UilIENPALLET ilff1 ITIDE

Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

By maintaining a tradition of finest quality and service since 1943, Hunter Woodworks has become one of the nation's leading pallet manufacturers. II||IIITRWOOMWORK$

1235 E. 223 ST., CARSON, CALTFORNTA 90745

PHONES: Ql3l 7712544. (2r3) 83$5671 fcarrly CAtltOlNlA tul tEl I EiCHANT '

APRIL, 1974 mnnrnrmrurmmru MAJOR NEWS and

Mcrchondiring qnd Ncwr tcodor rincc 1922 VOLUME 52, NO. 10 FEATURES MflnrrrflntltmmmmflilIroo

NEW O'MALLEY STORE, TEMPE, ARIZONA IS EXCELLENT UNIT COMPANY GOES ALL OUT IN EXPLAINING EMPLOYEE BENEFITS

INSURANCE ROUND.UP COVERS THREE AREAS FOR CONCERN

EFFICIENCY AND ATTRACTIVE DECOR KEYNOTE NEW OFFICES

A VISIT TO THE LARGEST PALLET MANUFACTURER IN THE U.S' FOREST PRODUCTS INDUSTRY IS IN DISTRUSTFUL CLIMATE

TWELVE SPECIFIC STEPS TO TAKE TO FIGHT SHOPLIFTING

WESTERN

PnHbhcr A. D. Bell, Jr. Edltor David Cutlcr

ConFlbutlng Edltor DwiSht Curran AdvcrlklnS Productlon Mgr. Ms. David Hamil Clrculetlon Marsha Kellcy

EDITOBIAL OFI.ICES

WESTERN LUMBER & BUILDING' MATERIALS MERCHANT IS PUb. Itshed monthlv at 6?t So' Lckc Ave.. Passdoni. ca. 0tt01, Phonc (213i ?02-S02t or (21S) 702-4006 Itv Calltornla Lumber Merchant' Iirc. Second-class postage rates palq at Pasadena, Ca., antl addltlonal offlces. AdvertlslnS rates upon reque8t.

I\DVEIiTISING OFFICES

NORTHTIRN CAITFORNIA E PACIFIC NORTHWEST Jerrv Holtz. 580 Market St.' #400. San Franclsco 94104. Phone (415) 392-3365.

SA}i FRANCISCO BILITNG OFFIOE 2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUIHEBN CAIIFORNIA

Corl Venn. 1385 Westwood Blvd., Los Ansele6. ca. 90024. Phone (2t3) 471-1593 or (213)792-l'623.

MOUNTAIN STATES Fronk L. Becksteod Aseoclatea, (Denver) 3505 Mlller Court, Wleat Rldse, Colorado 80033. Phone (3os) 42r-2692.

Subscriptions

Ohsn(c of Aditror!-Send subscrlP' tlon orders and adalrets chqnge! to Clrculetlon DePt., Western LumDer E Bulldlnc Maierlalr Mercha4t' fZS So. Late Ave., Pasadena,- Ca' 91101. Include address label rrom iicent tssue tf posslble, Plus new addrels and zlp code. Sub.crtDtlon Bater-U.S., Cq4ada' Mexlco-and Latln Amerlca: it5:one coptei Sr.00 when avallable. Thc llercnant lllrgazlnc serves the memberg of the: arlzona Lumber & Bullders SuPPIY .Assoclatlon' Phoenlxi Lumber Merchant! A!soctatton <if Northern Callfornla, Lo8 Altos; Montana Butldlng l4aterlal Dealer! Atsoclatlon, Helena; Mountaln States Lumber Dealert A!soclatlon, Salt Lake CltY and Denver: Lumber Assoclatlon ot Southern Calllornla, Lo! AnSelet; Wertern Bulldlns Materlal A8soclatlon. OIympla,-Wa!hlngton.

TIIE IIERCHATIT ie an inilependent rnogoz'inc, lot the lumber anil building mote' ria,h in&nh11 in the IE llactern ttotes, concantroting qn met chonilfuing, rraonogement ortd occurote, foctuol neuc.

Fqro Wood Mouldingr fimely Sofeiy Decols

Fsmowood ond Eporybond

AVAILABLE IN LOS AIiIGELES YARD

1. Laminated Beams, Stairtreads, Bench Tops

2. Western Red Ced,ar - All Grades

3. Roof Decking - All Species, All Sizes Solid

4. Lam-Loc Pecky Cedar

5, Clears - Douglas Fir, Cedar

6. Starter Board c Paneling and,/or Laminated

Decking

Siding

Paneling

Overhang

Douglas Fir

Cedar

Hemlock

Spruce

AVAILABLE FOR MILL SHIPII{ENT - RAIL, T&T, CARGO

1. Studs, Dimension, Sheathing

2. Cutting and Timbers

3. School Specs.

4. Industrial Items

5. Clears

6. Starter Board

7. Siding and Fascia

8. Lam Beams. Including Curves

Douglas Fir

Hemlock

Cedar

Spruce

Pine

Redwood

White Fir

AII In The Same Boat

The single most essential ingredient to a successful business economy-after the moneyis confidence. And while there is an adequate supply of capital, albeit expensive, the same cannot currently be said for confidence. This lack may well be the most serious economic ailment presently plaguing our country.

We wholeheartedly applaud the efforts of Bozell & Jacobs, the advertising agency that spent its own coin for a full page ad in a recent Wall Street Journal to attack this lack of confidence.

The headline in their ad, above a drawing of a lifeboat and a submerging Titanic, asked, "We're all in the same boat. But which one?" The body copy, well worth reading, said:

"It's incredible, Every day a new shortage. Oil, paper, natural gas, cotton, plastics, chemicals, electricity, meat, milk, eggs. My God, there's even a shortage of blue jeans.

"Gives you sort of a sinking feeling, doesn't it?

"Yet, that is precisely what we must fight, for the shortage that can really drag this country under isn't energy - it's confidence. A shortage of confidence, a panic on the part of American business, and we'll never keep the economy afloat.

"True, the energy shortage will affect us all. It already has. And life in these United States will never again be the same. But, no doubt it can be better. Whole new industries will rise up from this confusion. New and better lifestyles will emerge. Ways of going, doing and experiencing never even dreamed of before.

"And, as always, those ofus bold enough to chart a new course will prosper. Those who fearfully cfing to a drowning past will flounder in a sea of misgivings.

"Only if we harken to the doom-mongers are we truly sunk."

The Bozell & Jacobs ad is good advice of the best kind. We invite our readers to pass on the good word.