INTrend Model Edition Vol. 4

MODEL EDITION VOL. 4 SEE WHAT’S

IN

INTREND

WELCOME to the 4th Edition of INTrend!

Dear Valued Partners, I am delighted to introduce our 4th edition of INTrend. In this year’s book we are highlighting our approach to the Science of Design and the building blocks that blend emotion, function, passion, purpose and community. The Builders Design formula for great design reflects our ability to connect to today’s homeowner in the spaces we design.

Joe Duffus

With a legacy spanning nearly five decades, our dedication to excellence has positioned us as leaders in the field.

Staying ahead of industry trends is a perpetual journey for us, evident in this annual publication. We’ve invested in forging partnerships and conducting in-depth research, to become authorities in demographics, lifestyle trends, colors, patterns, and furnishings. Our goal is to excite and inspire you, providing new ways for you to impact your very own customer base. Our research-driven approach is also ingrained in every member of the Builders Design team, ensuring a consistent methodology across all facets of our work. This commitment guarantees synchronized timing, communication, and delivery, consistently surpassing expectations.

In 2023, we experienced one of our healthiest years in our remarkable 47-year history. Our model home division reached new heights, and our Multifamily Division is poised for robust growth and new opportunities. Looking ahead, our focus shifts to Technology, AI, and Operations.

A significant software upgrade is also underway, prioritizing the integration of AI applications to streamline day-to-day operations. This strategic move aligns with our vision for continued success, emphasizing innovation and efficiency.

We embark on this journey with confidence, anticipating a future marked by excellence and transformative progress.

Finally, I would like to share a heartfelt shout-out to our valued partners — THANK YOU! Your unwavering faith and trust in BD are the driving forces that keep us energized and poised for even greater achievements. As we navigate the evolving landscape of interior design, we continue to anchor our efforts with a focus on BD’s core values including Passion, Culture, Creativity, and Execution. Thank you for being an integral part of the Builders Design community — Here’s to much success in ‘24!

© 2024 Builders Design, LLC.

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TABLE

OF CONTENTS

INFORM

1

INFLUENCE

19

INSPIRE

39

INDULGE

61

INNOVATE

81

KEY TAKEAWAYS

101

BUILDERS DESIGN

BUILDERS DESIGN

© 2024 Builders Design, LLC.

EXPERIENCE IS WISDOM In this era, information saturates our surroundings, and the foundation of a competitive edge lies in the capacity to innovate. Wisdom essential for meeting novel expectations serves as the cornerstone of innovation.

INFORM 1

BUILDERS DESIGN

2

© 2024 Builders Design, LLC.

The DNA of Design Science The Builders Design formula for great design brings the best parts of the home together. As we look further down to the DNA of Design, we find merging spaces and places with contrasting needs are what make a home, a sanctuary (or hive). The DNA building blocks include consideration of emotional and functional components, passion and purpose, and privacy and community elements when executing a thoughtful and strategic approach that connects great design and customers to a deeper level.

Passion & Purpose nurturing our need for passion areas as well as purposeful needs while applying sensory variability principles Emotional & Functional applying wellness principles to functional spaces through natural materials and the integration of light, utility and sensory excitement

INFORM

DNA

Building Blocks

3

Privacy vs Community creating the balance between sanctuary spaces (privacy) and activity spaces (hive) for spatial harmony

ART & SCIENCE FUSION

Our Approach to Interior Design Distinctive Interior Design: Where Art and Science Converge

At Builders Design, interior design is not just a creative endeavor; it’s a meticulous blend of art and science. Our unique approach integrates research and scientific principles to enhance both aesthetics and functionality. Our design journey kicks off with a profound comprehension of the distinct desires that each generation holds for their perfect home.

Decades of Dedication: Backed by Research Excellence For nearly two decades, we’ve dedicated ourselves to excellence, investing heavily in partnerships and research.

This commitment has made us authorities in demographics, lifestyle trends, colors, patterns, fit and finishes, and furnishings. Our goal is to deliver spaces that resonate with individual tastes and create a true sense of ‘home,’ providing you with effective ways to connect with buyers.

Color

Powerful Connections: Color and Lifestyle Integration Understanding the emotional impact of color and the importance of infusing lifestyle into a home, we tailor our designs to establish meaningful connections. Recognizing women as primary decision-makers in home buying, we uniquely cater to their desires.

Fit & Finish Generations Collaboration

Unified Vision: Consistency Through Research Our research-driven approach is ingrained in every BD team member, ensuring a consistent methodology across all verticals. This commitment guarantees synchronized timing, communication, and delivery that consistently exceeds expectations.

Research

Design Style Lifestyle

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© 2024 Builders Design, LLC.

The GENERATIONS

KIANA BOSMAN - UNSPLASH

INFORM

Each generation brings new needs and desires into home expectations and by understanding unique characteristics, it allows us to apply demographic analysis to the science of home design.

ANDREW NEEL- UNSPLASH

KELLY SIKKEMA - UNSPLASH

Global From Birth

Gen Z

Millennials

(ages 0-15)

(ages 16-27)

(ages 28-48)

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Our research continues to track generational groups on a range of issues, behaviors and characteristics, allowing us to apply these insights to future home and community relevance.

SOME TALE - UNSPLASH

PROSTOCK-STUDIO

MIHAI LAZAR - UNSPLASH

Gen X

Baby Boomers

Prime Timers

(ages 49-58)

(ages 59-79)

(ages 80+)

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© 2024 Builders Design, LLC.

The Younger

GENERATIONS The younger generations are leading society into a future dominated by new values, technology’s influence, community connectivity & personalization.

Global From Birth (ages 0-15) • new parents: “the playful home” • new parents: basement makes a comeback • new parents: outdoor spaces & privacy prioritized

Gen Z (ages 16-27) • “ADUs are the new starter home”

• open to alternative home formats

• fueling the 15-minute city in suburbia

• separate spaces for a side hustle

• expecting seamless technology

• will fuel factory-built construction

Millennials (ages 28-48)

PAIGE CODY - UNSPLASH

INFORM

7

• “the multipurpose and smart home”

• craving community involvement

• 3.0m+ home shortage due to demand

• the entertaining generation

• new parents = flexible layouts

• embracing sustainable lifestyles

The Older

GENERATIONS The older age groups bring new expectations for today’s concerns –a home that brings comfort and luxury while offering safety, resilience and adaptability.

Gen X (ages 49-58) • in“the busy home” – still working

• want creative and resilient spaces

• adopting multigenerational living

• entering peak earing years; trade-up

• seamless indoor/outdoor living

• want space flexibility as needs shift

Baby Boomers (ages 59-79) • “the lux home” in finishes, materials

• 25%+ desire a new home/lifestyle

• specialty rooms/areas (a wine cellar)

• first floor lifestyle, hobby spaces

• working longer, entertaining more

• places for grandchildren is a must

Prime Timers (ages 80+) • fueling the future “healthcare home”

• light, wider hallways, safer bath

• living longer in a senior life stage

• home tech brings new solutions

• need safety w/o sacrificing design

• future: robotic home helpers

YURI ARCURS PEOPLE IMAGES

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© 2024 Builders Design, LLC.

The DNA of Design Science – Creating a Sense of Place

LIFESTYLE HOME BUILDERS

SANCTUARY or HIVE The Wellness Home and Spatial Harmony: Creating mindful escape spaces that promote tranquility and coexist with higher activity rooms.

RALEIGH CUSTOM HOMES

PASSION + PURPOSE

STANCRAFT

INFORM

SCATOLA NERA - CASA FOA 2023

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Passion and purpose are intertwined elements that fuel the design science process. Passion energizes the creative aspects of design, while purpose provides a meaningful direction, ensuring that the outcomes contribute positively to society and address real-world challenges.

windows for temperature control

EMOTIONAL+ FUNCTIONAL Biophilic architecture where thoughtful design combines function and emotion.

visual connection with nature using color Dynamic lighting for stimulation

presence of natural elements by adding plants

physical connection to nature with pets CARA GREEN

WOODLAND PULSE

10

© 2024 Builders Design, LLC.

PRIVACY + COMMUNITY Creative community areas in residential developments to offset higher density homes. SLAS ARCHITECTS’ ACTIVITY ZONE IN CHARZOW

SENSORY DESIGN Sensory architecture is designing with well-being and the senses—touch, sight, sound, smell, sensitivity to light and dark, etc.—in mind.​ • curves & arches

• look of a space

• textured surfaces

• feel of a space

• bold design

• sound of a space

“The kitchen is the center of creation around which a series of seats with small tables are organized to taste and observe the art of cooking. Like a staging that organizes and promotes the gourmet experience, complemented by sensory arches and stone materials.”

• natural light

Designer Maria Delia Zaccagnini “THE MEETING KITCHEN BY JOHNSON ACERO – CASA FOA 2023

INFORM

11

MELTING POT Society Immigrants make up a growing share of the US population and by 2040 foreign-born households will constitute the primary source of new housing demand. JSHS

Immigrant Homeownership Rate Vary Widely by Country of Origin

Pew researchers forecast that the largest, multi-millionperson wave underway is coming from South Asia and the Pacific Rim. Asians — Chinese, Indians, Taiwanese, Pacific Islanders, Vietnamese and others — are expected to surpass Hispanics as the largest immigrant group over the course of the next several decades.

Multigenerational living is more common among other ethnicities, and having larger spaces for gatherings as well as more private living spaces is important. Family visitors tend to stay for extended periods.

JOEYY LEE - UNSPLASH

12

© 2024 Builders Design, LLC.

DEMOGRAPHICS + AFFORDABILITY • continued growth in single households • younger generations do not have the wealth that Baby Boomers had as young homeowners • rising elderly population that will want/need to age-in-place (25+ years in a senior living stage)

TIMAO GROUP

Timao (in Nairobi) transforms post-consumer plastic materials necessary to create its modular homes, like interlocking blocks, universal beams, and plastic beams. In converting the recycled plastic into generic component parts, the homes can easily be constructed and extended, reducing the cost of maintenance and labor.

More extreme weather that inhibits on-site construction methods is another factor propelling the need for modular construction.

INFORM

13

THE MISSING Middle ‘Missing Middle’ provides a transition from single-family neighborhoods to commercial centers and higher-density residential.

Residential development since the mid-20th century has focused on the creation of detached single family homes or large apartment buildings. The hard-to-find housing options in between are the “Missing Middle.”

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KEY FUTURE HOUSING NEEDS: • a variety of housing types addressing the middle market • bridge the gap between SFH and high-rise apartment buildings • create more inclusive and diverse housing types • reintroduce medium-density options that foster community

© 2024 Builders Design, LLC.

Healthful INDULGENCE

roof decks offer a smart solution for maximizing outdoor space

BUILDERS DESIGN

HGTV 2023 URBAN OASIS HOME

We are looking for our homes to create connectivity, wellbeing and balance, all while encouraging personalized growth and creating happiness in a mindful way.

• The primary bath spa

• Multiple connectivity areas

• Serene sanctuary spaces

• Experiential specialty rooms

• Natural light abundance

• Seamless indoor/outdoor living HGTV 2023 URBAN OASIS HOME

INFORM

15

How important are the following features for homeowners?

ZERO WASTE Space

Adding storage in new spaces and places for the ever-busier home.

DWELL MAGAZINE

16

DWELL MAGAZINE

© 2024 Builders Design, LLC.

TOP TRENDS for 2024

A look at the top trending style directions for the next year and beyond, from a range of minimal to maximal.

FUTURE/MATHEW WILLIAMSON

INFORM

LIZZIE GREEN

STUDIO MCGEE

Minimal Luxe

Midwest Modern

Modern Organic

minimal modern edited

elevated casual comfort

warm modern natural 17

“Elevated and subtle, yet original and characterful – Expressive Elegance draws on classic references and contemporary moods to become the chicest look for 2024” LIVING, ETC.

A RUM FELLOW

SAMUEL & SONS

ASTEK INK

RetroEclectic

Expressive Elegance

NewHeritage

70s bohemian mediterranean

bold dressy luxe

relaxed traditional maximal

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© 2024 Builders Design, LLC.

CONTRASTS COEXIST In the past, homes focused on function and practicality, saving innovative excitement for the luxury market. Today, with influences from various sources, buyers want a mix of styles in home design, technology, and adaptable spaces.

INFLUENCE 19

BUILDERS DESIGN

20

© 2024 Builders Design, LLC.

AUXILIARY Dwellings The ADU market’s growth is primarily driven by the increasing cost of traditional housing, rising urbanization, and favorable regulatory changes in many regions. Challenges include zoning restrictions, permitting processes, and construction costs.

However, advancements in prefab ADUs and sustainable building practices have mitigated some of these challenges. Key trends in the market include the adoption of smart technologies, eco-friendly designs, and the integration of ADUs in real estate investment strategies. INDUSTRY RESEARCH CO.

There are more than 10,000 tiny homes in the U.S. and more than 80% of tiny house owners have comparatively lesser debt than the average U.S. citizen. Approximately 50% of tiny house owners are women in the U.S. GROWTH MARKET REPORTS BOXABL

Boxable are factory assembled units that fold up like a box, ship to the property, and then unfold to create ADUs.

INFLUENCE

21

AERTSEN

AERTSEN

NATURE + BIOPHILIC Architecture

Architects are creating environments that improve air quality, reduce stress, and increase productivity. The goal is to bring calmness and serenity into our lives by mimicking the natural world. We will design spaces to promote relaxation, mindfulness, and health.

AERTSEN

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© 2024 Builders Design, LLC.

Rising COMMUNITIES The agrihood Baby Boomers brought us golf communities, but younger generations are embracing the sophisticated agrihood; complete with working farms, fresh produce, walking trails and community interactivity.

HEIRLOOM MOMENTS DEFINE BOUNTIFUL LIVING Life nestled amongst the gardens, preserves, and trails is where you lose track of time and find yourself truly at home. Modern homes have vintage farmhouse style with kitchens designed for gathering and enjoying seasonal yields from the agrihood. Signature amenities include a working farm, stunning barns, and miles and miles of pathways leading to new traditions that cultivate connections between neighbors and the land.

Thornbury Acres is a residential development by B & H Architects in Ontario, Canada, offering residents the opportunity to reconnect with nature and traditional rural farm life.

INFLUENCE

23

EFFICIENCY + ADAPTABILITY Combining Efficiency with Customization An experimental house with a pitched wooden roof that slides away to reveal a glass inner structure.

THE SLIDING HOUSE BY DRMM ARCHITECTS

THE SLIDING HOUSE BY DRMM ARCHITECTS

Emerging relevance drivers to achieve both: • creating the adaptable home • creating practical inspiration • creating lot line lifestyles • creating space resiliency

SALICE EXEDRA2 DOUBLE POCKET DOOR SYSTEM

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© 2024 Builders Design, LLC.

SMART + SUSTAINABLE

The LG Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.

LG SMART COTTAGE

INFLUENCE

25

SUSTAINABLE Building The U.S. residential solar PV market size was valued at USD 14.21 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.3% from 2023 to 2030. GRANDVIEW RESEARCH What will be the most popular energy-efficient home feature?

HARBIN INSTITUTE OF TECHNOLOGY (CHINA)

Color-changing construction coatings open new possibilities for the architecture and design industry to create aesthetically dynamic and temperature-responsive buildings.

FIXR asked experts to share what they believe are the most popular energy-efficiency home features based on what their clients request and their industry insights.

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© 2024 Builders Design, LLC.

Stages of TRANSFORMATION The housing industry continues to adapt innovative materials and construction to offset supply side concerns. (labor, materials, cost and logistics) MARIANA PROENCA - UNSPLASH

architects are increasingly considering resiliency and efficiency in their designs

how to make homes affordable again

homeowners expect an adaptable wellness home structure & layout

designing a home for everyone is replaced by addressing unique generational needs

ANNIE SPRATT - UNSPLASH

UNSPLASH

INFLUENCE

MARIA ZIEGLER- UNSPLASH

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TYLER NIX - UNSPLASH

BUILDERS DESIGN

MAINSTREAM + MEANINGFUL Lifestyle inspired rooms like a ‘distillery den’ are memorable 28

© 2024 Builders Design, LLC.

“ LITTLE TREAT” Wellness Additions

A cold plunge pool, ice bath, or therapy pool is a small pool, usually the size of a hot tub that is used for sports and physical therapy by immersing the body in water at temperatures between 45 and 55 degrees Fahrenheit.

HGTV SMART HOME 2023

The two solar-powered, fresh air skylights inside the shower include light-filtering shades that soften and diffuse the light, so direct sunlight is not an issue.

INFLUENCE

HGTV SMART HOME 2023

Easy to access cold plunge pool is trending up.

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VIA HOUZZ

Increased interest in adding saunas, hot tubs, and outdoor showers for spa-like outdoor spaces. YARDZEN

ALONE + CONNECTED The front porch brought connection back to community – now the side porch emerges on small, close together homes with the green space moving to the middle – inspiration is coming from the pre-fab market. BACKYARD AMERICA DEN OUTDOORS

KTGY – BLACKWOOD GROVES BTR COMMUNITY

30

© 2024 Builders Design, LLC.

Living THE LOT LINE “People aren’t looking for a simple outdoor space anymore. They’re thinking in terms of defining spaces with walls, ceilings and roofs, but only in an open sense to blend with the outdoors.” BACKYARD AMERICA

HGTV SMART HOME 2023

CREATIVITY + INTELLIGENCE The Outdoor Home will only continue to add functionality all around the lot line.

HE ARCHITECTURE

INFLUENCE

31

The FOURTH PLACE

The Fourth Space and Residential Developments

“Homes are the ‘first place‘, the workplace is the ‘second‘, and any other place (Public parks, restaurants, gardens and open grounds) makes up the ‘third place’. Alongside the third places are ‘in-between places‘ called the ‘fourth’ places. Next-gen residential community spaces will add in these spontaneous areas of connectivity for social interaction artwork, play equipment, retail, and more.“

ARTIST DALE ROGERS; THE HOYNSON DEVELOPMENT CORP.

CULDESAC

Culdesac is a mixed-use development in Tempe, Arizona; billed as the “first car-free neighborhood built from scratch in the U.S.” You can functionally live here without a car and residents aren’t even allowed to park a car within a mile of the 17-acre property.

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© 2024 Builders Design, LLC.

Building for GENERATIONAL LIVING The 15 dual homes being built in Hudson, New Hampshire have two models, each offering full amenities with different floor plans. The larger version, The Taylor, offers two-floor living, one-floor secondary unit, all with a combined 4,153 square feet. Each unit has its own garage. Note that all utilities are individual. You get two electrical services coming into the houses, and there are two separate wells for each unit. NADEAU VILLAGE BY ETCHSTONE PROPERTIES

YURIARCURSPEOPLEIMAGES

“ Throughout the 19th century, most Americans lived in a multigenerational household, with a majority of elderly Americans living with an adult child. The main driver of this living arrangement was the country’s agrarian economy.” DREAM COLLABORATIVE

Today, more than 59 million people currently live in multigenerational U.S. households.

INFLUENCE

33

New DAYPARTS, New NEEDS

DIANA GRADEL STUDIO – CASA FOA 2023

Dayparts

Needs

Our dayparts have become more diversified, bringing new activities into the home, particularly workspace.

Tiny spaces are no longer ignored, with niches or nooks creating an area for working and/or relaxing.

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Evolving lifestyles necessitate a shift in interior design priorities.

Sustainability and eco-friendly materials are gaining prominence, alongside a demand for flexibility and multi-functional spaces.

The integration of technology, including smart home features, is becoming essential for modern living. The quest for a harmonious balance between aesthetics and functionality remains a driving force in adapting homes to the dynamic needs of their occupants.

© 2024 Builders Design, LLC.

BUILD-TO-RENT (BTR) Early BTR adopters admit to product design and management mistakes but benefit from limited competition. Experienced leasing agents find BTR the easiest to lease, despite occasional need for education. BTR appeals to various renter segments: expanding Millennial households, professionals seeking low-density living, retirees, and new families exploring the area. RCLCO RYAN HOMES

BTR discussions are abundant, but actual investments are scarce. In 2022, purpose-built single-family home starts increased by 32.7%, reaching 69,000 homes—only 13.0% of multifamily units and 0.4% of existing single-family rentals. Despite strong fundamentals and limited investor activity, we see substantial room for growth and investment opportunities. RCLCO

INFLUENCE

35

BTR + PREFAB Go Beyond Basics

Build To Rent and Prefab construction incorporates new niche designs including rustic style.

EVERYWHERE HOME CO. – MOUNTAIN INDUSTRIAL INTERIOR

“Build to rent is transforming the landscape” REALTOR MAGAZINE

DWELL HOUSE

36

© 2024 Builders Design, LLC.

RISING COMMUNITIES Blue Zone Housing Certified Blue Zone communities focus on 12 “pillars”: • The first three pillars are areas in which city governments can make a difference: the built environment, food policy, and tobacco policy.

• The next six pillars are the places where people spend their day: employers, schools, restaurants, grocery stores, faith organizations, and home.

• The last three pillars are programs for creating new social networks, getting people involved in volunteering, and helping them define a sense of purpose.

INFLUENCE

JOYNNY COHEN - UNSPLASH

By 2035, the U.S. will have more people over the age of 65 than under the age of 18, a first in our history. Most of our systems have been built for young families, not the Baby Boomers who are now 60+. Blue Zones are environments that extend and improve the aging lifespan.

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CONCERNS VS DESIRES “Builders need to educate buyers on the sustainability and resilience features in their homes, especially if there’s a premium for these features. For example, in one model home a builder cut out part of a wall to show the difference between insulation in that home versus the average home.” GREEN BUILDER MEDIA

MX COLLECTION

ECOGENSUS

Mass Concerns

Niche Desires

Waste technology company Ecogensus’ patented waste-derived lumber uses unsorted household waste, including organic material, to make a sustainable lumber.

The MX Collection Smart Bathroom Space incorporates artificial intelligence, the Internet of Things, and big data to create a digitally intelligent bathroom space. The collection includes smart mirrors, concealed faucets, magnetic control knobs, smart toilets, and remotely controllable bathtubs.

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© 2024 Builders Design, LLC.

INTERSECTIONS BECOME OPPORTUNITIES In the realm of design, diverse trends are emerging, presenting inspiring opportunities for skillful individuals to craft a harmonious balance.

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INSPIRE

BUILDERS DESIGN

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© 2024 Builders Design, LLC.

WHAT’S NOW & WHAT’S NEXT

THE CITIZENRY

NOW: Clean & Tailored

INSPIRE

BLANC MARINE

BUILDERS DESIGN

NEXT: Colorful & Layered

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Interior Design MUST-HAVES sculptural lighting

ARTERIORS

travertine accents simple spindles ANTHROPOLOGIE

cocooning seating

RUGGABLE X MORRIS & CO.

STUDIO A FOUR HANDS – HIGH POINT

Minimal

woven accents

Maximal 42

© 2024 Builders Design, LLC.

Meet in the MIDDLE

Maximalist Minimalism dares to push the boundaries. It encourages creating bold statements within a minimalist framework. Designers are experimenting with unexpected color palettes, intricate patterns, and larger-scale furnishings. By celebrating both simplicity and striking visual impact, this trend redefines the scope of minimalism, proving that it’s not about limiting expression, but about enhancing it.

For design, the latest intersection is that the two worlds of minimalism and maximalism are living together and driving trend preferences at the same time.

BUILDERS DESIGN

INSPIRE

43

Placemaking the ‘IN-BETWEEN’ AREAS

OHARA INTERIORS

BUILDERS DESIGN

BUILDERS DESIGN

MAXIMIZING FOUND SPACES 44

© 2024 Builders Design, LLC.

KITCHEN DESIGN – Simple and Striking

BESS FRIDAY

“Chopped islands are the shapely new kitchen look that designers love.”

LIVING, ETC.

MAXIMIZING FORM + FUNCTION INSPIRE

BUILDERS DESIGN

45

Private Retreats with ROOM TO RELAX

BUILDERS DESIGN

BUILDERS DESIGN

PRIMARIES MINIMIZE DISTRACTION 46

© 2024 Builders Design, LLC.

Bathroom Finishes Go LUXE and QUIET

BUILDERS DESIGN

LESS IS MORE AS THE BATH GOES MINIMAL INSPIRE

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“The future of the bathroom is the spathroom.”

COSENTINO TREND REPORT

Youth Spaces are SUBTLE and SOPHISTICATED

BUILDERS DESIGN

BUILDERS DESIGN

KIDS ROOMS GO SOFT + SERENE, MINIMAL + MOD 48

© 2024 Builders Design, LLC.

More is More in MUDROOMS

ALABAMA POH – HARRIS DOYLE

BUILDERS DESIGN

MUDROOMS GO MAXIMAL: We’re seeing wallcoverings, deep hues and accessories INSPIRE

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OUTDOOR DESIGN inspired by indoor amenities

TECHNO BLOCK

“Maximalism is making a comeback.”

JESSICA CICCARELLO, DIRECTOR OF BRANDING AND COMMUNICATIONS AT TECHO-BLOC

BUILDERS DESIGN

OUTDOOR LIVING MAXIMIZED 50

© 2024 Builders Design, LLC.

Exterior Design MUST-HAVES wood accents

mixed materials

REJUVENATION

aesthetic exterior lighting

RESTORATION HARWARE

sleek lanterns

UTAH POH – SAHARA HOMES

woven accents

SOUTHERN TRADITIONS

ROADGRANDIN

BUSINESS & PLEASURE

modern sectionals

decorative seating

DWELL X CHICORY

Minimal INSPIRE

Maximal 51

Range of HOME STYLES

DR HORTON - FL

Minimal

FRAZIER HOMES

FROM MINIMAL MODERN TO MAXIMAL HERITAGE TO NEW BLENDS

BRINGER HOMES – VIRGINIA POH

Maximal 52

New Blends © 2024 Builders Design, LLC.

HYBRID Blends

LESS SINGLE STYLE FACADES

“Goodbye modern farmhouse, hello modern bungalow” THE PLAN COLLECTION

HGTV URBAN OASIS HOME

KB HOMES - CA

The Modern Bungalow

INSPIRE

The Craftsman Farmhouse

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WOOD as main materials

FELDMAN ARCHITECTURE

WAYNE DALTON

MAXIMIZE NATURAL MATERIALS – wood no longer just an accent

WAYNE DALTON

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© 2024 Builders Design, LLC.

Regional SHIFTS

Americans’ favorite house styles differ by generation.

Boomers & Gen X tend to prefer the craftsman style, while Millennials lean toward contemporary, and Gen Z favors the cottage. HOMEADVISOR INSPIRE

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Regional SHIFTS Modern interior design reigns as the most popular home style in 32 states, according to a 2022 study from Confused.com, a home comparison site. The study, which tracked Google searches nationwide to find the most popular home styles, also shows the enduring popularity of farmhouse—even as more designers call for it to go. In 14 states, “farmhouse interior design” surfaced as the most popular Google search in home styles.

PRIM HAUS

“Modern Farm Country” as a modern update to Farmhouse

“ Although home designs used to signify something about their region – think Craftsman homes in the Pacific Northwest, Colonial in the Northeast, or the sprawling California ranch house – today’s home styles are less locally driven and more about the individual lifestyles being framed within them.” ARCHITECTURAL DIGEST 56

© 2024 Builders Design, LLC.

Midwest MODERN – Midwest Regional Home Shifts

TEA2 ARCHITECTS

TEA2 ARCHITECTS

ANNIE DOWNING

“ These homes (midwest) embrace structural elegance and simplicity of form” THE PLAN COLLECTION INSPIRE

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NEW HERITAGE – Northeast Regional Home Shifts

ELEMENTS OF STYLE

Bright and airy color palette of light and deep blues, greens, turquoise, whites, greys and some beige.

VIRGINIA POH – EAGLE CONSTRUCTION

ORANGE TREE INTERIORS

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© 2024 Builders Design, LLC.

COASTAL MINIMALISM West Regional Home Shifts

West Coast design incorporates contemporary furniture and natural elements. The furniture style is less formal and focuses on minimalism with sculptural details. ORANGE TREE INTERIORS PALACEK

BANANA REPUBLIC HOME

INSPIRE

MALCOLM DAVIS

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NEO MEDITERRANEAN Northeast Regional Home Shifts

A new modern mediterranean flair enters home styles with lighter details and new hues.

RYAN STREET SHEA HOMES

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© 2024 Builders Design, LLC.

TRACKING EVOLUTIONS Tracking evolutions amidst simultaneous complex shifts, we indulge in predicting and shaping what’s next in the aspects we desire most in a home.

INDULGE 61

BUILDERS DESIGN

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© 2024 Builders Design, LLC.

The DNA of COLOR Designing with color as a science involves a systematic and informed approach, taking into account the emotional, cultural, and psychological aspects of color. By doing so, designers can create more meaningful and impactful visual experiences that resonate with their audience.

INDULGE

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2024 COLORS OF THE YEAR:

SHERWIN WILLIAMS UPWARD

C2 THERMAL

BENJAMIN MOORE BLUE NOVA

WGSN 2025 FUTURE DUSK

AKZO NOBEL SWEET EMBRACE

VALSPAR RENEW BLUE

DUNN-EDWARDS SKIPPING STONES

DUTCH BOY IRONSIDE

PPG LIMITLESS

HGTV PERSIMMON

RUSTOLEUM WALLS CHOCOLATE CHERRY

BEHR CRACKED PEPPER

2024 IS THE YEAR OF ALL SHADES BLUE, Looking to natures misty clouds, evening skies and glacier lakes.

SHERWIN WILLIAMS 2024 COTY UPWARD

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© 2024 Builders Design, LLC.

WARM Living Spaces

These warm neutral hues paired with an energetic kick, create a fresh versatile richness for classic interiors.

*SNOWBOUND SW 7004

HGTV HOME – SHERWIN WILLIAMS

*DRIFT OF MIST SW 9166

PERSIMMON HGTV 2024 COTY SW 6339

BUILDERS DESIGN NOMADIC DESERT SW 6107

“Persimmon balances the energy of tangerine with grounded neutral undertones. It promotes positive relationships and conversations.”

TATAMI TAN SW 6116 BUILDERS DESIGN

HGTV HOME BRAND’S MARKETING MANAGER, ASHLEY BANBURY *INDIGO SW 6531

INDULGE

* I ndicates from new 2024 Colormix Forecast

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The Warm MONOCHROME HOME Layered warm color stories create gentle color harmonies and provide a sense of visual comfort.

*HERON PLUME SW 6070

MUSLIN SW 6133

MOUNT ETNA SW 7625

HOMBURG GRAY SW 7622

*MODERN GRAY SW 7632

BUILDERS DESIGN

*SKYLINE STEEL SW 1015 * I ndicates from new 2024 Colormix Forecast

STUDIO A HOME HIGH POINT

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BUILDERS DESIGN

© 2024 Builders Design, LLC. STUDIO A HOME – HIGH POINT

GREEN is the NEW GRAY

Green represents the harmony of nature and is propelling these hues forward in new ways.

*SILVER STRAND SW 7621

*SILVERMIST SW 7621

EVERGREEN FOG SW 9130

PORTABELLO SW 6102

SHERWIN WILLIAMS

HOMESTEAD BROWN SW 7515

BUILDERS DESIGN

*BILLIARD GREEN SW 0016

INDULGE

* I ndicates from new 2024 Colormix Forecast

LENNAR

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Homes Get THE BLUES

The blue family is key as it can transform homes into calm, reassuring spaces.

SHERWIN WILLIAMS 2024 COTY UPWARD

*WHITE FLOUR SW 7102

*UPWARD COTY SW 6239

*SMOKY AZURITE SW 9148

INDIGO BATIK SW 7602

MILLER PAINT

WORLD’S AWAY – HIGH POINT

NURTURE GREEN S W 6451

“Blue is a classic shade that has become the new neutral for today’s home.” *LEAPFROG SW 6431 * I ndicates from new 2024 Colormix Forecast

VALSPAR DIRECTOR OF COLOR MARKETING SUE KIM

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MODERN PASTEL Spaces

These anchoring neutrals and soft tints instill a sense of refined serenity and timeless elegance.

*UPWARD SW 6239

*EGRET WHITE SW 7570

*SAND DOLLAR SW 6099

*SASHAY SAND SW 6051

*JOGGING PATH SW 7638

SEA SALT SW 6204

BUILDERS DESIGN

INDULGE

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BUILDERS DESIGN

* I ndicates from new 2024 Colormix Forecast

THE HUSHED Room

Slightly ethereal, these colors are warm and calming and bring a touch of romanticism into the home.

PURE WHITE SW 7005

STUDIO MAUVE SW 0062

*INTUITIVE SW 6017

*CARNELIAN SW 7580

ANJOU PEAR SW 6381

BUILDERS DESIGN

* I ndicates from new 2024 Colormix Forecast

BUILDERS DESIGN

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CLARY SAGE SW 6178

© 2024 Builders Design, LLC.

THE COLORFULLY

Warm and down to earth, these relaxed midtone hues are deeply grounding.

Casual Home

MOUNTAIN STREAM SW 7612

WHITE RAISIN SW 7685

CEREMONIAL GOLD SW 6382

DRIED THYME SW 6186

PEWTER CAST SW 7673

DUTCHBOY 2024 TREND FORECAST

“Nature offers far more colours than green. Solid earthy tones, warm yellows and deep reds equate to landscapes of mountains and deserts.”

COLOUR DESIGN BY JOTUN LADY

BUILDERS DESIGN *FIREWEED SW 6328

INDULGE

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* I ndicates from new 2024 Colormix Forecast

NEW HERITAGE Energy

Brighter trending hues are giving a fresh approach to heritage design.

CREAMY SW 7012

BAGUETTE SW 6123

RED BAY SW 6321

JALAPENO SW 6629

VERVAIN

LUPINE SW 6810

BENJAMIN MOORE – 2024 COTY BLUE NOVA

‘Oranges and reds are great as key accent colors and can bring a lot of vibrant, comforting energy into a room’.

HONORABLE BLUE SW 6811

JUDY PICKETT OF DESIGN LINES SIGNATURE

INTERESTING AQUA SW 6220

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KITCHEN

BUILDERS DESIGN

MORE

WHAT’S NOW: Curves in the kitchen WHAT’S NEXT: Bold and blocky

EMILY YEATES

BUILDERS DESIGN

SAME

LESS

• Return to heritage styles

• Workstation sinks

• Waterfall countertops

• Warm neutral wood tones

• Matte finishes

• Farmhouse sinks

• Hybrid backsplashes (slab and tile) • Chopped islands

• Mixing two different countertop materials

• Reeded/fluted textures

• Curves (countertops)

• Customizable appliances (Samsung bespoke)

• Statement lighting & increased natural light

• Walk-in Kitchen Pantries

• Mixed slab and tiled backsplashes

INDULGE

“Walk-in kitchen pantry up 2,636%” HOUZZ 2023 EMERGING SUMMER TRENDS REPORT

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BATHROOM

DURAVIT

MORE

WHAT’S NOW: Airy serenity WHAT’S NEXT: Moody simplicity

VILLEROY & BOCH - ISH

SAME

LESS

• Nature-inspired hues

• Organic natural styles

• Large windows, outdoor views

• Matte finishes, fixtures, cabinets

• Traditional/whirlpool bathtubs

• Free standing flat bottom bathtubs (soaking)

• Biophilic design, adding greenery

• Supersized tiles

• Modern design

• Dual showers/multi-spray showers

• Blackened finishes (matte and honed)

• Dimmable lighting

• Wallpaper (with the exception of powder rooms)

• Smart toilets (bidets)

• Transitional design

• Modern vessel sinks

• Sustainable eco-friendly materials

• Natural wood finishes

• Frameless showers

• Streamlined storage

• Fluted, reeded, and raked tile textures

• Wet room/walk in showers (curbless)

• Wellness, steam systems

• Luxury surrounds: Lounge/coffee/ wine bars

• Wall mounted vanities

• Shower benches, built-in shower niches

• Softer basin sinks (Japandi style)

• Bold shower frames 74

BUILDERS DESIGN

“Wood is the new white for vanities” HOUZZ 2023 EMERGING SUMMER TRENDS REPORT

© 2024 Builders Design, LLC.

CABINETS

SUPERFRONT

WHAT’S NOW: Warm woods WHAT’S NEXT: Fresh textures

BUILDERS DESIGN

MORE

BUILDERS DESIGN

SAME

LESS

• Warm wood tones (light to mid)

• Shaker door styles

• All white cabinets

• Small appliance storage

• Beveled Shaker doors

• Raised panel doors

• Specialty insets in drawers

• Flat panel door styles

• Ornate glass inserts

• New textures: fluted/reeded

• Contrasting island finish

• Floating open shelves

• Specialty open storage

• Painted blue/green tones

• Artful glass fronts

• Wall pantries or pull-outs

• Metal mesh insets

• Mixed metal finishes

• Painted midnight hues

• Matte finishes

HEIDI PIRON

• Mixed textures

INDULGE

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SURFACES

BUILDERS DESIGN

MORE

WHAT’S NOW: Linear textures WHAT’S NEXT: Minimalist art

BUILDERS DESIGN

RESOURCES PIENTURES

SAME

LESS

• Plaster textured walls and art

• Scenic murals

• Wallpapered ceilings

• Full tiled walls

• Raised panel wainscotting

• Fine, linear wood textures

• Full height wooden walls

• Painted beams

• Off-center, minimalist art

• Contrasting wooden beams (ceiling)

• Decorative stair risers/patterned

• Boxed molding squared shaker treatments (around doors, windows, cabinetry, baseboard)

• Uninspired entries/mudrooms

• Warehouse style partitions • Moody painted spaces (color drenching) • Tiled niches • Painted floor treatments (diamonds)

EMILY LAUREN DESIGN

“This minimalist wall décor trend is the antidote to fussy gallery walls.” LIVING, ETC.

• Material accent walls (stone, brick, tile, wood)

• Darker interior doors (painted) • Accent trim (colorful)

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SURFACES

BUILDERS DESIGN

MORE

WHAT’S NOW: Light oaks WHAT’S NEXT: Rich browns

ARMSTRONG

SAME

HALLMARK FLOORS – NEROLI OAK

LESS

• Warm honey brown tones and rustic blondes

• White oak • Walnut looks

• Cool and warm gray wood looks

• True, mid-tone brown hues

• Low to no sheen

• Red woods

• Subtle distressing, cross-cuts

• Waterproof planks

• High gloss finishes

• Luxury planks in LVT

• Antimicrobial and waterproof technology

• Espresso colors

• Understated, natural woods

• Whitewashed colors

• Muted grains

• Hand-scraped treatments

• Herringbone/chevron patterns

• Overly rustic accents

• Wider, longer planks • Hyper–realistic grain • Natural lowlights

INDULGE

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M HOUSE DEVELOPMENT

“In both hardwood and wood-look categories, customers are drawn to long, wide planks that make a statement. FLOOR COVERING WEEKLY

DECORATIVE WOODS

FOUR HANDS – HIGH POINT

MORE

SAME

WHAT’S NOW: Rich, true browns WHAT’S NEXT: A return to exotic species

ALDEN HOME – HIGH POINT

LESS

• True Brown Woods

• Touches of high gloss

• White Oak

• Teak Walnut

• Light burl

• Whitened woods

• Softer exotics

• Textured blonde woods

• Cool gray woods

• Darker blondes (Caramel)

• Textured grained black

• Cerused woods

• Oiled and oxidized woods

• Retro woods shift warm

• Greige woods

• Cooler brown ash

• Flamed carbon woods

• Drizzled Gold on Oak

• Umber brown

• Tortoise burl

• Natural ash

• Smoked Alder

• Natural oak

UMAGE – MAISON & OBJET

• Reclaimed French Oak • Morado (new exotic, sustainable look) • Maple veneer (highly figured or Tiger Maple) BUTLER’S SPECIALITY COMPANY - HIGH POINT

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LIGHTING

BUILDERS DESIGN

MORE

WHAT’S NOW: Metallic influence WHAT’S NEXT: Monumental materials

PULPO – MAISON & OBJET

SAME

LESS

• New materials: stone (travertine)

• Transitional design

• Fabric drum lights

• Metal shades with artisan textures

• Big lights for dining rooms

• Staggered pendants​

• Glam glass treatments: tinted, moody mattes

• Woven pendants​

• Harshly oxidized metals​

• Geometric pendants​

• Rough, industrial looks​

• Warm metallic finishes

• Streamlined farmhouse​

• Rustic farmhouse styles

• Cast industrial metals

• Globe pendants​

• Plain, clear globes

• New textured bronzes

• Architectural floor lamps​

• Warmer black metals

• Circadian lightbulbs​

• Small pendants over island

• Tailored bevels

• Curves, arches​, tubes

• Oversized “Power Pendants” in the kitchen

• Matte black​

BUILDERS DESIGN

“Travertine is the next surface du jour”

• Natural materials (rattan, wood, wicker) • Sculptural shapes & linear lines • Wood and metal mixes INDULGE

CURREY & CO.

STUDIO A HOME HIGH POINT

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ARCHITECTURAL DIGEST

METALS

WHAT’S NOW: Warm gold tones WHAT’S NEXT: Bold bronzes

STUDIO A HOME HIGH POINT

INFINITY DRAIN - IBS

MORE

NATIVE TRAILS – PRECIOUS METALS COLLECTION

SAME

LESS

• Warm industrial cast metals

• Patina steel

• Polished brass

• Warm silvers nickel and pewter

• Matte and brushed metals

• Harsh contrast

• Honed and warm blacks

• White bronze

• Cast metals especially bronze

• Black & gold pairings

• Harshly oxidized metals

• Golden and earthen bronzes tones

• Brushed brass and gold

• Stainless steel

• Precious metals: new blends

• Stainless steel

• Galvanized metals

• Softer metal combinations, subtle contrast

• Mid-tone brass

• Hammered metals

• Flecked, natural patinas

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GLOBAL VIEWS ATLANTA MARKET

BUILDERS DESIGN

“According to nearly 50% of respondents in the NKBA survey, gold will be number one for faucets.” VIA REAL SIMPLE

© 2024 Builders Design, LLC.

ELEVATING THE EXPERIENCE Elevating the experience now involves a collaborative fusion of culture, creativity, and technology with in-person expectations.

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BUILDERS DESIGN

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Growing SMART HOME Markets and Markets projects that the global smart home market will grow from $101.7 billion in 2023 to $163.7 billion by 2028.

• Rising adoption of smart-home devices is fueled by the belief that they enhance convenience (32%) and safety (28%).

• Millennials lead in considering large appliances, while Gen Zers drive interest in security cameras.

• On average, households with smart home devices have 7.1 devices, as per Parks Associates research.

MORNING CONSULT

Matter now supported by nine more different types of devices, including fridges, dishwashers, laundry machines, air purifiers, robot vacuums, and other common smart home gadgets.​

“Ultimately, just as our cars have done, our homes will become sophisticated computers.” THE VERGE

INNOVATE

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HOME AS A SERVICE (HAAS) “ The UP appliances 2.0 marks the starting point of our move into a service-based business.

We’ll lead the industry’s paradigm shift toward HAAS, or home as a service.” RYU JAE-CHUL, LG

LG ELECTRONICS

Under the “UP Appliances 2.0” brand, LG unveiled four new upgradable electronics products – a washing machine, a dryer, a refrigerator and an air purifier. With the new lineup, consumers can update their home appliances through the smart home ThinQ application to add new functions and features.

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GENERATIVE Design Gen AI offers the real estate industry a transformative opportunity to embrace cutting-edge technology, complementing analytical AI with open-ended and creative applications. McKinsey Global estimates that Gen AI could create $110 billion to $180 billion or more in value for the real estate sector.

WAYFAIR DECORIFY

Wayfair’s Decorify is a Generative AI solution that reimagines the entire interior design process that allows users to envision their homes in different styles by simply uploading a picture of their space.

INNOVATE

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McKinsey’s Gen AI–assisted architectural design reveals daylight distribution, accommodates foot traffic patterns, and assesses potential distractions from noise levels in the space.

“NEW NEWS” Innovation PILKINGTON MIRAI GLASS

Entering an era of limited resources

Emerging relevance drivers:

50% less embodied carbon as compared to standard float glass.

• next-gen sustainability • next-gen materials • next-gen lifestyles • next-gen spaces

BROOKS + SCARPA

Developments are adding sponge parks & sponge sidewalks to manage extreme rainwater runoff; preventing sewer overflow.

VANDERSANDEN PIROUETT BRICKS (BELGIUM)

World’s first COS-negative bricks to roll out early 2024; using waste products from the steel industry and just 20% raw materials.

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RMIT

Scientists from RMIT have found a way to grow fungi using renewable organic materials as feedstock to form thin sheets that could be used to produce fire-retardant cladding.

© 2024 Builders Design, LLC.

Energy INDEPENDENCE The solar energy storage battery market size is projected to grow from $4.40 billion in 2023 to $20.01 billion by 2030, at a CAGR of 24.2%.

Anker unveiled a new “Solix” line of products that’s focused on keeping your home powered, even if the grid goes down. It’s also adding a battery for use with its DIY balcony-mounted solar panel solution to bring a bit of stored energy independence to apartment dwellers and renters.

FORBES BUSINESS

GM ULTIUM

ANKER SOLIX

GM now has home energy products to sell alongside Evs: GM Energy’s Ultium Home products can charge your EV and use it, alongside GM’s PowerBank batteries, to power the home.

INNOVATE

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The Experience

CENTER

The Google Visitor Experience in Mountain View, California, is a true tech-tourist destination, where you can enjoy all the perks of hanging out at ‘Google's HQ’. There's a cafe, community event and arts space and even a Google retail store.

GOOGLE

GOOGLE

The Moment Marketplace Tiny Object Pop-Up Shop will be an ever-changing art marketplace.

GOOGLE

Community groups or nonprofits can request to reserve space for meetings or events.

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THE VIRTUAL Commerce Shift

ALO YOGA

Alo Yoga launched a digital shopping experience in virtual reality for the Meta Quest 2 VR headset with digital styling capabilities, streaming beauty and wellness tutorials, workout classes and seamless checkout.

CRATE & BARREL

Crate & Barrel created an immersive digital version of its new flagship NYC store. Furniture is portrayed exactly as it is in store making it a seamless, highly realistic shopping experience.

INNOVATE

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SHOWROOM + SANCTUARY

SAMSUNG

SAMSUNG

Samsung’s redesigned flagship New York store offers an immersive smart home experience.

The children’s concept bedroom features a projector to watch films while in the bed nook.

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The Custom

‘CLUB’

Spaces for choosing, customizing and collaborating on design choices are taking a “club-like” approach that feels exclusive and encourage thoughtfulness.

Cosentino “Atelier” design workshop – Washington DC

STUDIO B BY BERNARDI

STUDIO B BY BERNARDI

The HIVE is a secluded space for custom craftsmanship INNOVATE

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RIVIAN

The latest Rivian ‘Space’ in Denver operates less like a dealership and more like a design store. You can ask questions about EVs, reserve a vehicle, or test drive a R1S or R1T truck at the store, but the dealership vibe with salespeople and rows of desks are a thing of the past.

RIVIAN

Rivian is giving the “showroom” model idea its own twist, by renovating an old theater and a gas station at a national park into Rivian Community Spaces for new and existing owners.

RIVIAN

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© 2024 Builders Design, LLC.

The LEARNING

CENTER

INNOVATE

The Uponor Experience Center features 4,500 square feet of hands-on displays, full-scale residential and commercial training areas, and cutting-edge innovation showcases. It is a flexible education and discovery space designed to advance the technical skills of current and potential customers. In addition, it will help foster innovation within the plumbing and HVAC industry and provide an immersive experience for employees and visitors alike.

UPONOR

UPONOR

UPONOR

UPONOR

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THE VIRTUAL Experience

Virtual stores drive sales for 88% of retailers. CORESIGHT

RALPH LAUREN

Ralph Lauren opened the doors to virtual store The 888 House, set within a Joshua Tree-inspired desert landscape, designed to fuse fantasy and reality.

JCREW

JCREW

RALPH LAUREN

JCREW

J.Crew launched an immersive virtual beach house store, with six themed shoppable rooms and interactive brand learning areas, such as a color room.

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DIGITAL CUSTOMER Journey Shopping has evolved beyond in-store or online experiences. It’s a dynamic journey, with consumers starting their search in one place and completing purchases elsewhere. In 2024, brands should understand where their audience discovers, learns, and buys products.

INSIDER INTELLIGENCE

Aalto, a Bay Area digital homebuying platform, has expanded to Los Angeles, emphasizing savings and unique features. The platform offers direct access to agent-level data, a 24/7 chat feature, and matches buyers with non-commissioned agents after making an offer. By digitizing the process, Aalto reduces operational costs and streamlines the homebuying experience, empowering buyers to take control and minimizing friction.

RALPH LAUREN

INNOVATE

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AI is EMERGING Everywhere

ZILLOW

Zillow’s AI Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floor plans and more. AI uses buyer preferences to select each listing’s hero image, which is the main photo used to represent the property across platforms. Agents will eventually be able to use AI-generated insights to determine which home facts and features matter most to shoppers, and to highlight those features.

EKLUND

Maya is an AI Real Estate expert launched by celebrity agent Fredrik Eklund that can provide tailored listing information drawn directly from property photos, continuously learn by active engagement with users, and act as a guide to everything from neighborhoods to the basics of real estate.

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TECH-ENABLED Experience

Welcome Homes, a tech startup that streamlines the homebuilding process, announced an evolution of its homebuilding platform, introducing two new products – Make-an-Offer and AI-powered Land Vetting.

WELCOME HOMES

MAKE-AN-OFFER: Allows Welcome Homes customers to submit an offer to purchase their land and construction directly within Welcome Homes online platform, reducing a lengthy process to a few clicks, and puts the buyer in control from day one.

AI REVIEWS: Use predictive, AI-powered models to automatically determine the buildability and estimated build cost (in seconds) for any given property.

Welcome’s AI models are trained on thousands of site assessments created by Welcome Homes in-house team of civil engineers.

INNOVATE

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AI’S NEW ROLE in Sustainable Building Artificial Intelligence (AI) has been revolutionizing our way of living for several decades, starting discreetly with automated controls for lighting, security, and other appliances and progressing to precise calculations of a building’s energy efficiency.

In this next evolution, AI goes beyond these applications, being implemented to gain a deeper understanding of the energy efficiency of a structure and the dynamics of how society interacts with it, as well as how the structure interacts with the environment. ARCH DAILY

Investing in and implementing AI (including generative AI) offers one way to accelerate the shift to sustainable construction by inserting a layer of intelligent automation upstream and, in so doing, helps remove the barriers to accuracy and creativity.

• AI can assist to optimize size, shading, natural light, and ventilation.

• AI-based passive design can assist in creating buildings that are naturally energy-efficient, reducing energy consumption and carbon emissions.

• AI algorithms can analyze and suggest optimal material choices based on sustainability criteria. ARCH DAILY

Augmenta is a company automating building design for the construction industry using generative AI.

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AI and ARCHITECTURE TRENDS “Architecture isn’t buildings.

Buildings are a form of architecture.

Architecture is this sense of continuity and connection with everything around us.”

FRANK LLOYD WRIGHT FOUNDATION

“If AI saves time producing the mundane, we can reallocate time to something impossible for AI to assist with.”

RASCOH

DAN FREEMAN - UNSPLASH

AI WILL BE AN INPUT, NOT AN AUTHORITY • AI can play a key role in built architecture production, which relies on predictable processes that can optimize budget, resources and timelines.

• More difficult is the creative process – aesthetics, market/consumer trends, marketing campaigns and future thinking. AI will have blind spots, limits and less than full understanding compared to human agency innovation.

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“Architecture becomes a result of collective decisions, where the advancements of AI intersect with the aspirations and values of society. It’s within this interplay that the evolution and impact of architecture find their resonance and significance.”

NICOLAS VALENCIA VIA ARCHDAILY

THE NEW MOOD BOARD AI & Home Selling

HUTOMO ABRIANTO - UNSPLASH

Interior design artificial intelligence software can optimize space planning and design, create virtual and augmented reality experiences, personalize design solutions, select the right materials and products, and even improve the designer’s workflow.

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STEVE JOHNSON - UNSPLASH

© 2024 Builders Design, LLC.

KEY TAKEAWAYS What’s New & What’s Next Affordable

Connected

Meaningful

Younger generations wait longer to marry and do not have the dual income power that Baby Boomers had at their age. Understanding future design and functional needs is key for the next exciting generation of housing.

Today’s home is a busy place – ‘outside-in creativity’ in how you sell the future connected home and community, which comes from mastering the new challenges as well as innovative opportunities.

Spending more time at home, increased functions and expectations paired with what’s next (smart, healthy, experiential, generational) brings new meaning for what we want and desire in our spaces.

• Adaptable Spaces for New Needs

• Zones That Work Together

• Creating Family Memories

• New Textures Are an Easy Upgrade

• Creative Outdoor Spaces

• The Empathetic Smart Home

• Using Tech for Solutions

• Collaborative Spaces Not Showrooms

• Impactful Speciality Spaces Like ‘The Whiskey Room’

BUILDERS DESIGN

BUILDERS DESIGN BUILDERS DESIGN

RIVIAN

NANOLEAF

BUILDERS DESIGN

DEN OUTDOORS

HUAWEI

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BUILDERS DESIGN

KEY CHALLENGES You May Be Facing in 2024 ECONOMY: Expect continued challenges posed by inflation, labor shortages and supply chain disruptions. Supply chain challenges mean that even the most diligent builders are likely to get hit with parts shortages and delays.

LABOR: Demand for construction workers is at an all-time high but the number of skilled workers is lower than ever. This has been felt industry-wide, with last year’s Associated General Contractors of America survey showing that 91% of contractors reported having trouble filling positions. What’s more, the industry will need to hire an estimated 546,000 additional workers to meet production demands in 2023 into 2024. CONSTRUCTION DIVE COST OF GOODS: Prices on things like lumber, steel, and other materials used to build structures have increased exponentially.

ARTIFICIAL INTELLIGENCE ENCOUNTERS: The use of AI in the interior design and building industries present several challenges, ranging from technical and data-related issues to broader societal and ethical considerations.

Here are some factors the industry may face: • Data Quality and Quantity • Subjectivity and Aesthetics • Complexity of Design Tasks • Integration with Existing Workflows • Cost and Accessibility • Ethical Considerations • Regulatory and Legal Challenges • Energy Efficiency and Sustainability • Adaptability and Future Trends

New home prices must keep coming back to within reach of a cost-of-living squeeze buyer universe.

Embracing artificial intelligence provides notable benefits, such as heightened operational efficiency in managerial duties like order fulfillment, enhanced precision in inventory management, decreased delivery times, and the implementation of more accurate forecasting models.

“For the most part, builders aren’t selling houses right now except where they’re buying down interest rates to make those prices affordable. That’s what should challenge us the most. New home prices are inflated above what’s affordable. Affordability needs to be addressed throughout the homebuilding ecosystem and not just in a way that combats increased mortgage rates.” ANNIE LOWRY, THE ATLANTIC

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Staying ‘INTrend’ is part of the winning equation for award-winning design.

At Builders Design we match research, trends, partnership and great design to build award-winning model homes.

Best Interiors of a Custom Home

Take a virtual look at what this Lee Wetherington home offers with jaw dropping interiors that cover every square inch both inside and out.

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