Page 1

INSIDE

Sports Porters top West in conference opener Page 11

News New team moves in to Silver Cross Field Page 3

Our Village, Our News

www.jolietbugle.com

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DECEMBER 8, 2010

Vol. 3 No. 13

Unemployed face uncertainty as deadline passes By Laura Katauskas Staff reporter

With an unemployment rate of 7.2 percent in DuPage County alone, a move to delay legislation that would extend unemployment benefits will affect thousands right in time for the holidays while Democrats and Republicans battle over how to pay for it. Unemployment benefits began to expire November 30, with nearly two million people losing benefits by the first of the year without an extension. House Republicans recently blocked legislation, the Emergency Unemployment Compensation Continuation Act that would extend Federal unemployment insurance (UI) programs for three months. According to news reports from the Associated Press, President Obama announced Monday, an emerging agreement with Republicans on long-term unemployment benefits, among other issues. Reportedly under the plan, unemployment benefits would remain in effect through the end of next year for workers who have been laid off for more than 26 weeks and less than 99 weeks. The report said, in his announcement, Obama said he had agreed on a bipartisan framework, and said he wanted Congress to approve it before lawmakers adjourn for the year later this month. In a telling sign that the White House recognizes the extent of Democratic opposition, officials said they would prefer the Senate vote first. The Republican House of

Unemployment percentages per town, not seasonally adjusted

October 2010 (most current month available)

Joliet: 10.2 Bolingbrook: 8.5 Romeoville: 9.0 Plainfield: 7.9 Downers Grove: 7.0 Woodridge: 7.8 Illinois average: 9.2 National average: 9.0 Source: Illinois Department of Department of Employment Security

Robert Bykowski/Staff photographer

The Illinois Department of Employment Security, above in Joliet, said claimants should continue to file for benefits even if they their deadline has passed.

Representatives charge that Democrats attempted to add another $12 billion to the nation’s debt by refusing to provide a fiscally sound way to extend federal unemployment benefits. According to the House and Ways Means Committee Republican Office, there have been eight extensions of federal unemployment insurance benefits since mid-2008, adding a total of $123 billion to the nation’s nearly $14 trillion debt. “Members on both sides of the aisle have supported unemployment benefits in the past, but there is strong disagreement about whether we can continue to extend benefits for millions of people without paying for them,” said U.S. Representative Judy Biggert

(R-IL-13).“The best way to extend benefits is to offset the cost with spending cuts elsewhere, not by adding to the $14 trillion debt that already is burdening our economy.” Democrats point to a U.S. Department of Labor Survey, that reports that the Unemployment Insurance (UI) system helps the population most directly affected by recessions—those who have lost jobs through no fault of their own. The survey reports that the focus of UI makes it one of the most effective targeted tools for maintaining American families’ purchasing power and keeping the economy on track during an economic downturn. Survey results indicate that unemployment creates a snowball effect where

people who have lost their job reduce their spending causing businesses to lose money and others to lose their jobs. Unemployment insurance acts to reduce this effect by helping the unemployed to continue to purchase vital goods and services for their family. The temporary federal unemployment benefits programs started to be phased out at the end of November, when Congress failed to extend them. This means that even individuals exhausting the six months of regular, state-provided unemployment benefits are now ineligible for Emergency Unemployment Compensation (EUC). “The experts agree—two out of every three people who get unemployment benefits are

middle class,” said Subcommittee on Income Security and Family Support Chairman Jim McDermott (D-WA) in a press release on the issue. “While the Republicans don’t mind bankrupting the country to give $700 Billion in unpaid tax cuts to the rich with one hand, the Republicans are using the other hand to push unemployed middle class Americans out of their homes, to prevent them from having food on their table, and to keep their children from being properly clothed.” According to the Committee on Ways and Means Democratic Office, consistent with past Democratic and Republican Congresses, the bill is considered emergency spending and is estimated to cost $12.5 billion. The Congressional Budget Office (CBO) found that because unemployment benefits See BENEFITS, page 4


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THE BUGLE/SENTINEL DECEMBER 8, 2010


THE BUGLE/SENTINEL DECEMBER 8, 2010 3

City gets new team in to Silver Cross Field By Rick Kambic Staff reporter

The end of an era has come, but the City of Joliet made sure that a new dawn would emerge. The Joliet Jackhammers minor league baseball team is no more. The organization has ceased operation and is in the process of selling the club to an organization called Steel City Baseball Club. “The Jackhammers owe a lot of money to a lot of different entities, the City of Joliet being one of them,” Joliet City Manager Tom Thanas said. “Part of our exit agreement with the Jackhammers will include the forbearance of some of that debt in exchange for moving forward with a new team and avoiding bankruptcy court.” While being owed $218,000 in back rent dating to the 2009 season, Joliet has taken charge in the situation and mediated enough to get former owner Pete Ferro Jr. out of the picture.

Letting a chunk of that debt slide is just one sacrifice made by the city. “The presence of a baseball team in Joliet is very important to the development of downtown Joliet,” Thanas said. “One of our goals is to bring people downtown so that they not only have fun, but spend some money too.” Silver Cross Field was being rented to the Jackhammers for $232,000 a year, but in order to speed up the sale Joliet reduced the rent to $150,000 for the new ownership. Thanas said the Jackhammers were doing well in boosting downtown traffic,but attendance and corporate sponsorships began declining three years ago. “I think it was a function of management problems and just carrying too much debt,” Thanas said. “The new team will not have that problem, it is wellcapitalized and they have a good business plan.” The new ownership will have

no debt to hold it back. The president of Steel City Baseball Club, Alan Oremus, has been very vocal about his refusal to pay the Jackhammers’ debt. He’s encouraging the vendors to pursue Ferro. Oremus is not new to Joliet. He was a 5 percent investor in the Jackhammers and has publicly said that he lost the entire investment. He’s not afraid to make another investment,though,as he’s agreed to invest $1 million toward the installation of field turf at Silver Cross Field. Joliet Central High School has expressed a desire to play football games in the stadium, so the school district and city are working to convince Oremus to help out. The many sides are still jumping through legal hoops, but the deal should be done soon enough for baseball to begin on time. “We’re at a point where once the new team takes over, we’ll cease our relationship with the Ferros group and move forward

with the new ownership,”Thanas said. Numerous efforts were made to contact Ferro for comment, but he did not reply. “I think you’ll find a lot of the drama you’ve seen the last couple of years will go away, and we’ll just have some good, old-fashioned baseball,” John Dittrich, general manager for the new team, told the city council on Nov. 29. Dittrich has 38 years of baseball experience, which includes being the first general manager of the Schaumburg Flyers. Recently, he was the

president of the Fort Worth Cats, an independent baseball league in Texas, until 2009. “I think Joliet officials are excited because our business plan includes leaders with adequate financial backing as well as many years of experience and success in the industry,” Dittrich told The Bugle. The team will not move forward with the Jackhammers name. After the sale is complete, the new ownership will hold public meetings to brainstorm the new identity of the team. rkambic@buglenewspapers.com


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THE BUGLE/SENTINEL DECEMBER 8, 2010

BENEFITS

Despite deadlines, IDES benefits still possible

Continued from page 1 By Rick Kambic Staff reporter

increase consumer demand and spending, while preventing people from falling out of the labor market, “the extensions of unemployment insurance benefits in the past few years increased both employment and participation in the labor force over what they would otherwise have been in 2009.” The House and Ways Means Committee Republican Office argues that the Democrats’ trillion-dollar ‘stimulus’ plan signed in 2009 failed to deliver on the promise that it would create 3.7 million jobs and lower the unemployment rate to 7 percent by now, but instead has increased debt and has seen the unemployment rate spike to 10 percent. While both Republicans and Democrats support helping the long-term unemployed, Republicans are arguing for a more responsible way to pay for these benefits by cutting less effective stimulus spending. Biggert said that it is expected that Congress will vote on the issue again in the coming weeks. “I am hopeful that Democrat leaders agree to bring a bipartisan compromise to the floor,” said Biggert. “The American people spoke clearly on November 2; they want Congress to start taking fiscal responsibility seriously and stop borrowing money like there is no tomorrow.” katauskas@buglenewspapers.com

Volunteers wanted If you are 55 years or older and want to share your talents and help someone in need, the Retired Senior Volunteer Program of Catholic Charities needs you. RSVP is seeking volunteers to provide assistance at a variety of local organizations. You can deliver a nutritious meal to a homebound senior, mentor a child, visit lonely seniors in nursing homes, or help coordinate craft projects at a senior center. Catholic Charities will provide supplementary insurance, mileage and meal reimbursement during volunteer service. Please contact Barbara at 815-933-7791 ext 125 to help.

Some important unemployment deadlines have come and gone, but state officials are trying to keep applicants nearby. The timetable was based on what level of benefits applicants were receiving and when those benefits began. “You had to end a program by a specific date in order to be eligible to graduate to the next tier, not the other way around,” said Greg Rivara, spokesperson for the Illinois Department of Employment Security. While a lack of awareness is a common problem, Rivara said information can be found without waiting in long lines at the local IDES offices. “There are approximately 389,000 claimants in Illinois today,” Rivara said.“Each claimant has been sent paperwork telling

them what program they’re collecting under. We would encourage individuals to refer to that paperwork or go to our Web site if they misplaced that paperwork.” Congress set the deadlines through legislation, but another continuation was recently blocked by Republicans in the House of Representatives. However, Rivara said it may be just a matter of time and applicants should stick to their schedules. “We’ve been at this junction before and benefits have been extended or expanded several times already,” Rivara said. “An individual who has exhausted the allotted benefits is encouraged to continue to certify for benefits in case Congress does reauthorize these programs. He said claimants can create a user name and password on the IDES Web site and verify

Chorale and chocolates in one night The Joliet Junior College Chorale will present its Ninth Annual Carols and Chocolate concert Dec. 12 in the Fine Arts Theatre on the Main Campus, 1215 Houbolt Road. Following the concert, the audience will be invited to enjoy a complimentary buffet of fabulous chocolate delights donated by local businesses, including Barolo’s Ristorante,

Dan’s Home Made Candy Shop and Macy’s, as well as by members of the Chorale. Tickets are available at the Fine Arts Theatre Box Office one hour prior to the concert. Cost to attend is $5 for adults; $4 for JJC faculty and staff, nonJJC students, and senior citizens; and $2 for JJC students. For more information, call (815) 280-2225, or e-mail pspencer@jjc.edu.

what program they’re in, as well as recertify and monitor other personal information. Some people recertify via the phone system, but Rivara said using the Web site connects the user with much more information and resources. State officials also want claimants to keep up with the IDES job training and job search programs because state trends are looking positive. “In past recessions, the country recovered more quickly than the state,” Rivara said. “Right now, we are not seeing that. In fact, the Illinois economy is growing faster than the national economy — slightly faster, but still faster none the less.” The national unemployment average was at 9 percent in October, as Illinois’ rate was 9.2 percent. “As Illinois emerges from the national recession, its

unemployment rate has declined for seven consecutive months while employment has grown in nine of the past 10 months. This steady, consistent trend shows Illinois is moving forward,” IDES Director Maureen O’Donnell said. “As we move forward, we must continue the successful strategy of intelligent, focused tax incentives and tailored workforce training programs.” Illinois added 8,000 jobs in October, its largest monthly gain in the last six months. Job sectors leading Illinois’ growth trend are Professional and Business Services (+18,200); Educational and Health Services (+14,600); Trade, Transportation and Utilities (+8,900); and Manufacturing (+8,600). In October, Construction (+3,000 jobs) and Health Care (+1,300 jobs) reported strong job growth. rkambic@buglenewspapers.com


THE BUGLE/SENTINEL DECEMBER 8, 2010 5

JCA November students of month named Joliet CatholicAcademy is proud to announce their November Students of the Month: Colleen Geraghty, Joliet Noon Lions Club; Jennifer Gulas, Rotary Club of Joliet; and Marc Drake, Kiwanis Club of Joliet. With a GPA of 4.22, Geraghty’s favorite subject is English. She is a member of the National Honor Society, Mu Alpha Theta (Math National Honor Society), Student Council, French Club, Literary Magazine,and Key Club.Geraghty is a JCA Student Ambassador and ranked nationally in the National French Contest. As a member of the tennis team, she qualified for

the State her junior and senior year, placing second in the Sectional and first in the Jane Karges Tennis Tournament. Geraghty is the daughter of Michael and Kathleen Geraghty of Plainfield and a member of St. Paul the Apostle Church. She is active in the Challenge Fitness Tennis Club, La Danse Academy, and Meals on Wheels. Geraghty enjoys hanging out with friends and family as well as playing tennis. After high school she plans on attending either Bradley or Butler University where she will major in Special Education, Speech Pathology,

Auditions for JJC spring musical ‘Little Shop Of Horrors’ Dec. 15,16 The Joliet Junior Fine Arts Department will hold auditions for their spring musical, “Little Shop of Horrors,” on Wednesday, Dec. 15, at 3 and 6 p.m. and on Thursday, Dec. 16, at 6 p.m. in the Fine Arts Theatre on the Main Campus, 1215 Houbolt Road in Joliet. Those interested in auditioning should prepare 16 bars of an upbeat song from a musical, if possible, and be prepared to read from the script. “Little Shop Of Horrors” by Howard Ashman and music and lyrics by Alan Menken is a rock musical that centers around a hapless florist shop worker who raises a plant that feeds on human blood. This musical is

based on the low-budget 1960 black comedy film, “The Little Shop of Horrors,” which was also remade in 1986. The music is in the style of early 1960s rock ‘n’ roll, doo-wop, and early Motown. “Little Shop of Horrors” was the winner of the 1982-1983 New York Drama Critic Circle Award for Best Musical, the Drama Desk Award for Outstanding Musical and the Outer Critics Circle Award. The JJC production will be directed by JJC Theatre Technical Supervisor Nicki Blowers. JJC Assistant Professor of Music David Nuccio will provide musical direction. For more information, contact Blowers at (815)280-2200 or Nuccio at (815)280-2569.

or Communication Disorders. Geraghty hopes to pursue a career working in a hospital with stroke patients or teaching in a school with special needs children. With a GPA of 3.6 on a 4.0 scale, Gulas’ favorite subjects include Algebra and Pre-Calculus. She is a member of the National Honor Society, Spanish National Honor Society, and Mu Alpha Theta (president). Gulas is a JCA Student Ambassador, Student Council Representative, and Kairos Leader. She participates in Campus Ministry, Meals on Wheels, the Spanish Club,

Alumni Phonathon, and JCA Blood Drive. Gulas is the daughter of Jim and Sue Gulas of Joliet and a member of St. Mary Nativity Church. She is currently employed by the Jacob Henry Mansion, St. Joe’s Pony Baseball, and Sharp Sports. Gulas would like to attend the University of Illinois and major in Hospitality Management. She would like to pursue a career as a hotel manager and/or work with a ballroom planning events. Drake is a member of the Key Club (president), National Honor Society, National Latin Honor Society, Respect Life

Club (vice president), and WJCA (Joliet Catholic Academy News Network). He is a JCA Student Ambassador, People-to-People Student Ambassador, and was recently named a semifinalist in the 2011 Class of the Coca-Cola Scholars Program. Drake is the son of Brenda and Alvin Gates of Plainfield and a member of Calvary Church in Naperville. After high school, he plans on attending the University of Notre Dame to study psychology. Drake aspires to continue his academic career in medical school and become a psychiatrist.


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THE BUGLE/SENTINEL DECEMBER 8, 2010

ONGOING Village Holiday Food Drive. The Shorewood Village Hall is hosting the Fourth Annual Food Drive to benefit the  Christian Life Center’s  Food Pantry  on Channahon Street in Shorewood.  The Food Drive starts Dec. 1 and ends Dec.31. All donations should be directed to the Economic Development Department in Suite 102. Questions: contact Karen James at 815-725-2150 ext 22 or kjames@vil.shorewood. il.us History buffs wanted. Do you enjoy studying the past? Do you enjoy sharing that knowledge with others? If you said ‘yes’ to both questions, then The Gaylord Building wants you! The historic site is developing a corps of living history interpreters and needs volunteer history buffs to make it a success. The volunteers will recreate the mid-19th century for the education and entertainment of the public. Members need to be willing to learn about the era and share their discoveries, and interpret the past in replica period clothing and using replica period props. For more information call 815-838-9400 or visit 200 W. Eighth St. in Lockport during normal business hours. District 86 petition. Nominating petitions for the Board of School Inspectors for Joliet Public Schools District 86 are available at the J. F. Kennedy Administrative Center, 420 North Raynor Avenue in Joliet. Petition forms will be available for pickup between 8:00 a.m. and 4:30 p.m. Monday through Friday. The first day to file nominating petitions is 8 a.m., Monday, Dec. 13 and no later than 5 p.m. on Monday, Dec. 20. The winning candidates (two East Side seats, one West Side seat, and one At-

Large seat) will serve four-year terms that expire in 2015. For more information, contact Board Secretary, Charyll Colstock at (815)740-3196 ext. 221. Petition packets. Packets to be on the ballot for the position of Library Trustee for the Consolidated Election of April 5, 2011 are available. There are three (3) positions for Library Trustee for the ShorewoodTroy Public Library District open for election. The terms of office are 6-year terms. Petition packets may be picked up at the administrative offices, located at 650 Deerwood Drive,Shorewood, IL 60404. Office hours: 9 a.m.-9 p.m. Monday through Thursday, 9 a.m.-5 p.m. Friday and Saturday, and 1 p.m. to 5 p.m. Sunday. GED classes. Education Service Network, a program of the Regional Office of Education, Career Seekers GED/Workforce program, is currently offering GED classes for participants between the ages of 16 and 21 at the Premier Building, 51 W. Jackson St., Joliet, Monday through Thursday from 9 a.m. to noon. Classes are also being offered at two new satellite

sites at Friendship Centre at HighPoint, 175 South HighPoint Drive, Romeoville, on Monday and Wednesday from 1 p.m. to 4 p.m. For more information call (815) 774-8902 or 815-774-8922. Home Equity Conversion Mortgage. Mortgage counseling offered at no cost by the Will County Center for Community Concerns. Homeowners ages 62 years or older can supplement their incomes, pay off debts or make needed home repairs. Call the center at (815) 722-0722 ext. 209 or ext. 221 to learn more about a Home Equity Conversion Mortgage. Financial literacy class. The Will County Center for Community Concerns offers a financial literacy class on budgeting, money management and credit. At the end of each class the participant will have a bank account opened for them with $100 deposited by Will County Center for Community Concerns. To be eligible, each participant must: be at or below the 200 percent poverty level, have a child in the household 16 years old or younger (bring in proof of children’s age: birth

Certificate or medical card), provide proof of 90 days income, proof of Will County residency (mortgage statement, deed to your home, rental lease, or utility bill) and Social Security cards for everyone in the household. For more information call (815) 722-0722 and ask for the CSBG department.

DECEMBER 8 A Christmas Carol. 9:30 a.m., 11 a.m., and 1 p.m. shows at Billie Limacher Bicentennial Park, 201 W. Jefferson at Bluff St. This hilarious rendition of the classic tale is told with help from the audience, including bit parts on stage, sound effects, singing, and goofy props. Reservations are required. Show is approx. 50 minutes and tickets are $3 per person. Visit www. bicentennialpark.org or call 815724-3760 for reservations. Design Your Own Holiday Plaques. 3-5 p.m. Are you looking for something creative

to do during the cold days of December? Join the Des Plaines Valley Public Library District and local artist and art teacher Lynn Brand for t a chance to paint your own 20-inch-tall snowman door plaque; at the Crest Hill Branch. Registration is required as the program is limited to 20 patrons. Ages 10 and up only, please. A $5 patron fee will be charged and will be collected at the program. To register or for more information, call the library at (815) 725-0234. Teen crafts. 6-7:30 p.m. at the Crest Hill library branch. Make your own holiday tree ornament out of duct tape. You pick the colors and create something that looks like a festive pinecone out of duct tape. For more information contact Sarah Stumpf at 815-725-0234. Spinal Stenosis. 6:30-7:30 p.m. in the Silver Cross Hospital See CALENDAR, page 8


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THE BUGLE/SENTINEL DECEMBER 8, 2010

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Our View

Chamber members shopped, Shorewood shops suffer It’s no secret that business owners, particularly small and mid-sized business owners, are feeling the pain from the struggling economy. For small shops and retailers across our communities, the holiday season is the most important month of the year, in many instances, making or breaking a store, dependent on a surge in December sales. That’s why we were so surprised to hear that a group from Shorewood Area Chamber of Commerce (of which we are members) was taking its own shopping dollars outside town, even outside the county, on a

chamber-sponsored shopping excursion to downtown Chicago. The Business Women’s Alliance of the Shorewood Chamber hosted a holiday shopping trip to Downtown Chicago on Dec. 3. The $50 trip includes bus transport, snacks, three-course lunch at a downtown restaurant, prizes and raffles.The group even offered optional bus transfers to make it easier for attendees from Shorewood to spend their holiday dollars in Chicago. It’s hard to figure out why the group chose to feed the City of Chicago’s economy instead of its own, especially considering the

Chamber boasts the advantages of shopping local. Job creation, affordable prices, community distinctiveness…it was all there on the Chamber website, right next to the announcement about the trip to Chicago. The site also says that the purpose of the Shorewood Area Chamber of Commerce is to “foster the growth, development and success of Shorewood area businesses.” Members benefit, it claims, by the chamber promoting economic opportunities, and advancing the interest of business. How does carting off members

of the community and the chamber itself 40 miles to downtown Chicago to spend their shopping dollars benefit local business? It doesn’t. Surely there are holiday shopping destinations to be had right here in Shorewood. What of Bethany Ann’s or Spencer’s Jewelry? Winestyles and Maggie’s Place? All these retail gift sellers are paying members of the Shorewood Chamber. There are department stores and restaurants, and even several Will County shopping centers where such an excursion could be enjoyed, keeping Shorewood

dollars in the area. Too often, chambers of commerce have become more interested in their own growth than in the growth of the businesses they claim to represent. They run programs, networking events and ribbon cuttings, produce guidebooks and update websites, but when it comes to actually putting business and clients together, helping create the relationships that make the sale, they fall horribly short. And for the hundreds of dollars in membership dues our local businesses pay for the privilege, they deserve better than a glorified social club.

Illustrated Opinion Publisher Rich Masterson publisher@buglenewspapers.com Editor-in-chief Andrew Schneider aschneider@buglenewspapers.com Managing Editor M. Grace Tucker gtucker@buglenewspapers.com Sports Editor Rob Valentin rvalentin@buglenewspapers.com Reporters Sherri Dauskurdas Rick Kambic Laura Katauskas Debbie Lively Sports Reporters Mark Gregory Scott Taylor Staff Photographer Robert Bykowski Editorial Deadlines Letters to Editor: 9 a.m. Monday Calendar: 3 p.m. Monday News: 9 a.m. Monday Sports: 9 a.m. Monday

Vice President of Advertising and Marketing Michael James mjames@voyagermediaonline.com Production Director Andrew Samaan andrew@buglenewspapers.com Advertising Sales sales@buglenewspapers.com Published by Voyager Media Group, Inc. P.O. Box 1613 23856 W. Andrew Rd. Plainfield, IL 60585 (815) 436-2431 • Fax (815) 436-2592 www.buglenewspapers.com news@buglenewspapers.com Office hours Mon. - Fri. 9 a.m. to 5 p.m.

Ad Deadlines Space and Copy deadlines for Display and Classified Ads is 3 p.m. Friday before date of insertion. (Except holidays & special sections.) Legals, Obituaries and Happy Ads are due at noon Monday.

Please write You are invited to use the Opinion pages of The Enterprise to express your opinions about matters that affect our community. E-mail your letter to Grace Tucker, managing editor, at gtucker@enterprisepublications.com; send your letter to The Enterprise, P.O. Box 1613, Plainfield, IL 60544; or drop off your letter at our office at 23856 S. Route 59; or fax to 815-436-2592. For more information, call (815) 436-2431. Letters to the editor must be signed and include the writer’s name, address and daytime phone number for verification purposes. Please try to limit your comments to 500 words or less. The editors reserve the right to publish, condense, revise or reject any submissions.


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THE BUGLE/SENTINEL DECEMBER 8, 2010

CALENDAR Continued from page 6 Conference Center, 1200 Maple Rd., Joliet. Lumbar spinal stenosis is a common spinal problem associated with leg, buttock, groin, and back pain in people over age 50. Dr. Thomas Hurley, neurosurgeon, will discuss treatment options available for lumbar spinal stenosis. To register for this free program, call 1-888-660-4325 or visit www. silvercross.org

DECEMBER 9 Internet basics class. 2-3 p.m. at Crest Hill library. Register with the adult services desk to learn basic Google searching skills, all about browsers, and basic tools to assist you with online safety. Basic computer experience is required, as are mouse and keyboard skills. Visit Adult Services or call 815-725-0234 to register. Tween craft. 4:30-5:30 p.m. at the Crest Hill library. Love making crafts and hanging out with your friends? Express you creativity at tween crafts, for ages 9-12. Register at the Crest Hill library by contacting the children’s services desk at 815725-0234. Visit with Santa and Mrs. Claus. 6:30-7:30 p.m. at the Lockport branch library. Santa and Mrs. Claus are leaving their posts at the North Pole to may a visit to the library. Come to hear songs and stories. This program is suitable for all ages, and registration is required. Contact the library at 815-838-0755. Madrigal Concert: Something Olde, Something Yule. Deadline for purchasing tickets is Dec. 8. The Joliet Junior College Fine Arts Department will present its 33rd Annual Holiday Madrigal Concert, “MadriGala 2010: Something Olde, Something Yule,” on Friday, Dec. 10, at 7:30 p.m. in the Fine Arts Theatre on the Main Campus, 1215 Houbolt Road, Joliet. Reserved seats for this evening of musical and culinary delights are $12. Tickets may be purchased in advance by calling the Fine Arts Theatre Box Office at (815) 280-2200. The deadline for purchasing advance tickets is Dec. 8, with very limited seating available at the door.

DECEMBER 10 Wii got game. 4:45-7 p.m. at the Lockport branch library, 121 E. 8th St. in Lockport. Join other teens in grades 7-12 to play Guitar Hero, DDR, Super Smash Bros., Sports, American Idol Karaoke II, and more. Registration is highly recommended because spots fill up fast. Stop by the reference desk at the library or call 815838-0755 to register. Participants must arrive before the library closes and the doors are locked at 5 p.m.

DECEMBER 11-12 Santa Paws Christmas Bazaar. 12-5 p.m. at the Will County Humane Society, 24109 W. Seil Rd. in Shorewood. Finbd a unique gift for pets and people. Includes the sale of new and vintage Christmas and winter themed items, Save-aStray raffle tickets, shelter shirts, and poinsettia plants. For more information call 815-741-0695 or visit willcountyhumane.org

DECEMBER 11 Cookies by the pound. 10 a.m. to 2 p.m. at First United Methodist Church in Lockport, 1000 S. Washington St. Christmas concert. 5 p.m. at First United Methodist Church in

Lockport, 1000 S. Washington St. Janine Mahalick and a bell choir will present a Christmas concert during the Praise and Worship service. For more information, go online to www.1umclockport. org SPRITE Super Saturday. 10 a.m. to 2 p.m. The Joliet Junior College Early Childhood Center SPRITE club will host its Super Saturday event in the Early Childhood Center on the Main Campus, 1215 Houbolt Road in Joliet. Games, activities, and crafts will all have a penguin theme this year. In addition, each child in attendance will receive a stuff ‘n’ fluff penguin from Noah’s Ark Animal Workshop. This is a children-only event. Parents are encouraged to spend the afternoon as they wish while their children enjoy SPRITE Super Saturday. The JJC SPRITE club works to encourage student involvement on campus by hosting and promoting family friendly events,providing training and resources and heightening community awareness of challenges faced by studentparents at Joliet Junior College as they work to resolve issues, set goals and create balance while achieving their personal best

both academically and personally. For more information, contact Kristy Barnes at kbarnes@jjc.edu or (815) 280-2890.

DECEMBER 12 Guitar, Percussion Ensemble Winter Concert. 7: 30 p.m. The Joliet Junior College Guitar and Percussion Ensembles will present their Winter Concert on Tuesday, Dec. 14, at 7:30 p.m. in the JJC Fine Arts Theatre on the Main Campus, 1215 Houbolt Road in Joliet Admission is $5 for general public; $4 for senior citizens, non-JJC students, JJC faculty and staff; and $2 for JJC

students and children. For more information, contact the JJC Fine Arts Office at (815) 280-2223.

DECEMBER 13 Internet intermediate class. 10:30-11:30 a.m. at the Crest Hill library. For patrons who have mastered the basics of web searching but would like to learn how to search Google more effectively. Keyboard and mouse skills are required, and previous attendance at one of our internet basics classes is recommended. Registration is required. Visit the Adult Services desk or call 815725-0234 to register.


THE BUGLE/SENTINEL DECEMBER 8, 2010

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THE BUGLE/SENTINEL DECEMBER 8, 2010 1 Very, in music

linen

6 Therefore 10 Skeleton piece

43 Swedish cash 44 Not kosher

16 Pig or cast

47 Edible red

14 “Guys and __” 15 Bring up follower 17 Texas shrine

seaweed 49 Most recent

18 Cleave 19 Donate

20 Colorado scenic attraction 22 Sports group

23 Pineapple firm 24 Actress Judd 26 Combined 30 Orchestral

instruments 32 Profess 33 Superlative

endings 35 Freeze over

39 Last Supper

room 41 Dining-room

Protect your personal privacy without being pig-headed. Not that there is anything wrong with pigs. An exaggerated sense of your own importance can impede your common sense in the week ahead.

Even fullfledged flirting fails to fulfill fantasies. In the week ahead, your eyes may wander - even if you have a steady Freddy or Hedy waiting in the wings. Wear blinders and stick to the tried and true.

With the new moon in your opposite sign, there can be a realignment of focus over the next several weeks. You might be more aware of relationship dynamics or get caught up in a loved one’s situation this week.

A new moon can set sparks flying in your workplace. You may become increasingly aware of how you can provide services for others in the week ahead, especially an overworked partner.

Today’s new moon moves the focus to fun. Over the next several weeks, you may become progressively more involved in personal entertainments, hobbies or creative endeavors. Work hard to play hard this week.

Nothing beats a good book. This is an excellent week to begin a study or to perform research. Whether your quest for knowledge leads you to the library or the Internet, don’t believe everything you read.

It is sometimes feast or famine. You enjoy the thrill of the chase this week, but aren’t sure what to do if you catch your prey. You quickly lose interest in anyone that succumbs to your charms too easily.

Watch and weigh your words. A restless inability to do anything without a congenial partner along for the ride can interfere with harmony. You can easily say something that offends this week.

The new moon in your sign might shift your interests. The rhythm of daily life might subtly realign during the next several weeks as your attention is drawn to personally appealing subjects.

Schedules and routines can rile you up. In the week ahead, repetitive activities can sour your mood. You may need to work harder than usual to keep on top of existing obligations and may tire easily.

The workplace is no place for horseplay. Too much chatter and banter, or socializing around the water cooler, can earn a black mark from the boss. Honor your highest ideals in the week to come.

The more you see, the more you want. Your eyes could be bigger than your stomach and your dreams can be bigger than your wallet in the week to come. Watch a tendency to be extravagant.

46 Greek goddess of discord

51 Repair shoes 54 Ride the wind

56 Earthenware jar 57 HOMES 63 Port of Yemen 64 Staffs 65 Italian fascist

Balbo 66 Swim alternative 67 La commedia dell’ __ 68 Sub detector 69 Turner and Williams

70 Scottish loch

71 Small, silvery fish

1 Hebrew month 2 Go it alone 3 Bowl over 4 __ mater 5 Tristan’s love 6 Actor Flynn 7 Put back up 8 Band of hoods 9 Trying experience 10 National preserve in Texas 11 Bay window 12 Exploding stars 13 Foe 21 Hofstadter’s “__, Escher, Bach” 25 Lapse in concentration 26 Ted or Connie 27 At any time 28 Nevada city 29 Shoals off Newfoundland 31 Slave of the past 34 Solidifies 36 Irish homeland 37 Les Etats-__

38 Hey you! 40 Greater omentum 42 G-sharp 45 Holds a grudge 48 Admirer of Betty Grable? 50 George of “Disraeli” 51 Freewheel 52 Nostalgic song 53 Mix together 55 Watering places 58 Spotted infrequently 59 Particle 60 Welles character 61 Israeli carrier 62 Ilk

©2010 TRIBUNE MEDIA SERVICES, INC.

Last Week’s Answers Jumbles: QUEEN PRIME INDICT YEARLY Answer: What the new pensioner did after his going away party “RETIRED”

SUDOKU


INSIDE: Minooka gets by Joliet Catholic in boys basketball,

page 15; Buy sports photos online at www.jolietbugle.com

www.buglenewspapers.com

THE BUGLE/SENTINEL DECEMBER 8, 2010

11

Porters get by West By Mark Gregory Sports reporter

Mark Gregory/Bugle staff

Lockport’s Kyle Ward scores in the Porters win over Joliet West.

Lockport used a few short bursts and solid defense to keep Joliet Central at bay and ultimately earn a 55-47 win over Joliet West Friday night in the SouthWest Suburban Conference opener. Richaun Holmes was a key on the defensive end early, setting the tone in the post with a myriad of blocked shots. “I love the blocks,” Holmes said. “This is what I am there for, to be the last line down there. I try and go straight up, not get a foul, and get a hand on whatever I can.” Early in the game, it was senior Josh Hager and junior Brandon Sawin, who found seams in the West defense and exploited them with jump shots. Hager tallied 11 points, hitting 3-of-4 shots, one from three-point range, early on. Sawin entered in the second quarter and nailed two straight three-pointers. “In that stretch, we had Kyle Ward in foul trouble with his

BOYS BASKETBALL HIGHLIGHT: Karrington Ward poured in 14 points and Kyle Ward scored 10 points in Lockport’s win over Joliet West. COMING UP: The Porters are at Sandburg at 7:30 p.m. Friday. West travels to H-F Friday at 7:30 p.m.

second, (West) was in a defense that was really good for the guys we had in,” said Lockport coach Lawrence Thompson, Jr.“The kids got the ball to Sawin who is a good shooter and he was open and had the confidence to take them. “If West was man-to-man, those kids probably couldn’t have handled it so good, but they were in zone and the guys we had on the floor matched up well with that. It was good for us.” Then, in the fourth quarter, Kyle Ward took over and sealed the deal for Lockport, scoring eight straight points to pull Lockport ahead. “Once a few shots go in, the rim starts to look bigger,” Ward said.

“We want to show that we are here to stay in this conference.” Again, it was a good match-up against the Tiger defense. “He was losing the ball when they were really concentrating on stopping penetration,”Thompson said. “When he made all those shots, he was in an arena where he could go one-on-one without worrying about losing the ball. In the first half, all of his turnovers came when he was trying to get through two guys. In that stretch, they were really overplaying every pass and it was all oneon-one and he has the ability to square up and hit those. “I don’t want to live that way, but for that 30-40 second period when all the passing lanes, there was nobody helping the man guarding Kyle.” Joliet West had battled back into the game, looking to steal a victory on the Porters’ home floor in the SouthWest Suburban Blue opener for both teams. See PORTERS, page 14


12

THE BUGLE/SENTINEL DECEMBER 8, 2010

Lockport bowlers win dual meet Lockport rolled to a 1,8931,554 win over host Lincoln-Way Central in a SouthWest Suburban crossover Dec. 2 at Tinley Park Bowl. Bri Zabierek led the Porters (2-1) with the high two-game series (435) and high game (227) of the match.

WRESTLING It was everything you would expect when you run up

against three great opponents in your first competition. All four teams are state ranked with the defending state champion Minooka included. The Porters were led by junior Brad Johnson and Sophomore Haley Augello who each were 3-0. senior Chris Tragos and freshman Dan Radcliffe finished 2-1 on the day as the Porters defeated Belleville West 34-28 and lost 4328 to Mt. Carmel and 45-15 to

Minooka.

USF AWARDS University of St. Francis had its name called on twice when the 2010 Daktronics-NAIA Women’s Soccer Scholar-Athletes were announced by the NAIA national office on Friday. Gaining the recognition for the Saints were senior defender Michelle Maxwell (Lincoln-Way

East H.S./Frankfort, IL) and junior forward Erin Voss (Nazareth Academy/Elmhurst, IL). Maxwell has earned a 3.88 grade point average during her two semesters on the USF campus after transferring from Lewis University and University of Illinois. She is an English major who will graduate in December. Maxwell helped USF post four shutouts on the season, including

the season opener - a 6-0 victory over Iowa Wesleyan College where she also authored her only goal of the campaign. She was a starter in all 17 of the team’s games. Voss, an Elementary Education major, has maintained a 3.51 grade point average through her first four semesters in college. She ranked second on the team in total points in 2010 with 13 See ROUNDUP, page 13


THE BUGLE/SENTINEL DECEMBER 8, 2010

ROUNDUP Continued from page 12 courtesy of a team-best five assists and four goals. Two of her goals were gamewinners. Voss started all 15 games that she appeared in. Maxwell and Voss led the Saints to a 6-10-1 record in 2010.The six victories were the most for USF since the 2005 club went 8-11. The six wins were also more than the total number of wins the program had in the previous two seasons combined (three in 2008 and two in 2009). • University of St. Francis junior defender Ryan O’Rourke (Minooka H.S./Joliet, IL) has been named a 2010 Daktronics-NAIA Men’s Soccer Scholar-Athlete, it was announced on Friday by the NAIA national office. O’Rourke, who started 15 of the Saints’ 19 games this year, earned the honor after posting a perfect 4.00 grade point average through his first four semesters at St. Francis. A Biology major who is also

looking to minor in Business Administration, O’Rourke played a hand in one of the team’s three shutouts on the season, a 2-0 victory over Trinity International University on Nov. 1. For the season, he attempted four shots with three being on goal. USF finished the 2010 season with just a 5-14 overall record but did qualify for the Chicagoland Collegiate Athletic Conference postseason tournament for the

first time since 2004. The Saints were eliminated in the first round by eventual tournament champion Saint Xavier University in a 2-1 overtime game. It was the second time that St. Francis took the Cougars to overtime this.

SOCCER SIGNEE A sectional soccer “Player to Watch” in both 2009 and 2010, Chesterton High School’s (Ind.) Ashton Balch has signed a letter

of intent to continue her soccer career at University of St. Francis in Joliet, Illinois. Balch, a native of Chesterton, Ind., had a career year this past fall scoring 18 goals and providing 12 assists for a team that advanced to the semi-state semifinals.Those numbers helped her land a spot on the all-Duneland Athletic Conference team as well as earn all-area honorable mention commendations. One year earlier, Balch, a forward,totaled 10 goals and eight

13

assists. She was also a member of the varsity team as a sophomore when that squad advanced as far as the Final 16. A four-year letterwinner in soccer and a two-time letterwinner in track, Balch, who played her club ball for the Northwest Indiana Soccer Club, is undecided on what major she will pursue at St. Francis. St. Francis posted a 6-10-1 record in 2010. The six victories were the most for USF since the 2005 club went 8-11.


14

THE BUGLE/SENTINEL DECEMBER 8, 2010

PORTERS Continued from page 11 Ward finished with 10 points, as brother Karrington paced the Porters with 14 “We had every opportunity really to make a real run at them,” West coach Luke Yaklich said. “But we have this thing where we say we need to have three stops, three defensive stops in a row. I could probably count 1-2 times all night when we got three stops in a row, especially when we had the lead to two or three. “We did not guard well enough for long enough tonight. When we got the lead back down to four, they got it back to 10 and put their hand on our throat and did a good job finishing the game. We just have to continue playing to our strengths and eliminate the mistakes.” West’s Brandon Tyson led all scorers with 15,while sophomore guard Carl Terrell added 12 and Remy Roberts-Burnett had 11. The Tigers were without standout sophomore Morris Dunningan who is possibly out for the season with an ACL injury suffered during football. He did play during the Thanksgiving tournament, but will need to have the injury repaired. Surgery is scheduled Dec. 14 and the extent of the tear will determine how long he is out. mark@buglenewspapers.com


THE BUGLE/SENTINEL DECEMBER 8, 2010

15

Minooka outlasts Hilltoppers in OT By Mark Gregory Sports reporter

Mark Gregory/Bugle staff

Benjamin Heide goes for a layup in Minooka’s win over Joliet Catholic Academy.

Something had to give Saturday night for Minooka and JCA. Both teams entered the rare Saturday non-conference tilt on the heels of a loss in their first conference game. The Hilltoppers came off a loss at Nazareth, while the Indians fell to Romeoville. It was Minooka (3-3) that got back on track with a 66-60 overtime win. Early on, it looked as if the Hillmen (2-3) would right the ship over the young Indians, as they used a third quarter burst to run the count to 41-28 Then it was Thomas time. Minooka sophomore point guard Anthony Thomas tallied seven of his team-best 21 points in the fourth quarter, 14 of which

GIRLS BASKETBALL HIGHLIGHT: Sophomore Anthony Thomas scored 21 points in Minooka’s win over Joliet Catholic Academy. COMING UP: Minooka hosts Plainfield South Friday and JCA travels to Marian Catholic, 7:30 Friday

came after the intermission. “We changed up our offense in the second half,” Minooka coach Scott Tanaka said. “(Thomas) is only a sophomore and we are learning game by game what a special athlete we have. I changed up my offense to make sure we used his skill set. And we have great shooters, so if kids are going to help with him, our guys will knock down the open shots.” “We struggled early and we battled through it,” Thomas said. “I was hot in the second half and See INDIANS, page 16


16

THE BUGLE/SENTINEL DECEMBER 8, 2010

Porters finish third at Plainfield Central By Scott Taylor Sports reporter

Through four of six games Lockport was in second place and in contention to win the Oak Forest Invite Saturday. However, some unlucky breaks and dry lane conditions kept the Porters from winning the tournament as they finished third with 5,925. Plainfield Central won with 6,208. “It was tough,” Lockport’s John Isit said of the lane conditions in the afternoon. “But we were expecting worse.It was a lot worse last year. The lanes really broke down still and that really slowed down our strikes. One game I hit the pocket on every ball and kept leaving corner pins.” Lockport hasn’t had its best stuff so far this season, but has still claimed a pair of top three finishes. “We haven’t been bowling in the afternoon as good as we can,” Isit said. “We can’t seem to put everything together and have everyone get hot at the same time.There’s been one person on

INDIANS Continued from page 15 they couldn’t stop me. I did what coach told me to do, I drove and if I could get to the cup, I took it. If not, I dished off to the shooters and they scored.” One of those shooters was Benjamin Heide, who scored five of his 17 points in overtime. “If we hit some early shots, that gives Anthony the chance to get the open lane and it gives the big guys the lane to post up,” Heide said. Tanaka said as the game progressed, he knew he was walking out of the gym happy no matter what. “I was going to be happy with this game regardless of the outcome because we are growing as a basketball team,” he said.“When you can get a win while growing as a basketball team, it is fantastic. We lost a real heartbreaker against Romeoville.” Brequan Tucker led the Hilltoppers (2-3) with 21 points and 7 rebounds, Breshion Tucker posted 19, while Chris Harris added 10. 

GIRLS BASKETBALL HIGHLIGHT: Lockport placed third at the Oak Forest boys bowling invite Saturday. Justin Vandenburg was 10th overall. COMING UP: The Porters will look to defend their team title from a year ago at the Lincoln-Way East Invite.

and four people off.” “We just can’t get the whole team on the same page,” Vandenburg said. “We tried to have everyone get loud, but there was just one split after another. And everything just goes downhill after that. Once we can all work together, we’ll be fine. We just have to work on our corner spares. It’s the little stuff that makes the difference.” However, there is plenty of time for the Porters to turn it around. “We still have a lot of tournaments,” Isit said.“I think we have one just about every week coming up till state.We have a lot of time to put things together and get it going. We have one of the most talented teams around here and if we can get it going we’ll be good.”

“We have to make sure we play together and run the plays and rebound the basketball,” said JCA coach Jeff Budz said.“We were up big, we were extending the lead and playing defense and they hit a couple shots and we panicked. We have talked about composure all year. There are times we have to make sure we don’t let the mental aspect of the game get away from you. We have to keep working on that to make sure it doesn’t happen.” The game was the first home game of the season for the Hillmen, a game in which they

Isit paced the Porters with a 1,268, which was good for seventh. “I was going good in the morning and the team had a good vibe,” Isit said.“We just kept climbing, but I don’t know what happened in the afternoon. We could have had a lot better pin total but the pins weren’t falling and other teams were getting breaks left and right.” Justin Vandenburg rode a 670 in the afternoon to a 1,242 total and a 10th place finish. “I’m used to bowling on dry lanes,” Vandenburg said. “I took a ball that I got a couple months ago that doesn’t hook much, but hits hard in the back. I played the left side of the lane and it worked out for me.” Lockport will look to defend its title Saturday at the Lincoln-Way East Invite in Frankfort. “It should be another tough one,” Vandenburg said.“There are a lot of good teams and talent. I think we can do it though. If we pull together and work as a team, we can do it.” staylor@buglenewspapers.com

paid tribute to former coach Jeremy Izzo who died suddenly in October. Tanaka said even he was a JCA fan Saturday night. “My heart goes out to JCA,” he said.“I knew coach Izzo fairly well and he was a phenomenal guy. I can’t even lie and say that part of my feelings were I hope they win. I know the Tuckers and they are great kids, I know (Breshion) very well and he is a phenomenal kid. My heart really goes out for them and today on their first home game.” mark@buglenewspapers.com

Mark Gregory/Bugle staff

Justin Vandenburg was 10th overall with a 1,242 total pin fall.


THE BUGLE/SENTINEL DECEMBER 8, 2010

17

Pressure too much for Angels By Mark Gregory Sports reporter

Joliet Catholic Academy coach Ed Schodrof knows what his team needs to get better at. And he know just where to find it. A Social Studies teacher at Rich South, Schodrof knew the speed and quickness Rich South sophomore guards twins Ci’erra and De’Asia Garrett would bring to the table. And he knew beating that quickness would equal a win. But the Angles were unable to get past the pressure in the second half and fell 51-41. “They are on the 4x400 (Class 2A) state championship team,” Schodrof said of the sisters. “We knew going in if we could handle their pressure we could beat them with our size, but we couldn’t handle the pressure. Our guards had a hard time with it in the second half and that beat us, period.” An early season game will not make or break the Angels’ season, as long as they learn from it. “This can help us for the playoffs and such,” he said. “Seeing this kind of pressure

GIRLS BASKETBALL HIGHLIGHT: Meghan Novak tallied 17 points in Joliet Catholic Academy’s loss to Rich South in nonconference action. COMING UP: The Angels host Providence Catholic at 2:30 p.m. Saturday.

was a good thing. Rich South is a good team and they just beat us in the second half.” Meghan Novak was the top scorer, netting 18 of JCA’s 41 points, a role she is looking to embrace this season. “This is a great experience, you wait for this for three years and now I just want to lead the team and get as many Ws as we can.” She said. “You always dream about being the player to take that shot and be that go to player. I am willing to take the shot.” Novak knows as well that seeing good competition early in the year will help. “They stepped up and we didn’t handle the pressure the way we should have,” she said. “We are in one of the conferences in the state of Illinois and games like this help.” The Angels (3-3) got their first look at East Suburban Catholic

Conference opponents over the weekend and fell 57-47 to St. Joe’s. Vanessa Owusu led JCA with 17 points, while Novak tallied 11.

MINOOKA The Indians moved to 6-2 on the season with a 51-48 win over Morris Saturday. Stephanie Furr paced all scorers with 17 points, while Ashley Clemmons added 12. Friday night, Furr scored 24 points and became the fifth player in Minooka girls basketball history to reach the 1,000-point mark as the Indians beat Romeoville 55-41. Clemmons added 13 in the Southwest Prairie Conference win.

LOCKPORT Lockport fell 66-34 to Marist Saturday in its final tune up before the conference season opens. Maggie Lyons (8 points), Stephanie Karl (7 points) and Amber Surdokaite (6 points) paced the Porters in scoring. mark@buglenewspapers.com

Mark Gregory/Bugle staff

Meghan Novak poured in a game-high 17 points in JCA’s loss.

Central earns pair of wins at quad By Mark Gregory Sports reporter

Despite being at home, Joliet Central wrestlers knew Saturday would not be an easy challenge. They did, however, gain more than they hoped for.

WRESTLING

Mark Gregory/Bugle staff

Trevon Zabala (left) is a state-ranked wrestler for Joliet Central at 112 pounds.

“We took a beating from Lincoln-Way West. They do everything that we do, only better. They are ranked fourth in 2A. It is good for our kids to see that,” Pat O’Connell.“This year is about getting our good kids down state and getting our young kids some experience so next year and the year after, we are the team doing the pounding.” O’Connell said Lincoln-Way West is what he is hoping the Steelmen will be.

“To look at them, it is obvious that they go in the weight room and actually lift the weights instead of move a bar around once in a while,” he said. “Wrestling is not rocket science – it is just be physical and wrestle smart.” The loss to the Warriors was all but a given, but the outcome of the other two was up in the air. “We were hoping for one win here and we thought that would be tough, so we are happy with two,” O’Connell said. “It is the first time we had a full lineup and we had eight sophomores in the lineup today.” The Central big guns are paced by Trevon Zabala, a sophomore at 112 pounds “Trey has really taken it up a level in the last two weeks,” O’Connell said. “He has been beating up on some good kids.” mark@buglenewspapers.com


BUSINESS & REAL ESTATE 18

THE BUGLE/SENTINEL DECEMBER 8, 2010

A new model for profiting from the Internet Q. I’m the marketing manager for a mediumsized company and trying to figure out how to use the Internet more effectively to reach our consumers. I see people using banner ads and search engines to sell what they do, but these turn me off. Is there any new model that appeals emotionally to people looking for services or products? A. Many readers have written to me about how the Internet has hurt, not helped, their business by providing a glut of low-quality content. How does your consumer tell the good from the bad, the expert from the huckster, or effective products/ services from the snake oil? One promising Internet

model has been developed by a company in the health-care industry called Sharecare. It has set up a website that allows consumers to ask increasingly complicated medical questions and receive thorough, accurate and useful information about health. A consumer knows who is providing the answers and can go as deeply as they want in researching information that will keep them healthy. Organizations and experts must first apply to participate on the site and then are screened by a team of medical experts before they are allowed. The information is free to site visitors. The real payoff of the site is that it connects customers with providers in a way that builds confidence and connection. Sharecare offers providers a way to reach out to customers, and provides customers a way to interact with and gain confidence in the providers before buying the good or service.The hope is that

the organizations and experts will transform the site into an online learning community that advances the knowledge and resources within the industry. Bottom line: Everybody wins! So many of my readers have complained that they are seeking but not finding a model that lets them really use the internet to increase their business. Traditional advertising just annoys consumers, and websites are helpful but old hat. “Traditional advertising focuses on benefits and features rather than providing immediate useful knowledge to their customers,” says Jeff Arnold, Sharecare’s chairman and chief architect. “There are 17 billion searches happening in the U.S. on the Internet every 30 days. It doesn’t matter if you are an accountant, mechanic, or beautician if you have expertise someone on the Internet is looking for that expertise. This new model lets business people

become fisherman and the bait is knowledge!” What I found most fascinating about Arnold’s model of integrating the Internet with business is the combination of social benefits and profits for organizations. Companies that are willing to contribute knowledge to these types of business ecosystems can increase customer traffic, educate their customers, reduce the suffering people experience due to ignorance, and share ideas with their brightest peers to advance breakthroughs in their industries. Here’s the takeaway point for innovative business readers: Recognize that your customers are using the Internet this minute to get enlightened, to help make tough decisions, and to get information they need to solve problems. Stop thinking of yourself as merely selling a product or service and start to think of your company as selling

education first. Your business will win new customers; your customers will find new solutions. And the information you provide may even contribute to improving the world. Work doesn’t get too much better than that!

The final word(s) Q. I tend to hire people who are just like me. Is that a problem? A. Yes, no one on your team will have the complementary strengths to your weaknesses.

Daneen Skube, Ph.D., executive coach, trainer, therapist and speaker, also appears as the FOX Channel’s “Workplace Guru” each Monday morning. She’s the author of “Interpersonal Edge: Breakthrough Tools for Talking to Anyone, Anywhere, About Anything” (Hay House, 2006). You can contact Dr. Skube at www. interpersonaledge.com or 1420 NW Gilman Blvd., #2845, Issaquah, WA 98027. Sorry, no personal replies. (c) 2010 INTERPERSONAL EDGE


THE BUGLE/SENTINEL DECEMBER 8, 2010

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FINAL-JT-SH-120810  

DECEMBER 8, 2010 Vol. 3 No. per town, not seasonally adjusted The Illinois Department of Employment Security, above in Joliet, said claimant...

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