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JIM NORTON executive vice president of the tumber Merchonls Associotion of Norlhern Colifornio 4546 El Gonlao bol, Sulto 0 Lo3 Al?oo, Callt.91022 (4151 9at.t6t7

flVER THE past few weeks I have had v the pleasure of joining with State Fund Insurance representatives in the presentation of certificate awards to several LMA members. These awards really were not won . they were earned.

Each year, LMA in cooperation with State Fund, determines the firms in various size categories which do the best job of eliminating accidents and costly injuries. The firms entering this contest submit facts and figures which are checked against insurane,e claims and the winners are then determined,

Considerable attention has been given to safety in recent years for the reduction in accidents at LMA firms has been most substantial. This reduction has literally meant money in the bank for firms through redueed insurance premiums, not mentioning the fact that it also helped to keep their business moving along with trained personnel who were not laid up in sick bay.

When one sits down to write about safetv he can immediatelv think about a dozen or more ways in *hi"h u person shouli conduct his daily routine, that is, if he is to escape possible acci. dent. However, when it comes to conductins tlis dailv routine. few, if any of us, really think a whole lot af,out it. Most of our actions are quite natural and stem from repetitive action.

It would do us all a lot of good from time to time to pause for a few seconds and consider the tasks we're engaged in... to see if we are going about them in a safe manner. It may be that everything is fine. But on the other hand, it may be thai there is a needless element of injury involved. If so, it should be eliminated.

Insurance firms have a slogan for what I am talking about"Thinh Salety-It Pays." And it's also well worth the little efiort inyolved when we consider that a little thought may be the ingredient that enables us to go about our routine tomorrow and the next day.

Builders Sing $$ Supply Blues

The president of the National fusociation of Home Builders has told the U.S. Senate that the nation's financial structure is inadequate to serve the housing needs of the country.

_ Testifying before a Senate Housing Subcommitieg Eugene A. Gulledge said these inadequacies must be remedied to aisure a continuing volume of housing production.

'oThe heart of the matter is simply that the entire financial structure is such that housing is a residual claimant in the credit rnarkets," Gulledge said.

Inflation, tight nroney, and high interest rates will cause a substantial drop in housing production this year, the head of the 5I,00O member association forecast.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through withthe right grades at theright prices !

Monlorio Building Mqteriql Deolers Associotion 325 Fuller Avonuo, lldrno, ,tonlono 59601, 11061 1,42'2120 NNONTANA NtrWS

By R. Y. PEIERSETI executive Yice president

rftHESE ARE the days to test the mettle I of every manager of a retail building material operation. The demands upon his time and energy are many and varied'

In addition to the day'to-day chores of running a profitable operation, he has been faced with many new responsibilities: Implementation of a program in compliance with Regulation Z; legislative action on tlle National Timber Supply Act and softwood lumber standard revision, on control of inflation, mortgage and interest ratesl etc-etc. All of these "in addition to other duties."

Being able to work wit} and through an association lends strength and empha' sis to his efforts, for results not attainable by the individual. All of which serves to emphasize the point that an association is as strong as its members make it and in direct ratio to the accumulative efiort by its members.

With interest rates at new highs and with mortgage money becoming increasingly difficult to find, dealers can find it advantageous to concentrate on home im-

Redwood Shingles' Big Comebock

Boise Cascade's Union Lumber region is now manufacturing no. I grade redwood shingles in clear all-heart, vertical grain. John L. Jones, redwood product marketing manager for Boise Cascade building products says the redwood shingles are avail' able {or immediate shipment in lcl or mixed cars.

Union redwood shingles meet the requirements of commercial standard CS3I' 52 and are produced with smooth-sawn faces and backs, random width in le' length with corresponding butt thickness oI S/2-inch. They are packed 20/20 conrs' es to the bundle, four bundles to the stan' dard square.

The use of shingles for roofing, sidewalls and even interior walls has been growing as their compatibility with con' temporary architecture has been discoverd by more and more desigrrers and builders. Union redwood shingles are claimed to possess remarkable durability characteris' tics.

Union redwood shineles are suitable for provement promotion. Rates on loans for such purposes may be higher than on regular mortgages, but shorter repayment periods mean less dollar cost. Selling the idea of up-grading existing homes may require a change in tactics and promo' tion but it can pay good dividends and be a good profit-prop in a declining new' construction market. an almost limitless variety of residential and commercial applications.

The mid-summer meeting of MBMDA directors scheduled for August 2 & 3 at Lewistown was arranged to coincide with the mid-summer meeting of Montana Building Material Salesmen's Association at the Yogo Inn. With a minimum of work and a maximum of golf or fishing in Lewistown's superlative trout streamhow could anyone go wrong?

Nomes In The Nerzs: New manager at Peterson Lumber, Helena, is William Darve, who returns to the building mate' rial field after a short defection to the oil industry. Back on the job again, after surgery and hospitalization, are A. R' Grefig, Pioneer Lumber, Butte, and associate member Vince Davies, Gig Harbor. Congratulations are in order for Edward J. Hunt, Sr., Valley Lumber, Livingston, upon his recent marriage.

For additional information, including a new redwood shingle data sheet, write Boise Cascade, Union Lumber Region, I20 Montgomery St., San Francisco, Calif. 94104.

Twenty years after the call oI "gold" brought thousands to the El Dorado, the cry of "timber" ringing through the Coast Range heralded another California industry founded on treasure. The Pacific Lumber Company incorporated on February 26, 1869 with the purpose: to purchase timber land, to erect sawmills, to construct booms and piers, to construct steam tugs and tow boats, or purchase the same, to cut and transport timber and lumber, to saw Iumber and sell the sarne and to do all things that may be necessary to the production and sale of lumber.

The Pacific Lumber Company CorDoration Certificate. Article 2

\. Named for lohn A. Sinclair, \\ first general manager of The ',. Pacific Lumber Company, i,. the three-masted sailing I \ schooner John A was :i '. /aunched in 1893 ano I i ,., i : joined the company's llr ':. Allen A as two of the il ' sailing vesse/s used .1 ' for the transporta- 1 tion of redwoo<l lumber. placed, stockpiles replenished, goals restated as the work went on-until, today, The Pacific Lumber Company is one of the largest producers of redwood products in the world.

But courage and endurance are far from the sum total of the PALCO story. More to the point is a continuing chronicle of innovation, imagination and product development.

Our present Mill A stands on the site of the first Mill which burned in 1895. Now, as part of our Scotia manu{acturing complex producing millions of leet of redwood lumber a year, the present building proudly bears the legend of the incorporation date o{The Pacific Lumber Company.

The prominence and leadership of The Pacific Lumber Company today, one hundred years later, attest to how well this purpose has been fulfilled.

Visitors to Scotia, home of The Pacific Lumber Company, tour a modern, efficient, smooth-running facility. The pioneering and building of the company wasn't always as smooth. Fires, floods and even a world-famous earthquake had to be surmounted. However, not even devastating natural calamities could dampen or shake the spirit of the dedicated lumbermen who contributed and who continue to contribute to Pacific Lumber leadership. Buildings and equipment were re- ol wholesalers

Picnics, Christmas patties, athletic teams and the introduction o[ special employee benetit programs, assure the company a happy, enthusiastic work torce and the customer, a continuity of skilled protessionals.

Any survey of PALCO's progress must also include an impressive list of firsts: the launching of the A//en A in 1880, one of the first lumber schooners operated by a redwood company; the building of an Armstrong Patent Dry Kiln in 1889, first kiln-dry process in the redwood industry; first electrically powered mill in California; installation of electronic edge gluing machinery in 1951, first such machinery in the redwood industry; and, the first plywood plant designed and built specifically for redwood plywood production. And, although not exactly a first, PALCO's progressive attitude was evidenced when the company installed electric lights in the homes of employees before President Theodore Roosevelt installed them in the White House.

The progress of the Pacific Lumber Company is visually evident in these photos.

Lett, is our Scoti4 facility in the latf -1800's. On the ri!,ht, our modern manuf acturing complex of today which produces millions of board Ieet of lumber and plywood products annually.

Several chapters in PALCO's hundred year old story of proSress must be devoted to research-research with new uses and products for redwood. Some of these efforts failed. Many, such as sustained yield forestry, end and edge gluing, and redwood plywood, proved very successful. All contributed to a common result-the diversity of line and quality of products offered by The Pacific Lumber Company.

Transportation also occupies many pages in the PALCO history. Necessity initiated the company's companionship with transportation; desire to render better service perpetuated it.

So, the PALCO concern for modern methods of transportation has alwavs been a natural one.

As early as the 1870's, The Pacific Lumber Company was involved with securing rights-of-wayand building railroads, as well as maintaining a deep harbor and port facilities. Today, the company maintains a modern, diesel-powered railroad system to bring the raw product of the forest from the company's logging operations to the mills at Scotia.

The mainstay of any successful company is people. And PALCO people always have been the chief concern of The Pacific Lumber Company, a true pioneer in industrial relations within the lumber industry. Scotia, the last "company town" in California, is still one of the cleanest and prettiest industrial towns in the country. As early as 1918, special employee benefit plans were originated in the lumber industry by The Pacific Lumber Company. As a result, father and son working side-by-side in the plant is commonplace; grandchildren following the family tradition are not unusual, and great-grandchildren can also be found on the payroll.

Throughout our 100 years, we have maintained our belief in the economic soundness of marketing our products through conventional channels of distribution. ln our coming century of progress, we will continue to recognize the importance to our company of the independent distributor of lumber and building products.