing and outdoor living, plus a collection of non-residential ideas.

The booklets illustrate how western red cedar is one of the most versatile of all woods for architectural uses. Because of its appearance and workability, cedar lends itself to a broad range of interior

(Please turn to page 70) lEnStTltlTY of cedar shows in these views of applications in both formal and casual living rooms as well as in the striking bathroom seen at the right. A wide variety ol cedar profiles, finishes and grades are available. o Put small appliances such as popcorn poppers to work to entice customers with intriguing sound and delectable aroma. o Draw attention to the department with a colorful graphic. o Group household items with accessories; for example, arrange cutlery, racks, holders, guards, and sharpeners in the same setting. o Create an elegant display by contrasting black ironwork gifts against a rich red background. o Make a cookie cutter tree of dowels to display all styles of cutters. o Utilize the latest color preferences, brown for serving and buffet products, almond for appliances, green and yellow for outdoor serving, and white for bathware, in displays. o Establish a microwave cookware center with proper cooking containers, cookbooks, papergoods, and related items.

W,nthe national sales volume of housewares reaching exciting new highs, a 13.40/o increase in the past year, and a 2340/o rise over the last l0 years, these merchandising ideas offer the retailer a variety of ways to spotlight this profitable and dependable section.

. Pop a plastic turkey into the biggest roasting pan in your cookware display. Add a meat thermometer, pot holders, carving knife to complete the picture.

. Arrange handsful of wooden spoons, and other utensils in individual ceramic crocks or pitchers.