Become An Energy Authority

EEKING ways to cut rising electric bills and prepare for the heating cost crunch of winter, the homeowner is investigating the advantages and possibilities of insulating, caulking, and weatherstripping, but he is questioning the cost and wants to know how much will be saved and how long it will take to pay back.

Each situation varies, but the retailei can help the consumer to make an intelligent decision by providing basic information on energy costs.

For example, depending on geographical location, heating and cooling is estimated to use up to 650/o of all energy consumed in the home. Heating water takes 130/o to 170/0, lighting 50/o to 100/0, with refrigerator, range, washer, dryer and small appliances accounting for the remainder.

The Department of Housing and Urban Development as well as the utility companies in your area have figures for pay backs on energy cutting improvements and more efficient home energy use. Obtain these figures from them and use them to guide customers. Wholesalers and manufacturers'reps are able and willing to back you up with statistics.

Dramatize these costs in advertising, displays, seminars and information centers. In addition, suggest proper use of fans to relieve the load on the air conditioner. Display space heaters and humidifiers as solutions to better return on heating dollars. With cut-aways of fireplaces demonstrate increased heat elficiency using proper fitting dampers, heat exchange, and glass doors. Use heat barriers such as window shades and plastic film with statistics pointing out their cost effectiveness.

Feature set-back thermostats. double pane or insulated glass and storm windows as alternative investments in energy saving. Illustrate dollar savings on water heating with flow reduction devices, replacement of worn or leaking faucets, and insulation blankets for water heaters.

Educate your customers on the energy economy of fluorescent lighting and the most efficient use of incandescent bulbs.

Your store can become the local authority on energy savings. Both you and the customer will profit.

Sfory at a Glance