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D & R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most eff icient transport . . . rail, truck or ocean barge.

For nearly70years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

Leonard New Hoff Cos. Chief

James W. Leonard has been elected president of Hoff Companies, Inc., Horseshoe Bend, Idaho, a large northwest producer and distributor of lumber and forest products. He will also serve as chief executive officer of Hoff Companies, Inc., as well as president ofits sales subsidiary, Western Forest Products, according to Theodore Hoff, Jr., chairman of the board, Hoff Companies, Inc.

Leonard had been v.p., shelter products group, Di Giorgio Corp., San Francisco, and served as v.p. and controller of Di Giorgio Corp.

G-P Unveils Major Expansion

More than a million tons of new chemical production capacity and "several hundred million" feet of additional lumber, plywood and other building products are included in a major 1974 expansion by Georgia-Pacific Corp.

R.B. Pamplin, chairman and

president, said sales of plywood and lumber are expected to continue ahead of the company's increased plant capacity "despite the temporary housing slowdown, while pulp, paper and chemical markets will remain strong."

The stepped-up 1974 program will include "at least" 46 new or expanded facilities with an investment of approximately $275 million compared to $224 million for plants and equipment during 1973 in the U.S., Canada and other countries.

Georgia-Pacific's extensive timberland holdings nationwide are now growing more timber annually than is being harvested for its present mills, "providing us with a base for future forest products expansion."

Twelve additional building materials distribution centers will be opened this year in new U.S. and Canadian markets. Including expansion of several existing distribution centers, this will add more than a million square feet of warehouse and office space.

Mldg. ProducerE Brainstorm

Brainstorming and brain picking were by-words at Western Wood Moulding and Millwork Producers' February semi-annual meeting in Mexico City.

Brainstorming sessions in sales, production and administration generated several new ideas and projects for the Portland headquartered trade association.

Brain picking was offered by A.L. Baxter, president, National Forest Products Assn.; Dr. John Muench, forest economist, NFPA; Ray Waddelow and C.C. Harvey, Ethyl Corp.

In promotion, the association is developing wood moulding displays for millwork jobber and building material distributor product shows. WWMMP also is proceeding with a comprehensive sales guide for mouldings, jambs and door frames. This guide will provide product education for retail building materials salesmen as well as reference for wholesalers. students and others interested in detailed millwork information.

Other initiatives included appointment of a committee to study possible standardization for jambs and frames and preliminary planning for adhesive certification program.

How About a Mini-Mart?

While some retail lumber and building materials dealers seem to think that bigness is automatically goodness, one Minneapolis firm thinks small, according to the Northwestern Lumberman magazine.

The firm has leased an unused filling station and has established a Mini-Lumber Mart. For a very small operation, the stock is fairly complete and large orders can be filled from the main yard.

lnnovator is N.C. Bennett Lumber Co. and its new operation offers some possibilities. With the gas shortage, the establishment of local, close-to-home shopping should have some appeal. There are many abandoned filling stations available at what could be very nominal rent.

Perhaps there are some retired lumbermen available who would like to run such an operation on a commission basis. It's a thought.

What Crime Costs You

Crime against retail businesses, estimated at a cost of $1.4 billion in 1967, rose to a staggering $4.8 billion in 1970. And the trend continues upward.

The six categories contributing to these losses: shopliftin g287o, b ur glary237o, v andali sm207o, b ad checks137o, employee theftI37o, r obbery37o, according to police statistics. Crime losses are costs, and should receive the same aggressive, constant attention as labor costs, facility costs, or any profit-offsetting costs.

Fishing is great sport\nrn you've got the time. But fishihg around for lumber is somethin{else ! So why not use our line\One call to Hobbs Wall can save y\u time and money. lt's a faster way to land the right grades at the right prices with delivery right on schedLle, whether you order a unit \ or a carload.

Marketing Assn. Elections

Western Lumber Marketing Assn. members have elected their 1974-75 officers and directors, at the group's annual meeting in Vancouver, B.C.

Mason Janes, United-Alpine Lumber Co., Portland, succeeded R.L. "Dick" Thain, Balfour Guthrie (Canada) Ltd., Vancouver, B.C., as president.

Other new WLMA officers are: Dennis Mawhinney, Widman Industries Ltd., Vancouver, B.C., lst v.p.: Curtis J. Heneghan, Pacific Forest Products, Inc., Seattle, 2nd v.p.; Herbert E. Charnstrom, North Pacific Lumber Co., Portland, 3rd v.p.; Dick Laird, George E. Miller Industries, Portland, secretary, and Jack Curran, Arthur A. Pozzi Co., Portland, treasurer.

Elected to the board were outgoing president Thain; Milan Stoyanov, American International Forest Products; A. D. Irving, Arthur A. PozziCo.; Noel Wicks, Timberlane Lumber Co.; A. M. Cheatham, Oregon Pacific Industries; Ran Davidson, Col-Pac

Lumber Co.; and Tom ConwaY, Olympic Industries, Inc.

New president Mason Janes has been with United-,Alpine since its inception in 1950, and is presently its assistant secretary.

Western Lumber Marketing Assn.'s membership comprises lumber/plywood wholesalers and producing mills in British Columbia, Alberta, Washington and Oregon.

Lumber Merchandising ldeas

Here are some suggestions picked up from a large home center firm in Washington, D. C. on how they feel the lumber industry can better serve the home improvement market. Be able to supply specified lengtbs as well as random lengths; insure less wane and shake, as lumber in this market is sold on appearance rather than stress rating; knots allowed in #2 are acceptable to the home improvement buyer; brighter lumber coatings would provide a big selling point; and continued interest in the home remodeling market is wise when housing picks up again.

A Whole Bunch of Hardwood

The nation's manufacturers of hardwood veneer and plywood reported value-of-shipments of $882 million and employment of 24,000 workers in 1972 according to a Preliminary report of the 1972 Census of Manufacturers just issued bY the Bureau of the Census.

The value-added-by-manufacture in this industry in1972 amounted to $324 million. Value-added-bymanufacture approximates the value of products shipped less the cost of materials used to manufacture the products and is considered a closer measure of the net contribution of the industry to the nation's economy than is value-of shipments.

Your odvertisement in the Merchqnt Mogozine will be reod by decision mokers in Alosko, Arizono, Colifornio, Colorodo, Howoii, ldoho, Montono, Nevodo, New Mexico, Oregon, Utoh, Woshington, ond Wyoming.

WWPA Semi-Annual Meeting

R.M. Steele has been elected as the new president of the Western Wood Products Assn. at their recent San Francisco semi-annual meeting. He succeeds Bob Higgins of Medford, Or.

Steele is corporat€ V.p., wood products group, Potlatch Corp. and a member of the industry for 23 years.

Drawing a record attendance of approximately 1250, the meeting concentrated on transportation problems, effect of the energy problem and possible answers to the sharp price climb in lumber since late January. Also covered were the traditional tasks of reviewing current association programs and the recommendation and (in some cases) the approval of new programs.

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Phonc 007) 06+f{158

Exclusivc rolcs ogonLr for:

M & J lumbor Co., lnc. (Myers Flat, Calif.)

Englcwood Lumbcr Co. (Redcrest, Calif.)

Representatives of several Western railroads and the members of WWPA's transportation committee met for more than three hours over the dual problems of high freight costs and tightening in the supply of rail cars.

Committee members were frank in pointing out that cost and shipping problems were the major cause of increased use of trucks by the forest products industry in Western markets.

Both factors agreed that there must be continued cooperation between the railroads and the industry to work for a continuation of competitive access for Western lumber to Eastern and Midwest markets.

In a major address, Al Baxter, president of the National Forest Products Assn. and president of J.H. Baxter & Co., urged all U.S. industry to tell the public what it has accomplished in environmental clean-up.

He said the issue is typical of other matters before the government on which businessmen have stood aloof, while environmental extremists' attacks on industry have been unrelenting. There is no payoff for industry in maintaining isolation, Baxter said.

We all "must bring home the fact that only through continued economic growth, through research and advanced technology can the remaining and more difficult aspects of impurities in the air and water be cleaned up."

Baxter said that giving economic value to residual by-products is one way of disposing of them. He noted that the wood products industry had done this - using what had been waste for particleboard, hardboard, and ground cover, as well as paper and paper products.

"A way will be found with other residues and presently wasted by-products of industry," he said. "Science will find the way; economic growth will pay for it."

He said that, to avert a wood crisis similar in impact and extent to the present energy shortage, the forest industry must plan and provide for the future as never before.

The threat of a timber crisis could be even more severe for the long term, with demand for wood expected to double by the year 2000, he forecast.

The remedies are clear. he said: "We must reforest the lands that are not stocked, apply improvements that will accelerate the growth rate on stands of lessthan-rotation age, and harvest the over-age timber under a program that insures prompt regeneration."

WCLIB Elects New Officers

Fred Hichens, Grants Pass Or., has been elected president of West Coast Lumber Inspection Bureau at their recent annual meeting in Portland. Other new officers include Doug Rand, Oregon City, Or., v.p., and Dan Graham, Jasper, Or., sec-treasurer. Added to the board of directors were: Gordon Johnson, District 1, Olympia, Wa. and Amos Horner, District 3, Cascadia, Or.

Retiring president John Kelly was presented with a plaque on a clock and honorary lifetime membership in recognition of his 2 years of service and active leadership in the organization.

Hichens has been a member of the WCLIB board of directors for 6 years. He has spent 30 years in the lumber business in all phases from logging to lumber manufacture and timber acquisition to lumber sales and general administration.

He served as president of the Rogue Valley HooHoo Club and is a member of the board of directors of the State of Jefferson Quarter Horse Assn.