Page 1

CONTENT Table of Contents Welcome! Letter from the President List of Officers

w w w . S i e r r a N e v a d a C R S . c o m

CRS Realtor of the Year Council News


Leadership Training

The Sierra Nevada CRS Chapter Newsletter is available four times a year.

Why Join CRS? Strategic Planning CRS is Involved! 2011 Calendar of Events 2010 Fashion Show Photos 2011 Calendar of Events

Suggestions, ideas, letters and columns are welcome, however, we cannot be held responsible for unsolicitied contributions. All rights reserved. For more information, Contact Donna Clark.

Mission Statement Through education and networking, the Sierra Nevada CRS Chapter strives to attract and to retain members and maximize professional performance to serve our clients with excellence. Our objective is to create strategies and actions that point towareds our mission statement. Vision Statement Where do we want to go? Create a desire for agents to earn their designation and be a part of our Chapter that provides superior networking and educational opportunities.

LETTER FROM 2010 THE PRESIDENT Dear Members, As the year 2010 comes to a close so does my two year term as President of this great Chapter. I reflect on the relationships I’ve formed, the places I’ve been able to visit and the changes we have been through, both as a Chapter and as an industry. If I had to think of one word to sum up the past two years, it would be “challenging”. It’s been a challenging year for many in our industry. A record number of foreclosures and short sales in our state but the CRS agents I’ve met confirm that we will continue to meet these challenges and succeed.

CRS of the Year Donna Clark, CRS Congratulations to 31 year real estate veteran Donna Clark of Dickson Realty at Caughlin Ranch. Donna earned her designation in 1999 after realizing she only wanted to refer to the

To support our members in meeting today’s challenges the Chapter offered several educational opportunities. We sponsored two CRS classes in Reno, one on Finance and the other on “Building a Referral Business”. We also offered low cost CE classes in several locations, and speakers on timely subjects.

This year we implemented our Chapter Sponsorship Program. It was also a challenge to successfully combine it with our fashion show sponsorship. Donna Clark supported my vision and was instrumental in designing and implementing the program. We also updated the website and are now on Facebook. We stepped up email communication with Constant Contact e-flyers to keep our members informed. Our accomplishments would not have been possible without my Leadership Team; Donna Clark, Cyndy Brown, Nancy Costello, Christina Rice, and Jody Scowcroft. To all of you, my heartfelt thanks. To our Past Presidents, Pam Ricci, Kathy White and Victoria Williams who continue to serve this organization and have supported me throughout the past two years, you have my gratitude. To the Chairs and Vice Chairs who have donated countless hours to put on events, classes, speaker presentations and networking events, thank you for your support. A special “thank you” to Bonnie Dailey, our Chapter Administrator, for her wealth of knowledge, valuable advice and friendship. Talk to anyone who attended our past two fashion shows; last year, was our 25th Annual Silver Anniversary Show, chaired by Sharon Hay. It was a beautiful celebration of our 25 years putting on fashion shows. This year’s fashion show was held at the Atlantis which allowed us to sell a record number of tickets…500! Donna Clark chaired this years show, “Mrs. Claus is Coming to Town”. If you missed either of these shows, you will hear that they were enjoyed by all. From the champagne receptions to the Hip Hop Elves, they were packed full of fun, Christmas cheer, fashion and furs. As with all of the fashion shows, they take many hours of a few dedicated members and affiliates to make them a success. The chairs and their committee do a great job of putting on these fabulous shows for our community to kick off the holiday season. So was it a challenging year to be our Chapter President? For me, it was a year that confirmed the strength of the CRS spirit—and one I’ll look back on with pride, gratitude, and wonderful memories. Thanks for giving me the chance to serve you and for your encouragement, friendship, and support. Avis Cherry, CRS Sierra Nevada CRS President, 2009/2010

Donna Clark, 2010 CRS Realtor of the Year, Victoria Williams , 2009 CRS Realtor of the Year

elite in real estate - Certified Residential Specialists. Those who know Donna well would say she is passionate about CRS and the Chapter. Although “roped into” helping on her first committee(by Kathy White), Donna has taken on numerous projects and helped bring a new vision of changes to the Chapter. She helped design and coordinate magazine advertisements, organized and audits the financials for the Chapter (some don’t like that she questions the purpose of every expense for the benefit of the entire Chapter), arranged for emails through constant contact, and set up on line credit card payments. Donna is talented on the computer so she designed brochures for the Chapter and sponsorship program. She assisted Sharon Hay with the Fashion Show for 4 years and then took on the Show this year. We are very thankful for her dedication and appreciate the time and efforts that she has devoted to the Chapter.

w w w . S i e r r a N e v a d a C R S . c o m

Networking opportunities is another way we met the challenges by sharing our knowledge and experience with fellow CRS members. We met at North Lake Tahoe and South Lake Tahoe this past summer to network with members, our RVP, Michael Litchin, the members of the Northern California Chapter and Gregg Fujita, CRS Council President. Thanks to our District Representatives, Christina Rice and Jody Scowcroft for putting on these great events.


w w w . S i e r r a N e v a d a C R S . c o m

Council of Residential Specialists Installs 2011 Council Leadership Team and Chapter Presidents The Council of Residential Specialists inducted its 2011 leadership team during its inaugural dinner and awards ceremony on Nov. 6, 2010, in New Orleans during the National Association of REALTORS® Conference & Expo. Frank Serio, CRS, CRS, CRB, Mark Minchew, CRS, CRB, and Mary McCall, CRS, GRI, were installed as president, president-elect and first vice president, respectively. Donna Clark was installed as the 2011 Sierra Nevada CRS Chapter President. In attendance were Avis Cherry, current president and Bonnie Dailey, chapter administrator. It was a festive formal event celebrating the installation of all 2011 chapter presidents and honoring members and the state chapter for their accomplishments.

MANY THANKS TO OUR FASHION SHOW SPONSORS! DOM PERIGNON Bank of America • Dickson Realty • First Centennial Title RE/MAX Affiliates • RE/MAX Premier • Western Title Wells Fargo Home Mortgage • Ticor Title

CRISTAL Academy Mortgage • Prime Lending • REA Inspections

MOET Eagle Home Mortgage • New American Mortgage Greater Nevada Mortgage Services • MCS Mortgage Northern Nevada Title • Realty Choice Executives Nevada’s Choice • TEK Inspections • Trinkie Watson, Chase International

Donna and I recently returned from our Annual Chapter Leadership training in Chandler, AZ. The training is for Pres. and Pres.- elects for the next year. I can’t tell you how great it is to be surrounded by these amazing REALTORS® from all over the United States. There were around 100 there and it was a fabulous 3 days learning Cyndy Brown more about CRS and the inner workings, networking with top notch agents, getting to spend time with our Pres and Pres-elect for the Council. It’s such a privilege to be a part of such an amazing group of people. The theme for this year was “The Next Reality”. We spent the first day with Brian Copeland – one of our leading national seminar speaker/trainers – top 1% of all agents in the Nashville area. He gave us everything we wanted to know and more about social networking. He is a lot of fun – even had a panel that our own Donna Clark was on that portrayed the “Match Game” – they were cutting edge in their ‘70’s outfits! Rachel Tristano is our Director of Chapter and Regional Programs, Certified Residential Specialists. She spent the next day with us on the “Nuts and Bolts” of CRS Chapters – very, very informative – she is our backbone at the Council and always available to help us in any way she can. Frank Serio – my twin (we were born same day, same year – different mothers!) from Delaware - our incoming Council Pres. gave us a lot of great information to bring home and use in our Chapters as well as our businesses. I really encourage you to get involved in leadership – it will grow your knowledge as you network with the top 25% in the business AND grow your business as you meet these incredible people and get referrals from them as well as have them to refer to.

February 4 luncheon @ the Atlantis 11:30 - 1:30 PM

Financial Planning in an Uncertain Market Featuring a Panel of Experts Mike Bosma • Gene Harrison Michael Matteoni

WHY JOIN CRS? A Certified Residential Specialist is a REALTOR® who has earned certification from the Council of Residential Specialists by completing a rigorous course of advanced training, and by meeting significant experience requirements. Less than 4% of all REALTORS® in the US can call themselves Certified Residential Specialists (CRS). That’s because just one in 25 REALTORS® has the extensive experience, the unique commitment and the hours of advanced training necessary to call themselves a Certified Residential Specialist. 4 Reasons to work with a CRS Designee:

SIERRA NEVADA CRS WELCOMES... Katie Bawden Realty Executives Nevada


Candace Demarest Coldwell Banker Village Realty


Kellie Roberts Realty Executives Nevada’s Choice 775.720.0408

2. A Focus on Home Buying and Selling To help make your home buying and selling process more rewarding, every Certified Residential Specialist must have a proven track record in the business, as well as advanced education in related areas like finance, technology & marketing.

Kari Breuer Coldwell Banker Best Sellers

3. Technological Expertise The training available to Certified Residential Specialists includes a strong focus on technology and its application in the real estate business. 4. An Ability to Maximize Profits and Minimize Costs Every Certified Residential Specialist is trained to help you understand your local market, screen prospective buyers and sellers, negotiate in your best interest and, ultimately, help you enjoy a successful home purchase or sale.



w w w . S i e r r a N e v a d a C R S . c o m

1. Experience & Ethics To earn the Certified Residential Specialist Designation every REALTOR® must have a significant mix of experience and volume of real estate transactions. Every Certified Residential Specialist is required to maintain membership in the National Association of REALTORS® and to abide by its strict Code of Ethics.


w w w . S i e r r a N e v a d a C R S . c o m

From left to right; Mike Nolan, CRS – Education Chair for RSAR; Rose Echevarria – 1st Centennial Title; Kevin Jones - FATCO, Stephanie Hanna – Academy Mortgage, Christina Rice – 2011 Secretary, Victoria Williams – 2008 President, Amy Shocket, CRS – Education Chair, Donna Clark, CRS – 2011 President; Jody Scowcroft, CRS – District Representative; Pam Ricci, CRS – 2005 President; Erin Schiller – Ticor Title and Affiliate Education Coordinator; Avis Cherry, CRS – 2009-2010 President; Nancy Costello, CRS – 2011 Treasurer; Kathy White, CRS – 2006 -2007 President and Membership Chair; Bonnie Dailey, CRS – Past President and Chapter Administrator; Cyndy Brown, 2011 President Elect; not pictured but in attendance: Shauna Morris – Program Chair; Lori Jenkins, CRS – District Representative

Strategic Planning The Vision of 2011 President Donna Clark

On September 30th, eighteen members attended the strategic planning meeting held at MCS Mortgage. After acknowledging President Avis for all the wonderful accomplishments the Chapter has made under her direction for the past two years, Donna explains her vision of New Direction, New Energy, New Technology and Growth through Change. The vision statement for the Chapter was updated to: Create a desire for agents to earn their designation and be a part of our Chapter superior networking and educational opportunities. Donna has already laid the ground work and began her vision by increasing affiliate participation through Sponsorship relationships (which was kicked off in conjunction with the Fashion Show), hiring a Marketing Administrator who will help create fabulous marketing pieces such as this newsletter, making improvements to PayPal payments (accomplished this late last night so don’t have fear in paying on the website), creating a Facebook page Sierra Nevada CRS Chapter (be sure to go in and “like it” as all the photos will be there) and plans to give you lots of updates through constant contact which she began that program earlier this year. She would like to increase public awareness about Why Choose a CRS and increase membership. Before strategic planning she clarified and reorganized the Chapter’s Policy and Procedures (it was further improved at the meeting) so leadership can succeed in their positions, membership grows and the Chapter thrives. The Chapter is planning on having two CRS Courses in 2011 with the first being instructed by CRS Council

President Frank Serio on March 30-31 so plan on hearing about the updated Sales Strategies in a challenging market. Erin Schiller from Ticor is planning joint Continuing Education opportunities for our members throughout the regions. Shauna Morris will be the new program chairperson and the entire group offered up fabulous suggestions for the upcoming meetings, so please plan on attending the luncheons which will be held on the first Friday of the even months at Atlantis. Plans for fabulous networking events and of course another sensational fashion show are underway. Donna was thrilled to see so many excited to participate in shaping the direction of the Chapter. She is looking forward to leading a wonderful organization. If you are interested in being a part of the leadership team, please contact Donna Clark.

From left to right; Nancy Costello, CRS, Treasurer; Cyndy Brown, CRS, President-Elect; Christina Rice, Secretary; Donna Clark, CRS, President



Council of Residential Specialists Honors Bonnie Dailey 2010 Medallion Award Winners at the NAR Conference in New Orleans

Once again First Centennial Title was a huge help with the CRS Fashion Show. Not only did all this lovely woman from the title company(along with Terry Christensen from Dickson Realty) sell raffle tickets, Dana McCuan created the slide show, Margo Magee sold tickets and Rose Echvarria was our William Furs liaison. Our First Centennial Platinum Sponsors our a tremendous support for our Chapter. Ty Kirkpatrick from TEK Inspections did a fabulous job with the music and operating the slides for the Fashion Show. When you see him, be sure to say Thank You or call 746-4990. Get Your View, leaders in Virtual Tours and Real Estate Photography, did a sensational job photographing our show, to thank them call 888-908-0838

The Medallion Award recognizes CRS Designees who have excelled in their real estate careers and have also volunteered their time and expertise to serve the Council and its members. To be eligible for this award, nominees must have 15 years of continuous membership with the Council and tangible volunteer work at the state and local levels. Among this year’s winners is our own Bonnie Dailey, CRS, broker/associate with Dickson Realty in Reno. Bonnie has been involved with the Council at the local and national levels, serving two terms as a CRS regional vice president and one term on the board of directors. CRS 202: Sales Strategies March 30& 31, 2011 Contact: Amy

w w w . S i e r r a N e v a d a C R S . c o m

Through the generosity of our members and those attending the CRS Fashion Show, Kathy White and Donna Clark delivered two cars full of toys to the Salvation Army’s collection for Toys for Tots. We are excited to begin a new tradition of giving to our community. We hope next year we will double the donations. Thank you to all those who participated with the short notice.

From left to right; Trudy Brussard, CRS; Robert Hopper of NDDA and President Avis Cherry, CRS

w w w . S i e r r a N e v a d a C R S . c o m




w w w . S i e r r a N e v a d a C R S . c o m


MARCH 30 & 31, 2011 8:30 a.m. - 5:00 p.m. Presented by Sierra Nevada CRS Chapter - Instructed By 2011 CRS National President Frank Serio, CRS Course location: RSAR 5650 Riggins Court, Reno, NV Contact: Amy Shocket, CRS 775-815-7627, fax 775-473-9554

Plac e your mes sage here. F or maximum i mpact, us e two or thr ee sentences.

Course Pricing By 3/1/2011 Chapter Members/Designees $195 Chapter Members/Candidates $250 Non Chapter Members $275

After 3/1/2011 $225 $295 $325

CRS two-day courses also earn you credit toward the industry’s premier designation in residential real estate. With the CRS Designation, you become part of the network of more than 38,000 Certified Residential Specialist Designees and Candidates/General Members. To learn more about the Designation and learn more about CRS courses coming to you, visit Additionally, this course may help you earn continuing education credit in Nevada – 3 hours General and in California – 14 hours Consumer Service credit.

Contact Amy Shocket, CRS to register for SALES STRATEGIES today at 775-815-7627, or visit

WHERE? Reno-Sparks Association of REALTORS®, 5650 Riggins Court, Reno, NV 89570 WHEN?

Wednesday, March 30th and Thursday, March 31st, 2011, 8:30 a.m. to 5:00 p.m.

WHO? (About yourself) Name Company Address City, State/Zip Phone Fax E-mail

REGISTRATION FEE: Please indicate preferred method of payment:  Credit Card ( Visa or MasterCard)

Course Pricing By 3/1/2011 Chapter Members/Designees $195 Chapter Members/Candidates $250 Non Chapter Members $275

 Check enclosed Make check payable to: SIERRA NEVADA CRS Account Name Account Number Exp. Date Signature


Please fax your registration form to 775-473-9554 or email to Please call Amy Shocket 775-815-7627 for any questions.

After 3/1/2011 $225 $295 $325



(First Friday of the even Months) Atlantis Hotel Casino 11:30 – 1:30 Lunch will be served at 11:45 am Feb 4

2011 SIERRA NEVADA CRS OFFICERS DONNA CLARK President Dickson Realty (775) 747-8874

Financial Planning in an Uncertain Market featuring a Panel of Experts Mark Bosma, Gene Harrison & Michael Matteoni

April 1

Marketing Sales Tools

June 3

Legislative Update (Joint meeting w/ WCR)

Aug 5

Regional Planning

Oct 7

Business Goal Setting

Dec 2

Fashion Show Fundraiser

CYNDY BROWN President-Elect Keller Williams (775) 823-8787

NANCY COSTELLO Treasurer Tahoe Real Estate Group (530) 852-0919

CHRISTINA RICE Secretary Coldwell Banker

Win a registration to the conference! Just write on the Sierra Nevada CRS Chapter Facebook page as to why you want to attend sell-a-bration in Florida and be entered in to a drawing that will be held on January 10th. To qualify you must have attended at least one Chapter event in 2010 and have paid your 2011 dues. (775) 220-6281

AVIS CHERRY Past President Coldwell Banker

(775) 741-3344


Visit for a chance to win Registration plus hotel room + airfare.


RSAR Installation

Sierra Nevada CRS Newsletter  

Sierra Nevada CRS Newsletter for 2010-2011