INTrend 2026_Multifamily Edition

MULTIFAMILY EDITION VOL. 6

Welcome to the 6th Edition of INTrend!

To Our Valued Partners, Design has always lived at the intersection of culture, fashion, and human behavior, and few years have highlighted that more vividly than 2025. As we enter our 50th year and celebrate our 20,000th project, Builders Design remains committed to translating cultural shifts into spaces that don’t just look beautiful, they sell, they connect, and they create unforgettable moments of “I want to live here.”

Jon and I built this company with an entrepreneurial spirit that continues to shape how we show up for our clients. We’ve never chased trends, we’ve interpreted them, translated them, and applied them with purpose, creating spaces that evoke emotion the moment someone walks in. That philosophy guided every corner of our work in 2025, a year that broadened our reach through the integration of the Carlyn and Company team and expanded our influence in Luxury Class A Multifamily with signature installations in Arizona, Charlotte, and the DC Metro region.

INTrend has always been more than a trends report.

It is our collective lens, shaped by culture, fashion, wellness, behavior, and the thousands of homes and communities we have been trusted to design.

This edition carries forward that legacy. Our sincere thanks to Sphere, Cynthie, Jenn V., Jessica S., and Lesley N. for leading this year’s effort with passion and precision. And a special thank you to our entire BD team, whose creativity and execution continue to fuel our evolution.

As we honor half a century of partnership and look toward the future, Jon and I remain grateful for your trust, and energized by the work that lies ahead.

Joe Duffus Joe@buildersdesign.com

We also opened new doors in the West, with Denver as our hub, with reach across Colorado, Utah, Arizona, and Texas, where early traction reaffirmed the value of authentic design storytelling in both Model Homes and Multifamily. As we look ahead, we see a market recalibrating, pipelines reopening, and a renewed focus on affordability, not as a constraint but as a catalyst for smarter, more intentional design.

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BUILDERS DESIGN

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BREAKING OUT OF THE BLANDEMIC

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BRINGING LUXURY TO LIFE

Design shifts moving from bland to bold

Drivers shaping Class A luxury developments

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RISING INFLUENCES

48

FUTURE RESIDENTS

64

SMART LIVING IN THE CREATIVE ERA

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THE GREAT AMENITY CENTER EVOLUTION

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TRENDING STYLES / FIT & FINISH

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KEY TAKEAWAYS A quick pulse on the most influential shifts shaping design today

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PORTFOLIO A curated showcase of our award-winning multifamily interiors

Societal shifts bring new expectations

Seven generations with unique needs

Technology in the multifamily value equation

Rising expectations for community connection

Key trend stories, spaces, and fit + finish directions

TABLE OF

CONTENTS

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BREAKING OUT OF THE BLANDEMIC 4

BREAKING OUT OF THE BLANDEMIC

BUILDERS DESIGN

BREAKING OUT OF THE BLANDEMIC

Moving from default design to design as differentiator NEW ERA The humanization of design that is not afraid to make noise with visual excitement & details!

BUILDERS DESIGN

CLOUD ONE RESIDENCES

5

Matte has become mainstream – glossy finishes are the new leading edge BREAKING OUT OF THE BLANDEMIC

Sight and touch are powerful elements of sensory home design

BUILDERS DESIGN

MICHAEL HSU

GO FOR THE

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VALLVE – 3 DAYS OF DESIGN

GLOSS

ARTERIORS

SHAPES ARE SHIFTING Shape encourages emotion – calming curves & dynamic angles energize our spaces BREAKING OUT OF THE BLANDEMIC

Creative shapes become a new design differentiator inside & out

BUILDERS DESIGN

BUILDERS DESIGN 7

BREAKING OUT OF THE BLANDEMIC

MIGDAL STUDIO

BUILDERS DESIGN

Rather than formal symmetry – unexpected elements are fresh and directional

BUILDERS DESIGN

ASYMMETRY ADDS THE 8

UNEXPECTED

ARTFUL INTERIORS

BUILDERS DESIGN

BREAKING OUT OF THE BLANDEMIC

ARE THE ANTIDOTE

CLEMENTE BAR

9

Decorative painting treatments and murals are back in an elevated way

In Manhattan, bar murals are back FINANCIAL TIMES

BUILDERS DESIGN

BRINGING LUXURY TO LIFE

BUILDERS DESIGN 10

BRINGING

LUXURY CLASS A LUXURY

BRINGING LUXURY TO LIFE

TO LIFE

BUILDERS DESIGN

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THINK LIKE AN ATELIER Bespoke looks are trending in the luxury space

BRINGING LUXURY TO LIFE

JAGUAR LAND ROVER

Range Rover clients are increasingly choosing to tailor their vehicles with more exclusive bespoke and elevated palette paints.

JAMAL HAMEEDI, DIRECTOR OF SPECIAL VEHICLE OPERATIONS, JAGUAR LAND ROVER

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BUILDERS DESIGN

LUX

PULLMAN HOTELS

BRINGING LUXURY TO LIFE

PERSONALIZED IS THE NEW

Pullman Hotels & Resorts has unveiled the ‘Transforming Room’, a futuristic concept suite that morphs into distinct spaces via QR code, and features innovations such as a personalized scent library and multi-sensory sleep experiences.

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BRINGING LUXURY TO LIFE

NATURE

AS A LUXURY DIFFERENTIATOR At the Henry in Manhattan, a 2,000-square-foot yard reimagines formal English garden traditions, while a rooftop terrace features a bocce court, fire pit and outdoor kitchen.

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THE HENRY

THE LUXURY

TECH AESTHETIC

Luxury Tech Fit & Finish

BRINGING LUXURY TO LIFE CONTROL4

Lux by Control4 smart switches include premium finishes.

LUTRON

PENDENNIS, VAUGHTONS AND BANG & OLUFSEN

The Prodrive Racing Simulator features bespoke upgrades from Connolly, Pendennis, Vaughtons and Bang & Olufsen

Lutron’s Aviena Toggle Keypad blends traditional mechanical toggle design with modern control capabilities.

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THE AMENITY SUITE Collaboration with local favorite brands results in a curated, specialty experience.

Bergen in Brooklyn, NYC created an amenity floor built into four core amenity suites – the Wellness Suite, Creative Suite, Fitness Suite and Entertainment Suite.

BRINGING LUXURY TO LIFE BKLYN

KETTL TEA 16

Curated by Kettl Tea, the Tea Room is a unique destination for residents to connect and experience an expertly sourced selection of rare teas.

Curated by local favorite BKLYN Clay, the Ceramic Studio at Bergen in Brooklyn is a large open space for crafting and sculpting and features pottery wheels and a kiln for clay creations of nearly any shape and style.

‘Acousthetics’ is a new buzzword combining sensory audio output with elevated aesthetics The Valentino ‘Listening Room’ is an immersive audio installation that offers a serene in-store experience

BRINGING LUXURY TO LIFE

ARKTURA - NEOCON

VALENTINO – LISTENING ROOM

ACOUSTIC EVOLUTION

BUILDERS DESIGN

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BRINGING LUXURY TO LIFE

BUILDERS DESIGN

GAME ROOMS GO GLAMOROUS Game rooms harken back to the glamour of the ‘Roaring Twenties’ with a new luxe look

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COLOR AS A

LUXURY This deep green hue is being touted as the most expensive looking color

BRINGING LUXURY TO LIFE

DIFFERENTIATOR

Is this the most expensive-looking color? Meet ‘phthalo green’, the new it hue for decorating luxuriously LIVING ETC.

ZUHAIR MURAD

BUILDERS DESIGN 19

RISING INFLUENCES BUILDERS DESIGN

RISING 20

The revitalization of communities addresses our need for connectivity and stability in a rapidly changing world.

INFLUENCES

RISING INFLUENCES BUILDERS DESIGN

COMMUNITY

ESSENTIAL

We are in an era of longer rental tenure due to housing prices.

That said, renters like the renting lifestyle. As a rising nation of singles, communal spaces bring a sense of community.

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RISING INFLUENCES BUILDERS DESIGN

MULTIFAMILY 22

OUTLOOK

Mortgage rates are forecast to end 2025 and 2026 at 6.4 percent and 5.9 percent, respectively, according to the September 2025 Economic and Housing Outlook from the Fannie Mae Economic and Strategic Research Group. The Group projects new and existing home sales to total 4.72 million in 2025 and 5.16 million in 2026.

FANNIE MAE

RISING INFLUENCES

BUILDERS DESIGN

MULTIFAMILY TENURE Seeing longer tenure in multifamily due to affordability as well as lifestyle shifts: one in six renters (16.6%) have resided in their units for over 10 years, up from 13.9% a decade earlier.

REDFIN STUDY

BUILDERS DESIGN

BUILDERS DESIGN

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The average size of newly built multifamily units has decreased over the past 20 years, with studios and one-bedroom apartments now making up more than half of all completions, making the communal spaces even more important.

RISING INFLUENCES

RENTAL HOUSING JOURNAL

GOING

SMALLER

FLORQUIN STUDIO

Top Four Industry Uncertainties

67% Expense Levels 47% Labor Market Conditions 24

RENTAL HOUSING JOURNAL

48% Construction Costs 47% Policy Uncertainty

RISING INFLUENCES FLORQUIN STUDIO

MICRO GETS CREATIVE A 291-Square-Foot Apartment in the Heart of Paris Gets Innovative With Storage. In the bedroom, the integration of a 6.5-foot-long sofa can be converted into a bed for the owner’s child while also creating a sitting area.

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MULTIFAMILY

AMENITIES Must-have Amenities for Renters Rentcafe analysis of Rent Your Happy Place Survey, 2025

RISING INFLUENCES

63% In-unit Laundry

51% A Sense of Home

63% Affordability

46% R eliable High-speed

62% S afe and Secure Community

53% C lean, Well-kept Common Areas

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BUILDERS DESIGN

Internet

42% E nough Closet and Storage Space

40% P arking and Private Outdoor Spaces

RISING INFLUENCES BUILDERS DESIGN

Social activities rank as the top priority for residents across every region in the United States, underscoring a nationwide desire for community connection PERQ

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THE LUX MARKET RISING INFLUENCES

Affluent individuals are increasingly drawn to the flexibility and amenity‑rich offerings of high‑end rental properties.

RENT CAFE

MILLIONAIRE RENTERS OUTPACE HOMEOWNERS IN GROWTH

204%

169%

Millionaire Renter Households

Millionaire Owner Households

RENT CAFE analysis of IPUMS data for 2019 and 2023

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BUILDERS DESIGN

THE LUX MARKET REALPAGE MARKET ANALYTICS

One in 11 Millionaires is now a renter, up from one in 13 in 2019

RISING INFLUENCES

After several years of lagging behind, Class A occupancy is finally catching up. In May 2025, occupancy in stabilized luxury apartments climbed to 95.7%.

RENT CAFE

BUILDERS DESIGN

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THE LUX MARKET RISING INFLUENCES RIVAGE BAL HARBOUR BY RELATED GROUP

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The Rivage Bal Harbour condominiums will offer a direct private elevator entry to each residence. Custom kitchens will offer a Sub-Zero and Wolf appliance suite (including gas cooktop and full-height wine cellar), Dornbracht fixtures, and wood and marble finishes. Custom bathroom and closet suites designed by Rottet Studio will feature marble, white oak and Dornbracht fixtures.

THE MIDDLE MARKET

Missing middle housing features a range of building types – including duplexes, multiplexes, cottages, townhomes, live-work spaces and beyond.

SEH

RISING INFLUENCES

Missing middle housing is defined as house-scale buildings featuring multiple units that reside in walkable neighborhoods

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RISING INFLUENCES 2775 MARKET STREET IN SAN FRANCISCO BY OPENSCOPE

ADUs & MULTIFAMILY ADUs are beginning to pop up alongside multifamily properties. A handful of multifamily companies are trying out this configuration, and with more laws being implemented that allow ADUs, it could become something other firms will replicate. OpenScope in San Francisco converted underused garage space into six new apartments for the complex. PROPMODO 32

BUILD-TO-RENT Construction of a 203-unit rental home community in Flagstaff – Liv Sky Cottages – will be comprised of 117 one-bedroom, 35 two-bedroom and 51 three-bedroom homes. The community will have a playground, walking paths, garden beds, a dog park, gathering spaces, EV chargers and more.

RISING INFLUENCES

FLAGSTAFF COTTAGE COMMUNITY (ARIZONA) VIA KTAR.COM

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ADDING

PERSONALITY RISING INFLUENCES THE LG OBJET COLLECTION

“The LG Objet collection is more space-centric, more lifestyle, more interiors-focused, physically speaking. As a society, we are trying to hide whatever is unnecessary to see and feel. Using CMF as a tool to add in color and textures can now serve as an appearance factor.”

LG CREATIVE DIRECTOR KIWAN NAHM; CORE77 INTERVIEW

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WHAT’S TRENDING? RISING INFLUENCES

Renter-friendly solutions trending on social media include peel-and-stick wallpaper, stick-on laminate flooring, temporary stainedglass-effect windows, and swapping out light fixtures or using budget-friendly uplights

BUILDERS DESIGN

ADDING PERSONALITY

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RISING INFLUENCES

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THE IMPORTANCE OF HOME COMFORT

BUILDERS DESIGN

ADRO’s signature undulating wall is both an aesthetic statement and a practical feature. It unifies the space while discreetly housing storage, a bathroom, and mechanical systems.

ITALIAN BARK

RISING INFLUENCES

ADRO UNDULATING WALL VIA ITALIAN BARK

FUNCTION ‘ARCHITECTURE AS DESIGN’

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STORAGE

Getting creative on how small spaces can live larger

RISING INFLUENCES COA MIMARLIK VIA CONTEMPORIST – HALLWAY STORAGE

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RISING INFLUENCES HAFELE’S DYNAMIC LIVING AT INTERZUM 2025 VIA ITALIAN BARK

Gone are the days of static interiors. At Interzum 2025, dynamic furniture systems emerged as a standout solution for rethinking spatial flow.

ADAPTABILITY 39

RISING INFLUENCES THE WAYWARD, NASHVILLE

TECHNOLOGY

Both the apartment and the common areas are adding in technology: more than half (58%) of renters would prioritize smart home technology over traditional amenities such as pools or gyms, particularly if rent savings are offered. RENTLY

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SUSTAINABLE STRATEGIES

Will continue to see growth in solar energy, grow-your-own food in MF

RISING INFLUENCES

BATTERLUTION

GROWNYC.ORG

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GROWTH STRATEGIES

On-trend products & services such as artistic spaces and café stations RISING INFLUENCES

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121 KINDLEY STREET – BUILDERS DESIGN

NODE HUB ALCOBENDAS – MUSIC ROOM

NICHE

FORMATS

INTRO BURBANK BY LATERRA DEVELOPMENT – PROFESSIONAL MAKEUP STATION

RISING INFLUENCES

LaTerra Development is readying the 573 unit multifamily part of the seven-acre Intro mixed-use complex in Burbank – a nucleus for the production industry. The property aims to appeal to entertainment industry workers with amenities like content labs and screening rooms, where residents can work from home or develop their hobbies.

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RISING INFLUENCES

LCP MEDIA

IMPORTANCE OF MERCHANDISING & STAGING LCP MEDIA

In Multifamily, first impressions directly impact leasing velocity, rent premiums, and resident satisfaction. Prospective renters increasingly expect to experience a community before stepping on site, making visual storytelling and experiential staging essential across both physical and digital touchpoints.

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With longer tenant tenure and experience-driven leasing, merchandising has become more critical than ever

Among renters, high-quality photography, professionally merchandised model units, video walkthroughs, and virtual tours significantly influence leasing decisions and perceived value, especially in Class A and competitive suburban markets.

NATIONAL MULTIFAMILY HOUSING COUNCIL (NMHC), JOHN BURNS RESEARCH & CONSULTING, MULTIFAMILY INSIGHTS, ZILLOW RENTALS CONSUMER HOUSING TRENDS REPORT

BUILDERS DESIGN

BUILDERS DESIGN

LIVING SPACES DRIVE LEASING DECISIONS

For renters touring a community, the living room remains the most emotionally influential space, shaping first impressions of comfort, lifestyle fit, and livability. This is followed closely by the primary bedroom, which signals personal retreat and functionality, and the kitchen, which reinforces quality, durability, and everyday usability.

RISING INFLUENCES

The living room sets the emotional tone for Multifamily renters

In professionally merchandised units, these spaces help renters visualize daily routines, entertaining, and long-term comfort, increasing both emotional connection and likelihood to lease.

NMHC RENTER PREFERENCES SURVEY, JOHN BURNS RESEARCH & CONSULTING, RENTAL HOUSING DEMAND, ZILLOW GROUP CONSUMER RESEARCH

Primary spaces influencing renter decision-making:

LIVING ROOM • PRIMARY BEDROOM • KITCHEN

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HAPPY OLOGY As people face pressures on multiple fronts, how can communal areas help them enjoy a less pressured life? Joy is about bold design but also greater functionality with new solutions.

RISING INFLUENCES

46

BUILDERS DESIGN

JOY

OUTDOOR SPACES RISING INFLUENCES JOSEPHINE

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FUTURE RESIDENTS

FUTURE

RESIDENTS 48

BUILDERS DESIGN

CLARE COUSINS

Demographic shifts, not market cycles, are now shaping Multifamily rent growth and design strategy.

RENTER SEGMENT

DEMAND IMPACT by 2034

Typical early-career renters

Largest source of net new renter households

FUTURE RESIDENTS

DEMOGRAPHICS (ages 25–39)

Typical mid-life lifestyle renters (ages 40–64)

Strong growth among renters by choice

Active adult & downsizing renters (age 65+)

Largest long-term demand driver

Implications include a shift toward amenities that support daily living, wellness, and social connection, with unit mix and shared spaces designed for renter longevity rather than turnover.

JOHN BURNS RESEARCH & CONSULTING, LLC, U.S. CENSUS BUREAU, NATIONAL MULTIFAMILY HOUSING COUNCIL (NMHC)

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LIFESTYLE Life milestones are happening later across generations. Among today’s 30-year-olds: FUTURE RESIDENTS

70% LIVE INDEPENDENTLY (down from 83% in 1984).

48% HAVE BEEN MARRIED (down from 78% in 1984).

33% OWN A HOME (down from 47% in 1984).

JOHN BURNS RESEARCH AND CONSULTING

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BUILDERS DESIGN

GENERATIONS GEN BETA: 0–1

GEN X: 46–60

•

Will face challenges like climate change, automation & new norms

•

Peak earning years, Multigenerational living

•

First raised in an AI world

•

Caregivers to young & old

•

Resilient

•

Digital-From-Birth

BABY BOOMERS: 61–79

•

Globally Connected

•

Wealthiest generation

•

First raised with social media

•

Active lifestyles, helpers

•

Involved grandparents

GEN Z: 16–30 •

New influences, digital

PRIME TIMERS: AGE 80+

•

Socially involved

•

Living longer

•

Diverse & inclusive

•

Traditional values

•

Safe aging-in-place

FUTURE RESIDENTS

GEN ALPHA: 2–15

MILLENNIALS: 31–45

BUILDERS DESIGN

•

New homeowners

•

Purpose-driven

•

Optimistic

•

Family raising

•

Influencers

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FUTURE RESIDENTS

BUILDERS DESIGN

MICRO GENERATIONS BOOMEREX blends the

activist spirit and progressive ideals of Baby Boomers with the independence and resourcefulness of Gen X.

XENNIALS share the

independence and skepticism of Gen X, combined with the optimism and tech-savviness of Millennials.

ZENNIALS tend to share

Millennials’ idealism and desire for meaningful work but have also adopted Gen Z’s entrepreneurial mindset & preference for authenticity.

Early studies on ZALPHAS reveal their preference for hybrid digital consumption, blending interactive technology with hands-on experiences.

KADENCE INTERNATIONAL

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FUTURE RESIDENTS

BUILDERS DESIGN

DESIGNING FOR

GENERATIONAL DESIGN GEN Z >They embrace bold colors, quirky decor, and upcycled items, rejecting cookie-cutter perfection in favor of individual expression.

MILLENNIALS >Their design choices often reflect a need for their spaces to always be camera-ready. Their aesthetic is often called “curated imperfection”.

GEN X >Their design aesthetic is often a mix of practical comfort and subtle rebellion against the more formal styles of their parents.

BABY BOOMERS >Their design preferences often reflect a value for tradition, comfort, and visible signs of success.

BOO LIGHTING

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AGES 0–1

GEN BETA FUTURE RESIDENTS 54

BUILDERS DESIGN

Millennial parents were “bedroom kids” who are raising “living room kids”. The living room is the center of our home. It’s where we play, laugh, wake up, wind down, snuggle, read, all the things.

THAT ONE THRIFTY MOMA

AGES 2–15

GEN ALPHA

BUILDERS DESIGN

LEGO-BUILT PLAY PAVILION BY SIR PETER COOK IN LONDON VIA DESIGNBOOM

FUTURE RESIDENTS

With more families in multifamily, amenity spaces for kids are on the rise

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AGES 16–30

GEN Z

THE SIDE HUSTLE ECONOMY: PLATFORMS ENABLE LIFESTYLE DESIGN

FUTURE RESIDENTS

More than half of Gen Z participates in side hustles, the highest share of any generation. Media coverage typically frames this as evidence of economic struggle, but their motivations for doing it tell a different story.

One in five Gen Zers says that they do side hustles to fund specific purchases or experiences. That’s more than their Gen Z peers who say they need them to cover basic living expenses.

It’s nearly the reverse for boomers, who tend to use side hustles to supplement fixed incomes in retirement.

For this generation, side hustles are a lifestyle design enabled by platform marketplaces that make earning extra money more accessible to more people without traditional business experience or startup capital.

PYMNTS INTELLIGENCE

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BUILDERS DESIGN

AGES 31–45

Eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives MCKINSEY

FUTURE RESIDENTS

MILLENNIALS

BUILDERS DESIGN

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AGES 31–45

FUTURE RESIDENTS REFORM STUDIOS

Reform Studios, a Pilates studio, opened at Optima Signature, a 57-story luxury apartment tower comprising 490 apartments and 58,000 square feet of commercial space in Chicago’s Streeterville neighborhood.

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MILLENNIALS

AGES 31–45

MILLENNIALS Influence of social media on home décor styles in the United States, by generation

Social media influencers shape US home style direction more effectively than anyone else nowadays

FUTURE RESIDENTS

BUILDERS DESIGN

(Influence level in %) Source: Market.us News 59

AGES 31–45

MILLENNIALS

FUTURE RESIDENTS BUILDERS DESIGN 60

Millennials are the first to be raised in the experience economy – expect experiential spaces.

AGES 46–60

GEN X To respond to Gen X preferences Pulte is changing its Del Webb brand (55+ age restricted community living) into a product without age restrictions.

FUTURE RESIDENTS

As Gen X begins to turn 60, they are in a good position economically; looking to lux communities

NEW DEL WEBB BRAND FROM PULTE 61

AGES 61–79

U.S Wealth by Generation $19.7T SILENT GENERATION: born before 1946

$76.2T BABY BOOMER: born 1946–1964 FUTURE RESIDENTS

$37.8T GEN X:

born 1965–1980

$13.5T MILLENNIAL: born 1981–1996

Source: Federal Reserve. Data as of May 2024

BUILDERS DESIGN

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BABY BOOMERS OWNED 52% OF NET WEALTH IN 2023.

BABY BOOMERS

AGES 80+

BABY BOOMERS ScanShower is a shower cabin or capsule for scanning and healing the human body:

Scanning the functional state of the body and anthropometric data.

•

Prevention and healing with the help of a digital assistant (AI) and wellness technologies.

•

The product performs the functions of reducing stress, improving mental well-being, increasing efficiency, concentration, emotional charge, improving health, and increasing life expectancy.

•

Promising functions include scanning of posture and body volume, careful treatment of skin, and emotional impressions.

•

Developed for potential Wellness Smart Buildings.

FUTURE RESIDENTS

•

SCANSHOWER BY DUBOSH DESIGN STUDIO (UKRAINE) 63

S M A R T L I V I N G I N T H E C R E AT I V E E R A

SMART LIVING

IN THE CREATIVE ERA 64

NHOW HOTEL BERLIN UNVEILS ESPORTS ‘GAMING STUDIO’

Hotels, casinos and office buildings are adding gaming studios as the next-gen tech amenity

S M A R T L I V I N G I N T H E C R E AT I V E E R A

87% OF GEN Z PLAY GAMES REGULARLY SQ MAGAZINE

PHILIPS HUE

Philips Hue is set to refresh its popular Aurelle ceiling light range with three updated models 65

SMART HOME ADOPTION

DEVICES AT HOME DOUBLED IN A DECADE

AQARA S M A R T L I V I N G I N T H E C R E AT I V E E R A

The Aqara Smart Lock U200 Lite has many clever locking and unlocking features, including its new pull-spring action. During unlocking, the Aqara Smart Lock U200 Lite automatically retracts the door latch so you can open the door without having to touch the handle.

Parks Associates

62% of renters believe smart home features and technology are one of the most important factors of a rental and about 20% say they need technical assistance regularly.

ASSURANT

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TECH SUPPORT AS AMENITY Assurant recently launched Assurant TechPro – the multifamily industry’s first dedicated support amenity, offering residents unlimited help with everything from their Wi-Fi and smart TVs to home security systems and personal devices. “It allows property managers to fully support residents while reducing their ongoing maintenance workload,” says Settimi.

AI-POWERED

AMENITY FRED FITNESS

S M A R T L I V I N G I N T H E C R E AT I V E E R A

FRED FITNESS

Fred Fitness is a full-scale AI-powered gym in Santa Monica. After a full-body assessment, the gym’s AI Genius creates a personalized training program for you that evolves as you improve. The exercise equipment is gamified to keep you engaged while you work out.

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AI-POWERED CLIMATE S M A R T L I V I N G I N T H E C R E AT I V E E R A LG

LG Electronics’ ARTCOOL™ AI Air learns from the user’s preferences to deliver personalized climate control. Its AI Air mode automatically adjusts the intensity and direction of the airflow in real time, considering the distribution of space and the location of people in the room.

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AIIR

AIIR is next-generation HVAC that uses AI – behavioral, environmental, and occupant inputs – to adapt, personalize, and maximize comfort in each unique living environment.

67% of people want more businesses to offer virtual tours. Customers aged 18–34 are 130% more likely to rent an apartment if there is a virtual tour

ELISEAI / ENGRAIN

NATIONAL APARTMENT ASSOCIATION

Zillow Rentals® is finalizing an exclusive partnership with EliseAI to bring AI Assist — a smart leasing assistant powered

by EliseAI’s LeasingAI technology — directly into Zillow’s multifamily rental listings.

With the integration of Engrain’s maps, AIGT now provides prospective renters with an intuitive wayfinding experience through EliseAI’s web application. The maps clearly showcase key amenities, points of interest, and available units throughout their self-guided tour.

S M A R T L I V I N G I N T H E C R E AT I V E E R A

AI-Guided Tours now combines EliseAI’s cuttingedge AI agent technology with Engrain’s interactive maps to provide a truly immersive, on-demand touring experience.

AI Assist is designed to simplify communication between renters and property managers, deliver faster responses and help convert more inquiries into signed leases.

AI-POWERED LEASING

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S M A R T L I V I N G I N T H E C R E AT I V E E R A

HAPPYCO’

HappyCo’s proprietary, built-in AI named “Joy” enables users to ask direct questions about their maintenance operations and their remote maintenance service, Happy Force, resolves up to 9% of resident maintenance issues without dispatching techs onsite.

SAMSUNG

Samsung is using AI to monitor your appliances to predict if there’s about to be a breakdown. This system uses AI to monitor your appliances, checking the usage and condition – as well as things like consumables – to highlight a potential problem.

AI-POWERED 70

MAINTENANCE

BUTTERFLYMX

COST

Brilliant NextGen has launched its second generation of touchscreen panels that replace traditional light switches. Control lights, music, cameras, locks, scenes with an Alexa voice option and motion sensor

CONSCIOUS TECH

S M A R T L I V I N G I N T H E C R E AT I V E E R A

The QR Code Intercom by ButterflyMX allows visitors, staff and residents to access a given multifamily property by scanning a laser-etched QR code on a metal plaque with a smartphone. The system is intended to provide digital property access without the cost, complexity or installation requirements of traditional access hardware, according to the manufacturer.

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ARCHITECTURAL

SMART LIGHTING

DMF Lighting plans to showcase both its Artafex PhaseX line and Artafex Linear solutions at CEDIA Expo 2025.

S M A R T L I V I N G I N T H E C R E AT I V E E R A 72

Linear lighting, artfully elevated Introducing Artafex Linear, the newest home illumination solution for custom integrators, designed to provide a premiumperformance, easy-to-install alternative to LED tape lighting.

ARTAFEX

Govee’s Skyline Kit is an all new type of built in lighting solution that turns any living space into a canvas for creativity and atmosphere.

ARTAFEX

GOVEE

MANDRAKE

The Mandrake hotel’s Wavess Wellness Pool combines water haptics, sound therapy, chromotherapy and zero-gravity flotation.

IMMERSIVE

S M A R T L I V I N G I N T H E C R E AT I V E E R A

SUBMERSIVE

SUBMERSIVE

The Submersive psychedelic bathhouse concept fuses wellness, art, and tech. Each room will have a distinct combination of multisensory elements created using AI, neuroaesthetics, lighting, video and sound effects.

TECH EXPERIENCES

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INTRODUCING THOUGHTFUL TECHNOLOGY FOR HOSPITALITY.

When guests spend less energy sorting out a room, they can spend more time doing what they intended – relaxing, resting and restoring.

S M A R T L I V I N G I N T H E C R E AT I V E E R A

NESTWELL / CALM CERTIFIED

CALM 74

NESTWELL / CALM CERTIFIED

The Calm Tech Certified organization has announced a certification for hospitality in collaboration with NestWell offering 4 unique designs:

ReCharge, UnPlugged, Tranquility & Equilibrium.

TECH EXPERIENCES

Calm Tech Certified™ for Spaces

Music Library & Sound Lounge at Linea – Charlotte, NC.

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The Society in San Diego set aside some of the mailroom’s counterspace for a typewriter that nudges people to contribute to a public journal of sorts. “It’s trying to engage the residents a little bit more in an analog way. Mail is such an analog experience that it’s kind of nostalgic.

ANALOG

TECH EXPERIENCES

S M A R T L I V I N G I N T H E C R E AT I V E E R A

LINEA

LINEA

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AMENITY CENTER T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

76

EVOLUTION

200E20TH in NYC created a 185-square-foot “secret” garden in a space that was initially planned solely for mechanical equipment.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

200E20TH

Developers are now dedicating prime square footage to spaces designed purely for repose and quiet contemplation MANSION GLOBAL

BUILDERS DESIGN

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T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

BUILDERS DESIGN

ANALOG

CONNECTIONS 2025 Will Be the Pivotal Year for a Great Logging Off, and Analoging On GLOBAL WELLNESS SUMMIT 2025 TRENDS 78

WAYFARER

The Wayfarer in Seattle embraces the essence of the “Modern Pioneer” concept with historic references to Victorian design.

BATHHOUSE SOCIAL SCENE

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

OTHERSHIP NYC

OTHERSHIP NYC

New York’s Hottest Club Is a Bathhouse

THRILLIST

Kla Sanctuary is a new bathhouse spa in Kansas City offering mineral float baths.

KLA SANCTUARY

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T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

THE CLUB ROOM Gen Z’s social renaissance – From run clubs to chess clubs, the ‘loneliest generation’ isn’t lonely anymore BUSINESS INSIDER

UNO SOCIAL CLUB

The Uno Social Club is set to roll out to bars nationwide in 2025.

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NEW YORK TIMES

New York City’s Hottest Hangout Is a 500-Person Board Game Night NEW YORK TIMES

At the Mercer hotel, in New York City, floor-to-ceiling shelves are filled with art and photography books selected by Dashwood Books, whose curation services have been used by retail outlets of luxe labels (e.g. Gucci) and private homes.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

MERCER HOTEL

ZULAL

THE LIBRARY IS THE NEW SPA

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QUIET ROOMS

In response to the increasing focus on mental health and emotional well-being, multifamily developments in 2025 are embracing the inclusion of quiet rooms, meditation spaces, or wellness pods as essential amenities,” says Pooja Jain, senior interior designer at Sechrist Design Associates.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N CANOPY APARTMENTS

Canopy Apartments in Shoreline, Washington, includes both private and shared workspaces throughout the community.

VIA MULTIFAMILY EXECUTIVE

82

ANKROM MOISAN

In addition to interior community spaces, Ankrom Moisan designed outdoor escapes at Canopy Apartments in Shoreline, Washington. VIA MULTIFAMILY EXECUTIVE

Sensory Spa

BIO/HERBAL SAUNA Popular in Europe and Asia, a bio/herbal sauna is a mild alternative to a classic sauna.

RIVAGE BAL HARBOUR BY RELATED GROUP ROOM THE HIMMERLAND

Rivage Bal Harbour is a new ultra-luxury condominium project from Related Group with amenities including a fitness pavilion, hammam spa with hot/cold plunge pools, private treatment rooms, and outdoor sports courts.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

Instead of pouring water on stones, fragrant herbs release valuable essential oils that have a soothing effect on body and soul. This soft sauna is suitable for those who suffer from respiratory or circulatory problems, or who cannot tolerate the heat of a Finnish sauna.

THERAPEUTIC EXPERIENCES 83

LUX PLAYROOMS

Luxury residences are stepping up by offering children’s amenities like playrooms that allow parents to manage their schedules more efficiently. These spaces are designed to keep children engaged with activities that foster creativity and social interaction. LUX EXPOSE

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N 84

ST. REGIS RESIDENCES BY RELATED GROUP

ELEVATING

OUTDOOR PLAY

Play Anytime’ is a playground with protective shelter against strong sun, rain, or snow along the entire course. It appears in the form of roofed lofts, pavilion, and a corridor. Designed for uninterrupted play, a corridor with various play facilities under the roof connects various facilities from end to end.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

ASIA DESIGN PRIZE WINNER 2025 – SAMSUNG C&T E&C GROUP CORP (KOREA)

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T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

RAFFERTY BY TOLL BROTHERS APARTMENT

Examining evolving construction trends within the units themselves, multifamily development is increasingly favoring smaller unit size units. This shift is largely driven by rising construction costs, land constraints in urban markets, and the need to keep monthly rents within reach for renters facing affordability pressures. Smaller units help developers optimize revenue per square foot while appealing to cost-sensitive, lifestyle-oriented renters.

PRIORITIZING 86

BUILDERS DESIGN

CONNECTIVITY

BEYOND THE ATLANTIC CLUB BY STILLMAN DEVELOPMENT INTERNATIONAL

RENTING LONGER – EXPECTING MORE Today, multifamily living takes the best of hospitality to bring community, fun, experiences and connectivity to its diverse tenant base.

THE ATLANTIC CLUB BY STILLMAN DEVELOPMENT INTERNATIONAL

THE ATLANTIC CLUB BY STILLMAN DEVELOPMENT INTERNATIONAL

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

A RESIDENCE

87

NEXT GEN EXPECTATIONS

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

BUILDERS DESIGN

•

Sophisticated lobby and lounge

•

•

Expansive pool deck with elegant cabanas, daybeds, and shade umbrellas

Panoramic rooftop deck featuring grilling stations, outdoor dining, and firepits

•

Indoor/outdoor pet run

•

Pet spa with dog wash and drying station

•

Coworking studio with both private and communal workspaces

•

Dynamic indoor/outdoor fitness center with towel service and flex space featuring WellBeats®

•

Makers room

•

Private dining room with mini kitchen

•

•

Distinctive social hub with optional private booth seating

Mail lounge with Package Concierge® lockers and storage

•

Community-wide Wi-Fi

•

Speakeasy with a functional bar and taps

•

Secured garage parking with electric car charging stations

•

Jam room with speaker system

•

•

Pizza oven

Bike storage and rentable storage spaces

•

Sky lounge with wet bar, beer taps, billiards, and private booth seating

Rafferty contains 218 apartment homes and opened July 2024 in Santa Ana. Units contain high tech features such as private balconies with timercontrolled lighting, and there are a wide range of community amenities.

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BUILDERS DESIGN

The Side Hustle BUILDERS DESIGN

We are well into the Experience Economy, led by Gen Z and Millennials as they reimagine work, the side hustle and a personal pursuit of artistic endeavors.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

RAFFERTY APARTMENTS BY TOLL BROTHERS – MAKER SPACE

PERSONAL

CREATIVITY SPACES

89

WELLBEING T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

AND FITNESS

BUILDERS DESIGN 90

Wellness Is A Priority Our well-being has become a top priority and, as such, fitness facilities are raising the bar; staying on top of new wellness trends and shifting as needed.

BUILDERS DESIGN

Back To Nature Urban agriculture is a term used to describe a wide range of activities, from container gardening and agrihoods, to soilbased rooftop farms and high tech hydroponic indoor vertical farms. What is clear is that there is a growing appetite for producing more food in cities – in, on and around buildings.

ON-SITE

BENEFITS OF GREEN ROOFS IN MULTIFAMILY •

Urban Farming or Gardening – Use a green roof to grow food or give your residents a beautiful place to garden.

•

Energy Integration – Combine your green roof with solar panels or perhaps solar shaded areas for residents for dual sustainability.

•

Hybrid Designs – Merge green roofs with other eco-friendly features like living walls, aesthetic water management features, solar, and more.

T H E G R E AT A M E N I T Y C E N T E R E V O L U T I O N

FARMS

TED TROUT ARCHITECTS

ISLA INTERSECTIONS FROM LOHA ARCHITECTURE STUDIO 91

DESIGN TREND STORIES / FIT & FINISH

JASPER 92

TRENDING STYLES FIT & FINISH

ANALOG

AS AESTHETIC

MALKA

DESIGN TREND STORIES / FIT & FINISH

Low-tech spaces use retro, outdoor-inspired materials

MAWD – THE SET

A kinetic sculpture moves with the wind at The Set in NY

RADISSON RED

93

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

70s REDUX Influences: VINTAGE | MODERN | BRUTALIST

From Mid-Century To Mid 70s, the new retro look is 70s with a modern luxury edge

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BUILDERS DESIGN

TRENDING STYLE

UNEXPECTED EMERALD ACCENTS

DESIGN TREND STORIES / FIT & FINISH

JOHANSEN DESIGN x TEKLAN

FERRAGAMO

70s DESIGN REVIVAL

BUILDERS DESIGN

SATURATED 70S HUES

BUILDERS DESIGN xxxxxxxxxx

TOTTORI - NEOCON

POISED TAUPE SW 6039

BILLIARD GREEN SW 0016

PENNYWISE SW 6349

HONEYCOMB SW 6375

RUSTIC RED SW 7593

REAL RED SW 6868

BLACKBERRY SW 7577

GREENBELT SW 6927

95

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

CHROME MAKES A

DE AMICIS

COMEBACK POLISHED CHROME ACCENTS

BRUSHED CHROME

CLASSICON - MILAN

96

STUDIO PATRICIA URQUIOLA

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

BUILDERS DESIGN

PLAYFUL CIRCLES

KIMPTON LOS MONTEROS

ROUNDED SQUARES SUBTEXT VERVE COLUMBUS HIGH STREET

LUXE MAG

RETRO INSPIRED REPEATS

97

TRENDING STYLE

ANALOG LOUNGE DESIGN TREND STORIES / FIT & FINISH

SPACES

COMMUNAL TABLES

BUILDERS DESIGN

PROSTORIA - NEOCON

LUXE LOUNGING BUILDERS DESIGN

QUIET SPACES

98

THE LIGHTWELL DUMBO

MICHAEL HSU

TRENDING STYLE

Influences: HERITAGE | SOFT | NATURAL

DESIGN TREND STORIES / FIT & FINISH

ELEGANT REVERIE Hit shows and films such as “Bridgerton” and “Saltburn” are feeding a taste for Old World glamour …“It could be that, thanks to these shows, younger people understand that owning a piece of history is a status symbol. VIA SOTHEBYS LUXURY OUTLOOK

YELLOW HOUSE ARCHITECTS

99

TRENDING STYLE

SERENE HUES

CURATED

SOPHISTICATED

MIDTONES DESIGN TREND STORIES / FIT & FINISH

HOTEL BARDO

44 EAST – MICHAEL HSU OFFICE OF ARCHITECTURE

RICH NEUTRALS

BUILDERS DESIGN

CANNES CINEMA

100

ANTIQUARIAN BROWN SASHAY SAND SW 0045 SW 6051

ZUHAIR MURAD

RADIANT DAWN SW 9661

ACACIA HAZE SW 9132

SEARCHING BLUE SW 6536

FORTITUDE SW 9562

ICELANDIC SW 6526

MOSS ROSE SW 6291

TRENDING STYLE

JENN AIR

LUXE NATURE

METALFX – SURFACE DESIGN SHOW

MODERN MARQUETRY

DESIGN TREND STORIES / FIT & FINISH

GLOWING GOLDS

REJUVENATION

METALFX – SURFACE DESIGN SHOW

ST. REGIS RESIDENCES BY RELATED GROUP - BAR

NATURE MEETS HISTORY

101

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

ORGANIC SHAPES

BUILDERS DESIGN

ORGANIC

SHAPES & PATTERNS STATELY SQUARES

102

FLOWING LINES

VERSACE CERAMICS - COVERINGS

COALESSE - NEOCON

BUILDERS DESIGN

TRENDING STYLE

ALTRO - CLERKENWELL

SERENE FLUTED LINES

& STATELY SPACES CURVED ARCHES

AMBIENT LIGHTING

DESIGN TREND STORIES / FIT & FINISH

UPHOLSTERED BANQUETTES

DEVON & DEVON

FOUR SEASONS

CONCRETE WORKS

103

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

CRAFTED RETREAT Influences: CASUAL | RICH | LAYERED

The Fendi Philosophy: Luxury, Sustainability and Innovation

104

DAYTRIPPERS CLOISTERS LONDON

TRENDING STYLE

WESTERN LANDSCAPE DESIGN TREND STORIES / FIT & FINISH

HUES BUILDERS DESIGN

INKY JADE

BUILDERS DESIGN

RAVE RED SW 6608

ALOMA – BKV GROUP

REALITY TEAL SW 6489

DIGNITY BLUE SW 6804

UCHIKO MIAMI BEACH

GIAMBATISTA VALLI

SAND DOLLAR SW 6099

ANJOU PEAR SW 6381

FAME ORANGE SW 6346

JASPER STONE SW 9133

105

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

TANNED &

MATERIALS

GRANULAR STONES PURE WHITE LINES – MAISON & OBJET LEICHT KITCHENS

WEATHERED BRONZE

ABK - COVERINGS 106

TOASTED CRAFTED LEATHER

CLB ARCHITECTURE DAYTRIP CLOISTERS LONDON

TEXTURED CABANA STRIPES

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

DESIGNTEX - NEOCON

MODERN KILIM PRINTS BERNY BACIC

BANKSTON X YSG

NOW NOW MATT KISIDAY

CABANA STRIPES & WESTERN INSPIRED

107

TRENDING STYLE

DESIGN TREND STORIES / FIT & FINISH

BUILDERS DESIGN

ROCKY MOUNTAIN HARDWARE

ORGANIC AND

RUSTIC SPACES 108

RADISSON RED

FENDI RESIDENCES - SWITZERLAND

Warming up entrances with warm woods and ambient lighting

BUILDERS DESIGN

DESIGN TREND STORIES / FIT & FINISH

LELAND SOUTH – CONGRESS MICHAEL HSU OFFICE OF ARCHITECTURE

FIRST IMPRESSIONS HUB 50 HOUSE - SCB

WARM UP

109

DESIGN TREND STORIES / FIT & FINISH 110

KITCHENS THOSE ARCHITECTS

SERVE UP TEXTURE & CURVES

SPAS

Gyms adopt a spa aesthetic with soft woods & ambient lighting

14 ROC

BUILDERS DESIGN

DESIGN TREND STORIES / FIT & FINISH

EXERCISE ROOMS ARE THE NEW

111

CURVED LINES DESIGN TREND STORIES / FIT & FINISH 112

RE-SHAPE SPACES

MICHAEL HSU

STUDIO NOJU

JASPER

WUUU INTERIORS

DESIGN TREND STORIES / FIT & FINISH

450 GORE STREET

COLOR DRENCHING INSIDE & OUT

PARTRIDGE DANIELS

POP-UP BIOPHILIC SPACES

113

PRIVATE SPACES EMBRACE

DIVISION DESIGN TREND STORIES / FIT & FINISH 114

ROTTET STUDIO

LINEAR ACCENTS

WOOD DRENCHING

TILED ISLAND STATEMENTS

MICHAEL HSU

DESIGN TREND STORIES / FIT & FINISH

ST. REGIS RESIDENCES

ST. REGIS RESIDENCES

MATERIAL RICH KITCHENS

115

BATHROOMS ARE SOFT & SERENE DESIGN TREND STORIES / FIT & FINISH

WOOD DRENCHED

SAND HUED STONES

TEXTURED SINK

116

CLOUD ONE RESIDENCES

STONE FOREST

ACE HOTEL - KYOTO

WOOD ACCENTS

SHAPED LEDS CERAMIC GLAZES

LAWSON FENNING

TED BRADLEY

UNIKA VAEV

IDEAL EXPORT - MILAN

DESIGN TREND STORIES / FIT & FINISH

ACOUSTIC FELT LIGHTING

BREAKING OUT

OF EXPECTED MATERIALS

117

PATINA BRONZE

DESIGN TREND STORIES / FIT & FINISH

BRUSHED CHROME

HOTEL EXPERIMENTAL MARAIS

HARDWARE GOES

ECLECTIC CHISELED TEXTURES

118

LO & CO - ICFF

MOMO HANDLES

RICH MARBLE

CHIASSO – BAGNO DESIGN UK 2024

LO & CO - ICFF

LINEAR TRAVERTINE

BROKEN JOINT TILE

ABK - COVERINGS ARTISTIC TILE

CENTRAL PARK TOWER SOHO HOME

SURFACES EMBRACE THE STONE AGE

DESIGN TREND STORIES / FIT & FINISH

MIXING MARBLES

Mixing Marbles Is the Emerging Tell That You’ve Got Style Confidence — It’s the Daring Move for a Design-Forward Home LIVING, ETC

119

K E Y TA K E A W AY S

BUILDERS DESIGN 120

KEY TAKEAWAYS BREAKING OUT OF THE BLANDEMIC New era – the humanization of design that is not afraid to make noise with visual excitement & details!

THE GREAT AMENITY EVOLUTION

​MANSION GLOBAL​

PREMIUMIZATION OF COMMUNITY

K E Y TA K E A W AY S

Developers are ​now dedicating prime square footage to spaces designed purely for repose ​and quiet contemplation.

The revitalization of communities addresses our need for connectivity and stability in a rapidly changing world.

SMART LIVING IN THE CREATIVE ERA Hotels, casinos and office buildings are adding gaming studios as the next-gen tech amenity.

ANALOG AS AESTHETIC Low-tech spaces use retro, outdoor-inspired materials.

121

EXPERIENCE OUR

DESIGN EXPERIENCE OUR DESIGN BUILDERS DESIGN 122

EXPERIENCE OUR DESIGN

123

EXPERIENCE OUR DESIGN

124

EXPERIENCE OUR DESIGN

125

EXPERIENCE OUR DESIGN

126

EXPERIENCE OUR DESIGN

127

EXPERIENCE OUR DESIGN

128

EXPERIENCE OUR DESIGN

129

EXPERIENCE OUR DESIGN

130

EXPERIENCE OUR DESIGN

131

EXPERIENCE OUR DESIGN

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